NAIROBI: Google has released a search app designed to take account of the prevalence of lower-end devices and slower connections across much of Africa and which allows consumers to use local languages.
SABRE Awards, Gold, Africa, Non Profit, 2017
Faraja Cancer Trust, a cancer charity in Kenya, turned a corner in awareness and action on cancer by telling a compelling story about the disease in Kenya and positioning itself as a place of information, comfort and support for cancer patients.
SABRE Awards, Gold, Africa, Eastern Africa, 2017
Consumer products company Colgate-Palmolive created awareness around dental hygiene and promoted tooth brushing by offering Kenyans free dental screenings for the duration of its inaugural Oral Health Month initiative.
LAGOS/NAIROBI: Africa presents huge opportunities for FMCG companies as long as they learn from the experience of brand pioneers and follow four key rules, a new research paper from McKinsey has advised.
Saji Abraham and Pooja Rawat, WARC Prize for Innovation, Longlisted, 2013
The hygiene and cleansing brand, Lifebuoy, wanted to address the problem of two diseases afflicting the world's poorest children, namely pneumonia and diarrhoea, which together account for an estimated 2.1 million child deaths every year.
Rosie McLeod, International Journal of Market Research, Vol. 54, No. 1, 2012, pp. 21-27
A runner-up finalist entry to the first IJMR Young Research Writer award. In this, the author demonstrates how research can be used to facilitate learning, insight and programme management in an emerging economy through the case study of a Kenyan charity: Sponsored Arts for Education (SAFE).
A strong middle class is emerging across the African continent, with the markets known as the "African lions" - Algeria, Botswana, Egypt, Libya, Mauritius, Morocco, South Africa and Tunisia - having similar growth rates than the BRICs.