Social media

552 results found

Sort by

Article • WARC Best Practice, February 2019

Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.

Huawei: Waistcoat's Coming Home

Case Study • SABRE Awards, EMEA, Guerrilla Marketing, Gold, 2019

Mobile phone brand Huawei created a social media campaign around England football manager Gareth Southgate’s waistcoat to generate mass awareness of the brand in the UK during the FIFA World Cup 2018.

Burger King: Explains a lot

Case Study • SABRE Awards, EMEA, Social Media/Social Networking Campaign, Gold, 2019

Fast-food brand Burger King used a single tweet against rap artist Kanye West to connect with young millennials.

Raoul Wallenberg Academy: The Raoul Wallenberg Algorithm

Case Study • SABRE Awards, EMEA, Digital Campaign, Gold, 2019

The Raoul Wallenberg Academy, a Swedish non-profit organisation, created an algorithm to show the compassion temperature of the world in real time online, raising awareness of its work and securing future funding.

Lloyds: #GetTheInsideOut

Case Study • SABRE Awards, EMEA, Influencer Marketing, Gold, 2019

Banking brand Lloyd’s Bank and its charity partner Mental Health UK, used influencers to spearhead a social media campaign to tackle the taboo of talking about mental health in the UK.

Red Stripe: Red Stripe To The Rescue

Case Study • SABRE Awards, EMEA, Food & Beverage, Gold, 2019

Red Stripe, the Jamaican beer brand, created news and social buzz around an Olympic PR ambush.

Export Promotion Council, Kenya: #kenyatradeweek

Case Study • SABRE Awards, Africa, Special Event/Sponsorship, Gold, 2019

The Export Promotion Council, Kenya’s premier institution in the development and promotion of export trade, launched the second Kenya Trade Week event by organising 70 exhibitors from different organisations to attend.

F5: Cloud Africa

Case Study • SABRE Awards, Africa, Business-To-Business Marketing, Gold, 2019

F5, an application services company, launched a research report and used its findings as PR material to increase awareness of its cloud capabilities in Africa.

Rockefeller Foundation: The Africa Trade Forum

Case Study • SABRE Awards, Africa, Not For Profit/Charities, Gold, 2019

The Rockefeller Foundation, a private foundation, generated support for the AfCFTA via its social media campaign across Africa.

SAS: Meet the man who hears colours

Case Study • SABRE Awards, Africa, Public Education , Gold, 2019

SAS, a software company, launched a media event that introduced Neil Harbisson, the world's first and only cyborg, to promote the notion of AI.

KFC: Make a Meal of It

Case Study • SABRE Awards, Africa, Social Media Campaign, Gold, 2019

KFC, a fast food restaurant brand, launched a TV campaign featuring a fake footballer taking a dramatic dive and rolling all the way to a KFC restaurant in South Africa to promote its brand during the FIFA World Cup.

Illovo Sugar Africa: Perception Audit

Case Study • SABRE Awards, Africa, Food & Beverage, Gold, 2019

Illovo Sugar, a sugar producer, undertook a stakeholder audit in six African markets to assess the brands' reputation.

Clustering halal food consumers: A Twitter sentiment analysis

Research Paper • Mohamed M. Mostafa, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 320-337

The exponential growth of user-generated social media content raises the possibility of using opinion mining techniques in tracking and monitoring consumers' preferences.

WNBA: Take A Seat, Take A Stand

Case Study • SABRE Awards, North America, Entertainment, Gold, 2019

Women's National Basketball Association (WNBA), the women's professional basketball league in the US, cemented itself and its players as a leading voice in the women's movement because of its commitment to supporting organizations that empower women and girls.

Green Giant Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable

Case Study • SABRE Awards, North America, Food, Gold, 2019

Green Giant, a brand of frozen and canned vegetables, increased awareness of its brand’s product range in the US by revealing the results of a survey into the nation’s favourite vegetable through a news-style press release.

T-Mobile: Team of Experts (TEX)

Case Study • SABRE Awards, North America, Telecommunications, Gold, 2019

T-Mobile, the telecoms brand, changed it approach to customer care in the US which led to it being named number one in customer service satisfaction by Nielsen Mobile Insights.

Wendy's: We Beefin?

Case Study • SABRE Awards, North America, Consumer Products, Gold, 2019

Wendy's, the fast food chain, created a song calling out its competitors in the US, which helped the brand achieve 800 million earned media impressions in 10 days.

T-Mobile: John Legere for CEO of the Year

Case Study • SABRE Awards, North America, CEO of the Year, Diamond, 2019

John Legere, brought his bold, unfiltered philosophy when he joined T-Mobile US as CEO in 2012.

Panera Bread: Respect the Egg

Case Study • SABRE Awards, North America, Food Service, Gold, 2019

Panera Bread, a bakery company, launched a petition to the FDA (Food and Drug Administration) to encourage it to define an egg, in order to promote its clean-eating ethos alongside the launch of its new breakfast products in the US.

Big Bazaar: The Wedding Home

Case Study • Jaiprakash Tekwani, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Retailer Big Bazaar used a multichannel approach to position itself as a player in the wedding market in India and boost sales, especially in the fashion and home sectors.

Burger King: Turning their tweets against them

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Jimmy George, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Fast-food brand Burger King used social media to hijack a rival's product announcement and boost sales of its Spicy Nuggets in the US.

Twitter and its Conversational Context: Towards a rich and relevant brand content

Research Paper • Angel Heredia Chía, Omar Schoijet and Ana Victoria Garcia, ESOMAR, Latin America, 2019

Twitter, a social networking service, detected the most relevant conversations held on its platform over the course of a year in Mexico to uncover user insight.

Netsafe New Zealand: Re:scam – The World's Most Unhelpful Chatbot

Case Study • Jack Murphy, WARC Awards, Gold, Effective Innovation, 2019

Netsafe, the New Zealand non-profit cyber-safety organisation, developed a tool (Re:scam) to fight back against the huge increase in cybercrime.

Twitter looks forward to the Indian Premier League

News • 08 March 2019

India is a key driver of growth for Twitter in Asia Pacific and the social networking service expects cricket fans’ use of the platform during the forthcoming Indian Premier League (IPL) tournament to provide useful behavioural insights for ...

Twitter's number one strategy – promoting 'healthy conversation'

News • 06 March 2019

The purpose of Twitter is to “serve the public conversation”, according to the company’s CFO Ned Segal – and to do that successfully “people need to be able to trust the information they see on Twitter, and they need ...

What we know about social media effectiveness

Article • WARC Best Practice, May 2019

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
What we know about marketing on Instagram

Article • WARC Best Practice, February 2019

Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
2018 IPA Effectiveness Awards: Insights from the winning campaigns

Article • WARC Exclusive, January 2019

Reveals the trends and lessons from the 2018 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.
Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead

Article • WARC Trends, December 2018

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Effective Social Strategy Report: Lessons from the 2018 WARC Awards

Article • WARC Exclusive, October 2018

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.