Sponsorship
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Article • Anupam Gupta, WARC Exclusive, April, 2021
Article • Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Article • Jim Andrews, WARC Exclusive, Spotlight US, March 2021
Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Article • WARC Best Practice, March 2021
Research Paper • Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, and B. David Tyler, Journal of Advertising Research, Vol. 61, No. 1, 2021, pp. 44-57
Article • WARC Best Practice, February 2021
News • 11 February 2021
Article • WARC Category Intelligence, February 2021
News • 05 February 2021
Article • Alex Burmaster, WARC Exclusive, February, 2021
Research Paper • Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, and Anne Rivers, Journal of Advertising Research, Digital First, December 2020
Research Paper • Keiya Mori, Tatsuaki Morino, and Fumiko Takeda, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 426-438
Case Study • Sian Kitchen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Kevin Ty, Tricia Cruz, Kitty Faustino, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Jessia Zhu, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Opinion • Alex Brownsell, November 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
News • 30 October 2020
Data • Rob Clapp, WARC Data Points, October 2020
News • 22 October 2020
Case Study • IPA (UK), Gold and Best Multi-Market, IPA Effectiveness Awards, 2020
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Article • WARC Best Practice, February 2021
Examines how brands can build awareness and increase equity through effective sponsorship. -
Article • MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels. -
Article • WARC Best Practice, March 2021
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl. -
Article • Neil Hopkins, WARC Best Practice, March 2018
Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting. -
Article • Admap Magazine, February 2020
A summary of new thinking and best practice on creating a sports sponsorship framework from Admap. -
Article • Alex Burmaster, WARC Exclusive, February, 2021
This article explores the possible long-term legacy of COVID-19 on sponsorship marketing.