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Toiletries & cosmetics

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Procter & Gamble Co (Household & domestic)

Article • Euromonitor Advertiser Profiles, January 2022

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Baby Dove: #RealMomsVillage chatbot – a data-driven campaign recognizing moms' needs

Case Study • MMA Smarties, APAC, Silver, 2021

Baby Dove, a baby care brand, launched a campaign in the Philippines to improve data collection from mothers.

Kimberly-Clark’s Zena Srivatsa Arnold: Why digital transformation is disrupting CPG marketing

Opinion • Stephen Whiteside, October 2021

Zena Srivatsa Arnold, Chief Digital and Marketing Officer at consumer packaged goods (CPG) giant Kimberly-Clark, speaks to WARC’s Stephen Whiteside for Marketer’s Toolkit 2022 about building a value exchange with consumers, dealing with high demand during COVID-19 and why e-commerce is here to stay. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Super Cute's: Super diapers – Wondershorts and Wonderskirts

Case Study • Akshay Appu, WARC Awards for Asian Strategy, 2021

Sanitary brand, Soothe Healthcare, used an online consumer acquisition-led approach to launch its Super Cute's nappies range in India.

Baby Dove: The #RealMomsVillage chatbot

Case Study • Loren Saguil, Clarysse Estremadura, WARC Awards for Asian Strategy, 2021

In the Philippines, baby skincare brand Baby Dove used a chatbot as part of a data-driven strategy to grow its brand and disrupt a category dominated by a heritage brand.

Daio Paper Corporation: From mother’s bags to family bags

Case Study • SABRE Awards, APAC, Gold, 2021

Daio Paper Corporation, a nappy brand, used the launch of its new nappy as an opportunity to address childcare-related societal issues such as gender inequality and solo parenting in Japan.

Obie: A problem too big to ignore, an opportunity too big to resist

Case Study • APG (UK), Entrant, 2021

Obie, a reproductive health brand, launched a new holistic reproductive health platform in the US, rooted in science and personalised in real time, to help women and their partners proactively affect their fertility.

Frida Mom: From baby-centric storytelling to Mom-centric truth telling

Case Study • Jay Chiat Awards, Silver, Connection Strategy, 2021

Frida Mom, a brand of products for new mothers, promoted its new category of breast care solutions for breastfeeding mothers by launching a video that created an honest portrayal of breastfeeding.

Huggies: We got you, baby

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Huggies, a diaper brand, launched a new creative strategy in the US to rebuild brand power, regain share leadership and reach out to all modern parents with babies.

WaterWipes: Early Days Club

Case Study • SABRE Awards, EMEA, Gold, 2021

Waterwipes, a brand of baby wipe, launched the Early Days Club to support new parents in the UK and Ireland during the COVID-19 lockdown.

Kit & Kin: Branding

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2021

Kit & Kin, an eco-friendly baby care brand, launched its brand in the UK with packaging featuring fun animal visuals to promote its commitment to the environment.

Huggies & Skillbox: First Hugs

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Huggies, a nappy brand, launched a campaign in Russia to connect with future parents during pregnancy.

Johnson's Baby: HCPs' and parents' educational omnichannel model

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Johnson's Baby, a baby care brand, launched a campaign in Colombia, Mexico and Panama to reach new parents and health care providers online.

Nûby UK: Packaging

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2021

Nûby, a baby products brand, increased sales in the UK by redesigning its packaging to feature informative speech bubbles and a colour coding system to amplify Nûby's helpful and friendly brand voice.

Baby Dove: #RealMomsVillage chatbot

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Baby Dove, a baby care brand, launched the #RealMomsVillage chatbot in the Philippines to provide advice to parents and grow its brand.

Huggies: The world's first baby marathon

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2021

Huggies, a diaper and baby wipes brand, increased sales in South Africa by launching a distance tracking device for babies who participated in an online marathon to prove Huggies diapers are the best for moving babies.

Pampers: Hope Is Born

Case Study • MMA Smarties, Gold, MENA, 2020

Pampers, a nappy brand, donated one million nappies in Lebanon and raised the country's morale with its social media campaign #HopeIsBorn.

Frida: Stream of lactation

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Breast care brand Frida Mom birthed a film-based campaign to present an honest portrayal of the realities of breastfeeding and raise awareness of the brand in the US.

World market for beauty and personal care

Article • Euromonitor Strategy Briefings, May 2021

This report analyses the beauty and personal care industry, which includes hair care, skin care, oral care, men's grooming and baby and child products.

Tommee Tippee: Nipplevision

Case Study • DMA (UK), Gold, 2020

Tommee Tippee, a feeding bottle and childcare brand, launched its campaign Nipplevision: a baby bottle campaign that showed parents what they could do rather than telling them what they should do.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points (Curated), December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

Nivea: #SentuhanIbu World of Imagination

Case Study • MMA Smarties, Bronze, X (Global), 2020

Nivea, a skincare brand, launched its campaign #Sentuhanlbu World of Imagination in Indonesia to encourage working parents, particularly mothers, to create bonding moments with their children.

Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points (Curated), November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

Johnson's Baby: Simplex – Makes the Complex, Simple

Case Study • Daniel Khor, Aparna Krishnan, WARC Awards for Asian Strategy, Entrant, 2020

Baby care brand Johnson's Baby used a display and Facebook ad strategy, driven by a contextual engine, to gain trust and relevance among mothers in Malaysia.

Molfix: Bonding For Life

Case Study • SABRE Awards, Gold, EMEA, 2020

Molfix, a baby products brand, increased awareness of the importance of bond attachments between mothers and their babies in Turkey by launching a presentation, leaflet and child development booklet.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
From sustainability to purpose in beauty

Article • Euromonitor , Research on WARC, March, 2021

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.