Part of the Marketer’s Toolkit 2022, this Future Thinking report examines five emerging metrics, frameworks and concepts that we believe will be most important in helping to drive marketing effectiveness in 2022 and beyond.
Ahead of a WARC Podcast on Dentsu’s 2022 media trends report, Dan Calladine outlines three ‘megatrends’ and ten trending topics set to impact marketers in the coming 12 months.
Brand spend accountability was in the spotlight at a recent AOP webinar. Managing director Richard Reeves outlines how the industry can move towards a new level of social responsibility.
2021 WARC Awards for Asian Strategy judge, PHD Shanghai’s Cynthia Zhang, writes of the importance of balancing brand and performance within audience-centred media strategies.
Brands that on the one hand support DE&I are being undermined when their ads appear in media outlets that incite hateful and discriminatory comments of underrepresented communities. To fix this credibility gap, brands must be accountable for their media investment choices, and publicly take a stand against problematic media, argues Vicky French, Global Brand Marketer at Hewlett Packard Enterprise.
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Jerry Daykin, Isabel Massey and Pia Oberoi, WARC Webinars, September 2021
To coincide with this September's WARC Guide to Conscious Media Investment, this webinar looks at how conscious media investment supports diversity and inclusion.
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Jake Dubbins, Belinda J Smith and Clare Melford, WARC Exclusive, September 2021
This podcast episode discusses conscious media investment with Jake Dubbins, Co-Founder & Co-Chair at Conscious Advertising Network, Belinda J Smith, CEO, Americas at m/SIX, and Clare Melford, Co-founder & Executive Director at The Global Disinformation Index.
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Claire Fenner and James Dixon, WARC Exclusive, September 2021
Atomic 212° founding partners Claire Fenner and James Dixon deep dive into the guiding principles and practices of media buying, with a focus on the importance of deploying a scientific process of hypothesis, test, learn, document and repeat.
As digital ad spend rises and options expand, advertisers and agencies need to bring analytical rigour to matching their media strategies with their brand’s personalities.
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Tina Fegent, WARC Exclusive, September 2021
O2, the UK telco company, is a member of the Conscious Advertising Network (CAN) which is helping the company make more responsible media investment decisions.
FairPrice Group’s Vivek Kumar says retail media networks bring brands closer to the customer online and their rapid rise as an advertising channel is because their impact has become easier to measure.
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Waqar Ahmed Riaz, WARC Exclusive, August 2021
At its core, performance marketing exists to identify a targeted group of consumers and encourage them to generate a response to help sell, cross-sell and up-sell more products.
Operating models may sound arcane but they are increasingly critical to making sure marketers have the external partners they need, explains Susy Pyzer-Knapp, Design Practice Lead at ID Comms.
Lizzie Nolan, Executive Vice President and Managing Director, Strategy & Insights, at Havas shares insights from the virtual judging room at Cannes Lions.
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
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