Social media

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Ally Financial: Ally Island, the only bank worth visiting in Animal Crossing

Case Study • APG (UK), Entrant, 2021

Ally, a digital bank, launched a campaign in the US and created an experience within the game, Animal Crossing, which is modelled after the real world.

What we know about marketing on Twitter

Article • WARC Best Practice, September 2021

Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.

Bayer: #MoveForwardwithBayer

Case Study • SABRE Awards, IN2, EMEA, 2021

Bayer, a pharmaceutical company, launched an integrated campaign in Saudi Arabia to resonate with young Saudis and underline the value that being part of Bayer offers them personal and professional development, thus driving brand awareness.

Direct Line: We're On It

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Direct Line, an insurance company, improved brand metrics with its We're On It campaign that compared the brand to superheroes.

Tesco: Tesco x Supermarket Sweep AFP

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

Tesco, a supermarket, boosted value perception in the UK by partnering with ITV and Thames TV to reintroduce a gameshow.

Refuge: How making a number famous helped to save women's lives

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Refuge, a domestic abuse charity, made the national domestic abuse helpline famous on International Women's Day in the UK.

Anusol: How bold use of insight unlocked record growth and social good

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

Anusol, a brand of medication used to treat haemorrhoids, reduced the stigma surrounding the condition with its fun, cheeky campaign in the UK.

Nationwide Building Society: How Nationwide took a powerful stand for frontline staff across the nation

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

Nationwide, a banking brand, showed its commitment to supporting its own colleagues on the front line with its #TogetherAgainstHate campaign.

Wendy's: Grown with love

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Wendy's, a fast food restaurant brand, launched #GrownWithLove in Canada to drive sales of salad products, encourage healthy eating and increase brand sentiment on Twitter.

Me Too: Act too

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In Canada, the 'Me Too' movement launched the 'Act Too' campaign, aiming to end sexual violence with activism.

Call of Duty: #WarzoneReport

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Activision, a video game publisher, teamed up with Twitter in the US to launch the #WarzoneReport, a custom, visual report of a player's stats for Call of Duty:Warzone.

Canadian Centre for Child Protection: Happy Birthday, Twitter

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

The Canadian Centre for Child Protection, a charitable organisation, launched a campaign against Twitter and other social media platforms, using a powerful video of real survivors of child sexual assault.

Siemens: Supporting Nigeria's Development Goals

Case Study • SABRE Awards, Africa, 2021

Siemens, an automation company, improved brand perception in Nigeria by using social media to tell the story of how it was supporting the country throughout the covid-19 pandemic and setting up a service centre for businesses.

Aon: Diversity & Inclusion - Dive In Nigeria 2020

Case Study • SABRE Awards, Africa, 2021

Aon, an insurance company, partnered with top senior women professionals in Nigeria to inspire them to take up careers in the insurance sector.

March for Our Lives: Price on our lives

Case Study • Cannes Creative Lions, Shortlisted, Creative Strategy Lion, 2021

March For Our Lives, the student-led demonstration fighting gun laws in the US, used a price tag to demonstrate how the government values money more than student lives.

Myanmar communication landscape

Article • Vero, Research on WARC, August 2021

Creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

Twitter ad revenue tops $1bn as userbase reaches new high

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of Twitter advertising revenue and daily active users in Q2 2021.

IKEA: Meatballs at Home

Case Study • SABRE Awards, EMEA, Gold, 2021

IKEA, a flat-pack furniture brand, released a recipe so people could make the brand's iconic meatballs at home during the COVID-19 pandemic in the UK.

Starbucks: #WhatsYourName

Case Study • SABRE Awards, EMEA, Gold, 2021

Starbucks, a coffeehouse brand, supported the transgender community in the UK with its campaign #WhatsYourName.

Mars Petcare: Elevating good hygiene and responsible pet ownership to protect during COVID-19

Case Study • SABRE Awards, EMEA, Gold, 2021

Mars Petcare, a pet food brand, tackled the wave of misinformation around caring for pets in the UK.

Media Owner Profile: Twitter

Data • Rob Clapp, WARC Data Points (Curated), July 2021

This Media Owner Profile of Twitter includes data on advertising revenue and daily active users across key markets.

More than half of Twitch, Snapchat and TikTok users are aged 18-24

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of the share of social media users aged between 18 and 24 in the United States.

Lidl: Establishing Lidl GB's cultural relevance

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Lidl, a supermarket chain, wanted to increase positive sentiment on social media and get people talking about its brand in the United Kingdom.

GMC Yukon: The Legacy of Verse

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

GMC Yukon, the SUV brand, launched an update to its model in the UAE.

Hospital das Clínicas of Sao Paulo: #HCCOMVIDA

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Hospital de las Clínicas (HC), a public hospital in Brazil, used a crowdfunding campaign to raise funds for the hospital.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
What we know about social media effectiveness

Article • WARC Best Practice, May 2021

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.