Sponsorship
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Article • WARC Best Practice, July 2019
Article • WARC Category Intelligence, January 2019
Case Study • Jay Chiat Strategic Excellence Awards, Silver, Product/Service Creation, 2019
Case Study • Lam Ung, WARC Prize for Asian Strategy, Entrant, 2019
Research Paper • Christian Kurz, Anna Noel Taylor, Kerri Fortune, Ian Wright, Jo McIlvenna and Ben Allen, ESOMAR, Congress, 2019
Article • Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
News • 17 May 2019
Article • Stephen Whiteside, Event Reports, #SeeHer 2019 Creative and Media Leadership Summit, March 2019
Case Study • Chan Su Ling, Jacinth Lum, Lau Su Lin, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Simone Foggiato, Francesca D’Auria, Michele Ciccarese, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Data and Marketing Association, Silver, 2018
Case Study • MMA Smarties, Silver, Turkey, 2018
Case Study • MMA Smarties, Gold, Turkey, 2018
Case Study • European Association of Communications Agencies, Finalist, 2018
Article • Geoffrey Precourt, Event Reports, IEG Sponsorship Conference, April, 2018
Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • AME Awards, Bronze, 2018
News • 21 May 2018
Article • Sam Peña-Taylor, Event Reports, MMA Impact Forum, May 2018
News • 09 February 2018
Article • Admap, February 2018, pp. 48-49
Research Paper • Angeline Close Scheinbaum, Russell Lacey, and Ming-Ching Liang, Journal of Advertising Research, Vol. 57, No. 4, 2017, pp. 410-421
Case Study • Integrated Marketing Communications Council Europe, Silver, 2017
Case Study • Integrated Marketing Communications Council Europe, Silver, 2017
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Article • 10 July 2019
Examines how brands can build awareness and increase loyalty through effective sponsorship. -
Article • 12 March 2019
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • Sam Grimley
Addresses the opportunity of e-sports for brand sponsors and advises on how to best utilise the sector's unique attributes. -
Article • 23 January 2019
Global strategies, campaign updates and trends in sponsorship. -
Article • 10 April 2018
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • Neil Hopkins
Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting.