Article
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WARC Best Practice, January 2019
Provides guidance and reading on storytelling strategies, or the fashioning of events into a meaningful, relatable story for customers to identify with and remember.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, May 2019
Avocados From Mexico, the produce brand, has successfully used a long-term commitment to Super Bowl advertising to build its business.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Nike, a sportswear brand, launched Dream Crazy in the US, a campaign featuring NFL player Colin Kaepernick, which inspired a new generation of athletes to break conventions in their sports.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Utair Airlines launched a multimedia campaign in Russia to encourage Russians to travel within their own country by accurately portraying the country and showing people relatable imagery.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Vicks India, a brand of over-the-counter medications, launched #TouchOfCare in India, which featured the stories of two women and their families to highlight Vicks as embracing care for all families.
Case Study
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Cannes Creative Lions, Grand Prix, Creative Strategy Lion, 2019
Volvo, an automotive brand, launched the E.V.A (equal vehicles for all) initiative globally to encourage the sector to take automotive safety seriously for all people.
Case Study
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Cannes Creative Lions, Silver, Creative Strategy Lion, 2019
Lifebuoy, a soap brand, launched a handwashing initiative in India, Kenya and Indonesia to help prevent deaths of children aged under five by promoting hygienic handwashing routines.
News
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30 July 2019
Poh Heng Jewellery has tapped into the emotions of different age groups to ensure it stays relevant for each new generation of Singaporeans amidst changing preferences and digitally disrupted channels of engagement.
Case Study
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SABRE Awards, South Asia, Technology, 2019
Honor, a Huawei-owned smartphone brand, leverage the festival of lights, Diwali, to connect with consumers in India, leading to one million smartphones sales.
Case Study
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SABRE Awards, South Asia, Public Affairs/Government Relations, 2019
Bihar State Power, a state-owned electricity regulation board, encouraged the Indian press to highlight its success in providing the whole state of Bihar with electricity through a PR campaign.
Case Study
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SABRE Awards, South Asia, Superior Achievement in Measurement and Evaluation, 2019
Bio-Oil, a scar and stretchmark product, told the pregnancy experiences of Indian celebrity mothers, and the support that made sure they had an #Unstretched Journey, which led to a sales increase in India.
Case Study
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SABRE Awards, South Asia, Media, Arts & Entertainment, 2019
Audible, the audiobook platform, successfully launched in India to establish audiobooks as a legitimate form of entertainment.
Case Study
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SABRE Awards, South Asia, Best In Show, 2019
The Mahindra Foundation, a non-profit organisation, launched a short film that showed the dire consequences of restricting girls from education in India.
Article
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Gabey Goh, WARC Exclusive, July 2019
Poh Heng, the Singaporean jewellery brand, is mixing its storied history with a fresh perspective to retain relevance with consumers.
Case Study
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SABRE Awards, South Asia, Superior Achievement in Research and Planning, 2019
Marie Gold, a biscuit brand, launched a competition for non-workers to win money to start their own business venture in India.
News
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24 July 2019
Leonardo da Vinci would have made a great CMO, according to the chief marketing officer at Kraft Heinz Australia, because he was “equally good on logic and magic”.
Article
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Mia von Sadovszky and Jess Watts, WARC Webinars, July 2019
Mia von Sadovszky, SVP, group strategic planning director and Jess Watts, associate strategic planning director at RPA take viewers through an actionable discussion of the best ways to reach Gen Z consumers.
Case Study
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MIXX Awards, Bronze, Social Media, 2019
Axe, the deodorant brand, gave its consumers in Poland the opportunity to show people their hobbies in action which led to over 13 millio views for the brand.
Case Study
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MIXX Awards, Silver, Native Advertising, 2019
Akbank, a bank, created a location-based experience for jazz lovers to celebrate the 28th anniversary of its jazz festival in Turkey.
Case Study
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MIXX Awards, Silver, Branded Content and Video Advertising, 2019
MediaMarkt, a retailer for consumer electronics, created a campaign in Hungary which consisted of a 15-episode comedy web-series to advertise products in a MediaMarkt store.
Case Study
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MIXX Awards, Bronze, Native Advertising, 2019
Always, a feminine hygiene brand, engaged young women in Denmark in a discussion of menstruation which led to a 65% increase in Always usage.
Case Study
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MIXX Awards, Gold, Branded Content, 2019
Axe, a deodorant brand produced by Unilever, fought against gender stereotyping in Turkey by launching a TV ad during a popular series that allowed viewers to decide what happened next.
Article
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Brooke Hemphill, Event Reports, Mumbrella360, June 2019
Shalabh Atray, Chief Marketing Officer (CMO) of Kraft Heinz Australia believes marketers need to balance logic and magic to drive business results.
Research Paper
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Garth Viegas, Research on WARC, July 2019
Tata Global Beverages, the Indian drinks giant, investigated the impact of story-telling when used in television commercials.
Case Study
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Case Studies on WARC, 2019
March For Our Lives, the student-led organization working to prevent gun violence in the US, spurred politicians to find a solution to school shootings by shining a light on a disturbing reality.
