Article
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WARC Best Practice, May 2019
With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.
News
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19 August 2019
Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue.
Article
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WARC Best Practice, August 2019
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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WARC Exclusive, August 2019
Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
News
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14 August 2019
Real human insights, personalisation and the integration of voice are key trends in marketing innovation, according to a new WARC analysis published today: the Effective Innovation Report 2019.
News
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07 August 2019
Hearst Magazines, the media enterprise, is using Slack, the workplace collaboration platform, to help spread audience insights across its business.
Article
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Hearst Magazines, the media company, has put Slack, a messaging and collaboration system for enterprises, at the heart of its efforts to spread audience insights.
Article
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Rebecca Koppie and Greg Flemming, Admap, August 2019
Looks at the state of mobile banking and how consumers use it across the US.
Case Study
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MIXX Awards, Bronze, Virtual and Augmented Reality, 2019
Tymbark, a fruit drink, engaged the youth segment in Poland with its AI powered app which led to the created of 300,000 branded images.
Opinion
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Charles Cadbury, July 2019
The developer community is getting stuck into building voice apps. Charlie Cadbury of Say It Now – winner of Amazon’s European Alexa Cup – explains the background and what to expect in the future.
News
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17 July 2019
Voice-based marketing is set to receive a major push in India as marketers hope to net new, vernacular language-speaking digital consumers, and as Amazon adds a Hindi voice model to its developer kit.
News
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15 July 2019
Public concern about how big tech companies approach the privacy of their users heightened last week after it emerged that Google employs contractors to listen in to recordings made by the company’s AI voice assistant.
Article
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Anil Thakraney, Event Reports, Zee MELT, May 2019
Voice-based marketing is slated to receive a major thrust in India as marketers hope to net new, vernacular language-speaking digital consumers, but there are still many challenges ahead.
Opinion
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Wesley MacLaggan, July 2019
With children comfortable using voice search as their primary means of product discovery, now is the time for marketers to get ahead of the game, says Marin Software’s Wesley MacLaggan.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
News
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09 July 2019
Diageo’s belief that voice is “a great way to enhance the whisky-tasting experience” has been demonstrated sufficiently with its Talisker single malt for the drinks giant to consider rolling out the approach to other products in ...
Article
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Brooke Hemphill, Event Reports, Mumbrella Audioland, May 2019
Best practice advice for brands looking to create an audio logo to ensure relevance with consumers in non-visual contexts.
News
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04 July 2019
If marketers aren’t already thinking about voice search optimisation they need to start, according to a customer experience specialist, who anticipates the use cases for voice becoming increasingly sophisticated.
Article
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Josie Tutty, Event Reports, Mumbrella360, June 2019
Recommendations from Sydney-based CX agency The Works for brands as they develop voice search optimisation strategies.
Article
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Brian Carruthers, Event Reports, IAB Sound Investment Seminar, May 2019
Half of UK agencies and advertisers remain to be convinced that digital audio can prove its effectiveness – DAX is on a mission to educate them.
News
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21 June 2019
Voice-enabled assistants remain a relatively untapped marketing channel, which is why the World Federation of Advertisers (WFA) has launched a new group to help brands understand more about the impact voice will have on the way people shop.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Netsafe, a non-profit organisation that focuses on online safety, tackled global cyber crime using a computer-generated bot that "re-scammed" the scammers.
News
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17 June 2019
Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers.
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
In France, Heineken created a Facebook Messenger chatbot to bring in consumer data by rewarding with redeemable points those people that shared their bar tab or drinks photos.
Case Study
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
Domino’s, the American takeout pizza restaurant, created an original campaign around Valentine’s Day using Tinder to regain momentum in the month of February.
