Get a demo Do I subscribe? News sign-up

Sudan

Search in

Search within

Industry Sector

2 results found
Sort by

Research Paper

This paper argues that market researchers wanting to spread and engage their organisations internally with the findings and implications of their consumer insight research should learn from well-established principles of consumer brand-building and marketing communications.

Research Paper

This paper describes how the Saudi Arabian-listed Savola Foods used qualitative research to properly position a newly-launched edible oil brand in Sudan, a country with very challenging market dynamics.