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Article •The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Article •Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Article •A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Article •This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article •This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Data •This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: