Intel, an American technology company, partnered with National Geographic to launch Hack The City, a campaign that helped solve problems in Sao Paulo through a joint venture of Intel’s technology and talented people in the city to construct visual solutions and sculptures.
SABRE Awards, IN2, North America, Micro Marketing, 2020
Unisys, an information technology company, generated media coverage for its security index by launching a campaign through TV news channels and press events surrounding the midterm elections in the US.
Google has announced that its Chrome browser will block all “disruptive” ads that are displayed alongside short-form videos of eight minutes duration or less, while it also reviews its own websites, such as YouTube, for compliance.
Google parent Alphabet has opened itself up to show the workings of its vast operation, announcing revenues from YouTube and its Cloud division for the first time, but a slowing in both its advertising and non-advertising business indicates new ...
Even as Bytedance is reported to be building a games division capable of challenging in a market led by Tencent, the WeChat owner is itself preparing to take on the TikTok owner’s dominance of short-form video.
Rather than vacuum up every statistical nugget allowed by law, Apple believes that “data minimization” – collecting and processing the smallest amount of information necessary to provide a service – is the best policy.
Chinese tech giants JD and Lenovo are expanding their long-term partnership with plans to launch a business-to-manufacturer (B2M) platform to provide enterprise clients with customised products and services.
The vastly resourced Amazon Web Services is set to work with telco Verizon in offering a 5G edge computing service that will push processing power closer to users and reduce latency, as part of a bid to outpace direct competitor Microsoft in this ...
MRS Awards, Finalist, MRS Award for Business-to-Business Research, 2019
Fujitsu, a technology equipment and services company, launched an ongoing feed of in-depth customer views in the UK and Ireland to change its approach to one that was closer aligned with customer satisfaction and cultural transformation.
Barry Jennings, ESOMAR, Fusion, 2019
Microsoft, the technology company, created new insights off of 'data exhaust' and used new tools and technologies to turn that data into useful information, leveraging traditional qualitative and quantitative tools to enhance new data and give it richer meaning and context.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: