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Spirits & liquors

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Case Study

This case study explains how Hennessy, the cognac brand, connected with young African-American and Hispanic men by focussing on their ambition and drive, using a multi-year campaign in the US.

Case Study

This case study describes how Indian drinks brand McDowell's No.1 tapped into fan behaviour around short-form cricket, with digital content created by famous real-life friends.

Case Study

This case study describes how French liqueur Chambord joined Stylist magazine to take the brand in a new content-rich direction to reinvigorate the brand in the UK.

Research Paper

This paper describes research for Pernod Ricard, the alcoholic drinks company, investigating Colombian consumers' online path to purchase of liquor and spirits brands.

Article

This event report describes how Pernod Ricard, the international alcoholic beverage brand recast the brand for a young Indian audience by exploring a more nuanced idea of success than just wealth.

Case Study

This case study describes how James Buchanan's, a Diageo-owned scotch whisky brand, redesigned its bottle for the Latin American market, inspired by the brand's rich Scottish history.

Article

This Company Profile from Euromonitor provides key details and analysis of Constellation Brands Inc, the owner of brands such as Almaden, Inglenook and Sazerac.

Article

This Company Profile from Euromonitor provides key details and analysis of Brown-Forman, the owner of brands such as Jack Daniel's, Southern Comfort, Finlandia, Chambord and Herradura.

Article

This event report looks at how Patrón, the ultra-premium tequila brand, approaches consumer segmentation.

Case Study

This case study describes how the Italian spirit brand, Amaro Braulio drove awareness for its unique and historic product with the #MadeInCima hashtag, a nod to its alpine heritage.

Case Study

This case study shows how Royal Challenge, an alcoholic drinks brand, used celebrity sportsmen to successfully increase its brand profile in the Indian market.

Case Study

This case study describes how Grant's Scotch Whisky, a blended Scotch whisky bottled by William Grant & Sons in Scotland, went from a relatively unknown brand in India to an in-demand drink.

Article

This Company Profile from Euromonitor provides key details and analysis of Bacardi & Co Ltd, the owner of brands such as Grey Goose and Eristoff vodka.

Article

This Company Profile from Euromonitor provides key details and analysis of Campari, the owner of brands such as Aperol and Skyy.

News

LONDON: Malibu, Pernod Ricard's coconut rum brand, is about to launch a campaign that will test the growing UK consumer trend of contactless transactions.

Article

This event report discusses the evolution of Absolut Labs, an innovation-focused unit of the vodka brand focused on cutting-edge marketing activations.

Article

This event report demonstrates how Absolut Vodka has leveraged virtual reality to engage consumers and test new business models.

Case Study

This case study describes how Johnnie Walker, a Scotch whiskey label, stayed true to its brand values and led the category by amplifying responsible drinking into a global platform of behaviour change.

Case Study

This case study describes how Hennessy, a French cognac brand founded in 1765, found a more contemporary and relevant way to define itself for its US audience, re-earned the respect of its audience and generated fresh sales momentum.

Case Study

This case study demonstrates how Johnnie Walker, the most widely distributed blended Scotch Whisky in the world, transformed Lebanon's media landscape and social conversations by reigniting the spirit of resilience of the Lebanese people with its 'Keep Your Flame Alive' campaign.

Case Study

This case study explores how St Germain, a French liqueur brand currently owned by Bacardi Ltd, moved away from the crowded nightlife scene in Seattle to create an unprecedented event in daylight.

Case Study

This case study shows how Jose Cuervo, a tequila brand, increased its American sales with a bold social media campaign set in outer space.

Case Study

This case study illustrates how Jose Cuervo, a tequila brand, launched a video content based campaign to engage with a wider US audience during the Cinco de Mayo celebrations.

Case Study

This case study indicates how Jameson, a whisky brand, developed a campaign to engage locally with US consumers and bars to increase sales and brand awareness.

Case Study

This case study describes how Grant's Scotch Whisky increased its customer base in India by running a campaign focused on a message of friendship.