Article
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WARC Category Intelligence, January 2020
Global strategies, campaign updates and trends in augmented and virtual reality.
Article
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WARC Best Practice, September 2019
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
Article
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Tamara Sword, WARC Best Practice, May 2017
This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.
Article
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WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Article
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Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement.
Case Study
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Su Ling Chan, Danesh Asokkumar, WARC Awards, Shortlisted, Effective Innovation, 2020
Auto brand Ford increased sales of its Ranger pick-up truck in Malaysia by rolling out a VR test-drive experience.
Article
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WARC Category Intelligence, February 2020
Global strategies, campaign updates and trends in the consumer electronics category.
News
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31 January 2020
The psychological impact of augmented reality (AR) can be used in an OOH advertising context to build emotional connections and bring consumers closer to a brand, research suggests.
Article
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Jennie Roper and Dr. Alastair Goode, WARC Exclusive, January 2020
Explores the psychological impact of augmented reality and how it can be used in an OOH advertising context to build emotional connections and bring consumers closer to a brand.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Opinion
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Laurent Thevenet, January 2020
With a the dawn of a new decade, R/GA's Laurent Thevenet highlights three key tech trends that will be defining Asia's landscape in the year to come, and makes a call for a more human future.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Coca-Cola regularly introduces new designs in the China market, but the promotion of a new slim City Can in 2018 created both a challenge and an opportunity.
Case Study
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Integrated Marketing Communications Council Europe, Gold, Cause, Charity/Non-profit Marketing or Social, 2019
NeuroDigital, a technology company, promoted its technologies by creating a Virtual Reality experience that gave the blind the chance to see through Virtual Touch in the Czech Republic.
Article
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Eva Qin, WARC Exclusive, November 2019
With Alibaba's Tmall recently launching its 2.0 flagship store upgrade plan and moving towards a CRM system that increases the stickiness of its members, gaming on Tmall won’t die anytime soon.
Case Study
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PHD Montreal, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Insurance company belairdirect used a multichannel, fan-focused, approach to raise awareness of its sponsorship of the Canadian Football League, in turn building its consumer profile.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Media Awards, Silver and Effective Native Special Award, Effective Use of Partnerships and Sponsorships, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
Case Study
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MMA Smarties, Gold, Vietnam, 2019
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
Case Study
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MMA Smarties, Silver, Vietnam, 2019
Nike, a sportswear brand, encouraged in-store visits and sales in Vietnam by creating an AR hunt online game and in-store QR codes which consumers had to scan to win.
Case Study
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MMA Smarties, Gold, Vietnam, 2019
Soft drink giant Coca-Cola grew brand love with an augmented reality experience integrated into its cans to drive awareness and sales of a limited edition to show support for the Vietnam national football team in the Suzuki Cup.
News
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13 November 2019
Adopting a challenger mentality, using AR and VR to create new consumer experiences and reframing brands using cultural insights are among the successful marketing trends being used in Asia, according to a new WARC study.
Article
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WARC Exclusive, November 2019
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Nescafé, an instant coffee brand, partnered with a famous virtual celebrity to create a campaign in which young Chinese consumers could unlock a personalised message by scanning Nescafé bottles.
Case Study
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MMA Smarties, Gold, X (Global), 2019
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
Case Study
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MMA Smarties, Finalist, North America, 2019
Swiss International Air Lines (Swiss) used an immersive augmented reality campaign to raise awareness of the brand and persuade business class travellers in the US to use the carrier.
Case Study
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MMA Smarties, Silver, India, 2019
Sprite, a soft drink brand, repackaged its bottles and introduced scannable technology to make it consumers' first choice drink during India's hot summer by introducing challenges to complete to win a prize holiday.
