Article
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WARC Best Practice, September 2019
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in augmented and virtual reality.
Article
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Tamara Sword, WARC Best Practice, May 2017
This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.
Case Study
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Jay Chiat Strategic Excellence Awards, Short, Connection Strategy, 2019
IKEA, a furniture retail company, used virtual reality to transform the car journey to its newly opened store in Hyderabad, to encourage footfall and brand awareness in India.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
An exploration of the camera and video apps Snapchat and TikTok, and how brands are using them.
Article
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Rory Byrne, Admap, October 2019
Asks whether brands should break boundaries and questions the ways in which companies behave in these immersive worlds.
Opinion
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Arnaud Robin, September 2019
Facebook’s ambitious Live Maps project points to the revolutionary power of AR, writes Arnaud Robin, Director of Innovation at We are Social Singapore.
Case Study
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ARF Ogilvy Awards, Silver, 2019
Twitter, a social media platform, launched a reactive out-of-home campaign at Piccadilly Lights, showcasing the biggest cultural moments in the UK.
Article
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Emma Chiu, WARC Exclusive, September 2019
Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors.
Article
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Helen Haines, WARC Exclusive
Reveals insights from the fourth wave of Ocean Outdoor and Neuro-Insight’s research into the impact of enhanced technology on digital out-of-home advertising effectiveness.
Case Study
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MIXX Awards, Silver, Virtual and Augmented Reality, 2019
Spotify, a music streaming brand, created Brands Virtual Reality House Tour with VR, to create a portable, immersive experience that showcases Spotify's ad products globally.
News
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17 July 2019
The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
News
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27 June 2019
Epidiolex, a drug developed by GW Pharma, has been shown to be effective in treating rare and complex variants of epilepsy using CBD, but the company has had to build trust in a substance that continues to face preconceptions and the stigma ...
Article
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Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
Epidiolex, the first FDA approved prescription drug derived from cannabidiol, needed to build trust with US doctors through an experience that communicated the drug’s professionalism and rigour at scale.
News
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20 June 2019
Allegra, an allergy-relief drug owned by Sanofi, successfully employed mobile ads powered by augmented reality (AR) to engage with its target audience in Brazil.
News
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20 June 2019
Pedigree is building on the success of the SelfieStix campaign for its DentaStix oral health treat for dogs with the US launch next week of DentaStix Studios, which takes the idea of AR filters for dogs to a new level.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Allegra, the allergy-relief drug made by Sanofi, used mobile ads powered by augmented reality to connect with consumers in Brazil.
Case Study
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Design Business Association, Silver, 2019
Cadbury, a confectionary brand, designed a digital advent calendar to accompany its physical Heroes calendar to reach its wide target audience and increase sales in the UK.
News
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30 May 2019
The Pokémon Company has announced the next step in its augmented reality gaming future with a new direction: Pokémon Sleep, a game with the ambitious aim of turning “sleep into entertainment.” Sleep will work by recording ...
News
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29 May 2019
IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail.
Case Study
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SABRE Awards, EMEA, Automotive, Gold, 2019
Car manufacturer Ford created a virtual reality tool to provoke behaviour change and understanding between cyclists and other road users in Europe.
Article
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Sam Peña-Taylor, Event Reports, MWC Barcelona, February 2019
Niantic is the $4bn startup behind the mobile gaming hit Pokémon Go, but the company goes far deeper than just the game as it vies for a position at the crossroads of augmented reality.
