Article
•
WARC Best Practice, January 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Article
•
Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
News
•
16 August 2019
The UK addressable TV market is growing, with 40% of homes now addressable, and a new report from Sky AdSmart claims this channel delivers higher engagement and clear business results for advertisers.
Research Paper
•
Srikanth Ayithy, Praveen Tripathi and Rushabh Mehta, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
BARC, the broadcast audience research council in India, explores the relationship between ad length and ad viewership using two different approaches.
Research Paper
•
Praveen Tripathi and Derrick Gray, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Broadcast Audience Research Council (BARC) India, an industry body, developed a Viewer Attribution Model (VAM) to convert household level Return Path Data (RPD) into individual viewership data.
Article
•
Dallas Lawrence, WARC Exclusive, July 2019
Investigates the wider streaming landscape to call out key insights and trends that will allow the industry to make the most of personalised advertising in an OTT world.
Article
•
Alex Brownsell, Event Reports, Cannes Lions, June 2019
Hulu’s chief executive discusses content discovery, delivering a personalised experience, and ownership by Disney.
Research Paper
•
Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Singapore.
News
•
19 July 2019
Netflix, the video-streaming service, revealed this week that it added far fewer new subscribers over the second quarter than it had expected, prompting at least one industry expert to warn that the company may be forced to ditch its ad-free model.
Research Paper
•
Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Australia.
Article
•
WARC Trends, July 2019
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
Research Paper
•
Patrick Barwise, Steven Bellman, and Virginia Beal, Journal of Advertising Research, Digital First, June 2019
Television and video watching over the past 25 years has increased while other media consumption has declined.
News
•
24 June 2019
Almost one-third (30%) of consumers in Asia would be happy to be served ads on over-the-top TV services in exchange for receiving content for free, a recent survey has revealed.
News
•
18 June 2019
Australia’s subscription video on demand (SVOD) market reached 10.2 million paying users this year, new figures show.
News
•
13 June 2019
The Australian subscription streaming market has grown by almost a third over the past 12 months and is on course to overhaul pay-TV’s market share within a couple of years, according to a new report.
Article
•
Henry G. Wolf VII and Paul Donato, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 196-207
Six-second advertisements are used widely in digital video but only recently have appeared on television.
Article
•
Stephen Whiteside, Event Reports, ARF AUDIENCExSCIENCE, April 2019
WarnerMedia, the media company owned by AT&T, is set to disrupt the streaming-video industry with a new platform, and is drawing inspiration from the consumer-packaged goods (CPG) sector.
News
•
16 May 2019
Indian children spend more time entertaining themselves on digital media than ever, a trend that the leading streaming platforms, hungry for new audiences, are keen to exploit.
News
•
16 May 2019
When it comes to free-to-air TV, Australians say news and reality shows rule, new research shows. A study by Roy Morgan found that news is the most watched genre, with 61% of Australians saying they watch it in any given week.
News
•
10 May 2019
Television spots may have a “variable advertisement shelf life” among DVR audiences depending on the genre of content they appear in, according to a study published in the Journal of Advertising Research (JAR).
Article
•
Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
CNN, the news brand, is tapping the power of digital data to help it make smarter choices and better serve its audience.
News
•
03 May 2019
Brands seeking to understand the audience for their television spots need to consider the impact of the “commercial-zapping effect” among viewers, a study published in the Journal of Advertising Research (JAR) has argued.
News
•
02 May 2019
Streaming service Hulu grew subscriber numbers rapidly during the first quarter at the same time as the big four US broadcast networks registered a slump in ratings.
Article
•
Alex Brownsell, Event Reports, Connected TV World Summit, March 2019
Thinkbox, the UK’s television advertising body, and Ebiquity, the consultancy, debate the evolving role of TV as a deliverer of brand profitability, and what this means for media strategists.
Article
•
Alex Brownsell, Event Reports, Advertising Week Europe, March 2019
RTL/Adconnect, the European TV broadcaster, is packaging connected TV and addressable TV inventory in different ways depending on local market trends.
