Data
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Cinzia Petio, WARC Data Points, April 2021
An overview of social media planning for 2021 in the retail sector.
Opinion
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Martyn U’ren, March 2021
During the pandemic, people around the world used Twitter as a platform to connect through their shared concerns and causes. Martyn U’ren outlines how new communities were formed, which brands can engage in new ways.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of different social platforms used for influencer marketing campaigns.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
Interpride, an international organisation of producers of pride events, and the European Pride Organisers Association, a network of LGBTQI+ organisations, launched an international gamified virtual pride event: Global Pride Crossing.
Case Study
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SABRE Awards, IN2, North America, Best in Sponsorships, 2021
Royal Canin, a pet food brand, launched a virtual puppy show event to connect with a younger audience.
Case Study
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SABRE Awards, IN2, North America, Best in Real-time Engagement, 2021
Coors Light, a beer brand, sought to quench the USA's thirst for beer during the COVID-19 lockdown with its campaign America Could Use a Beer.
Case Study
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SABRE Awards, IN2, North America, Best in Broadcast Media, 2021
Planters, a food processing company, launched a Super Bowl campaign that killed off its brand mascot, Mr Peanut, and saw the rebirth of a new one, Baby Nut, to create brand buzz.
Case Study
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SABRE Awards, IN2, North America, Best Meme/Viral Campaign, 2021
Jif, a peanut butter brand, collaborated with GIPHY to enter the debate on the proper pronunciation of the word GIF with its #JIFvsGIF campaign.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of the performance of four of the largest social platforms (Facebook, Twitter, Snapchat, and Pinterest).
Data
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Rob Clapp, WARC Data Points, February 2021
This Media Owner Profile of Twitter includes data on advertising revenue and daily active users across key markets.
Case Study
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DMA (UK), Bronze, 2020
Circumstance Distillery, a distillery in the UK, used artificial intelligence (AI) to make decisions on a new combination of botanicals, name and design for a new spirit product.
Case Study
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DMA (UK), Silver, 2020
Simple, a skincare brand, launched a film on International Stop Cyberbullying Day to empower people to #ChooseKindness and offer support to young victims in the UK.
Case Study
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MMA Smarties, Silver, APAC, 2020
Rexona, a deodorant brand, relaunched its mobility assistant app Gerak in Indonesia to invite society to connect, collaborate and contribute better to the disabled community in Indonesia by introducing the campaign Unlimited Moves.
Case Study
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MMA Smarties, Silver, APAC, 2020
Spotify, a media services provider, launched activities on Twitter during the concert series Spotify on Stage to encourage fans in Indonesia and Thailand to engage more with the event and the brand.
Case Study
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MMA Smarties, Gold, APAC, 2020
The Indian Police Force, a law enforcement service, increased trust in the Indian police with its digital campaign #IAmAlsoIndianPolice, which encouraged Indians to self-police during the COVID-19 lockdown.
Case Study
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Shannon Toumey, Vanessa Wheeler, Victoria Shobe, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
US conglomerate Red Apple Group used a digital and print sponsorship partnership with the New York Post, supporting the city's reopening efforts after lockdown, to promote its key New York brands, WABC Radio and Red Apple Group Real Estate, around the 4 July holiday.
Case Study
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Kaori Yatsu, Hiroaki Taki, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Confectionery brand Snickers collaborated with smartphone game Idol Master to appeal to young males and boost single-bar sales in Japan.
Case Study
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Sergio Mutis, Cristina Garcia, Quentin Baron, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
SEAT, the automotive brand, connected with an audience across five European countries during the COVID-19 lockdown by partnering up-and-coming musical act Stay Homas.
Case Study
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Roxanne Vure, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
British charity Save the Children collaborated with broadcaster Channel 4 and retail advertising partners for its eighth annual Christmas Jumper Day campaign to raise funds, drive sign-ups and regain its brand association with event.
Case Study
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Werner Iucksch, Melantha Tan, Arnaud Robin, WARC Media Awards, Silver, Effective Use of Tech, 2020
Global Pride created a unique virtual experience to keep the Pride Day flag flying, engage the LGBTI+ community and increase visibility of the Pride movement to society as a whole.
Case Study
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MMA Smarties, Gold, North America, 2020
TUMS, a brand of antacid, increased awareness of its new Chewy Bites with a cooling sensation among millennials in the US by giving away hot wings and the new tablets as part of a TUMS or Dare challenge.
Case Study
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MMA Smarties, Gold, North America, 2020
Bank of America, a financial services brand, launched an initiative to advance racial equality in the US by creating a new anchor page on its website that showed site visitors what projects were happening in their local area.
Case Study
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MMA Smarties, Gold, North America, 2020
Bank of America, a financial services brand, launched The Local Impact campaign that demonstrated its commitment to making progress on society’s biggest issues and to helping clients and communities in the US, particularly amidst the COVID-19 pandemic.
Article
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WARC Best Practice, November 2020
Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.
Research Paper
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Kenichiro Sato, Yohei Takeshita and Toshimitsu Sekii, ESOMAR Conference papers, APAC, 2020
Twitter, a social media company, analysed whether Artificial Intelligence or humans provide better insights by pitting the two approaches against each other in an audience segmentation study in Japan.
