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Article

This event report describes how Safaricom, a Kenyan mobile operator, reframed its relationship with millennial consumers by creating a new brand, Blaze, that would celebrate unconventional success.

News

LAGOS/NAIROBI: Africa presents huge opportunities for FMCG companies as long as they learn from the experience of brand pioneers and follow four key rules, a new research paper from McKinsey has advised.

Article

This event report addresses how Safaricom, the telecoms company, is helping transform the lives of customers and communities in Kenya.

Research Paper

This paper explains how PATH, a non-profit health-focused organisation, utilised healthcare market research in a public health campaign.

Research Paper

This paper describes results of a mixed-method study among youth in seven media markets that aimed to understand young people's use of mobile media.

Case Study

The hygiene and cleansing brand, Lifebuoy, wanted to address the problem of two diseases afflicting the world's poorest children, namely pneumonia and diarrhoea, which together account for an estimated 2.1 million child deaths every year.

News

NAIROBI: Nestlé, the packaged food group, is heightening its focus on African markets like Kenya, Ethiopia and Angola, in the belief they hold considerable long term potential.

Research Paper

This paper is aimed at exploring African children’s attitudinal reactions to television advertisements.

News

NAIROBI: Heineken, Diageo and Coca-Cola are among the firms adopting bespoke strategies to gain ground in Africa, a study by Bain & Company, the consultancy, has argued.

Research Paper

A runner-up finalist entry to the first IJMR Young Research Writer award. In this, the author demonstrates how research can be used to facilitate learning, insight and programme management in an emerging economy through the case study of a Kenyan charity: Sponsored Arts for Education (SAFE).

Article

Africa lags behind the developed world in adoption of digital communications but, as the growth of mobile technology in South Africa, Kenya and Nigeria shows, the situation is rapidly changing.

Article

A strong middle class is emerging across the African continent, with the markets known as the "African lions" - Algeria, Botswana, Egypt, Libya, Mauritius, Morocco, South Africa and Tunisia - having similar growth rates than the BRICs.

Research Paper

This paper gives a review of the development of pay TV markets in various African countries and Indian Ocean islands.