Article
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WARC Best Practice, November 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Article
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Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
Article
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Harry Harcus, WARC Exclusive, September, 2020
Research by Finecast into addressable TV advertising effectiveness.
News
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25/09/2020
Advertising on TV delivers double the perceived level of quality and popularity than advertising on social media, according to new research that also suggests TV triggers the strongest ‘signals’ across all categories and audiences.
News
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24/09/2020
Daily online content consumption around the world has soared since the start of the COVID-19 pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes, a new study finds.
News
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14/09/2020
Over the top (OTT) platforms are reigning supreme with urban India’s millennials and Gen Z audiences, according to a report by The Data Sciences Division of Dentsu Aegis Network (DAN) India.
Opinion
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Ken Harada, September 2020
Connected TV has much potential in Japan but its future remains undefined, as media owner efforts to develop a CTV marketplace to meet advertiser demands, are still in the early stages.
News
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04/09/2020
Almost all Indonesians with access to connected TV (CTV) – and that’s seven in ten – increased their consumption of streaming content during the COVID-19 pandemic and a majority, a new survey shows, are willing to see ads in exchange for free ...
Opinion
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Ervin Ha, September 2020
Which media outlet enjoys the trust of Singaporean consumers? YouGov’s Ervin Ha takes a look at where Singaporeans chose to get their news and updates on COVID-19 from.
News
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27/08/2020
Health and wellness represents a potential white space for many media companies, and iMedia Brands is seeking to leverage this burgeoning area of consumer interest with a new home-shopping network under its ShopHQ brand.
Article
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Stephen Whiteside, WARC Exclusive, August 2020
iMedia Brands, the owner of the ShopHQ home-shopping network, is seeking to reach new audiences with channels targeted at particular niches.
News
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19/08/2020
An overview of UK TV ad performance by sector during the lockdown period. In recent years, there’s been a shift in how advertisers are thinking about TV – starting to use it as a performance marketing channel.
Article
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Brian Carruthers, Event Reports, Mediatel Future of TV Advertising Global digital conference, July 2020
VOZ is Australia’s database that brings together viewing data for both linear TV and BVOD; local agencies and broadcasters describe it as a game changer.
Article
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Euromonitor Strategy Briefings, June 2020
Looks at the current state of play of digital streaming services, including global profiles and prospects for the future.
News
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07/08/2020
The full impact of COVID-19 on broadcast advertising was laid bare in ITV’s Q2 results, announced yesterday, which revealed that ad revenues were down 43% year-on-year for the three months to the end of June.
News
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06/08/2020
In the debate about which consumer media habits will stick post-lockdown, new data from Ofcom suggests the shift to SVOD is here to stay.
Article
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WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category.
News
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30/07/2020
The 2020 upfronts were already shaping up to be unpredictable, given COVID-driven uncertainties around content availability and changes in viewing patterns, and now Procter & Gamble has added another twist, as it’s reported to be striking deals ...
Article
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Sharan Sharma and Michael R Elliott, International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 432-448
Case studies reporting real-world experiences with survey falsification are uncommon. In this article, we document the experience of a panel survey in India that produced TV viewing estimates ("TV ratings") where external parties were illegitimately trying to influence respondents' behavior.
Article
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OMG Omnicom MediaGroup, Research on WARC, July 2020
Insights into evolving media consumption habits, content formats, and media platforms and brands that are seeing increased adoption in India during the COVID-19 outbreak.
News
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08/07/2020
Figures from Disney Plus show how the content business does indeed continue to be about content, as the post-mortem continues on the ailing Quibi.
Article
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Kunal Sinha, WARC Exclusive, July 2020
How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
News
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03/07/2020
New figures show that the Amazon-owned streaming service, Twitch, saw a massive increase in hours watched on its platform in Q2, cementing its place as the dominant video game streaming service.
Article
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Alex Brownsell, Event Reports, Lions Live, June 2020
A Vivendi study found that nearly half of global consumers expect their media behaviours to permanently change after COVID-19.
Article
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Michael Karg, WARC Exclusive, June 2020
An assessment of how changes in consumer behaviour and the declining influence of linear live TV are impacting advertising.
