Africa
News • 13 April 2018
News • 12 April 2018
Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, March 2018
Case Study • Matt Simms, WARC Awards, Shortlisted, Effective Innovation, 2018
Research Paper • Kyle Findlay and Ockert Janse van Rensburg, International Journal of Market Research, Vol. 60, No. 2, 2018, pp. 169-189
News • 22 February 2018
Case Study • Candice Shortt, Jason Gird, WARC Media Awards, Entrant, Effective Channel Integration, 2017
Article • Michael Oelschig, Market Leader, Quarter 1, 2018, pp. 42-45
Case Study • Allen Kambuni, Kenneth Kiguru, Jonah Otieno and Maryanne Montet, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2017
Research Paper • MRS Awards, Winner, International Research, 2017
Case Study • Gary Rice, WARC Media Awards, Shortlisted, Best Use of Data, 2017
Article • Kyle Findlay, ESOMAR, Big Data World, November 2017
News • 24 November 2017
News • 20 November 2017
News • 09 November 2017
Research Paper • Galbin Holt and Paul Thomas, ESOMAR, Global Qualitative, November 2017
Case Study • Direct Marketing Association - US, Runner Up, Best Use of Mobile, 2017
Case Study • MMA Smarties, Finalist, EMEA, 2017
Case Study • MMA Smarties, Bronze, South Africa and EMEA, 2017
Case Study • MMA Smarties, Finalist, EMEA, 2017
Case Study • MMA Smarties, Bronze, South Africa, and Finalist, EMEA, 2017
Case Study • MMA Smarties, Bronze, EMEA, 2017
Case Study • MMA Smarties, Bronze, South Africa, 2017
Case Study • MMA Smarties, Finalist, South Africa, 2017
Case Study • MMA Smarties, Gold, South Africa, and Silver, EMEA, 2017
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Article • Case Studies on WARC, 2016
Shell successfully positioned itself as a pioneer in future energy solutions in the UK, USA, China, Nigeria and Brazil, with a range of content showcasing some of its brighter ideas in action. -
Article • Michael Oelschig, Market Leader, Quarter 1, 2018, pp. 42-45
Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages. -
Article • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks. -
Article • Effie Worldwide, Finalist, 2016
This case study explores how Guinness, an Irish dry stout owned by Diageo's brewing company, strengthened its position as a global brand through the creation of a global platform. -
Article • Lola Agbaje, Segun Martins, Sinmisola Hughes and Jones Bassey , WARC Prize for Social Strategy, Silver, 2016
This case study shows how Pepsi, a soft drinks brand, developed a social media campaign centered on Nigerian cultural identity to regain market share. -
Article • Nielsen, August 2015
This report argues that diaper and formula markets are significantly influenced by word of mouth, therefore a deep understanding of what drives product choice is critical.