Article
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WARC Best Practice, November 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Article
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Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
News
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08 April 2020
Effective TV marketing in these unprecedented times requires a new kind of messaging, concludes a new report from US industry body VAB.
Article
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Research on WARC, April 2020
Explores how concerns are growing for most, how behaviors are changing, and how attitudes towards advertising are twofold as a result of the coronavirus.
Article
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Josie Tutty, WARC Evidence, April 2020
A guide to how the outbreak of coronavirus is impacting advertising spend in channels including TV, radio, outdoor and digital media.
Research Paper
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GWI, Research on WARC, April 2020
Details data collected by GlobalWebIndex between March 25-30th in the US and UK, dedicated to media, news consumption, and sport in the coronavirus outbreak.
News
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02 April 2020
Over half the world’s school children are now at home and research in the UK and US shows they are already filling their time by looking at screens.
Article
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Joy Bhattacharya, WARC Exclusive, April, 2020
AI-driven embedded marketing can help SVOD providers to monetise content, and enable brands to reach consumers in environments where conventional advertising is not possible.
News
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30 March 2020
TV viewing in India jumped 6% thanks to the 21-day nation-wide lockdown that came into effect on 25 March, as the government attempts to stem the spread of the COVID-19 virus across its population of 1.3 billion.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
ViacomCBS' Christian Kurtz presented new research that reveals what watching TV really means to consumers around the world.
News
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26 March 2020
The impact of COVID-19 is transforming millions of lives, and also causing a profound and possibly lasting change in the behaviour of business and consumers, a new study predicts.
News
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23 March 2020
Commercial broadcasters in Australia are currently losing a third of viewing time to streaming services, to which two-thirds (66%) of Australian households are signed up, yet a leading industry analyst believes broadcasters can recapture these lost ...
News
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23 March 2020
ITV, the largest commercial TV channel in the UK, has reported a surge in its audience viewing figures for both news and daytime programming as millions of people are forced to work from home because of the coronavirus pandemic.
Opinion
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Cathy Taylor, March 2020
Amid the profound changes the last week has brought, there are signs of adjustment from brands, media, and among consumers – Cathy Taylor surveys the situation.
News
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18 March 2020
As coronavirus drives millions into their homes and keeps them there, OTT viewing is forecast to rocket in India.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
Research into Australia’s changing video content consumption habits and an overview of opportunities in the nascent advertising video on-demand (AVOD) space.
Article
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Elizabeth Lane and Steph Clarke, WARC Exclusive, March 2020
Advice from IAB UK on how brands can begin advertising on connected TV devices.
News
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09 March 2020
Around three-quarters (74%) of global video customers plan to stop paying for pay-TV services within the next five years as they turn to streaming services as a more affordable option, a new report has found.
News
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04 March 2020
Eurosport, the broadcaster, is using biometric measurement to better understand viewer engagement and to build a benchmark database with different sports.
News
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02 March 2020
Even though the range of services and devices for watching TV has proliferated in recent years, broadcast networks and advertisers should be aware that most viewers don’t care about the technology provided they get to watch what they want.
Article
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Brian Carruthers, Event Reports, QUAL360 Europe, February 2020
Looks at how broadcaster Eurosport is using biometric research techniques to help it shape its sports coverage.
News
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26 February 2020
BBC World Service used multiple research projects to identify a “critical juncture” in TV news viewing in Pakistan, which led to a rethink of the brand’s YouTube strategy.
News
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21 February 2020
The cord-cutting trend in the US appears to have become the new normal, with a new study showing that traditional pay-TV providers lost a huge number of customers in the final quarter of 2019.
Article
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Martin Radford, WARC Exclusive, February 2020
How brands should adapt to shrinking TV audiences in the age of media fragmentation.
Article
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Sam Peña-Taylor, Event Reports, MRS Sports and Gaming Conference, February 2020
Twitch, the Amazon-owned streaming platform, has a dedicated and quite different user base from any other – new Kantar research explores the profile of this group.
