Article
•
WARC Category Intelligence, January 2020
Global strategies, campaign updates and trends in augmented and virtual reality.
Article
•
WARC Best Practice, September 2019
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
Article
•
Tamara Sword, WARC Best Practice, May 2017
This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.
Data
•
WARC Data, August 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
•
WARC Data, July 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Opinion
•
Lawrence Dodds, July 2020
This is the ideal moment for retailers to rip up the playbook and create change, argues UM’s Lawrence Dodds.
Article
•
Carlos Matriano, WARC Exclusive, July 2020
PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.
Opinion
•
Nora Henriksson, July 2020
Sporting events are just starting to come back in some parts of the world – but in most places, crowds aren’t.
Case Study
•
SABRE Awards, Gold, EMEA, 2020
Cabinet Bouzar Expertises, a business management firm, educated the French public on the signs of radicalisation by using VR headsets and AI to put the viewer in the shoes of a mother questioning her son.
Case Study
•
SABRE Awards, Gold, EMEA, 2020
Huawei, a telecommunications brand, completed Schubert's famous Unfinished Symphony using AI technology and launched it at an event in London to promote its brand among UK consumers.
Research Paper
•
Nathalie Spielmann and Ulrich R. Orth, Journal of Advertising Research, Digital First, June 2020
Perceived lack of authenticity and inferences of manipulative intent by an advertiser can impede an advertisement’s intended effect.
Article
•
WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Article
•
Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement.
Case Study
•
Vanessa Bakewell, Nigel Kendall, WARC Awards, Entrant, Effective Innovation, 2020
Capitol Records UK the music label used an augmented reality pinball game as an innovative way to launch Liam Payne's new single Stack it Up in the UK.
Case Study
•
Paloma Ho, WARC Awards, Entrant, Effective Innovation, 2020
Car maker Audi took a chance on augmented reality to increase its popularity and build awareness of its first purely electric car in Taiwan.
Case Study
•
Su Ling Chan, Danesh Asokkumar, WARC Awards, Shortlisted, Effective Innovation, 2020
Auto brand Ford increased sales of its Ranger pick-up truck in Malaysia by rolling out a VR test-drive experience.
Article
•
WARC Category Intelligence, February 2020
Global strategies, campaign updates and trends in the consumer electronics category.
News
•
31 January 2020
The psychological impact of augmented reality (AR) can be used in an OOH advertising context to build emotional connections and bring consumers closer to a brand, research suggests.
Article
•
Jennie Roper and Dr. Alastair Goode, WARC Exclusive, January 2020
Explores the psychological impact of augmented reality and how it can be used in an OOH advertising context to build emotional connections and bring consumers closer to a brand.
Article
•
Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Opinion
•
Laurent Thevenet, January 2020
With a the dawn of a new decade, R/GA's Laurent Thevenet highlights three key tech trends that will be defining Asia's landscape in the year to come, and makes a call for a more human future.
Case Study
•
Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Coca-Cola regularly introduces new designs in the China market, but the promotion of a new slim City Can in 2018 created both a challenge and an opportunity.
Case Study
•
Integrated Marketing Communications Council Europe, Gold, Cause, Charity/Non-profit Marketing or Social, 2019
NeuroDigital, a technology company, promoted its technologies by creating a Virtual Reality experience that gave the blind the chance to see through Virtual Touch in the Czech Republic.
Article
•
Eva Qin, WARC Exclusive, November 2019
With Alibaba's Tmall recently launching its 2.0 flagship store upgrade plan and moving towards a CRM system that increases the stickiness of its members, gaming on Tmall won’t die anytime soon.
Case Study
•
PHD Montreal, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Insurance company belairdirect used a multichannel, fan-focused, approach to raise awareness of its sponsorship of the Canadian Football League, in turn building its consumer profile.
