News
•
21 April 2020
OrganiGram, a player in Canada’s fledgling cannabis industry, is optimistic that demand will stay robust during COVID-19, partly because consumers could be looking for affordable types of enjoyment and entertainment at home.
Article
•
Stephen Whiteside, WARC COVID-19 Series, April 2020
OrganiGram, a provider of recreational and medical cannabis in Canada, is seeking to navigate through the complications that COVID-19 presents to a nascent industry.
News
•
16 March 2020
Brands entering the US cannabis market face a legal labyrinth in that the sale of cannabis products is now legal in 11 states, plus the District of Columbia, but brands are fairly rigorously excluded from traditional forms of advertising.
News
•
22 October 2019
Tobacco firms in the UK are accused of circumventing laws that stipulated unbranded brown packaging for products, through a variety of strategies that have helped brands stand out while staying within the letter of the law.
Case Study
•
Account Planning Group - (UK), Gold, 2019
Dosist, the cannabis pen brand, harnessed all the disruptive power of cannabis to launch the brand that invented the category of dose-controlled cannabis in California.
Case Study
•
MMA Smarties, Finalist, Indonesia, 2019
Sampoerna, a tobacco company in Indonesia, created Ask Bro U, a mobile platform that leveraged facial recognition technology to target middle class, male smokers of its U Mild brand in Indonesia.
News
•
26 July 2019
Engagement with e-cigarette marketing and user-created communities on social media has a varied impact on users of these products, according to a study in the Journal of Advertising Research (JAR).
Case Study
•
Design Business Association, Silver, 2019
Winston Churchill Cigars, a cigar collection, re-launched its Winston Churchill collection in the UK by creating six different cigars to represent the many traits that made up Churchill.
Research Paper
•
Joe Phua, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 242-254
This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes.
News
•
24 April 2019
Juul Labs, the popular US e-cigarette company, is planning an expansion in the UK by positioning itself as a health product, following a deal with the Malboro maker Altria that valued the startup at $38 billion.
News
•
10 April 2019
With the legalisation of cannabis in Canada and in certain states in the USA, brands both producing product and writing about it are having to adapt to a new world, moving out of the counterculture and into the mainstream.
Article
•
Sam Peña-Taylor, Event Reports, MRS Impact, March 2019
VIVO Cannabis, formerly ABcann, needed to transition its marketing out of a medical-prescription market and into a legal over-the-counter, wellness, and recreational offer – it needed to understand the Canadian cannabis market and launch brands to compete in it before it became legal.
Article
•
David Ward, ANA Magazine, ANA Magazine, February 2019
The cannabis/CBD market in the US faces some challenges, but also a huge future as the legal landscape clears.
News
•
07 January 2019
Philip Morris International, the tobacco company, is ramping up its efforts to direct current smokers towards its burgeoning slate of smoke-free, reduced risk products.
Article
•
Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018
Philip Morris International is shifting away from cigarettes, its traditional business driver, and towards smoke-free products that offer a healthier alternative to existing smokers.
News
•
10 December 2018
Altria Group, the maker of Marlboro cigarettes and one of the largest manufacturers of tobacco in the world, has taken a bold step into the cannabis market by investing $1.8bn in Cronos Group, a cannabinoid firm based in Toronto.
News
•
05 December 2018
Altria Group, the maker of Marlboro cigarettes, is in talks with a Canadian cannabis company as it seeks to diversify from its core tobacco business.
News
•
07 November 2018
Imperial, the fourth-biggest tobacco company in the world, has revealed it sees the growth of e-cigarettes as key to holding up future profits as demand for traditional cigarettes continues to fall.
Article
•
Jamie Rayner and Elizabeth Morgan, ESOMAR, Congress, 2018
Imperial Brands, a Tobacco company, used insights automation to pave the way for the efficient democratisation of insights globally, to create a strategic role for market research within its corporation.
News
•
18 October 2018
Canada has this week become the second country in the world to legalise the recreational use of marijuana, creating a potentially lucrative new market in cannabis products for smoking, eating, drinking and vaping.
Case Study
•
Donald Pirie and Florence Sharp, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2018
Vype, a leading vaping brand, increased its market share in the UK by redesigning its communication model and launching a campaign that reached consumers at various touchpoints.
News
•
02 October 2018
In what is predicted to become a $100bn industry in North America, cannabis marketers are having to tread carefully in a market where regulation is confusing and where branding is regarded as a vital ingredient of future success.
Article
•
Euromonitor Profiles, September 2018
Provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.
News
•
31 August 2018
GLOBAL: As a global study released this week alleges that Big Tobacco firms have targeted young people through social media influence campaigns, senior figures deny the allegations.
Article
•
Euromonitor Profiles, August 2018
This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc, the owner of brands such as Marlboro, L&M, Chesterfield and Parliament.
