Storytelling
Filter by
Search in
Show only
Date Range
Search within
Search Results Language
Category
Brand
Location
Source
Article • Stephen Whiteside, Event Reports, thinktv: Canada's top-rated ads 2020, February 2021
Case Study • WARC Cases, 2019
Case Study • WARC Cases, 2018
Case Study • WARC Cases, 2020
Case Study • WARC Cases, 2019
Research Paper • Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Article • Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Article • Wavemaker, Research on WARC, February, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Article • WARC Strategy Toolkit, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • SABRE Awards, IN2, North America, Best in Crowdsourcing & Co-creating, 2021
Case Study • SABRE Awards, IN2, North America, Best in Brand Purpose, 2021
Case Study • SABRE Awards, IN2, North America, Best Meme/Viral Campaign, 2021
Case Study • SABRE Awards, IN2, North America, Best New Product/Brand Launch, 2021
Case Study • SABRE Awards, IN2, North America, Best in Audio: Podcasts and Music, 2021
Case Study • SABRE Awards, IN2, North America, Best in Broadcast Media, 2021
Case Study • SABRE Awards, IN2, North America, Best in Identity Branding, 2021
Case Study • SABRE Awards, IN2, North America, Best Use of Illustrations and Photography, 2021
-
Article • WARC Best Practice, February 2021
Provides guidance and reading on storytelling strategies, or the fashioning of events into a meaningful, relatable story for customers to identify with and remember. -
Article • Strategy Toolkit, Strategy Toolkit
This article discusses various approaches used by marketers to understand what consumers want. -
Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020
Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands. -
Article • WARC Exclusive, February 2021
An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify. -
Article • Graham Page, WARC Exclusive, November, 2020
What 50,000 ads and 8 years of emotion research tells us about how to advertise in a recession. -
Article • Jill Coomber, WARC Best Practice, August 2020
Provides some practical tips for effective B2B messaging.