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News

SYDNEY: Amazon, the US e-commerce giant, is making arrangements for a full launch in Australia later this year and analysts expect its arrival will boost adspend over the next couple of years.

Case Study

This case study shows how SPC, a food brand, increased sales by quickly reacting to a food scandal hitting Australia and putting local farming families at the front of their campaign.

News

SYDNEY: An increasing number of Australian social media users are rejecting Facebook in favour of communicating directly with family and friends via messaging apps, such as WhatsApp and Snapchat, a new survey has revealed.

News

SYDNEY: Brands may be guilty of underlying gender biases which not only obscure real needs and satisfactions among men and women but also cede competitive advantage to rivals.

Case Study

This case study describes how the Melbourne Film Festival used previous festival-goers to create content to bring new visitors to the Australian event.

News

SYDNEY: Advertising professionals in Australia are out of touch with the average citizen as regards lifestyle and media habits, which could be resulting in mistaken media buys, according to a new report.

Case Study

This case study explains how social justice firm Maurice Blackburn used an integrated storytelling campaign to raise awareness of its work in Australia.

Case Study

This case study describes how beauty brand L'Oréal conducted a very public content-led experiment to launch its Revitalift Laser X3 product in Australia.

Case Study

This case study describes how multiple sclerosis support charity MS Australia, used the design of a bike to raise awareness of the symptoms of the disease and, in turn, improve fundraising efforts.

News

CANBERRA: The heads of more than 25 Australian media companies met in Canberra yesterday in an unprecedented display of unity to urge Parliament to back reforms on media law.

Case Study

This case study shows how Bic, the pen brand, increased sales of its 4 Colour Pens in Australia by creating a pen-based sporting event.

Case Study

This case study shows how Headspace, an Australian youth mental health foundation, successfully tackled cyber bullying by putting in place a social media rewording tool.

Case Study

This case study shows how Seeing Eye Dogs Australia (SEDA), a non-profit organisation, successfully found homes for their puppies by creating the first puppy subscription service in Australia.

Case Study

This case study explores how Target Australia, Australia's largest department store chain, launched a national campaign to try and increase sales, using data tracking.

News

SYDNEY: Australian supermarkets are using product testing groups as a way to not only gain better feedback from shoppers, but to enhance pre-existing loyalty programs.

Article

The article explores how content marketing can be used effectively in the travel category, offering examples of localisation and experimental marketing.

News

SYDNEY: Television delivers a significantly higher ROI for auto advertisers in Australia than any other advertising medium according to new research.

Research Paper

This paper presents an approach that quantitatively measures conscious and unconscious gender bias across brand touchpoints as determined by the consumer in Australia.

News

SYDNEY: Fairfax Media is in an "innovate or die" situation according to a senior executive, as the company undergoes further restructuring to stay afloat in challenging times for Australian print media.

News

SYDNEY: Australia's newspaper industry, already reeling from a series of editorial cutbacks at leading titles, has been hit by another blow, as year-on-year print advertising revenues plummeted in April.

News

AUCKLAND/MELBOURNE: New Zealand's Colenso BBDO is the top agency in Australasia, edging Sydney-based creative agency Atomic 212 into second place, according to the Warc 100 regional analysis released this week.

News

SYDNEY: Global consulting business Accenture has acquired one of Australia's top creative agencies, The Monkeys, in what has been widely viewed as a statement of intent as the battle between ad agencies and consultancies in Australia heats up.

News

SYDNEY/WELLINGTON: A full quarter of Fairfax Media's news staff in Australia – 125 journalists in total – have been made redundant, with cost cuts also looming in New Zealand as declining print sales and advertising revenues continue to ...

News

SYDNEY: Internal Facebook documents indicate that it has carried out research in Australia enabling it to target young people at vulnerable moments, but the social media giant has rejected any suggestion such information has been sold to ...

News

SYDNEY: Video advertising viewability has, for the first time, overtaken display advertising in Australia, new figures show, but the industry is still a long way from solving the problem.