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What's working in search 2021

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in search.

Hollard Insurance Ghana: #MeetArabaHollard #GhanaFirstVirtualInsurer

Case Study • SABRE Awards, Africa, 2021

Hollard Insurance Ghana, an insurance brand, launched a chatbot in WhatsApp so the people of Ghana had easier and better access to its insurance services.

COVID-19 and rural India: The challenges and opportunities for marketers

Article • Sharad Varshney, WARC Exclusive, Spotlight India, August 2021

Dialogue Factory’s Sharad Varshney looks at how the COVID-19 pandemic has affected rural India and what brands can learn about this huge market.

What's working in audio 2021

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in audio.

Digital CX: The inevitable customer service shift for APAC

Article • Vivien Ang, WARC Exclusive, June 2021

As the COVID-19 pandemic becomes endemic, customer experience (CX) has become more important than ever for companies.

P/S: The adventure with King Leo and friends

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

P/S, a toothpaste brand, used an augmented reality (AR) experience to encourage children in Vietnam to brush their teeth before going to bed.

Baby Dove: #RealMomsVillage chatbot

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Baby Dove, a baby care brand, launched the #RealMomsVillage chatbot in the Philippines to provide advice to parents and grow its brand.

POND'S: POND'S AI-powered skin advisor live

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

POND'S, a skincare brand, launched its Skin Advisor Live (SAL) on Facebook Messenger and Shopee in the Philippines.

What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.

What we know about marketing on Facebook

Article • WARC Best Practice, May 2021

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.

What we know about chatbots

Article • WARC Best Practice, May 2021

With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.

MTN Chat: Recharge without leaving your chats

Case Study • MMA Smarties, Bronze, EMEA, 2020

MTN, a telco brand, launched MTN Chat in South Africa and became the first telco in the world to use WhatsApp Business to engage with consumers.

When creativity is sidelined in e-commerce, here’s how to take back control

Article • Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021

Marketers who believe in only the short term have sidelined creativity, says MediaCom’s Josh Gallagher.

Are you listening? Synthetic voice and the future of audio advertising

Article • Silke Zetzsche, WARC Exclusive, March 2021

How brands can use synthetic voice in dynamic creative advertising.

What you need to know about interactive audio ads

Article • Flora Williams, WARC Exclusive, March 2021

A best practice guide to creating interactive audio advertising.

Beyond the Label: Mental Health Public Education

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

The National Council of Social Service (NCSS), a social services organisation, changed public opinion regarding people with mental health issues in Singapore thanks to its social campaign.

Voice assistants can influence purchasing decisions in India

News • 16 February 2021

Myriad local languages and digital literacy barriers mean brands in India require specific voice technology solutions.

Conversational AI improves efficiency but not CX in Asia

News • 12 February 2021

Conversational AI-based solutions helped APAC businesses be more effective during the pandemic but failed to raise the customer experience (CX) bar, according to Forrester.

Alexa, what did you say? Exciting opportunities for voice marketing in India

Article • Krish Velkar, WARC Exclusive, February, 2021

Ogilvy Mumbai’s Krish Velkar looks at how voice assistants can influence purchasing decisions in India.

Digital 2021: Life lived online

News • 28 January 2021

In a year when online time rocketed due to the pandemic, the average global internet user now spends two of every seven days of the week online, with around seven hours per day or 42% of our waking lives online.

Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.

Where societal trends intersect with media trends

News • 18 January 2021

Fear of going out, more local living, increasingly digitally connected lives and a new focus on data privacy provide the context marketers will be working in during 2021 – and all this in a polarised society, adds the annual Carat Trends report.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.

Zalo: The Digital Pioneer In Pandemic Prevention

Case Study • MMA Smarties, Gold, Vietnam, 2020

Zalo, a messaging app, accompanied the Vietnamese Government in communicating the most updated and accurate news about the COVID-19 pandemic and positioned itself as a trustworthy and reliable brand.

Tata Altroz: A car that sells itself

Case Study • MMA Smarties, Bronze, APAC, 2020

Tata Altroz, an automobile brand, used a voice-based chatbot to establish itself as a challenger brand in India.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about marketing on Facebook

Article • WARC Best Practice, May 2021

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.
What's working in search 2021

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in search.
What we know about chatbots

Article • WARC Best Practice, May 2021

With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.