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Cunard: Navigating the Route to Recovery

Case Study • DMA (UK), Gold, 2021

Cunard, a cruise line, encouraged people in the UK to return to the seas after the COVID-19 lockdowns.

GoBiz and Telkomsel MyAds: Seamless technology integration to Empower SMEs in Indonesia

Case Study • MMA Smarties, Indonesia, Silver, 2021

GoBiz and Telkomsel, two applications, collaborated with each other to empower SMEs in Indonesia.

Network Rail’s Insight Hub: Empowering insight and non-insight professionals with the research data they need

Case Study • MRS Awards Papers, Finalist, Insight Management, 2021

Network Rail, a public sector company, launched a campaign in Britain to develop a business intelligence platform that brought together multiple data sources in a simple way.

KiwiRail: Discover A New New Zealand

Rankings • WARC Effective 100, 2021

KiwiRail, an enterprise responsible for rail operations in New Zealand, increased tourist visits a few years after a devastating earthquake by pairing quotes about the destruction with striking imagery of the beautiful new features it had created.

Bolt: Santa fired all the deer

Rankings • WARC Effective 100, 2021

Bolt, the transportation service, aimed to increase quantity of rides and profits in Ukraine without overspending.

East Japan Railway Company: TRAIN'ing

Case Study • AME Awards, Bronze, 2021

East Japan Railway Company (JR East) launched a campaign in Japan to provide train passengers with the opportunity to contribute to their health beyond transportation.

Uber: Max the vax

Case Study • SABRE Awards, South Asia, Gold, 2021

Uber, a transport company, launched a campaign in India to encourage riders and drivers to return to the platform, focus on vaccinations to strengthen safety propositions and position the brand as a frontrunner on safe rides.

Uber: Tech turnaround

Case Study • SABRE Awards, South Asia, Gold, 2021

Uber, a transport company, launched a campaign in India to support hiring and retaining top tech talent, position the brand as a preferred employer and dial-up tech quotient in media stories.

Uniteam Marine: Save our seafarers

Case Study • SABRE Awards, APAC Gold & Global winner, 2021

Uniteam Marine, a ship management organisation, pressured the government in Myanmar to designate seafarers as essential workers during the COVID-19 pandemic.

Godrej Protekt: Protekt India movement with Indian Railways

Case Study • SABRE Awards, APAC, Gold, 2021

Godrej Protekt, a hygiene brand, and Indian Railways, a transport company, collaborated to encourage people to travel by train in India by showcasing the emphasis on hygiene on public transport.

Transport for London: Covid response campaign

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Transport for London (TfL), the local government body responsible for transport in London, reduced demand for public transport during the COVID-19 pandemic while reassuring customers and staff about the cleanliness and safety of the network.

Polish Railway Lines: First Sticker That Saved People’s Lives

Case Study • SABRE Awards, EMEA, Gold, 2021

Polish Railway Lines, a rail-road company, launched a social educational campaign Safe Rail-road Level Crossing to increase drivers' awareness of safety in Poland.

SBB Swiss Federal Railways: Back to Business

Case Study • SABRE Awards, EMEA Gold & Global winner, 2021

Swiss Federal Railways (SBB), a transport company, launched its Back to Business programme to empower Swiss mothers to return to work.

Lloyd's Register: Future Seascapes

Case Study • SABRE Awards, EMEA, Gold, 2021

Lloyd's Register, a maritime classification organisation in the UK, launched its initiative to bring together thought leaders worldwide to swap skills, knowledge and capabilities by transforming eight famous paintings of seascapes.

Hertz Campers: How to avoid a crisis in a Jeep rooftop tent

Case Study • SABRE Awards, EMEA Diamond & Global winner, 2021

Hertz, a car rental brand, launched its new product, Hertz Campers, in Portugal and increased sales, despite the poor reputation of Hertz at the time.

Travel cuts prompt advertising rethink

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of advertising spend and revenue among some of the largest travel advertisers during 2020.

What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.

Metrolinx: It's Happening

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Metrolinx, a transportation company, established itself as the leader in transit improvement in Canada.

Amtrak: Get Carried Away

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Amtrak, a rail service, made travel by train relevant to a new generation of travellers by celebrating the joy of the train journey in the USA.

Bolt: Santa fired all the deer

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Bolt, the transportation service, aimed to increase quantity of rides and profits in Ukraine without overspending.

East Japan Railway Company: Get Back, Tohoku

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

East Japan Railway Company, a passenger railway company, increased ridership and travel intent in Japan by launching a low-price free pass and communication programme to encourage local travel.

German Rail: No need to fly

Case Study • Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2021

German Rail, a rail operator, created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.

Via Rail: Mission Canadianization

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Canadian intercity passenger rail service, VIA Rail, lived up to its promise of supporting local by shifting most of its media spend to Canadian publishers.

Northgate Spain: Boosting vehicle rental in times of confinement

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Northgate Flexible Renting, a company that rented vehicles to big companies and SMEs, had to regain business in Spain following cancellations during the pandemic.

STIB: Voices of brussels

Case Study • WARC Awards for Effectiveness, Bronze, Customer Experience, 2021

Public transportation company, STIB, managed a meaningful brand connection with customers at a time when none of them could use the service due to COVID travel restrictions in Belgium.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Voice of the industry: Travel after Coronavirus

Article • Euromonitor Strategy Briefings, August 2020

Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.
Travel and sustainability: Transforming for the future

Article • Nick Blenkarne, WARC Exclusive, May, 2021

Sustainability is an increasing consideration in the travel category.
Trust: The key to travel brand success in a post-COVID world

Article • Christina Stahlkopf, WARC Exclusive, May, 2021

Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.