Home Topics Media channels & touchpoints TV

TV

Latest
Most Read

Filter by

TV effectiveness (3,287)

TV audiences (961)

TV planning & buying (834)

Search in

Case Studies (3)

Articles (300)

Research Papers (196)

News (148)

Opinion (19)

Data (295)

Rankings (0)

Show only

Recommended

(43)

Videos

(2)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

961 results found

Reset Filters

Search in

Case Studies (3)

Articles (300)

Research Papers (196)

News (148)

Opinion (19)

Data (295)

Rankings (0)

Show only

Recommended

(43)

Videos

(2)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

961 results found

Sort By

How much is too much? Revisiting the thorny issue of frequency management

Opinion • Alex Brownsell, September 2021

Fresh research is helping advertisers to better understand how many ad exposures are required to ensure an effective campaign, writes WARC’s Alex Brownsell.

Amazon Prime Video outperforms among older audiences

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of subscription video-on-demand (SVOD) audiences aged 55+.

Thailand’s online streaming VDO: How and why to tune into it

Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, September 2021

Suchada Supakan of i-dac Bangkok examines the boom in online VDO streaming services and what it means for brands and advertisers eyeing the Thai market.

3 in 15: Reaching the Brazilian consumer

Article • Lena Roland and Cathy Taylor, WARC Exclusive, September 2021

Cathy Taylor, WARC’s US Commissioning Editor, discusses what brands need to know about reaching the Brazilian consumer with WARC.com's managing editor Lena Roland.

Gen Z twice as likely to buy from a brand with a sonic identity

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the brand assets that make British consumers more likely to purchase from a brand.

44% of SEA consumers play video games while watching TV

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), August 2021

An overview of multiscreening (activities done when watching TV) in Southeast Asia.

Gen Z spend more time gaming than using social media

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of media consumption among age groups.

YouTube audiences watch for longer on connected TV

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of YouTube audience activity by device in Q2 2021.

Linear TV consumption remains above pre-pandemic levels

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of linear TV consumption and daily reach in Australia, Germany, the United Kingdom and the United States in Q2 2021.

With screens everywhere, brands in Brazil should enter the conversation

Article • Manzar Feres, WARC Exclusive, Spotlight Brazil, August 2021

Examines how the pandemic, and the proliferation of viewing options, created new avenues for marketers to connect with consumers.

The reality show scene in Brazil is where reality overcomes fiction, and brands are part of the mix

Article • Chimene Demski, Gabriela Soares, Camila Massari, Douglas Nogueira, Hugo Pinheiro, João Guerra, João Pedroso, Laura Diamantstein, and Victoria Aronis, WARC Exclusive, Spotlight Brazil, August 2021

This article looks at the reality show scene in Brazil, where they are particularly popular, and the opportunities the situation creates for brands.

Media Owner Profile: ITV

Data • Rob Clapp, WARC Data Points (Curated), July 2021

This Media Owner Profile of ITV includes data on advertising revenue, the largest advertiser categories and viewing habits.

Media Owner Profile: Roku

Data • Rob Clapp, WARC Data Points (Curated), July 2021

This Media Owner Profile of Roku includes global data on company revenue by segment, user penetration and consumption plus average revenue per user.

Two in three TV watchers stream on multiple devices

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of streaming activity in France, Germany, Italy, Spain and the UK.

Linear content accounts for majority of smart TV activity

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of TV consumption among smart TV users in the UK and Germany.

India, TV advertising expenditure

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of total TV advertising spend in India since 2012.

United States, TV advertising expenditure

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of total TV advertising spend in the United States since 2012.

Indonesia, TV advertising expenditure

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of total TV advertising spend in Indonesia since 2012.

Word-of-mouth is most popular way to discover brands in China

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), June 2021

An overview of brand discovery in China.

Linear TV ad impressions falling in major markets

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of linear TV's daily reach and consumption in Australia, Germany, the UK and the United States.

Canada, BVOD advertising expenditure

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of total broadcaster-on-demand (BVOD) advertising spend in Canada since 2012.

Renaissance in the living room – connected TV on the rise

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Linear viewing is up across Europe, driving adoption of CTV services as high-reach shared viewing delivers new ad possibilities.

TV adverts, materialism, and children’s self-esteem: The role of socio-economic status

Research Paper • Agnes Nairn and Suzanna J. Opree, Int. Journal of Market Research, Vol. 63, No. 2, 2021, pp. 161-176

Levels of debt and poor mental health are at an all-time high among UK families, while the gap between rich and poor has also widened.

China, TV advertising expenditure by channel

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of total TV advertising spend in China since 2012.

Australia, TV advertising expenditure

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of total TV advertising spend in Australia since 2012.

What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
What we know about TV effectiveness

Article • WARC Best Practice, March 2021

Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.
What we know about wearout and decay

Article • WARC Best Practice, October 2020

This article provides marketers with information and guidance about avoiding advertising wearout and decay.
Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
The true cost of advertising attention

Article • Mike Follett, WARC Exclusive, January 2021

New cross media attention research attempts to show how much more visual engagement ads in one media generate than another, and if this extra attention is reflected in the price advertisers pay.