Zhonghua, a Chinese toothpaste brand, promoted its new yellow teeth concealer pen among Chinese consumers by partnering with a popular reality show and getting contestants to use its pen in moments they needed to shine.
During February, Colgate achieved the highest uplift in Ad Awareness of any brand in the UAE. This success follows the launch of its new product, Natural Extracts toothpaste, containing activated charcoal and mint.
MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2019
GlaxoSmithKline, a pharmaceutical company, combined anthropological thinking and ethnography to reveal a different slant on cultural insight, which has had a dramatic impact on GSK healthcare brands in India and China.
MMA Smarties, Finalist, X (Global), 2019
P/S, a toothpaste brand, successfully launched its new whitening toothpaste by creating an AI Dentist that enabled Vietnamese users to check their teeth whiteness levels, while driving product trials and sales growth.
MMA Smarties, Silver, X (Global) and Bronze, APAC, 2019
P/S, a toothpaste brand, launched a partnership with a child-safe social media platform to deliver content that effectively educated Vietnamese children about brushing their teeth and increased brand awareness.
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
MMA Smarties, Bronze, North America, 2019
Toothpaste brand Sensodyne relaunched its website to become more mobile friendly and function as a hub for all activations and product launches, driving engagement and simplifying the path to purchase in the US.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include: