Home Topics Industry sectors Tobacco

Tobacco

Latest
Most Read

Filter by

Tobacco (137)

Search in

Case Studies (20)

Articles (24)

Research Papers (38)

News (22)

Opinion (1)

Data (15)

Rankings (17)

Show only

Recommended

(5)

Videos

(19)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

137 results found

Reset Filters

Search in

Case Studies (20)

Articles (24)

Research Papers (38)

News (22)

Opinion (1)

Data (15)

Rankings (17)

Show only

Recommended

(5)

Videos

(19)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

137 results found

Sort By

Attitudinal and normative responses to advertising stimuli and vaping intentions

Research Paper • Abraham Brown and Seamus Allison, Int. Journal of Market Research, Vol. 63, No. 6, 2021, pp. 810-831

Empirical data to show whether exposure to e-cigarette advertising stimuli may influence formerand never-smokers to consider vaping is lacking.

Can marijuana counter-marketing prevent underage use? Analyzing youth response to Colorado’s “Don’t Be a Lab Rat” campaign

Research Paper • Mike Sukle, Dan Schultz, Andrew J. Czaplewski, and Thomas Martin Key, Journal of Advertising Research, Vol. 61, No. 4, 2021, pp. 456-471

Colorado became the first state to legalize recreational marijuana, in 2012. Health organizations and public policy makers, including the Colorado Governor’s Office, were concerned by how this action would affect the acceptability of marijuana consumption behavior among youths under 21 years of age.

Global, Tobacco advertising spend by medium (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of annual advertising spend by medium in the tobacco sector globally.

Global, Tobacco advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of advertising spend by medium in the tobacco sector globally.

Thrive Cannabis Marketplace: Thrive for $20

Case Study • AME Awards, Bronze, 2021

Thrive Cannabis Marketplace, a cannabis dispensary, launched a campaign in the US to convey an easy, non-stigmatised way for consumers to purchase low-cost, in-house cannabis products.

Flowr: Art & Science

Case Study • AME Awards, Finalist, 2021

Flowr, a cannabis company, launched a campaign in Canada to advertise its premium, high-THC strain, BC Pink Kush.

Flowr BC Pink Kush: “Art & Science”

Article • WARC Cases, October 2021

Flowr, a company in the Canadian recreational cannabis industry, wanted to help its BC Pink Kush product stand out in an increasingly competitive market.

Vuse/Vype: Charge Beyond - Because modern brands are built in culture, not ad breaks

Case Study • APG (UK), Entrant, 2021

Vuse/Vyper, an international vape brand, launched a global campaign to build brand awareness and help the creative class on their journey to becoming a better creative.

Philip Morris International, Advertising spend, 2007 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Philip Morris International's annual advertising spend.

Indonesia, Tobacco adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the tobacco sector in Indonesia since 2013.

US, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the tobacco sector in the United States since 2013.

Germany, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the tobacco sector in Germany since 2013.

Taiwan, Tobacco adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the tobacco sector in Taiwan since 2013.

Sweden, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), November 2020

An overview of advertising spend by medium in the tobacco sector in Sweden since 2013.

China, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the tobacco sector in China since 2013.

United Kingdom, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the tobacco sector in the United Kingdom since 2013.

Understanding the cannabis opportunity for CPG manufacturers

Article • Stephen Whiteside, Event Reports, SXSW, March 2021

Marketers in the consumer packaged goods (CPG) sector could have a major opportunity if they find ways to tap the long-term growth potential of the cannabis sector.

Glo: Hyper Launch

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

BAT, a tobacco brand, launched its glo Hyper product in Japan by developing an onboarding program that provided consumers with useful information about the product.

Cannabis Information Project: Keeping Cannabis Essential Amid The Pandemic

Case Study • SABRE Awards, IN2, North America, Politics/Public Affairs/Lobbying/Government, 2021

The Cannabis Information Project (CIP), a coalition of the US's top cannabis companies, persuaded policymakers to keep dispensaries open in all states where cannabis is legal.

Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points (Curated), December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

How CMO Jason White tends to cannabis brand Curaleaf

Opinion • Cathy Taylor, November 2020

Bills in favor of legalizing recreational cannabis use were passed in Arizona, Montana, New Jersey and South Dakota in early November, bringing the total number of states to do so to fifteen, plus Washington DC. 36 states have legalized medical cannabis over the last few years. Curaleaf, the largest cannabis brand in the world, sells its products through its own retail outlets and in dispensaries. CMO Jason White spoke with WARC’s Cathy Taylor for the Marketer’s Toolkit 2021 about Curaleaf’s trajectory.

Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points (Curated), November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points (Curated), November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.
Glo: Hyper Launch

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

BAT, a tobacco brand, launched its glo Hyper product in Japan by developing an onboarding program that provided consumers with useful information about the product.
Understanding the cannabis opportunity for CPG manufacturers

Article • Stephen Whiteside, Event Reports, SXSW, March 2021

Marketers in the consumer packaged goods (CPG) sector could have a major opportunity if they find ways to tap the long-term growth potential of the cannabis sector.
What can tobacco addiction teach us about consumer decision making? Consumer behavior, hedonic forecast and reward

Research Paper • Cristina Blanco, Carlos Velasco, Alejandro Salgado-Montejo and Enrique Guarin, ESOMAR, Congress, Amsterdam, September 2011, pp. 0-0

Understanding the impact of tobacco addiction on information processing and motivation sheds light on how emotion, anxiety, reward, and hedonic forecast are involved in consumer behavior.
Dosist: 5,000 Years In The Making

Case Study • Account Planning Group (UK), Gold, 2019, pp. 0-0

Dosist, the cannabis pen brand, harnessed all the disruptive power of cannabis to launch the brand that invented the category of dose-controlled cannabis in California.