Home Topics Media channels & touchpoints TV

TV

Latest
Most Read

Filter by

TV effectiveness (3,149)

TV audiences (947)

TV planning & buying (820)

Search in

Case Studies (3)

Articles (297)

Research Papers (196)

News (148)

Opinion (17)

Data (286)

Rankings (0)

Show only

Recommended

(43)

Videos

(2)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

947 results found

Reset Filters

Search in

Case Studies (3)

Articles (297)

Research Papers (196)

News (148)

Opinion (17)

Data (286)

Rankings (0)

Show only

Recommended

(43)

Videos

(2)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

947 results found

Sort By

Linear TV ad impressions falling in major markets

Data • Rob Clapp, WARC Data Points, June 2021

An overview of linear TV's daily reach and consumption in Australia, Germany, the UK and the United States.

Renaissance in the living room – connected TV on the rise

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Linear viewing is up across Europe, driving adoption of CTV services as high-reach shared viewing delivers new ad possibilities.

TV adverts, materialism, and children’s self-esteem: The role of socio-economic status

Research Paper • Agnes Nairn and Suzanna J. Opree, Int. Journal of Market Research, Vol. 63, No. 2, 2021, pp. 161-176

Levels of debt and poor mental health are at an all-time high among UK families, while the gap between rich and poor has also widened.

What's working in TV

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in TV.

Hong Kong, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Hong Kong between 2013 and 2020.

Thailand, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Thailand between 2013 and 2020.

Egypt, Media consumption overview, 2016-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Egypt between 2016 and 2020.

Poland, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Poland between 2013 and 2020.

South Korea, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in South Korea between 2013 and 2020.

Mexico, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Mexico between 2013 and 2020.

Switzerland, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Switzerland between 2017 and 2020.

Portugal, Media consumption overview, 2015-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Portugal between 2015 and 2020.

Sweden, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Sweden between 2013 and 2020.

Russia, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Russia between 2013 and 2020.

Austria, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Austria between 2017 and 2020.

Brazil, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Brazil between 2013 and 2020.

North America, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in North America between 2013 and 2020.

United Arab Emirates, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in the United Arab Emirates (UAE) between 2013 and 2020.

Romania, Media consumption overview, 2018-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Romania between 2018 and 2020.

Malaysia, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Malaysia between 2013 and 2020.

France, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in France between 2013 and 2020.

United States, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in the United States between 2013 and 2020.

Turkey, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Turkey between 2013 and 2020.

India, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in India between 2013 and 2020.

Canada, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Canada between 2013 and 2020.

What we know about combining TV with digital media

Article • WARC Best Practice, July 2020

Provides marketers with information and guidance about combining TV and digital media strategies.
What we know about TV effectiveness

Article • WARC Best Practice, March 2021

Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.
What we know about wearout and decay

Article • WARC Best Practice, October 2020

This article provides marketers with information and guidance about avoiding advertising wearout and decay.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
What we know about TV and video ad length

Article • WARC Best Practice, August 2020

Provides marketers with information and guidance about determining the optimal TV ad length.