Audience measurement
News • 09 April 2018
Research Paper • Artie Bulgrin, Research on WARC, March 2018
News • 07 February 2018
News • 07 December 2017
Article • Ruth Zohrer, Admap, December 2017, pp. 20-22
News • 21 November 2017
Research Paper • Kym Frank, Dylan Mabin, Matthew Martimo and Ryan Kinskey, ARF Experiential Learning, Audience Measurement, June 2017
Article • Stephen Whiteside, Event Reports, ARF Audience Measurement, June 2017
News • 16 June 2017
News • 15 June 2017
News • 02 June 2017
Article • IAB Europe Research Awards, Winner, Advertising Solutions, and Research and Data Innovation, 2017
Research Paper • Yang Yang and Bonnâe Ogunlade, ESOMAR, Asia Pacific, May 2017
Research Paper • Evan Neufeld, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 109-117
News • 20 December 2016
Article • Andrew Green, Research on WARC, Ipsos Connect, July 2016
Research Paper • Gerard Broussard, Journal of Advertising Research, Vol. 56, No. 1, 2016, pp. 25-38
Research Paper • Journal of Advertising Research, Vol. 56, No. 1, 2016
Research Paper • Melanie Revilla, Carlos Ochoa, Roos Voorend and Germán Loewe, ESOMAR, Congress, Dublin, September 2015
Research Paper • Leslie Wood and David Poltrack, Journal of Advertising Research, Vol. 55, No. 2, 2015, pp. 123-131
Research Paper • Gian Fulgoni, Journal of Advertising Research, Vol. 54, No. 2, 2014, pp. 133-137
Research Paper • John Bremer, Journal of Advertising Research, Vol. 53, No. 4, 2013, pp. 363-371
Case Study • Ian Gibbs, MRS Awards, Finalist, December 2013
Research Paper • Pete Doe and Robert Smith, ESOMAR, Congress, Istanbul, September 2013
Research Paper • Mike Hess and Pete Doe, Journal of Advertising Research, Vol. 53, No. 2, 2013, pp. 231-236
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Article • James McDonald, WARC Data, February 2018
This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry. Key findings include:- Successful brands allocate 13% of their media budgets to OOH.
- Out of home CPM is routinely lower than the all media average.
- Out of home accounts for 8% of global display adspend.
- Digital's share of global out of home adspend is expected to rise to 45% by 2021.
- A blended schedule can achieve the benefits of digital impacts with affordable reach.
- Consumers are sceptical about the use of in store facial recognition for marketing.
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Article • Colin Grimshaw, Admap Magazine, February 2018, pp. 3-3
Although the TV in the corner of the living room is still the main source of entertainment for many households, other screens, such as mobiles and laptops, simultaneously distract and compete for attention. -
Article • Jeremy Pounder, Admap Magazine, October 2017, pp. 10-13
This article explores the future of TV and video content over the next five years, based on industry expert interviews, primary GroupM research and secondary research within the UK. -
Article • Research on WARC, MediaSense, June 2017
This report presents the findings of a large-scale study into marketers' attitudes and priorities for the future, revealing that control over customer strategy and data, organisational integration, and brand safety are the focus for 2020. -
Article • WARC Best Practice, June 2017
This article provides marketers with information and guidance about combining TV and digital media strategies. -
Article • Joeri Van den Bergh, Patrick Alders, Anneleen Boullart and Martijn Van Bijnen, ESOMAR, Qualitative, November 2014
This paper sets out research undertaken by Viacom International Media Networks (VIMN) in Northern Europe to better understand the lives and needs of millennials, how these build into trends and how VIMN can best serve this group.