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Article

Sovereign, an insurance company in New Zealand, successfully launched a product that "nudged" consumers towards adopting healthier habits while enhancing its own position in the category.

Case Study

Iconic pen brand Bic devised a new and unconventional way for consumers to use up their 4 Colour Pens in Australia.

Case Study

Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.

Case Study

PEDIGREE, a pet food brand, increased its sales and dog adoptions by creating the 'PEDIGREE Child Replacement Program', which targeted the parents of children who have left home in New Zealand.

News

AUCKLAND: New Zealand is one of the hottest tourist destinations in the world but the country’s wider brand was almost a victim of its own success, which prompted a focus on developing a more inclusive national masterbrand.

Article

New Zealand created a business-orientated masterbrand which broke stereotypes and went beyond the country's reputation as a tourism destination.

Article

This article looks at the impact that rapidly advancing technology is having on every player in the Australian and New Zealand media business, from print to TV to digital.

Case Study

State, a general insurer and founding partner in Fly Buys (a national loyalty programme), created an online game that offered bonus points rewards to retain and increase customer engagement in New Zealand.

Article

A loyalty program that integrated food and fuel rewards transformed the loyalty landscape for New Zealand grocery chain, Countdown.

Case Study

Travel brand Contiki involved local young people with a love for travel to engage Kiwi millennials and drive up sales leads across New Zealand.

Case Study

The Bank of New Zealand (BNZ), a financial services company, launched a campaign that showed New Zealanders how much they could save on their mortgages if they switched to BNZ.

Case Study

Sovereign, a health insurer in New Zealand, made an online film to show New Zealanders what their real health age looks like.

Case Study

Volvo, an automotive brand, shifted its brand perception in New Zealand with its Sunday Drive Roulette campaign.

Case Study

Unitec, a leading ITP (Institute of Technology/Polytechnics) in New Zealand, increased brand consideration and applications by implementing a 3 year strategy that used virtual reality headsets and 360 video.

Case Study

AMI, a New Zealand general insurer, restored confidence in insurance with a locally focused campaign in Canterbury following the 2011 earthquake.

Case Study

New World, a supermarket chain, saw the end of plastic by introducing seedling kits to families across New Zealand, encouraging them to create their own 'Little Garden'.

Case Study

The Transport Accident Commission (TAC), a social insurer and road safety educator, introduced the 'Meet Graham' campaign, which shows the Australian public what humans would have to evolve to in order to survive a crash.

Case Study

New Zealand Breast Cancer Foundation, a non-profit organisation, created a lump using retargeting banners to drive women to book a mammogram.

Case Study

DB Export, a beer brand from New Zealand, brought beer drinkers back to DB Export by turning beer drinking into an act of environmental heroism.

News

SYDNEY: Four in ten senior marketers in Australia and New Zealand feel they aren’t getting enough support at board level, according to a survey which argues they need to do a better job internally of selling their role in engaging consumers.

News

AUCKLAND: New Zealanders are more economically optimistic than their Australian neighbours, with this positivity translating into purchase decisions, according to new research.

Research Paper

There has been a surprising dearth of research that investigates the effects of structural elements on creative outputs in an advertising agency context.

News

SINGAPORE: Exports from New Zealand to Singapore and other Asian markets have risen steadily over the past decade, leading a senior public relations executive to believe it is New Zealand's national brand itself that is driving much of the growth.

News

SYDNEY: Goodman Fielder, the owner of 33 well-known food brands in Australia and New Zealand, is re-orienting its marketing in response to ever-faster consumer cycles, according to a senior marketer at the company.

Article

This article outlines the principles behind innovation at Goodman Fielder, which owns 33 well-known brands in the bread, dairy, poultry and grocery categories across Australia and New Zealand.