Rebecca L. Norris, Layhour Sao, ESOMAR, Congress, New Orleans, September 2016
This study paper explores the current state of gender inequality in Cambodia through three lenses: demographics, including employment, education levels, marriage, and English proficiency; psychographics, including lifestyle and media; and attitudes toward traditional gender roles.
Lorya Noseda, Jamie Oliver Macfarlane and Pete Heskett, WARC Prize for Social Strategy, Bronze, 2014
This case study shows how Sam Rainsy, the long-standing opposition leader in Cambodia forced into political exile in 2009, managed to circumvent the government-controlled media of Cambodia by driving the election campaign online.
This case study details how Ariel, the detergent, created relevance in India by reframing the conversations, moving away from clothes stains, and focusing on the cultural stain of gender equality in the home.