Article
•
WARC Best Practice, November 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Article
•
Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
News
•
14 November 2019
US advertisers are spending more on online display formats than television for the first time this year, according to a new analysis by WARC Data.
News
•
14 November 2019
Despite its launch day glitches, the arrival of Disney+ promises to transform the SVOD market in a way that this month’s earlier launch of Apple TV+ will not.
News
•
12 November 2019
XFINITY, a unit of Comcast that provides cable television and internet services, identified an opportunity to reach people with an unrivaled passion for live content by connecting with fans of reality TV.
Article
•
Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019
XFINITY, the cable TV and online services brand, engaged an audience of millions with a campaign that drew on the mass appeal of reality television.
Article
•
GroupM, Research on WARC, October 2019
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
News
•
23 October 2019
Netflix, the subscription video on demand service, is notoriously cagey about its metrics, but new information submitted to British lawmakers shows the company’s attempts to become more transparent through three key descriptors.
News
•
09 October 2019
As networks around the US continue to watch ratings fall, it seems A&E is bucking the trend – mostly thanks to one reality show hit.
News
•
03 October 2019
Christmas ads impact shopper behaviour, inspiring gift ideas and purchases, but a new survey cautions that shifting media consumption patterns, especially around streaming and mobile, mean marketers will have to think carefully about their media ...
Article
•
Tom Harper, WARC Exclusive, October 2019
Examines the relationship between Irish TV station shares and weekly reach, known as Double Jeopardy (DJ), wherein small channels attract relatively few viewers and these viewers watch small stations for relatively few hours.
News
•
01 October 2019
A new report from the Irish broadcast regulator has found that young people are moving away from TV at a faster rate than previously forecast, reflecting a much larger trend in viewing: the winners, it seems, are video-on-demand services.
News
•
12 September 2019
UK consumers are watching less TV than before but they are viewing more of it on different platforms and showing an enthusiastic appetite for SVOD in particular, according to new Touchpoints data from the IPA.
Article
•
Admap, September 2019
A summary of new thinking and best practice on smarter video planning from Admap.
Opinion
•
Christopher Vollmer, August 2019
The September issue of Admap puts the spotlight on smarter video planning . Christopher Vollmer of MediaLink explains the successful growth of connected TV and some challenges it faces.
Opinion
•
Brian Wieser, August 2019
Brian Wieser, GroupM’s Global President, Business Intelligence, casts his eye over the evolving video media landscape and considers the impact of connected TV as part of the September issue of Admap on smarter video planning.
Article
•
Will McMahon, Admap, September 2019
A proliferation of video ad formats and lengths requires brand to prioritise which assets to create to ensure campaign effectiveness.
Article
•
Sophy Part, Admap, September 2019
A guide to planning video ad campaigns across screens and devices.
News
•
19 August 2019
The job for OTT services is to offer convenience, choice and control, according to Hulu chief executive Randy Freer – which is why his platform is focused on making content discovery easy.
News
•
16 August 2019
The UK addressable TV market is growing, with 40% of homes now addressable, and a new report from Sky AdSmart claims this channel delivers higher engagement and clear business results for advertisers.
News
•
08 August 2019
Just under half of UK households subscribe to online streaming services as traditional TV viewing time accelerates its decline, according to a new report.
Research Paper
•
Praveen Tripathi and Derrick Gray, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Broadcast Audience Research Council (BARC) India, an industry body, developed a Viewer Attribution Model (VAM) to convert household level Return Path Data (RPD) into individual viewership data.
Research Paper
•
Srikanth Ayithy, Praveen Tripathi and Rushabh Mehta, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
BARC, the broadcast audience research council in India, explores the relationship between ad length and ad viewership using two different approaches.
Article
•
Dallas Lawrence, WARC Exclusive, July 2019
Investigates the wider streaming landscape to call out key insights and trends that will allow the industry to make the most of personalised advertising in an OTT world.
Article
•
Alex Brownsell, Event Reports, Cannes Lions, June 2019
Hulu’s chief executive discusses content discovery, delivering a personalised experience, and ownership by Disney.
