Article
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Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
News
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14 January 2020
Russian tech firm Yandex, best known for its eponymous search engine, is planning to expand its car-sharing service into Europe amid rivals’ struggles in the new market.
Case Study
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Tahaab Rais, Tala Arakji, WARC Media Awards, Silver, Best Use of Data, 2019
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love.
Article
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Alex Brownsell, Event Reports, Thinkbox: Destination Effectiveness, September 2019
Television media was integral for P&O Cruises' transformation in 2014, after intense competition and an addiction to discounting left the brand in trouble.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Samaritans, a charity, Network Rail, a railway company, and The British Transport Police, a force that polices the railway, helped reduce the number of suicides committed on British railways by enlisting the public to intervene.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Great Western Railway (GWR), a train operating company, encouraged the British public to travel by train by launching animations of Enid Blyton's The Famous Five going on a Western Railway adventure.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Uber, a ride-hailing app, created a digital calculator that let users weigh the costs of owning and maintaining a car, in order to prove that using its app services was more beneficial and thus increasing sales in Brazil.
News
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27 September 2019
Indonesian tech firm Gojek, which is known principally for its ride-hailing and payment services, is now expanding into video streaming in a move widely seen as a challenge to Netflix and other established players in Southeast Asia.
Article
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WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.
News
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24 July 2019
Indonesia-based ride-hailing app Gojek has launched a new brand logo and identity, as it seeks to expand its ‘Super App’ offering across Southeast Asia.
Case Study
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Awss Al-Awamleh, WARC Prize for MENA Strategy, Entrant, 2019
Uber, the global leader in ride-hailing services, used a multi-channel campaign to engage with local women in Saudi Arabia and encourage them to use its services.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Grand Prix and Research Excellence Award, 2019
Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.
Opinion
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BrandIndex, July 2019
Grab, the Singapore-based technology company offering ride-hailing transport services, food delivery and payment solutions, is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
News
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13 June 2019
After almost a decade of dominance in London’s ride-hailing scene, Uber is facing competition on a number of fronts that could undercut the newly public company and beat it at its own game.
News
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03 June 2019
The first quarterly report since the ride-hailing company filed to go public in May shows that Uber is still haemorrhaging money, but sees bright spots in cross promotions of its services and expansions in new territories.
News
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28 May 2019
Uber, the ride-hailing giant, used artificial intelligence to understand the public’s sentiment toward the brand across the mass of unstructured social data created about it every day, in a way that allowed it to make leadership decisions in ...
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
Uber, the global ride-hailing platform, put together a system that would allow it to track sentiment in almost real time.
Case Study
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SABRE Awards, EMEA, Travel & Tourism, Gold, 2019
East Midlands Trains, a UK train operator, created portraits made from train tickets and a lost property orchestra to drive positive consumer engagement and promote its mobile and lost property services.
Case Study
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SABRE Awards, EMEA, Integrated Marketing, Gold, 2019
BVG, Berlin's public transport system, joined forces with adidas and created a limited edition sneaker with a built-in annual pass, to boost its street credibility in the city.
Case Study
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SABRE Awards, EMEA, DACH, Gold, 2019
National rail company SBB used digital and experiential executions, presenting its current workers as the heroes to attract new employees in Switzerland.
Case Study
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SABRE Awards, Africa, Northern Africa, Gold, 2019
Careem, a transportation network company, changed negative perceptions of its brand in Morocco by launching three press releases a month to communicate the brand in a positive light.
Case Study
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Tahaab Rais, Tala Arakji, WARC Awards, Entrant, Effective Content Strategy, 2019
Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.
Case Study
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Priyanka Borah, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Transportation network brand Uber partnered the ICC Women's T20 Cricket World Cup in India for a social media campaign to promote equality and build brand awareness.
News
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11 April 2019
In an age of consumer-centricity, Indonesia’s super app GO-JEK has achieved its current position of dominance by focusing equally on service providers, according to a top executive at the company.
Case Study
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Tamara Cross, WARC Awards, Shortlisted, Effective Innovation, 2019
Virgin Trains, the British trains operator, increased journey numbers in the UK by a data-driven, targeted campaign through TV, radio and DOOH.
