KiwiRail, an enterprise responsible for rail operations in New Zealand, increased tourist visits a few years after a devastating earthquake by pairing quotes about the destruction with striking imagery of the beautiful new features it had created.
Uber, a transport company, launched a campaign in India to encourage riders and drivers to return to the platform, focus on vaccinations to strengthen safety propositions and position the brand as a frontrunner on safe rides.
Marketing Society, The Marketing Society Awards, Highly Commended, 2021
Transport for London (TfL), the local government body responsible for transport in London, reduced demand for public transport during the COVID-19 pandemic while reassuring customers and staff about the cleanliness and safety of the network.
Lloyd's Register, a maritime classification organisation in the UK, launched its initiative to bring together thought leaders worldwide to swap skills, knowledge and capabilities by transforming eight famous paintings of seascapes.
Christina Stahlkopf, WARC Exclusive, May, 2021
Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.
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