This case study details how The Disaster Management Centre (DMC), the government-affiliated body to provide aid and rescue, introduced an SMS communication system as a means of contacting distressed individuals involved in floods in Sri Lanka.
Praveena Perera, WARC Prize for Asian Strategy, Entrant, 2016
This case study shows how Iodex, a pain relief brand, created a diametrically opposite campaign to the market leader, in order to stand out from the crowded market and directly communicate to Sri Lankans.
This case study shows how Mawbima, one of Sri Lanka's most important national newspapers, saw an opportunity at the Sinhala and Tamil New Year – a festival of equal significance to both majority Sinhalese and Tamils – to bring them together by creating a unique plate covering that encouraged sharing amongst the two races.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
This case study describes how Ceylon Newspapers' three-year old publication Mawbima established a presence in a crowded Sri Lankan market by a novel education campaign about Dengue disease using the paper as a mosquito repellent.
Shubhrojyoti Roy, WARC Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study describes how Pepsi shunned conventional advertising to bring the Pepsi Fan Dug-out to the 2012 T20 World Cup, an experience which allowed cricket fans to watch the game through the eyes of a cricketer, and delivered staggering ROIs.
Shubhrojyoti Roy, WARC Prize for Asian Strategy, Entrant, 2014
This case study describes how Pepsi, one of the many sponsors of the 2012 T20 Cricket World Cup in Sri Lanka, wanted to create a low-budget branding property; one that stood out from a dozen others in the cricket stadium and generated a buzz that would be reflected in its sales in India and Sri Lanka.
Duncan Southgate , Admap Magazine, May 2017, pp. 36-38
This article presents the findings of a study, based on 23,000 consumers in 39 countries, examining the media consumption patterns and attitudes towards advertising of the Generation Z cohort, which is now growing up.
This case study details how Ariel, the detergent, created relevance in India by reframing the conversations, moving away from clothes stains, and focusing on the cultural stain of gender equality in the home.