Advertising best practice, evidence and insights

The Campaign for a Smarter Britain: The toughest job in advertising just got tougher

Case Study • Account Planning Group - (UK), Entrant, 2019

Smart Energy GB, a UK government-backed campaign to roll out smart meters across the UK, launched a campaign featuring human stories and saw an increase in the number of people who would seek or accept a smart meter.

Kingo Energy: Turning lives on

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2019

Kingo Energy, a clean energy company, launched a prepaid electricity system in Guatemala to provide people off the grid with accessible clean energy.

Bihar State Power Holding Company: Har Ghar Bijli

Case Study • SABRE Awards, South Asia, Public Affairs/Government Relations, 2019

Bihar State Power, a state-owned electricity regulation board, encouraged the Indian press to highlight its success in providing the whole state of Bihar with electricity through a PR campaign.

Kingo Energy: Kingo

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Kingo Energy, a solar energy company, created a video for social media that drove brand awareness among investors around the world and potential users in Guatemala.

Anglian Water’s First Water Funfair

Case Study • Design Business Association, Gold, 2019

Anglian Water, a water company, increased engagement in the UK by designing a funfair-themed consultation event that inspired families to engage with Anglian Water.

Abu Dhabi National Oil Company (ADNOC): Energy for Life: A Year in Communications

Case Study • SABRE Awards, EMEA, Company of the Year, Diamond, 2019

The Abu Dhabi National Oil Company undertook an all-encompassing communications programme to reposition itself after the global oil crisis of 2016-2017 and win back brand love in the United Arab Emirates.

Abu Dhabi National Oil Company (ADNOC): THE ADNOC WAY: Building Culture at the Abu Dhabi National Oil Company

Case Study • SABRE Awards, EMEA, Employee Communications, Gold, 2019

The Abu Dhabi National Oil Company took a three-pronged approach to employee engagement when it merged subsidiaries and relaunched its brand in the United Arab Emirates.

Shell: Engineering Real-Life Heroes

Case Study • SABRE Awards, EMEA, Energy & Natural Resources, Gold, 2019

Shell, the oil company, created a social and earned media campaign encouraging female millennials in the UK to take part in the Shell Eco-marathon, its energy efficiency competition.

Kosmos Energy Ltd: Kosmos Innovation Center (Global and Ghana)

Case Study • SABRE Awards, Africa, Mining & Extractive Industries, Gold, 2019

Kosmos Energy, an oil company, sought to advance its long-term social licence to operate in Ghana by investing in a social impact programme there.

YouGov Ad of the Month – UAE: ADNOC Distribution

Opinion • BrandIndex, May 2019

The brand which achieved the largest rise in Ad Awareness in the UAE during April was ADNOC Distribution.

Bernzomatic Emergency Preparedness

Case Study • SABRE Awards, North America, Superior Achievement in Research and Planning, Diamond, 2019

BernzOmatic, an American manufacturing company, developed a geo-targeting campaign that targeted US consumers about to experience bad weather and encouraged them to buy a propane tank.

Kingo Energy: Affordable Solar Energy on Demand

Rankings • WARC Creative 100, 2019

Kingo, an innovation energy company, created a prepaid energy service that enabled rural communities in Guatemala and Colombia to access clean and affordable power.

Just for you, E.ON

Case Study • Data and Marketing Association, Bronze, 2018

E.ON, the energy supplier, turned confusing sales points into personalised benefits, and broke new ground with a totally un-utility approach to selling energy in the UK.

Centrica Business Solutions: Bringing Energy Resilience to life

Case Study • Data and Marketing Association, Bronze, 2018

Centrica Business Solutions (CBS), an energy solutions company, launched a global campaign to build awareness and deliver revenue.

OVO takes on Trump and wins on its own terms

News • 31 October 2018

OVO Energy ads are unlike any others in the UK energy category, and its decision to confront the climate change-denying position of the US president has paid off according to the agency behind them.

Inside OVO’s ‘swing’ at the big six UK energy giants

Article • Sam Peña-Taylor, Event Reports, What’s Possible ’19, October 2018

OVO energy is a new challenger brand that caused a stir from its Renewable is Unstoppable campaign; their agency, Uncommon, shares insights from an irreverent campaign.

E.ON taps brand purpose in a low interest category

News • 23 October 2018

Energy supplier E.ON has tapped brand purpose as a way to grab UK consumer attention in a low-interest category.

E.ON: creating engaging advertising in a low-interest category

Article • Emily Barley, Event Reports, Festival of Marketing, October 2018

Consumers don’t spend a lot of time thinking about their energy supplier, making it especially hard for energy brands to cut through.

GoCompare poses new marketing challenge to utilities

News • 16 October 2018

Technology is once again disrupting the energy sector, and creating a marketing headache for utility companies into the bargain.

Pan American Energy: PAE'S 20th Anniversary Campaign

Case Study • SABRE Awards, Gold, LATAM, Mining/Extractive Industries, 2018

Pan American Energy (PAE), a private hydrocarbon-producing company in Argentina, celebrated its 20th Anniversary by launching a 360° campaign, which included the creation of a book to highlight the importance of hydrocarbon.

Enel Energia: enelpremia 3.0

Case Study • Direct Marketing Association - US, Bronze, 2018

Enel Energia, a gas and electricity company, grew its awareness in Italy via its enelpremia 3.0 loyalty program, which gamified energy sharing to build better consumer habits, resulting in 1.3 million subscriptions.

Energia – Clever Humans Get Results

Case Study • Institute of Advertising Practitioners in Ireland, Silver, ADFX Awards, 2018

Energia, an energy brand in Ireland, abandoned its successful price-led communications model to drive long-term growth.

Luminous: Luminaries

Case Study • MMA Smarties, Finalist, India, 2018

Luminous, a solar power company, raised awareness of uplifting education for girls in India by celebrating a hero through setting up a solar power plant to supply electricity to every classroom in his school.

Constellation tees up PGA program to build B2B awareness

Article • Geoffrey Precourt and Mary Connors, Event Reports, ANA Masters of B2B Marketing, June 2018

Constellation, the energy company, has built a powerful business-to-business sponsorship program with the Professional Golfers’ Association of America (PGA).

Generadoras de Chile: Un Futuro Eficiente y Sustentable

Case Study • SABRE Awards, Gold, LATAM, Industrial/Manufacturing, 2018

Generadoras de Chile, an organization that brings together the main generators of electricity in Chile, was able to educate citizens on the importance, value and benefits of electricity in their daily lives.

Telecoms & utilities