Article
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WARC Best Practice, November 2019
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Article
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Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
Opinion
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Matt Hamilton, January 2020
Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker Imagine a world without Netflix.
News
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18 December 2019
New figures from Netflix show that the streaming business is growing fastest in Asia Pacific, where it has tripled subscriber numbers over the past 30 months, while EMEA is the biggest revenue generator outside of North America.
Article
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Peter Hammer, Research on WARC, December 2019
Revisits program liking with up-to-date information and tests the effectiveness of advertising in an on-demand TV viewing environment.
Case Study
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MRS Awards, Finalist, MRS Award for International Research, 2019
BBC World Service, an international broadcaster, uncovered how many people watch its content globally to help reach underserved audiences through its Global Audience Measure.
Case Study
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MRS Awards, Finalist, MRS Award for Media Research, 2019
Thinkbox, the marketing body for the main UK commercial TV broadcasters, launched a combined primary and secondary data study to help marketers understand evolving viewer habits.
Article
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Research on WARC, November 2019
Provides a comprehensive guide to the UK Connected TV (CTV) market, covering everything from how to approach planning a CTV advertising campaign through to measurement and attribution, alongside a bespoke piece of consumer research.
Opinion
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Faris Yakob, November 2019
Is the world of advertising about to come full circle, Faris Yakob wonders? The period known as the ‘golden age of advertising’ starts at the creative revolution in the 1960s and runs through the end of the 1980s.
News
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14 November 2019
US advertisers are spending more on online display formats than television for the first time this year, according to a new analysis by WARC Data.
News
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14 November 2019
Despite its launch day glitches, the arrival of Disney+ promises to transform the SVOD market in a way that this month’s earlier launch of Apple TV+ will not.
News
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12 November 2019
XFINITY, a unit of Comcast that provides cable television and internet services, identified an opportunity to reach people with an unrivaled passion for live content by connecting with fans of reality TV.
Article
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Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019
XFINITY, the cable TV and online services brand, engaged an audience of millions with a campaign that drew on the mass appeal of reality television.
Article
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GroupM, Research on WARC, October 2019
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
News
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23 October 2019
Netflix, the subscription video on demand service, is notoriously cagey about its metrics, but new information submitted to British lawmakers shows the company’s attempts to become more transparent through three key descriptors.
News
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09 October 2019
As networks around the US continue to watch ratings fall, it seems A&E is bucking the trend – mostly thanks to one reality show hit.
News
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03 October 2019
Christmas ads impact shopper behaviour, inspiring gift ideas and purchases, but a new survey cautions that shifting media consumption patterns, especially around streaming and mobile, mean marketers will have to think carefully about their media ...
News
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01 October 2019
A new report from the Irish broadcast regulator has found that young people are moving away from TV at a faster rate than previously forecast, reflecting a much larger trend in viewing: the winners, it seems, are video-on-demand services.
Article
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Tom Harper, WARC Exclusive, October 2019
Examines the relationship between Irish TV station shares and weekly reach, known as Double Jeopardy (DJ), wherein small channels attract relatively few viewers and these viewers watch small stations for relatively few hours.
News
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12 September 2019
UK consumers are watching less TV than before but they are viewing more of it on different platforms and showing an enthusiastic appetite for SVOD in particular, according to new Touchpoints data from the IPA.
Research Paper
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Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia and Pablo Pérez, ESOMAR, Congress, 2019
The Spanish Broadcaster RTVE partnered with the video-sharing platform YouTube to broadcast the talent show Operacion Triunfo on two platforms, and subsequently tracked audience engagement via audio passive measurement.
Article
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Admap, September 2019
A summary of new thinking and best practice on smarter video planning from Admap.
Opinion
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Christopher Vollmer, August 2019
The September issue of Admap puts the spotlight on smarter video planning . Christopher Vollmer of MediaLink explains the successful growth of connected TV and some challenges it faces.
Opinion
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Brian Wieser, August 2019
Brian Wieser, GroupM’s Global President, Business Intelligence, casts his eye over the evolving video media landscape and considers the impact of connected TV as part of the September issue of Admap on smarter video planning.
Article
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Will McMahon, Admap, September 2019
A proliferation of video ad formats and lengths requires brand to prioritise which assets to create to ensure campaign effectiveness.
