LONDON: Almost one fifth of all ads shown on ITV during FIFA World Cup games were for gambling brands according to a new analysis which shows that betting ads had more screen time than alcohol and fast food commercials combined.
CANBERRA: A levy on digital technology giants, including Google and Facebook, may soon be a reality in Australia, according to multiple media reports, as the Federal Government puts a “digital tax” in play as part of legislative ...
NEW DELHI: An income tax tribunal in India has ruled in favour of an appeal lodged by Flipkart, the country’s largest online retail marketplace, which analysts say will benefit e-commerce companies with regard to product discounting and ...
LONDON/NEW YORK: Facebook and Google, commonly known as the duopoly because of their current hold over the media landscape and digital advertising, could see the “pendulum” of power swing away from them, according to two top executives ...
BRUSSELS: Most marketers should be aware by now that the European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, but the World Federation of Advertisers (WFA) is also warning of the potential consequences of ...
DUBLIN: Ireland’s alcoholic drinks industry is facing significant change as proposed public health legislation works its way through parliament and as the possible impact of Brexit focuses minds on cross-border challenges.
LONDON: Telephone boxes are rarely used to make calls and are alleged to be vehicles for smuggling advertising on to high streets, following increases in new applications as high as 900%, councils say.
WASHINGTON, DC: The Trustworthy Accountability Group (TAG), an organisation dedicated to increasing trust in digital advertising, has issued updated guidelines that require publishers to adopt and implement the ads.txt specification by July 1.
BEIJING: China introduced tough new regulations governing the manufacture and distribution of infant formula products on New Year’s Day and it is expected that the development will work very much in favour of international brands.
LONDON: Global drinks giant Diageo has suspended all its advertising on Snapchat following a ruling by the Advertising Standards Authority which found that the messaging app had not installed sufficient safeguards to make sure the ads were not ...
Low Lai Chow, Event Reports, Mumbrella360 Asia, November 2017
Six facts you may not know about China’s online advertising landscape; including the power of government influence, search, consumer attitudes toward advertising, and the power of Chinese online video platforms.
DELHI: The government of India has advised television channels to restrict the times at which condom ads can be shown, saying contraceptive commercials “could be indecent/inappropriate for viewing by children”.
HO CHI MINH CITY: Influencer marketing and social media are already big in Southeast Asia so the use of live video streaming is a logical next step, but in Vietnam there are concerns that this approach is sidestepping rules on both advertising and ...
WASHINGTON, DC: Digital ads run in accordance with standards set by the Trustworthy Accountability Group (TAG) witness significantly lower levels of invalid traffic, a new study from the organisation has shown.
WASHINGTON, DC: US internet users face larger bills and being blocked from accessing some websites as a result of FCC plans to dismantle regulations that ensure internet providers treat all web traffic equally.
Sam Clough, WARC Best Practice, July 2016
This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.