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Article • Vero, Research on WARC, August 2021

Creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

Twitter ad revenue tops $1bn as userbase reaches new high

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Twitter advertising revenue and daily active users in Q2 2021.

IKEA: Meatballs at Home

Case Study • SABRE Awards, EMEA, Gold, 2021

IKEA, a flat-pack furniture brand, released a recipe so people could make the brand's iconic meatballs at home during the COVID-19 pandemic in the UK.

Mars Petcare: Elevating good hygiene and responsible pet ownership to protect during COVID-19

Case Study • SABRE Awards, EMEA, Gold, 2021

Mars Petcare, a pet food brand, tackled the wave of misinformation around caring for pets in the UK.

Starbucks: #WhatsYourName

Case Study • SABRE Awards, EMEA, Gold, 2021

Starbucks, a coffeehouse brand, supported the transgender community in the UK with its campaign #WhatsYourName.

Media Owner Profile: Twitter

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Twitter includes data on advertising revenue and daily active users across key markets.

More than half of Twitch, Snapchat and TikTok users are aged 18-24

Data • Rob Clapp, WARC Data Points, July 2021

An overview of the share of social media users aged between 18 and 24 in the United States.

Flybondi: Fly with us

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Flybondi, a low-cost airline, raised brand awareness in Argentina by appealing to lawmakers to fly with them to save public spending.

Kraft-Heinz: Bagelgate

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Philadelphia, a soft cheese brand, launched a social campaign against Apple's new bagel emoji that saw it promote its own version featuring Philadelphia cheese as a filling to increase sales among millennials.

Wells Fargo: My other team is Mexico

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Wells Fargo, a financial services company, increased the uptake of affinity cards in the US by launching a social and TV campaign that encouraged the public to support the Mexican National Team in the 2018 FIFA World Cup since the USA didn't qualify.

Indian Association of Palliative Care: Last laugh

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

The Indian Association for Palliative Care (IAPC), an information and support association, increased the number of requests for end-of-life care in India by launching a stand-up comedy show performed by terminally ill patients.

App Samurai: Storyly

Case Study • MMA Smarties, Silver, MENA, 2020

App Samurai, a mobile growth platform, converted stories into a tool for every app owner to boost onboarding, engagement, retention, and revenue with its own branded story content with Storyly.

Twitter: #ElevatorTweets

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Twitter, a social networking platform, used LED screens in elevators to deliver real-time tweets to planners and buyers in the UAE.

Black & Abroad: Go back to Africa

Case Study • WARC Awards for Effectiveness, Silver, Brand Purpose, 2021

Travel and lifestyle company Black & Abroad created a provocative online campaign using the phrase 'Go back to Africa' to change perceptions among Black travellers in Canada and bolster the brand's position as a Black Travel Movement leader.

Wendy’s: Grown with love

Case Study • WARC Awards for Effectiveness, Gold, Instant Impact, 2021

Wendy's had invested in new salad lettuce in Canada; then Covid-19 hit and people wanted comfort food, so it created a novel social media campaign.

Kioxia: The world's first AI manga

Case Study • WARC Awards for Effectiveness, Shortlisted, Business-to-Business, 2021

Semiconductor brand Kioxia created an AI manga to rebuild its B2B brand awareness, brand power and brand image as an industry leader in Japan.

IBM Drives Change with Facial Recognition Product Withdrawal

Case Study • SABRE Awards, Gold, North America, 2021

IBM, a technology company, publicly opposed the use of facial recognition technology in law enforcement in the US and catalysed rapid change within the industry.

Lowe's: New York Fashion Week Goes Home with Lowe’s

Case Study • SABRE Awards, Gold, North America, 2021

Lowe's, a home improvement company, partnered with New York Fashion Week (NYFW) in the US to appeal to style-conscious consumers during the COVID-19 pandemic.

MobileIron: Phishing with Cookies

Case Study • SABRE Awards, Gold, North America, 2021

MobileIron, a US software company, highlighted the dangers of opening unknown links to demonstrate how it could provide enterprises with security infrastructure.

Airbnb: Be kind, Rewind – A Sleepover at the World’s Last Blockbuster

Case Study • SABRE Awards, Gold, North America, 2021

Airbnb, an online marketplace for short-term accommodation rental, partnered with the world's last Blockbuster, a movie rental service, to host a nostalgic sleepover at the store, located in Oregon, USA.

What we know about marketing on Twitter

Article • WARC Best Practice, April 2021

Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.

Vodafone: BuMamaBenden

Case Study • MMA Smarties, Gold, Turkey, 2020

Vodafone, a telecommunications campaign, helped to feed stray animals across Turkey during the COVID-19 pandemic by creating an online feeding machine that provided containers of food outside Vodafone stores when Twitter users tweeted with the campaign hashtag.

Vodafone: Red Light

Case Study • MMA Smarties, Silver, Turkey, 2020

Vodafone, a telecommunications brand, supported women in Turkey suffering from domestic violence during the COVID-19 pandemic by launching an app they could turn to for support, help and advice.

Vodafone: BenVarım

Case Study • MMA Smarties, Gold, Turkey, 2020

Vodafone, a telecommunications brand, launched the #BenVarım campaign to change perceptions that football is a sport dominated by men and raise awareness for women's football.

Retailers planning to spend more on Facebook and Twitter advertising in 2021

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of social media planning for 2021 in the retail sector.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
What we know about social media effectiveness

Article • WARC Best Practice, May 2021

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: