Toiletries & cosmetics

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Baby and child-specific products in Asia Pacific

Article • Euromonitor Strategy Briefings, April 2017

Offers a regional overview of baby and child-specific products in Asia Pacific, including an overview of leading companies and brands, and forecasts for the category.

Milking My Ladies: Launching the Elvie Pump

Case Study • SABRE Awards, North America, Consumer Electronics, Gold, 2019

Elvie, a feminine technology brand, promoted its new breast pump product in the US by launching a stunt at London Fashion week that saw a new mum walk the catwalk wearing the pump.

Medela: #22Victories

Case Study • SABRE Awards, North America, Marketing to Women, Gold, 2019

Medela, a breast pump brand, supported mothers beginning to breastfeed by creating an integrated campaign that partnered with real mothers to show real struggles in the first three weeks.

Johnson's Baby: Learning the real language of trust

Case Study • Sonal Jhuj, Sabir Anjuman, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Johnson's Baby, the baby-care toiletry brand, having lost brand trust following a spate of product safety concerns, halted this declining brand perception by reaching out to its target customers via social media.

Huggies defies Cultural Tide with an embrace

Case Study • Tangrams Strategy & Effectiveness Awards, Gold, Integrated Use of Media, 2018

Huggies, the disposable nappy brand, took a long-term approach to brand building in Vietnam to increase sales.

Elvie: Milking My Ladies – Launching the Elvie Pump

Case Study • SABRE Awards, Best in Live Events, In2, 2019

Elvie, a brand of breast pump, launched its product in the US and UK to increase its SOV from 0% to 58%.

Baby Dove: Now in the Philippines

Case Study • Clarysse Estremadura, Steph King, WARC Media Awards, Entrant, Best Use of Data, 2018

Unilever-owned personal care brand Dove employed TV and digital to launch its Baby Dove range, focusing on body wash, in the Philippines.

Procter & Gamble Co (Household & domestic)

Article • Euromonitor Profiles, December 2018

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Pampers: Bums don’t lie

Case Study • Vandana Mehra, Manish Lohana, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2018

Baby care brand Pampers created a programme of paediatrician-led workshops to boost nappy sales by targeting young mothers and their mothers-in-law in India.

The megabrands: The top 100 FMCG brands worldwide

Article • Euromonitor Strategy Briefings, October 2018

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Johnson's Baby: How an online banner helped the Johnson’s Baby Laundry launch

Case Study • MMA Smarties, Finalist, India, 2018

Johnson's Baby, a baby-care brand, launched its range of baby laundry cleaner to mothers in India via targeted banner ads on mobile.

Huggies builds emotional brand bonds

News • 20 September 2018

Huggies, the diaper brand, found success with Canadian mothers through moving beyond category norms and focusing on powerful, emotional connections.

Procter & Gamble: Pampers Positive

Case Study • SABRE Awards, In2 APAC, Best Meme/Viral Campaign, 2018

Pampers, a brand of baby and toddler products marketed by P&G, increased its market share in Vietnam by launching Pampers Positive, which created social conversations between mothers about the parenting pressures and myths they face.

Johnson's Baby: Touch

Case Study • Talha Bin Hisaam, Nadia Putri Prianti, WARC Prize for Asian Strategy, Bronze, 2018

Skin and baby-care brand Johnson's used an integrated campaign in Indonesia to grow sales and establish itself as a baby-care expert in a category that lacked differentiation.

Johnson's Baby: For every little wonder

Case Study • Jala Fawaz, Jackie Hughes, WARC Prize for MENA Strategy, Entrant, 2018

Leading babycare brand, Johnson's Baby, used a social media strategy in the Kingdom of Saudi Arabia to increase brand love and encourage mums to be in the moment with their child.

World market for beauty and personal care

Article • Euromonitor Strategy Briefings, August 2018

A global outlook on the beauty and personal care market, including the leading companies and brands, key trends shaping beauty and personal care, and market snapshots.

BabyLove: Premmie Proud

Case Study • The Communications Council, Bronze, Australian Effie Awards, 2018

BabyLove, a brand of nappies, successfully launched its new product, nappies for premature babies, by creating an app to provide a community for parents of premature babies in Australia.

Brand purpose powers Huggies in Canada

News • 29 August 2018

TORONTO: Huggies, the diaper brand owned by Kimberly-Clark, has successfully embraced the power of purpose to enhance its position in Canada.

Unilever l Baby Dove: Seu Leite Pode Salvar Vidas

Case Study • SABRE Awards, Gold, LATAM, Brazil, 2018

Baby Dove, a baby care brand, partnered with a hospital in São Paulo to raise awareness about the importance of breast milk donation and achieved a 400% increase in breast milk donations.

How Kimberly-Clark leaned into planning to discover a huggable position for Huggies

Article • Geoffrey Precourt, Event Reports, Purposeful Purpose, August 2018

Huggies, the diaper line owned by Kimberly-Clark, has found success in Canada through embracing a clear sense of brand purpose.

Kimberly-Clark’s Huggies demonstrates the power of purpose with a hug

Article • Geoffrey Precourt, Event Reports, Purposeful Purpose, August 2018

Huggies, the diaper brand owned by Kimberly-Clark, enhanced its position in Canada thanks to its “No Baby Unhugged” positioning.

Johnson's Baby adapts to a sceptical age

News • 20 June 2018

CANNES: Johnson’s Baby, the baby products brand owned by Johnson & Johnson, is discarding certain aspects of its history to meet the requirements of modern parents, according to its chief marketing officer.

J&J's formula for social purpose

News • 14 June 2018

NEW YORK: Johnson & Johnson, the healthcare company, is increasingly applying its business savvy to corporate social responsibility programs, marking the latest step in its long-term commitment to doing good.

How Johnson & Johnson’s purpose looks beyond the balance sheet

Article • Stephen Whiteside, Event Reports, Techonomy, May 2018

Johnson & Johnson, the healthcare company, is tapping into the power of social purpose to help solve major problems around the world.

Illuma Organic: The green parents' data farm

Case Study • AME Awards, Finalist, 2018

Illuma Organic, a formula milk powder brand, launched The Green Parents' Data Farm campaign in Hong Kong to reach premium mums and market its new organic milk powder.

Competitive strategies in luxury goods

Article • Euromonitor Strategy Briefings, November 2018

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
How L'Oréal Paris UK True Match climbed to No.1 by making everyone feel 'Worth it'

Case Study • Emily Ellis, David Frymann and Vasileios Kourakis, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2018

L'Oréal Paris, a beauty brand, increased its UK range of foundations to 23 shades to promote a more diverse and inclusive approach to beauty.
World market for beauty and personal care

Article • Euromonitor Strategy Briefings, August 2018

A global outlook on the beauty and personal care market, including the leading companies and brands, key trends shaping beauty and personal care, and market snapshots.
What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
Bodyform/Libresse: #bloodnormal – This is what happens when whores and pimps become marketers

Case Study • Margaux Revol, Alaina Crystal, WARC Awards, Grand Prix, Effective Use of Brand Purpose, and Evaluation Special Award, 2018

Bodyform, the feminine hygiene brand, used a digital film to break taboos and connect with women globally.