Asia
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Case Study • Shehan Samarasinha, WARC Prize for Asian Strategy, Entrant, 2019
Rankings • WARC Media 100, 2019
Case Study • Chamith Buthgumwa, WARC Media Awards, Entrant, Effective Use of Tech, 2018
Case Study • Mohenesh Chamith, WARC Media Awards, Gold, Effective Use of Tech, and Special Award for Most Scalable Idea, 2017
Case Study • Sanjeewa Warusawitharana, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • Dragons of Asia, Blue Dragon, Best in Sri Lanka, 2017
Case Study • MMA Smarties, Silver, Messaging, 2017
Case Study • SABRE Awards, Platinum, Asia-Pacific, 2017
Case Study • Praveena Perera, WARC Prize for Asian Strategy, Entrant, 2016
Case Study • WARC Prize for Asian Strategy, Entrant, 2016
Case Study • WARC Prize for Asian Strategy, Entrant, 2016
Case Study • WARC Prize for Asian Strategy, Entrant, 2016
Case Study • AME Awards, Finalist, 2016
Case Study • Murtaza A. Tajbhoy, WARC Prize for Asian Strategy, Bronze, 2015
Case Study • Dragons of Asia, Best in Sri Lanka, 2015
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
Case Study • Munazza Rafeek, WARC Prize for Social Strategy, Entrant, 2015
Case Study • Shubhrojyoti Roy, WARC Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
Case Study • Murtaza A. Tajbhoy, WARC Prize for Asian Strategy, Shortlisted, 2014
Case Study • Shubhrojyoti Roy, WARC Prize for Asian Strategy, Entrant, 2014
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2014
Rankings • WARC Creative 100, 2011
Case Study • WARC Prize for Innovation, Entrant, 2010
Research Paper • Harsha de Silva, Ayesha Zainudeen and Shaheen Cader, ESOMAR, Telecoms Conference, Barcelona, November 2006
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Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority. -
Article • David Taylor
Explores insights from new research into the threat to big brands of attack by small 'insurgent' brands. -
Article • 21 October 2018
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018. -
Case Study • My Troedsson
SK-II, the Japanese luxury skincare brand owned by P&G, decided to give a voice to the 'leftover women' of China. -
Article • Doreen Wang
Provides insight into the behaviours and attitudes of customers in China and successful brand strategies that will give valuable guidance to any business that wants to enter the market. -
Article • Anna Hamill
With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.