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PTT Oil and Retail Business PublicCompany Limited: Tiny / phenomenon

Case Study • AME Awards, Finalist, 2021

PTT Oil and Retail Business Public Company Limited(PTTOR), a national oil company, launched a campaign in Thailand to engage Thais on a mass scale and change their belief and behavior.

Neste: The most CO2-friendly route

Case Study • AME Awards, Bronze, 2021

Neste, an energy company, launched a global campaign to drive behaviour change amongst the population who drive, inspire them to take action against climate change and offer solutions.

Sustainability: Lessons from Ørsted’s transformation from fossil fuels to renewables

Article • Sam Peña-Taylor, Event Reports, Ad Net Zero Global Summit, November 2021

Danish energy giant Ørsted, formerly DONG Energy, transformed itself from a builder and operator of coal-fired power stations to a renewable energy business, using its weight to stimulate a young market and adapting its brand to its new mission.

Hanwha Group: Solar forest

Case Study • SABRE Awards, APAC, Gold, 2021

Hanwha, a business conglomerate, one of whose flagship business is a solar energy business, launched its Solar Forest campaign to advance reforestation without using fossil fuels.

British Gas: The Energy Enemy

Case Study • APG (UK), Entrant, 2021

British Gas, an energy and home services provider, launched a campaign in the UK to increase the volume of Home Services sales, decrease the cost per Home Services product and retain 8,000 customers at risk of switching to a competitor.

Lumos Nigeria: Touching Lives Through A Determined School Child - Dele Fathia

Case Study • SABRE Awards, Africa Best in show & Global winner, 2021

Lumos Nigeria, a solar and renewable energy provider, increased brand awareness and interactions in Nigeria by creating a PR campaign that spread awareness around the installation of its solar system in the home of a child who didn't have electricity.

Ecolab: Becoming water smart, for good

Case Study • SABRE Awards, EMEA, Gold, 2021

Ecolab, a provider of water, hygiene and infection prevention services, worked with the European Union (EU) to develop the Smart Water Alliance platform to tackle the issue of water shortage.

CEZ Group: Kulas into the light

Case Study • SABRE Awards, EMEA, Gold, 2021

CEZ Romania, an energy and gas company, launched a programme to raise awareness of the historic role that 'kulas' (defence towers) have played in the cultural and social development of communities in Romania.

Fortum: Impossible Games

Case Study • SABRE Awards, EMEA, Gold, 2021

Fortum, a clean energy company, partnered with Bislett Games, a track and field competition, to change the rules of sporting events in the face of the COVID-19 pandemic and beat the virus on the track field.

E.ON: Change The Weather

Case Study • SABRE Awards, EMEA, Gold, 2021

E.ON, an energy provider, convinced 18 media outlets to change the way they display their weather forecasts with its Change the Weather campaign in the UK.

Black Hills Energy: Ready

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Black Hills Energy, a publicly traded utility company, launched a platform in the USA to communicate with its customer base.

British Gas: From selling to solving

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

British Gas, a British energy provider, launched a campaign in the United Kingdom to establish itself as a 'home services provider' rather than an energy provider.

Naturgy: A case of rebranding and brand building

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Gas Natural Fenosa, an energy supplier, created a new brand in Spain to align with new market and company constraints.

United Energy: Summer Saver

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by United Energy (UE), an Australian electricity distributor, helped maintain customer and government approval by avoiding power outages.

People's Energy: Harnessing the power of DRTV

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by People’s Energy (PE), a charitable energy provider in the UK, increased customers by scheduling targeted TV advertising at less popular times of day.

Vattenfall: Fossil free living within one generation

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Vattenfall, an electricity producer, launched a campaign in Sweden to improve its reputation.

E.ON: Change the weather

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

E.ON, an energy company, launched a campaign in the UK to include air pollution levels in weather coverage.

E.ON: Let’s clear the air

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

E.ON, an energy provider, positioned itself as a leader in sustainable energy in the UK by championing clean air.

Entergy Corporation: Communicating during the record-breaking 2020 hurricane season

Case Study • SABRE Awards, Gold, North America, 2021

Entergy, an energy company, implemented an effective communications strategy to keep customers informed about their energy services during hurricanes in the US.

Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.

British Gas: Creative Personalisation

Case Study • Grace Raymond, Daniel Glynn, WARC Media Awards, Shortlisted, Best Use of Data, 2020

Leading British energy supplier British Gas used personalised video to deliver targeted messages with the objective of driving brand awareness as measured by view through rate, click through rate and viewability.

Harnessing opportunity: Which businesses worked hardest to meet customer needs during the coronavirus pandemic?

Article • Manfred Abraham, WARC Exclusive, November, 2020

A ranking of brands by customer experience during COVID-19.

China Petroleum & Chemical Corporation (SINOPEC): Creating social value through innovation and communications

Case Study • SABRE Awards, APAC, Energy And Natural Resources, Gold, 2020

SINOPEC, an energy and chemical brand, expanded its operations in China to alleviate facemask shortages.

Hanwha Group: Solar Boat - Clean Up Mekong

Case Study • SABRE Awards, APAC, Company of The Year, Diamond, 2020

Hanwha, a business conglomerate, embarked on a mission to reduce water pollution and promote behaviour change among local people by raising awareness, both of pollution and of the brand, in Vietnam.

Brazilian Petroleum and Gas Institute: #EnergiaParaSuperar

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

IPB, a Brazilian Petroleum and Gas Institute, promoted its actions in keeping Brazil supplied during the COVID-19 pandemic by launching a digital campaign that featured testimonial videos from its employees.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.
The most awarded work for effectiveness

Article • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.
Vodafone Egypt: How to make small seem big

Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0

This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.
E.ON Twin Forks wind farm: Blowing wind in the face of opposition

Case Study • SABRE Awards, Diamond Sabre Award, Research & Planning, 2017, pp. 0-0

E.ON Climate & Renewables, a renewable energies project developer, devised a direct interaction and information campaign that helped turn around negative sentiment towards wind-powered energy in the US.