Case Study •
Gunn Report •
Article •Shell successfully positioned itself as a pioneer in future energy solutions in the UK, USA, China, Nigeria and Brazil, with a range of content showcasing some of its brighter ideas in action.
Article •Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages.
Article •Pernod Ricard Kenya and Jumia Food partnered to launch beverage delivery service Jumia Party.
Article •This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.
Article •This case study explores how Guinness, an Irish dry stout owned by Diageo's brewing company, strengthened its position as a global brand through the creation of a global platform.
Article •This report argues that diaper and formula markets are significantly influenced by word of mouth, therefore a deep understanding of what drives product choice is critical.