Yen Pham, Khiem Nguyen Danh, WARC Media Awards, Entrant, Best Use of Data, 2019
Sports drink Revive employed a targeted campaign based on weather patterns on mobile, TV and social media, to persuade young consumers in Vietnam to try its Salted Lemon flavour and spur market growth in Vietnam.
Sports drink Revive employed a gamification campaign based on stripping off clothes on mobile, social media and on-ground interactive activations to persuade young consumers in Vietnam to try its Salted Lemon flavour and ignite volume growth.
Account Planning Group - (UK), Shortlisted, 2019
Lucozade Sport, an energy drink brand, reversed sales decline in the UK by launching its Made to Move campaign which showed anyone can move through partnership with boxer Anthony Joshua, OOH and the introduction of Lucozade FitWater.
Coca-Cola will launch its first energy drink in the UK under the Coca-Cola brand in a move that will put it in direct competition with market leaders Red Bull and Lucozade, as well as Monster, in which Coca-Cola has a minority stake.
Leigh Caldwell, ESOMAR, Congress, 2018
The research team for an energy drink company addressed the concepts around the nonconscious drivers of consumption by creating a model of the UK consumer’s mind and how the different parts of it collaborate to achieve the consumer’s goals.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.