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Hennig-Olsen Iskremfabrikk: No limits / Uten Grenser

Case Study • SABRE Awards, IN2, EMEA, 2021

Doctors Without Borders, an international humanitarian medical non-governmental organisation, increased job satisfaction for employees at Hennig-Olsen, an ice cream factory, in Norway through a web app that set it a series of team challenges.

Rewriting the rules in sports sponsorship

Article • Claire Capper, WARC Exclusive, September 2021

New performance-driven sponsorship models for the post-pandemic era.

Heinz: Keeping Heinz top of mind, come rail, hail or shine.

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

Heinz, a food processing company, grew mental availability around mealtimes in the UK by sponsoring ITV Weather.

Tesco: Christmas 2020 – I'm a Celebrity, get me to Tescoooo!

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Tesco, a supermarket brand, partnered with the TV show I'm a Celebrity Get Me Out Of Here as part of its 2020 Christmas campaign.

AT&T Business’ Sarita Rao: “Partnerships need to be authentic and reflective of both brands”

Opinion • Chiara Manco, July 2021

Sarita Rao, President, Integrated & Partner Solutions at AT&T Business will be chairing the Effective Use of Partnerships & Sponsorships category of this year’s WARC Awards for Media. Here, she talks about her learnings from this past year, how AT&T Business has supported its customers during the pandemic and the key to effective partnerships. Sarita Rao, President, Integrated & Partner Solutions, AT&T Business

Upping the game (and avoiding an own goal in sports sponsorship)

Opinion • Warwick Cairns, July 2021

In today’s fragmented media world, sport is one of the few truly shared experiences left to us. But unless brands embed a culture of effectiveness, money spent on sports marketing may well be wasted, says Warwick Cairns.

Millennials most engaged with Olympics sponsorship

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2021

An overview of engagement with sports sponsorship among Olympic fans.

Lay's: Break The Wall

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by Lay’s, the potato chip company, boosted its online exposure in China by marketing to both Gen Z and Gen Y at once.

Volvo: Human-Made Stories

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Automobile brand Volvo identified a niche audience in the UK and targeted it with a blend of branded content and idents.

Lowe's: Putting home center stage