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SAN BRUNO, CA: YouTube is tightening the rules around monetization on its video platform as it seeks to reassure advertisers who have been spooked by reports over the past year about their ads appearing next to inappropriate content.

News

MUMBAI: As online content becomes a more popular strategy in India, marketers must emphasize content localization as they expand into rural areas, according to one of the country’s top agency executives.

News

HO CHI MINH CITY: Private label currently accounts for a fraction of retail sales in Vietnam but that is set to change as modern retail spreads across the country.

News

LAS VEGAS: Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.

News

GLOBAL: Brand consideration is a useful but often misunderstood metric and one that may not always be the best measure to assess advertising, according to two industry figures.

News

GLOBAL: Executives from IKEA, Unilever and Ford Motor Company are among the judging panel being named today for the Effective Use of Brand Purpose category in the 2018 WARC Awards, a global search for next-generation marketing effectiveness.

News

LONDON: Oxfam, the charity retailer, has emerged as an unlikely champion of online fashion retail, but reframing its image required a careful strategy.

News

NEW YORK: Ten per cent of adult North Americans will be engaged in four or more multiple, simultaneous advertisement-blocking behaviours in 2018, according to a new report.

News

MENLO PARK, CA: Having spent a couple of years adding a host of new features to its Messenger app, Facebook plans on moving in the opposite direction in the coming year.

Article

Voice is growing apace, iProspect believes - this report explores some of the findings from the agency's recent research into the emerging technology.

Article

Defines what brand consideration is, what generates it and how this may move over time, alongside a look at a large scale exercise by Kantar Millward Brown exploring the relationship between survey measures and sales.

News

BEIJING: JD.com, one of China’s biggest online retailers, has introduced its own range of branded products in a move that not only follows Amazon’s lead but also reflects a broader shift in the country’s commercial culture.

Case Study

Vacation rental marketplace HomeAway increased brand consideration in France, the UK and Germany by creating and listing on its website an apartment inside the Tour Eiffel.

Opinion

David Chriswick, Head of Brand Strategy at DigitasLBi Chicago and a judge in the Effective Use of Brand Purpose category in the 2018 WARC Awards, talks to Lucy Aitken about what brands can learn from last year's winning Whirlpool paper, which he co-authored, and shares his favourite examples of effective brand purpose.

News

SYDNEY: Australian media agencies have reported a record year of advertising expenditure in 2017, hitting A$7.11bn, an unexpected development given that the previous year included the Rio Olympics and a Federal election.

News

CAMBRIDGE, MA: Online data collection and use that run counter to the sort of behaviour one would expect in the real world can have a significant impact on purchase intent.

Case Study

Shell successfully positioned itself as a pioneer in future energy solutions in the UK, USA, China, Nigeria and Brazil, with a range of content showcasing some of its brighter ideas in action.

News

MIAMI/RIO DE JANEIRO: Procter & Gamble, the consumer packaged goods manufacturer, is drawing on a mix of “teamwork”, “transparency” and “common standards” as it seeks to deliver effective digital marketing in ...

Case Study

Canadian sports retailer Sport Chek stood out in the 2016 Olympics advertising noise with a dynamic, multi-channel media strategy.

News

LONDON: UK marketing budgets continued to expand in the final quarter of 2017, according to the latest IPA Bellwether Report, but they were growing at their slowest rate in two years.

News

BANGKOK: Asia’s kids are digitally-native consumer powerhouses, influencing their parent’s spending in the clothing, travel and household categories while also spending more than three hours a day online.

News

GLOBAL: Campaigns for confectionery brand M&M’s in Brazil, and The LEGO Batman Movie and Suzuki in the UK, are among the winners announced today in the Effective Use of Partnerships & Sponsorships category in the 2017 WARC Media ...

Article

Offers tips and case studies on effective content marketing for rural audiences in India, addressing story-telling, online video and finding success on a low budget.

Article

Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain Q3 of 2017.