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News

JOHANNESBURG: Almost all South Africans own a mobile phone, most will use it for product research and half will check prices while in-store, but traditional media – especially television – remain crucial to influencing purchasing ...

Case Study

This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.

Case Study

This case study describes how germ-protection brand Dettol grew sales in South Africa by using a social media video, highlighting germ hotspots in schools.

Case Study

This case study shows how 10X Investments, an investment management company, used a viral video campaign to make South African consumers aware of high investment fees and increase brand awareness.

News

CAPE TOWN: Heineken, the beer brand, has reported a "huge success" for its recent experiential event in Cape Town, a local adaptation of its #ShapeYourCity campaign.

News

JOHANNESBURG: Burger King has tapped into the enthusiasm for augmented reality (AR) with its own AR game, Defend The King, which is replacing toys as a purchase incentive in its South African restaurants.

News

JOHANNESBURG: More than half of TV advertising spend in South Africa this year has been wasted, according to an industry figure who says that most new ads are not achieving any cut-through with viewers.

News

JOHANNESBURG: South African advertisers face being drawn into a political battle over the editorial practices of the South African Broadcasting Corporation (SABC), which has seen a number of top level executive changes and allegations of news ...

Case Study

This case study looks at the opportunity taken by South African cellular mobile brand, MTN, when NekNominated to take part in the global social phenomenon, to use the platform to promote improvements to education.

Case Study

This case study describes how Sanlam Financial Services, one of the largest financial services groups in South Africa, successfully created awareness around the importance of saving with the help of a video.

News

JOHANNESBURG: Difficult economic conditions mean that South African shoppers are more focused than ever on promotions, with many turning to retailer loyalty programs that can offer cheaper products.

Article

This article argues that the advertising industry in South Africa must work to craft powerful narratives despite, or perhaps because of, the difficult times the country is confronted with.

Case Study

This case study demonstrates how DHL Africa, which is part of the world's leading postal and logistics company, Deutsche Post DHL Group, leveraged its Official Logistics Partner for Rugby World Cup 2015 status in Africa.

News

JOHANNESBURG: Africans use Twitter in much the same way as other people around the world, with popular themes including entertainment, lifestyle, politics and football, but a recent report also highlights a growing cross-border interest in social ...

Case Study

This case study describes Astra Zeneca's campaign in South Africa to screen for respiratory illnesses, achieving expansion across the continent.

Article

This article highlights six factors to take into account when considering using technology in marketing campaigns.

Case Study

This case study shows how Sony, the technology company, created the world's first underwater store to market the Xperia Z3, the world's first fully waterproof phone.

News

JOHANNESBURG: South African shoppers are looking for a new experience from shopping malls, according to research which suggests they are moving away from large formulaic stores and favouring smaller niche outlets.

Case Study

This case study explains how Hungry Lion, a fast food chain in South Africa, created a gamified coupon scheme to engage people and increase sales.

News

JOHANNESBURG: Gabon could be the best sub-Saharan African country for international retailers to target as it offers the region's highest GDP per capita, strong economic growth and a stable middle class according to a new report.

Case Study

This case study describes how The Organ Donor Foundation (ODF) in South Africa launched a campaign that dramatically increased the number of registered organ donors.

Article

This article evaluates communications in the context of long-term affective memory impact which operates at subconscious level.

Case Study

This case study describes how the South African Organ Donor Foundation used fashion to save lives.

Case Study

This case study describes how South African newspaper the Cape Times addressed the decline in circulation due to competition from new media.

Case Study

This case study describes how the Haven Night Shelter on Napier in South Africa attracted positive media attention to drive regular donations of clothing for the homeless to its pop-up Street Store.