Japanese automotive manufacturer Nissan has had to shift from its heavy reliance on brick-and-mortar to online thanks to COVID-19 lockdowns across many markets, but it expects the steps it is taking now will pay dividends offline post-pandemic.
Restrictions imposed to tackle the COVID-19 pandemic has forced millions of people to work and shop from their homes, so it is concerning that a new survey has found 40% of APAC consumers have reported breaches of their personal data by someone who ...
Frank Reitgassl – now group head of Brand Strategy & Development at Zurich Insurance – reflects on his time in Asia and the growth of the strategy discipline since, having served as a judge for the WARC Prize for Asian Strategy in 2014 and 2015.
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product or service to effecting real-world change, but that’s what many of the most effective campaigns were already doing, according to a new WARC report.
Gaming stands to be one of the few winners in an environment where consumers are confined to their homes – and brands are undergoing a mental shift in the way they think about this channel, according to AdColony’s Tom Simpson.
The Philippines Department of Tourism’s "It's More Fun in The Philippines" campaign won the Grand Prix at the WARC Prize for Asia Strategy in 2013 and has since thrived as a long-term platform for promoting the country on a global stage.
As part of WARC's special series on Marketing in the COVID-19 crisis, David Tiltman, VP Content at WARC, interviews Remona Duquesne, Managing Partner, Southeast Asia at the brandgym, to discuss how marketers can prepare for the months ahead and in particular how to start thinking across portfolio of brands.
Yasmin Hannah Ramle, WARC COVID-19 Series, April 2020
Cognito’s Yasmin Hannah Ramle outlines how brands can tap into consumer sentiment data to inform more empathic communications, as the on-going COVID-19 pandemic necessitates a new approach for Ramadan and Eid.
Customer experience can be a powerful differentiator for brands and is likely to become increasingly important in Asia Pacific where companies are finding it harder to compete on products and price alone, according to a senior Asia Pacific Pizza ...
China and Southeast Asian markets are major opportunities for growth, but the speed of change is a challenge to marketers whose current ways of working may not be optimized for the complex future that is unfolding; R3’s Greg Paull offers some ...
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.