Article
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WARC Best Practice, May 2019
With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.
Article
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Alex Brownsell, Event Reports, Future of Audio, October 2019
An exploration of the role of voice technology in marketing, and predictions of how brands may be able to exploit voice in the future.
Case Study
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MRS Awards, Finalist, MRS Award for Healthcare Research, 2019
Examines the need for pharmaceutical companies to move to a more patient-centric approach to fully grasp patient needs through detailing a research project in the UK that used chatbots to better grasp such needs.
News
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28 November 2019
A new innovation announced this week by Amazon, the global e-commerce giant, will purportedly halve the cost of making devices enabled with Alexa voice services.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
Opinion
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Joel Davis, November 2019
Joel Davis, co-founder and CEO of Mighty Social, offers five key pieces of advice brands looking to improve discoverability and engagement through voice search.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.
Opinion
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David Tiltman, November 2019
In late 2018, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2020.
News
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21 November 2019
Search advertising now accounts for 22 cents in every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. This is according to ...
Case Study
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Nicholas Short, Qirong Li, Ariel Ban, Sara Wang, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019
Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2019
Deodorant and antiperspirant brand Rexona used a multifaceted digital strategy to launch an app that solved mobility challenges for disabled people in Indonesia under its Movement for Movement campaign.
News
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15 November 2019
Chinese e-commerce giant Alibaba generated sales worth 268.5bn yuan ($38.4bn) during its annual Singles Day global shopping festival, but behind the headline figure comes the news that more than one million orders were placed and paid through voice ...
Case Study
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MMA Smarties, Gold, X (Global), 2019
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Ahead of the new season of its Asia's Got Talent show, the television channel AXN Asia launched an interactive campaign that allowed users to talk to the stars and presenters of the show ahead of each episode, thus increasing user engagement across East Asia.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Miller Genuine Draft (MGD), a beer brand, increased sales and consumer engagement by launching a campaign that allowed South African consumers to order their packs of beer through a Facebook chatbot and have it delivered in the hour.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Isbank, a bank, created an artificial intelligence-based mobile banking assistant, available 24/7, to answer customer questions and increase brand awareness by improving personal communications.
Case Study
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MMA Smarties, Silver, North America, 2019
Cereal brand Honey Nut Cheerios created an Amazon Prime giveaway to make it the top recommendation on Alexa and secure its voice commerce future.
News
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28 October 2019
Avocados from Mexico does what it says on the tin – following a brand building campaign that has seen it become the US market leader, the company now intends to lay claim to a wide slate of strong associations that consumers have with the category.
Article
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Stephen Whiteside, Event Reports, Association of National Advertisers' 2019 Masters of Marketing Conference, October 2019
Avocados From Mexico, a produce brand, believes it can successfully lay claim to broad features of its category where its brand has no natural advantages over rival products.
News
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08 October 2019
As Facebook and other social platforms come under increasing scrutiny from governments and regulators over the content they carry, a leading industry figure argues that advertisers too have a “moral responsibility” to act.
News
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07 October 2019
Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.
Article
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Anna Hamill, WARC Exclusive, October 2019
In an exclusive interview with WARC, WFA chief executive Stephan Loerke discusses brand safety in the digital era and the rise of voice.
Article
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Euromonitor Strategy Briefings, September 2019
An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.
Article
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Chelsea Horncastle, WARC Exclusive, September 2019
Voice assistants have grown in popularity over in recent times, and with a wealth of data on people’s adoption, usage and openness to smart technologies, brands can create valuable experiences.
