Rankings
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WARC Effective 100, 2020
Argentinian energy company YPF successfully changed its communications by switching to sustainable sources of energy.
Rankings
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WARC Effective 100, 2020
Kingo, an innovation energy company, created a prepaid energy service that enabled rural communities in Guatemala and Colombia to access clean and affordable power.
Case Study
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Case Studies on WARC, 2018
Argentinian energy company YPF successfully communicated its transition to more sustainable practices through a promotion that offered an unusual reward.
Case Study
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Touché!, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Utility company Hydro-Québec used a content strategy in Canada to build a sense of pride among millennials and increase engagement among its employees.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Ahead of its efforts to create a more energy-efficient airport, Miami International Airport (MIA) developed a campaign that increased awareness for its eco-friendly project while informing and driving US users to become more energy efficient themselves.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
The Mexican Association of Wind Energy (AMDEE), a company that promotes the generation and development of wind energy in Mexico, improved its perception among Mexicans by launching a series of initiatives that helped people prepare for and deal with natural disasters.
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Enel Green Power, an energy-generating company, increased favourability in Mexico by constructing solar and wind farms to educate and engage key opinion leaders.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
Pan American Energy, an oil and gas exploration and production company, encouraged the training of nurses in Argentina by launching an education program for nursing services.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Smart Energy GB, a UK government-backed campaign to roll out smart meters across the UK, launched a campaign featuring human stories and saw an increase in the number of people who would seek or accept a smart meter.
Case Study
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Elissa Wong, WARC Prize for Asian Strategy, Entrant, 2019
Singaporean energy company Geneco ran a digital and OOH campaign to attract customers in Singapore's emerging energy market.
Case Study
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Cannes Creative Lions, Silver, Creative Strategy Lion, 2019
Kingo Energy, a clean energy company, launched a prepaid electricity system in Guatemala to provide people off the grid with accessible clean energy.
Case Study
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SABRE Awards, South Asia, Public Affairs/Government Relations, 2019
Bihar State Power, a state-owned electricity regulation board, encouraged the Indian press to highlight its success in providing the whole state of Bihar with electricity through a PR campaign.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Kingo Energy, a solar energy company, created a video for social media that drove brand awareness among investors around the world and potential users in Guatemala.
Case Study
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Design Business Association, Gold, 2019
Anglian Water, a water company, increased engagement in the UK by designing a funfair-themed consultation event that inspired families to engage with Anglian Water.
Case Study
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SABRE Awards, EMEA, Company of the Year, Diamond, 2019
The Abu Dhabi National Oil Company undertook an all-encompassing communications programme to reposition itself after the global oil crisis of 2016-2017 and win back brand love in the United Arab Emirates.
Case Study
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SABRE Awards, EMEA, Energy & Natural Resources, Gold, 2019
Shell, the oil company, created a social and earned media campaign encouraging female millennials in the UK to take part in the Shell Eco-marathon, its energy efficiency competition.
Case Study
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SABRE Awards, EMEA, Employee Communications, Gold, 2019
The Abu Dhabi National Oil Company took a three-pronged approach to employee engagement when it merged subsidiaries and relaunched its brand in the United Arab Emirates.
Case Study
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SABRE Awards, Africa, Mining & Extractive Industries, Gold, 2019
Kosmos Energy, an oil company, sought to advance its long-term social licence to operate in Ghana by investing in a social impact programme there.
Opinion
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BrandIndex, May 2019
The brand which achieved the largest rise in Ad Awareness in the UAE during April was ADNOC Distribution.
Case Study
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SABRE Awards, North America, Superior Achievement in Research and Planning, Diamond, 2019
BernzOmatic, an American manufacturing company, developed a geo-targeting campaign that targeted US consumers about to experience bad weather and encouraged them to buy a propane tank.
Rankings
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WARC Creative 100, 2019
Kingo, an innovation energy company, created a prepaid energy service that enabled rural communities in Guatemala and Colombia to access clean and affordable power.
Case Study
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Data and Marketing Association, Bronze, 2018
E.ON, the energy supplier, turned confusing sales points into personalised benefits, and broke new ground with a totally un-utility approach to selling energy in the UK.
Case Study
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Data and Marketing Association, Bronze, 2018
Centrica Business Solutions (CBS), an energy solutions company, launched a global campaign to build awareness and deliver revenue.
News
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31 October 2018
OVO Energy ads are unlike any others in the UK energy category, and its decision to confront the climate change-denying position of the US president has paid off according to the agency behind them.
Article
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Sam Peña-Taylor, Event Reports, What’s Possible ’19, October 2018
OVO energy is a new challenger brand that caused a stir from its Renewable is Unstoppable campaign; their agency, Uncommon, shares insights from an irreverent campaign.
