Advertising best practice, evidence and insights

E-Cigarette Marketing on Social Networking Sites: Effects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy

Research Paper • Joe Phua, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 242-254

This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes.

Winston Churchill Cigars

Case Study • Design Business Association, Silver, 2019

Winston Churchill Cigars, a cigar collection, re-launched its Winston Churchill collection in the UK by creating six different cigars to represent the many traits that made up Churchill.

Juul targets UK expansion with wellness positioning

News • 24 April 2019

Juul Labs, the popular US e-cigarette company, is planning an expansion in the UK by positioning itself as a health product, following a deal with the Malboro maker Altria that valued the startup at $38 billion.

The North American cannabis scene's adaptation

News • 10 April 2019

With the legalisation of cannabis in Canada and in certain states in the USA, brands both producing product and writing about it are having to adapt to a new world, moving out of the counterculture and into the mainstream.

VIVO Cannabis: How do you research a market that doesn’t exist?

Article • Sam Peña-Taylor, Event Reports, MRS Impact, March 2019

VIVO Cannabis, formerly ABcann, needed to transition its marketing out of a medical-prescription market and into a legal over-the-counter, wellness, and recreational offer – it needed to understand the Canadian cannabis market and launch brands to compete in it before it became legal.

The budding business of cannabis

Article • David Ward, ANA Magazine, ANA Magazine, February 2019

The cannabis/CBD market in the US faces some challenges, but also a huge future as the legal landscape clears.

Philip Morris seeks major transformation

News • 07 January 2019

Philip Morris International, the tobacco company, is ramping up its efforts to direct current smokers towards its burgeoning slate of smoke-free, reduced risk products.

Philip Morris International prepares for a smoke-free future

Article • Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018

Philip Morris International is shifting away from cigarettes, its traditional business driver, and towards smoke-free products that offer a healthier alternative to existing smokers.

Altria invests $1.8bn in cannabis firm Cronos

News • 10 December 2018

Altria Group, the maker of Marlboro cigarettes and one of the largest manufacturers of tobacco in the world, has taken a bold step into the cannabis market by investing $1.8bn in Cronos Group, a cannabinoid firm based in Toronto.

Altria eyes cannabis market

News • 05 December 2018

Altria Group, the maker of Marlboro cigarettes, is in talks with a Canadian cannabis company as it seeks to diversify from its core tobacco business.

Tobacco giant Imperial looks to e-cigarettes to drive future sales

News • 07 November 2018

Imperial, the fourth-biggest tobacco company in the world, has revealed it sees the growth of e-cigarettes as key to holding up future profits as demand for traditional cigarettes continues to fall.

Insight Automation: Democracy, Ethics and Efficiency: A ‘how to’ guide to ensure every research dollar is well spent

Article • Jamie Rayner and Elizabeth Morgan, ESOMAR, Congress, 2018

Imperial Brands, a Tobacco company, used insights automation to pave the way for the efficient democratisation of insights globally, to create a strategic role for market research within its corporation.

Expanding cannabis market offers opportunity – and a few headaches

News • 18 October 2018

Canada has this week become the second country in the world to legalise the recreational use of marijuana, creating a potentially lucrative new market in cannabis products for smoking, eating, drinking and vaping.

Vype quality: A tale of two marketing models

Case Study • Donald Pirie and Florence Sharp, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2018

Vype, a leading vaping brand, increased its market share in the UK by redesigning its communication model and launching a campaign that reached consumers at various touchpoints.

Cannabis brands ditch the counterculture

News • 02 October 2018

In what is predicted to become a $100bn industry in North America, cannabis marketers are having to tread carefully in a market where regulation is confusing and where branding is regarded as a vital ingredient of future success.

British American Tobacco (Tobacco)

Article • Euromonitor Profiles, September 2018

Provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.

Philip Morris International Inc (Tobacco)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc, the owner of brands such as Marlboro, L&M, Chesterfield and Parliament.

Philip Morris denies unmarked influencer marketing

News • 31 August 2018

GLOBAL: As a global study released this week alleges that Big Tobacco firms have targeted young people through social media influence campaigns, senior figures deny the allegations.

Japan Tobacco Inc (Tobacco)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.

The vaping game heats up

News • 20 August 2018

SAN FRANCISCO: Juul Labs, the vaping startup, has posted record sales of over $1.1bn and boasts 70% of the American e-cigarette market, but criticism isn’t far away; the response from authorities has been unsure and research findings have ...

US brewing giant invests heavily in cannabis

News • 17 August 2018

NEW YORK/TORONTO: Constellation Brands, the third largest brewer in the US, has taken a major step into the rapidly growing cannabis market by investing $4bn (C$5bn) in Canopy Growth, a Canadian supplier of medicinal cannabis products based in ...

Tobacco marketing comes under the spotlight

News • 16 August 2018

NEW YORK: In the same week that the partners in a global tobacco industry watchdog group were announced, studies have highlighted how smoking and media depictions of smoking continue to be common in countries as diverse as Indonesia and the UK.

Imperial Tobacco Group Plc (Tobacco)

Article • Euromonitor Profiles, July 2018

This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc, the owners of brands such as Davidoff, West and Gauloises.

Cannabis enhances family TV time

News • 14 June 2018

NEW YORK: Parents who are also consumers of cannabis report that they spend more time watching TV with their children and enjoy it more after they’ve taken the drug, according to new research.

Legal Cannabis and the Tobacco Industry: Seeing the Buds for the Weeds

Article • Euromonitor Strategy Briefings, December 2017

Provides an overview of the legal cannabis and tobacco markets, including regulation and supply chain and tobacco implications.