Article
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Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
News
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24 July 2019
Indonesia-based ride-hailing app Gojek has launched a new brand logo and identity, as it seeks to expand its ‘Super App’ offering across Southeast Asia.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Shortlisted, 2019
Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.
Opinion
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BrandIndex, July 2019
Grab, the Singapore-based technology company offering ride-hailing transport services, food delivery and payment solutions, is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
News
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13 June 2019
After almost a decade of dominance in London’s ride-hailing scene, Uber is facing competition on a number of fronts that could undercut the newly public company and beat it at its own game.
News
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03 June 2019
The first quarterly report since the ride-hailing company filed to go public in May shows that Uber is still haemorrhaging money, but sees bright spots in cross promotions of its services and expansions in new territories.
News
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28 May 2019
Uber, the ride-hailing giant, used artificial intelligence to understand the public’s sentiment toward the brand across the mass of unstructured social data created about it every day, in a way that allowed it to make leadership decisions in ...
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
Uber, the global ride-hailing platform, put together a system that would allow it to track sentiment in almost real time.
Case Study
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SABRE Awards, EMEA, Integrated Marketing, Gold, 2019
BVG, Berlin's public transport system, joined forces with adidas and created a limited edition sneaker with a built-in annual pass, to boost its street credibility in the city.
Case Study
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SABRE Awards, EMEA, Travel & Tourism, Gold, 2019
East Midlands Trains, a UK train operator, created portraits made from train tickets and a lost property orchestra to drive positive consumer engagement and promote its mobile and lost property services.
Case Study
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SABRE Awards, EMEA, DACH, Gold, 2019
National rail company SBB used digital and experiential executions, presenting its current workers as the heroes to attract new employees in Switzerland.
Case Study
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SABRE Awards, Africa, Northern Africa, Gold, 2019
Careem, a transportation network company, changed negative perceptions of its brand in Morocco by launching three press releases a month to communicate the brand in a positive light.
Case Study
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Tahaab Rais, Tala Arakji, WARC Awards, Entrant, Effective Content Strategy, 2019
Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.
Case Study
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Priyanka Borah, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Transportation network brand Uber partnered the ICC Women's T20 Cricket World Cup in India for a social media campaign to promote equality and build brand awareness.
News
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11 April 2019
In an age of consumer-centricity, Indonesia’s super app GO-JEK has achieved its current position of dominance by focusing equally on service providers, according to a top executive at the company.
Case Study
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Tamara Cross, WARC Awards, Shortlisted, Effective Innovation, 2019
Virgin Trains, the British trains operator, increased journey numbers in the UK by a data-driven, targeted campaign through TV, radio and DOOH.
Case Study
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AME Awards, AME Awards, Silver, 2019
Uber, the international transportation network company, partnered with Mothers Against Drunk Driving (MADD) to raise funds to combat drunk driving in Canada.
Article
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Low Lai Chow, Event Reports, Money 20/20 Asia, March 2019
GO-JEK, originally a ride-hailing app and now a service delivery app, has re-imagined the provision of micro-services in key South East Asian markets.
Rankings
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WARC Media 100, 2019
VIA Rail, Canada’s national rail passenger service, increased its share of the transportation market through a data-driven integrated campaign.
Rankings
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Karine Courtemanche, Rankings Articles, March 2019
Via Rail’s campaign, ranked second in the Media 100 rankings, used real-time data to persuade motorists to ditch their vehicles in favour of trains.
Opinion
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Belinda Clark, February 2019
In the context of declining sales and increasingly urban populations, is it wise for car brands to continue to pursue an ownership model that lumps the consumer with maintenance and parking costs when they might only use their vehicle once a day.
News
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17 January 2019
Grab, Southeast Asia’s leading ridesharing brand, is set to offer digital insurance services across the region.
Research Paper
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Hugh Neffendorf, Chris Wroe, and Aled Davies, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 635-639
This conference note examines how Transport for London (TFL) and Telefonica have been enhancing their mobile data to better serve transport in the UK capital.
Case Study
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Data and Marketing Association, Silver, 2018
P&O, a British cruise line, increased awareness in the UK by sending letters without a destination to prospects and encouraging them to take an adventure.
Case Study
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Data and Marketing Association, Silver, 2018
The Midland Main Line, a major railway line in England, reached 60% of its target audience in the UK with a potentially life-saving message.
