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American Express – Small Business Saturday

Case Study • WARC Cases, January 2022

This case study looks at how American Express found success with its Small Business Saturday campaign in the US and how it grew into a social movement for local community businesses and gained the support of a US President.

Netflix reaches 222m subscribers, driven by APAC and EMEA

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of Netflix subscribers by region between 2017 and 2021.

GambleAware: Bet Regret – Tap Out

Case Study • DMA (UK), Gold, 2021

GambleAware, a charity working to minimise gambling-related harm, encouraged bettors in the UK to take time out and think about their bet before placing it.

The Open University: Your ambition. Our mission.

Case Study • DMA (UK), Silver, 2021

The Open University (OU), a university, launched a campaign in the UK to dispel myths and recruit students.

Virgin Media: Breaking the Great British Smile Drought

Case Study • DMA (UK), Gold, 2021

Virgin Media, a telco brand, gave the UK a reason to smile over the Christmas of 2020 with a campaign based on the tradition of pantomime.

NHS: We Are The NHS – Then, Now, Always

Case Study • DMA (UK), Gold, 2021

NHS England, the country's national health service, drove recruitment during the COVID-19 pandemic with its We Are The NHS campaign.

DHSC / NHS Test and Trace: NHS Covid-19 App Launch – Saving lives with an app

Case Study • DMA (UK), Silver, 2021

The Department of Health and Social Care, NHS Test and Trace and HM Government, three bodies committed to reducing COVID-19 infections, launched a campaign in the UK to encourage people to download the NHS Track and Trace app.

Laithwaites: Wine Cellar Feeling

Case Study • DMA (UK), Gold, 2021

Laithwaites, a wine retailer, increased brand awareness in the UK with a humorous campaign that tackled wine snobbery.

Formula 1: Putting Formula 1 back on track

Case Study • DMA (UK), Silver, 2021

Formula 1 (F1), a racing brand, recreated the fan experience during the COVID-19 pandemic when fans were not able to participate in person.

NHS: 'Just'

Case Study • DMA (UK), Silver, 2021

NHS, a publicly funded healthcare system, showed the public was still there to help them with other serious illnesses despite the COVID-19 pandemic by launching a TV and digital campaign that told people to just see their doctor.

WaterAid: Juxtaposing the Mission to Mars with "The Girl Who Built A Rocket"

Case Study • DMA (UK), Silver, 2021

WaterAid, a non-governmental organisation focused on water, sanitation and hygiene, released an animated film to raise awareness and funds for water scarcity in Madagascar.

BRITA: The Feel Good Filter

Case Study • DMA (UK), Bronze, 2021

Brita UK, a water filter brand, encouraged UK consumers to switch to filtered water by launching a TV ad featuring a nine-year-old girl who showed that making small changes can have a big impact on the environment.

Redoxon: Be new normal ready – #CesBeforeCus

Case Study • MMA Smarties, Indonesia, Silver, 2021

Redoxon, the vitamin brand, reinforced itself as the most trusted brand offering the most effective immunity protection in Indonesia.

S-26 Procal GOLD: The science behind exceptional #DariBelajarJadiHebat

Case Study • MMA Smarties, Indonesia, Bronze, 2021

S-26 Procal Gold, the growing up milk brand, aimed to reinforce its position as the advocate of exceptional learning and become mums' reliable partner in Indonesia.

Wardah: Colorfit ultra light – colors that fly me to Korea

Case Study • MMA Smarties, Indonesia, Silver, 2021

Wardah, the cosmetics brand, launched a limited edition of its best seller lipstick in Indonesia.

Good Doctor Indonesia: Serba Salah Kompres Atau Bawang? Tanya Dokternya Sekarang!

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Good Doctor, the healthcare brand, carried out a campaign to acquire new users of its app in Indonesia.

DANCOW Nutritods: #BundaBangga campaign

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Dancow Nutritods, the growing up milk brand, aimed to drive penetration by positioning itself as Indonesian mother's greatest ally in Indonesia.

Allegheny Health Network: Creating #LivingProof of its care quality credentials

Case Study • WARC Cases, January 2022

Allegheny Health Network (AHN), a healthcare provider in western Pennsylvania (WPA), increased its share of patients by proving its approach to individualised care through its extensive ad campaign.

Netflix, Streaming revenue

Data • WARC Data Points (Dynamic), January 2022

An overview of Netflix's streaming revenue by region.

Netflix, Paid streaming subscriptions

Data • WARC Data Points (Dynamic), January 2022

An overview of Netflix's paid streaming subscriptions by region.

Digital marketing budgets accelerated in December

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of global marketing budgets by medium between July and December 2021.

Global media inflation to reach 4% this year

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of global media inflation by medium in 2021.

Combining pre-flight and in-market creative attention data to guide better media placement

Opinion • Max Kalehoff and Tristan Webster, December 2021

Realeyes’ Max Kalehoff and Tvision’s Tristan Webster address the correlation between pre-flight creative attention data and in-market attention data in video ads.

The CMO Guide: Improving media efficiency through creative attention

Article • Realeyes and Tvision, Research on WARC, December 2021

Compares pre-flight creative quality and in-flight creative performance, using technology from Realeyes and Tvision, analysing more than 40 ads.

Linear TV sees smaller audiences but higher consumption

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of changes in linear TV's daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States.

The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What we know about TV effectiveness

Article • WARC Best Practice, March 2021

Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.
What we know about wearout and decay

Article • WARC Best Practice, October 2021

This article provides marketers with information and guidance about avoiding advertising wearout and decay.
Global Ad Trends: 2022 – Where is the money going?

Article • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include: