Rosaline Hester; Ximena Diaz Alarcón, ESOMAR Conference papers, 2021
Coca-Cola, a soft drink brand, demonstrated to its employees in Brazil during the COVID-19 pandemic that it was not only listening to their opinions but that it was also taking what they said on board and taking action to improve their experience.
Stephen Whiteside, WARC Exclusive, Spotlight US, December 2021
Diversity levels have increased in the US marketing industry, but there is still progress to be made, according to a study by the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM) division.
Myron King, Julie Nelson, and Lara O'Shea, WARC Exclusive, Spotlight US, December 2021
Analyzes data and offers recommendations based on input from 971 people in marketing, advertising, and related communities about their experiences in the advertising industry, with a focus on BIPOC employees.
Huenited Collective is a foundation in Cincinnati, with the mission of “creating meaningful change by collaborating across agencies and marketing organizations to uncover and harness the power and potential found within Black talent.” Founded by four members of the local marketing community: Procter & Gamble’s Tysonn Betts, Grey Midwest’s Jamie Grady, Katalyst Group’s Sean Rugless and Hyperquake’s Molly Baker, Huenited aspires to build career pipelines that work for both Black and other underrepresented minorities, and companies in the marketing ecosystem in Cincinnati. It also hopes to share its learnings with other communities. Three of the four founders
Helena Rubinstein, WARC Exclusive, November 2021
In this article the author explains that while many clients and brand innovation managers find navigating the current COVID-19 situation to be chaotic and difficult, it feels more familiar to those multi-disciplinary teams operating at the ‘fuzzy front end of innovation’.
Effective strategy is enhanced by breadth of knowledge, diverse experience and interdisciplinary thinking, rather than through rigid frameworks and myopic focus according to Zoe Scaman, founder of Bodacious and co-founder of MCX.
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal – or even to replace it with a new one, says strategist Warwick Cairns. Instead, 2021 offers once-in-a-generation opportunities to keep on experimenting to develop better, more effective working practices.