Article
•
WARC Best Practice, May 2019
With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.
News
•
08 October 2019
As Facebook and other social platforms come under increasing scrutiny from governments and regulators over the content they carry, a leading industry figure argues that advertisers too have a “moral responsibility” to act.
News
•
07 October 2019
Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.
Article
•
Anna Hamill, WARC Exclusive, October 2019
In an exclusive interview with WARC, WFA chief executive Stephan Loerke discusses brand safety in the digital era and the rise of voice.
Article
•
Euromonitor Strategy Briefings, September 2019
An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.
Article
•
Chelsea Horncastle, WARC Exclusive
Voice assistants have grown in popularity over in recent times, and with a wealth of data on people’s adoption, usage and openness to smart technologies, brands can create valuable experiences.
Article
•
Research on WARC, September 2019
Shows for the first time the awareness of emerging technologies such as driverless cars, artificial intelligence and foldable smartphones amongst the British public.
News
•
20 September 2019
Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.
News
•
19 September 2019
Facebook has announced an extension of its Portal video-calling hardware with Portal TV, which provides both chatting and video streaming features, though privacy questions loom.
Article
•
Andrea Savidge, and Claire Barrett, WARC Best Practice, September 2019
Outlines best practice from software company Mubaloo's experience in developing voice skills with clients and partners, covering top considerations from its strategy, design and development teams.
News
•
17 September 2019
It’s easier than ever for a brand to develop a chatbot that delivers “baseline functionality”, rather harder to create one that offers a pleasing user experience, a new study says, but AirAsia’s AVA is an exception.
Article
•
Emma Chiu, WARC Exclusive, September 2019
Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors.
News
•
11 September 2019
Awareness about voice assistant devices is fast growing in India but its usage, is still limited to basic tasks, according to a new report by Isobar India.
News
•
28 August 2019
The global smart speaker market continues to grow, with the US’s Amazon still the biggest seller. However, China’s Baidu has seen vertiginous growth to unseat Google in second place, according to a new report by Canalys.
News
•
19 August 2019
Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue.
Article
•
WARC Best Practice, August 2019
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
•
WARC Exclusive, August 2019
Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
News
•
14 August 2019
Real human insights, personalisation and the integration of voice are key trends in marketing innovation, according to a new WARC analysis published today: the Effective Innovation Report 2019.
News
•
07 August 2019
Hearst Magazines, the media enterprise, is using Slack, the workplace collaboration platform, to help spread audience insights across its business.
Article
•
Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
Hearst Magazines, the media company, has put Slack, a messaging and collaboration system for enterprises, at the heart of its efforts to spread audience insights.
Article
•
Rebecca Koppie and Greg Flemming, Admap, August 2019
Looks at the state of mobile banking and how consumers use it across the US.
Case Study
•
MIXX Awards, Bronze, Virtual and Augmented Reality, 2019
Tymbark, a fruit drink, engaged the youth segment in Poland with its AI powered app which led to the created of 300,000 branded images.
News
•
17 July 2019
Voice-based marketing is set to receive a major push in India as marketers hope to net new, vernacular language-speaking digital consumers, and as Amazon adds a Hindi voice model to its developer kit.
Opinion
•
Charles Cadbury, July 2019
The developer community is getting stuck into building voice apps. Charlie Cadbury of Say It Now – winner of Amazon’s European Alexa Cup – explains the background and what to expect in the future.
News
•
15 July 2019
Public concern about how big tech companies approach the privacy of their users heightened last week after it emerged that Google employs contractors to listen in to recordings made by the company’s AI voice assistant.
