Alex Brownsell, WARC Exclusive, October 2019
Speaking exclusively to WARC, Kelly Williams, ITV’s managing director/commercial, revealed that the broadcaster is seeing a surge of interest from new-to-TV brands precisely at the moment that some of the medium’s most dependable advertisers are slashing budgets.
As Democratic candidates battle it out in the primaries ahead of the 2020 presidential election that is expected to see a record amount spent on political advertising, a recent study has revealed how to reach crucial “GenZennial” voters.
Amazon, the e-commerce giant, has the potential to “fulfill a promise that traditional television never could” if it decides to ramp up its video advertising endeavours, according to a paper in the Journal of Advertising Research (JAR).
Examines the relationship between Irish TV station shares and weekly reach, known as Double Jeopardy (DJ), wherein small channels attract relatively few viewers and these viewers watch small stations for relatively few hours.
With this week’s introduction of a service from Zomato and the November launch of Apple TV+, there will soon be more than 35 players jostling for position in India’s OTT market where local, mobile-optimised content is likely to be key to success.
UK consumers are watching less TV than before but they are viewing more of it on different platforms and showing an enthusiastic appetite for SVOD in particular, according to new Touchpoints data from the IPA.
The growth of fast-moving consumer goods (FMCG) brands has been intrinsically linked to mass reach media, but brands now face difficult choices when it comes to TV in particular, which may require a serious reappraisal of the wider media market, an ...
Video planning is changing, and this month's edition of Admap evaluates the landscape. WARC's Senior Editor - Media, Alex Brownsell, explains what strategists need to know about video in an ever more digital world.
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.