Advertising best practice, evidence and insights

What’s working in augmented and virtual reality

Article • WARC Category Intelligence, January 2019

Global strategies, campaign updates and trends in augmented and virtual reality.

Article • WARC Best Practice, December 2018

This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.

How to use virtual reality or augmented reality in your marketing strategy

Article • Tamara Sword, WARC Best Practice, May 2017

This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.

Allegra uses AR-driven ads to make an impact in Brazil

Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2019

Allegra, the allergy-relief drug made by Sanofi, used mobile ads powered by augmented reality to connect with consumers in Brazil.

Cadbury Heroes Advent Calendar

Case Study • Design Business Association, Silver, 2019

Cadbury, a confectionary brand, designed a digital advent calendar to accompany its physical Heroes calendar to reach its wide target audience and increase sales in the UK.

Pokémon Company hints at a new meaning of augmented reality

News • 30 May 2019

The Pokémon Company has announced the next step in its augmented reality gaming future with a new direction: Pokémon Sleep, a game with the ambitious aim of turning “sleep into entertainment.” Sleep will work by recording ...

IKEA's new app strategy and retail's augmented future

News • 29 May 2019

IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail.

Ford: WheelSwap

Case Study • SABRE Awards, EMEA, Automotive, Gold, 2019

Car manufacturer Ford created a virtual reality tool to provoke behaviour change and understanding between cyclists and other road users in Europe.

Niantic’s augmented future

Article • Sam Peña-Taylor, Event Reports, MWC Barcelona, February 2019

Niantic is the $4bn startup behind the mobile gaming hit Pokémon Go, but the company goes far deeper than just the game as it vies for a position at the crossroads of augmented reality.

Heineken: Chairman

Case Study • Adeola Kayode, WARC Awards, Silver, Effective Social Strategy, 2019

Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period.

Puck: Save the Cows

Case Study • Tahaab Rais, Anna Sadykova, WARC Awards, Gold, Effective Social Strategy, 2019

Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.

Gulf Lubricant Oil: Teaching the way they learn

Case Study • Megha Kimothi, WARC Awards, Entrant, Effective Innovation, 2019

Gulf Lubricants, a big player in the personal mobility segment of the Indian automotive industry, used virtual reality as an innovative tool to teach mechanics how to become successful salespeople.

Migros: Discover

Case Study • Corina Carabelli, WARC Awards, Entrant, Effective Innovation, 2019

Migros, the supermarket chain, used social media, in-store, and paid video and print ads to promote a new augmented-reality feature in its app in Switzerland.

Gaming: An exploration of how the gaming landscape is changing

Article • Nisa Bayindir and Duncan Kavanagh, Research on WARC, March 2019

Gaming entertainment has come a long way, but evolving trends, such as mobile gaming, spectator gaming and cloud gaming have brought big changes to the industry.

How Cosmopolitan engages readers on mobile

News • 05 March 2019

Cosmopolitan, the fashion and beauty magazine, is using technology such as augmented reality to help connect with young readers on mobile.

Video Landscape Report

Article • IAB, December, 2018

There are many opportunities and challenges for marketers and brands to reach and engage consumers in a rapidly evolving video ecosystem.

Cosmopolitan brings print to life with AR

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

Cosmopolitan, the women’s fashion publisher, is seeking to tap the power of mobile to reach its readers in new and compelling ways.

How 5G could transform marketing – and beyond

News • 19 February 2019

AT&T, the telecoms giant, believes that the coming generation of 5G cellular connectivity has the potential to transform everything from augmented reality to live experiences and outdoor advertising.

Six Asia tech trends brands should know in 2019

Article • Low Lai Chow, WARC Trends, February 2019

Tech trends including voice, image-driven search, biometric customization and AR experiences are set to make a splash in Asia in 2019.

Trends from the Marketer’s Toolkit 2019

Article • David Tiltman and Sophie Harding, WARC Webinars, February 2019

Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.

How 5G will transform the digital world: Insights from AT&T

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

AT&T, the telecoms giant, believes that 5G cellular connections will have a transformative impact on many different industries.

10 tech and media trends in 2019

Article • Dan Calladine, WARC Webinars, January 2019

Details the major technology and media trends marketers should be looking out for in 2019 and what the implications are for brands.

Softlogic Life: The app that got the world walking

Case Study • Chamith Buthgumwa, WARC Media Awards, Entrant, Effective Use of Tech, 2018

Life insurance brand Softlogic Life created a virtual reality platform to speak to Sri Lankans, and get them walking, during the Buddhist festival of Vesak.

Pepsi: A/R Football

Case Study • Chanatda Khumrungruang, WARC Media Awards, Entrant, Effective Use of Tech, 2018

Pepsi built Thailand's first web-based augmented-reality football game topped off with great prizes that were very appealing to its young, target audience.

HP: Imagining the office of the future

Case Study • Ronnie Thomas, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Tech, 2018

HP, the computer company, used augmented reality in a campaign targeting businesses across APAC.

Virtual & augmented reality