Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to WARC’s Anna Hamill about adapting products based on insights, empathising with consumers, and reinventing the role of CMO during the COVID-19 pandemic.
Advertising leaders most fear the impact of the global coronavirus pandemic, along with the fallout and uncertainty over Brexit, a new report reveals, but they also remain concerned about the influence of US tech giants.
Apple’s news subscription product brings the work of many publishers under one roof with the offer of exposure to its massive user base, but the question is whether the big new audience is worth surrendering traffic.
A day after their CEOs appeared in front of a Congressional committee to reject allegations of being anti-competitive, Big Tech – Alphabet, Amazon, Apple and Facebook – “all hit match-winning home runs”, in the words of one analyst, with their Q2 ...
The Australian Competition and Consumer Commission (ACCC) has launched federal court proceedings against Google over its alleged misleading of consumers to obtain more personal information for the use in targeted advertising.
Results of the tech firm’s study into employee behaviour during the radical and unprecedented shift to fully remote working in the wake of the COVID-19 pandemic hold lessons about the new realities of life and work and how to adapt to them.
Zoom, the video conferencing service, will pursue a largely common strategy as it seeks to reach both enterprise customers and “prosumers” who use its platform in both a professional and consumer context.
Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term means that Google will be making an important judgement on what ...
SABRE Awards, Gold, North America, 2020
Jupiter Intelligence, a computer software company, increased awareness of its predictive technology in the US by creating a demo that showed future scenarios if the issue of climate change wasn't tackled effectively.
It’s easy to forget that Google is a company run by people, many of them newly remote, rather than just a self-sustaining fact of life – a new interview with the CEO Google and Alphabet, Sundar Pichai, sheds light on the company’s way of coping.
Google announced in January that it planned to join Safari and Firefox by blocking third-party cookies in its Chrome web browser – a development with far-reaching implications for the advertising industry, which IAB Europe has sought to address.
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: