Ad regulation & ethics
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Article • Amy Fridlund, WARC Best Practice, November 2017
Article • Geoffrey Precourt, Event Reports, Media Insights & Engagement Conference, January 2018
News • 05 April 2018
Article • Stephen Whiteside, Event Reports, CONSUMERxSCIENCE, March 2018
Article • Ebiquity, March 2018
Article • Lucy Aitken, Event Reports, Dubai Lynx, March 2018
Article • Chiara Manco, Event Reports, The Guardian Changing Media Summit, March 2018
News • 09 March 2018
Opinion • Frances Revel, March 2018
News • 01 March 2018
Article • Reed Karaim, Event Reports, Digital Summit Phoenix, February 2018
Article • Geoffrey Precourt, Event Reports, KNect365’s 2018 Media Insights and Engagement Conference, January 2018
Article • Mary Cass, Market Leader, Quarter 1, 2018, pp. 50-53
Article • WARC Best Practice, November 2017
Article • WARC Best Practice, November 2017
News • 08 November 2017
Research Paper • Sandra van Vemden, Liesbeth Gerritsen and Pernille Kok-Jensen, ESOMAR, Global Qualitative, November 2017
Article • Geoffrey Precourt and Stephen Whiteside, Event Reports, ANA Multicultural Marketing and Diversity Conference, November 2017
News • 03 October 2017
News • 19 September 2017
News • 14 September 2017
Opinion • Sally McLaren, August 2017
News • 31 July 2017
Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2017
Article • Martin Broad and Jamie Brackell, Ebiquity, July 2017
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Article • Alex Brownsell, WARC Exclusive, October 2017
This article explores Google and Facebook's digital duopoly, as the two largest players in the digital advertising market are growing faster than any other competitors. -
Article • Jo Blazey, WARC Best Practice, October 2017
This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018. -
Article • Duncan Southgate, Journal of Advertising Research, Vol. 57, No. 2, 2017, pp. 227-235
This Viewpoint presents the results of a study into the marketing attitudes of Gen Z, which involved a quantitative survey, a qualitative survey and quantitative advertising testing. -
Article • IAB Europe Research Awards, Highly Commended, Digital Advertising Formats, 2017
This paper reveals the findings of a global study into the behaviours, attitudes and responses to advertising of Generation Z to help marketers understand how to effectively engage them. -
Article • Geoffrey Precourt, Event Reports, WFA Global Marketer Week, April 2017
This event report highlights some of the most questionable advertising efforts from around the world, and assesses the underlying failures that result in this type of material reaching consumers. -
Article • Sam Clough, WARC Best Practice, July 2016
This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.