Ad regulation & ethics

127 results found

Sort by

How a gender strategy can improve your marketing

Article • Amy Fridlund, WARC Best Practice, November 2017

Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.

A+E Networks: How the broad strokes of advertising may miss audience nuances

Article • Geoffrey Precourt, Event Reports, Media Insights & Engagement Conference, January 2018

A+E Networks, the media company, found that political orientation is an increasingly powerful influence on how women react to advertising.

AT&T pushes gender equality in ads

News • 05 April 2018

NEW YORK: AT&T, the telecoms and entertainment company, is driving progress when it comes to making sure that women are portrayed accurately in advertising.

AT&T leads the way for gender equality in advertising

Article • Stephen Whiteside, Event Reports, CONSUMERxSCIENCE, March 2018

AT&T, the telecoms and entertainment company, is driving progress when it comes to accurate gender portrayals in advertising.

Challenging gender norms in FMCG

Article • Ebiquity, March 2018

Looks at a report from the ASA that explores the potential harm arising from gender stereotypes in advertising and assesses the effects that brands are currently having in this area.

How Nissan is showing support for Saudi women with She Drives

Article • Lucy Aitken, Event Reports, Dubai Lynx, March 2018

Change is coming to Saudi Arabia, including greater freedoms for women, and brands will need to adapt to the new circumstances.

Three key takeouts from The Guardian Changing Media Summit

Article • Chiara Manco, Event Reports, The Guardian Changing Media Summit, March 2018

Marketers need to reflect the world as it really is, to better appreciate the value or print media and to collaborate on data challenges.

Unruly launches tool to test for sexism in ads

News • 09 March 2018

GLOBAL: Video adtech firm Unruly has unveiled a new insights tool that tests whether an ad is sexist or not, based on 13 gender stereotypes identified by the UK’s Advertising Standards Authority.

All things being equal: Navigating the choppy waters of gender equality in media

Opinion • Frances Revel, March 2018

Gender equality is less a hot topic than a burning issue right now. With International Women’s Day on 8 March, the7stars’ Frances Revel delve into what Brits really think about gender equality in 2018 and how that might impact advertisers’ media strategies.

Women see too many stereotypes in ads

News • 01 March 2018

MIAMI, FL: Over 60% of female consumers believe women are commonly depicted using negative stereotypes in ads, research conducted by A+E Networks has found.

GoDaddy grows up

Article • Reed Karaim, Event Reports, Digital Summit Phoenix, February 2018

GoDaddy, the internet services firm, has successfully moved beyond attention-grabbing sexist ads to embrace a brand and corporate strategy that is based around inclusivity.

A+E asks: Are women fairly represented in advertising?

Article • Geoffrey Precourt, Event Reports, KNect365’s 2018 Media Insights and Engagement Conference, January 2018

A+E Networks, the media company, builds audience understanding through on-going research into the attitudes, experiences and preferences of women across America.

The future of women and consumer tech

Article • Mary Cass, Market Leader, Quarter 1, 2018, pp. 50-53

Women will soon control more than two-thirds of consumer wealth in the US, yet technology companies still need to do more to reach this target.

What we know about marketing to women

Article • WARC Best Practice, November 2017

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.

What we know about marketing to men

Article • WARC Best Practice, November 2017

Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures.

P&G explores multicultural marketing “myths”

News • 08 November 2017

MIAMI BEACH, FL: Procter & Gamble, the consumer-packaged goods manufacturer, has progressed its multicultural marketing efforts by moving beyond several “myths” that are often applied to this discipline.

Hello Quintastics! A new vision on 50 plus marketing

Research Paper • Sandra van Vemden, Liesbeth Gerritsen and Pernille Kok-Jensen, ESOMAR, Global Qualitative, November 2017

Redefining the outdated 50-plus marcom image has long been overdue – this paper provides actionable insights from a study in the Netherlands into this target group.

P&G's Pritchard boldly calls on marketers to stand up for racial equality

Article • Geoffrey Precourt and Stephen Whiteside, Event Reports, ANA Multicultural Marketing and Diversity Conference, November 2017

Procter & Gamble, the consumer packaged goods manufacturer, is actively seeking to tackle racial inequality with its marketing.

Authenticity and health drive end to airbrushing

News • 03 October 2017

LONDON/PARIS: As France imposes a requirement on advertisers to flag up retouched photographs of fashion models, an agency figure has highlighted the wider trend towards ‘authenticity’ as a factor in changing attitudes.

Brands should consider a gender-neutral future

News • 19 September 2017

GLOBAL: Five in ten women and four in ten men resent the way women are depicted in advertising, according to a global survey that posits a future where gender is regarded in much the same way as height or hair colour.

Thai women accepting of ad portrayal

News • 14 September 2017

BANGKOK: Women in Thailand are more likely than those in other parts of Asia Pacific to consider that they are accurately represented in advertising, according to research, but they may not always find it relatable.

Gender stereotyping is damaging brands

Opinion • Sally McLaren, August 2017

There’s not just an ethical reason, but also a growing commercial imperative for brands to assume a people-first approach and stop using stereotypes in their advertising, says Sally McLaren, director at Sense.

Advertisers still rely on stereotypes

News • 31 July 2017

CANNES: Brands are failing to address the use of female stereotypes in their advertising, a study from the Geena Davis Institute on Gender in Media and JWT has revealed.

Advertisers fail to break free of gender stereotypes

Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2017

This event report outlines research on gender stereotypes in advertising, and is based on analysis conducted by the Geena Davis Institute on Gender in Media and JWT.

LGBTQ Representation in Advertising

Article • Martin Broad and Jamie Brackell, Ebiquity, July 2017

This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.

Trend Snapshot: Google and Facebook's digital 'duopoly'

Article • Alex Brownsell, WARC Exclusive, October 2017

This article explores Google and Facebook's digital duopoly, as the two largest players in the digital advertising market are growing faster than any other competitors.
How marketers can get ready for GDPR

Article • Jo Blazey, WARC Best Practice, October 2017

This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.
The Emergence of Generation Z and Its Impact in Advertising: Long-Term Implications for Media Planning and Creative Development

Article • Duncan Southgate, Journal of Advertising Research, Vol. 57, No. 2, 2017, pp. 227-235

This Viewpoint presents the results of a study into the marketing attitudes of Gen Z, which involved a quantitative survey, a qualitative survey and quantitative advertising testing.
Kantar Millward Brown: AdReaction - Engaging Gen X, Y and Z

Article • IAB Europe Research Awards, Highly Commended, Digital Advertising Formats, 2017

This paper reveals the findings of a global study into the behaviours, attitudes and responses to advertising of Generation Z to help marketers understand how to effectively engage them.
The world's worst ads: Mad, bad and dangerous to show

Article • Geoffrey Precourt, Event Reports, WFA Global Marketer Week, April 2017

This event report highlights some of the most questionable advertising efforts from around the world, and assesses the underlying failures that result in this type of material reaching consumers.
How to market effectively to children

Article • Sam Clough, WARC Best Practice, July 2016

This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.