Article
•
WARC Best Practice, June 2020
Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.
News
•
23/09/2020
Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve.
News
•
21/09/2020
The lockdown witnessed not just an increase in gaming as more people were playing and using games as a way to stay connected, but also the growth of Twitter conversations around this topic, creating a huge opportunity to reach fans who don’t just ...
Article
•
Mukta Lad, WARC Exclusive, September 2020
A discussion by the Mobile Marketing Association (MMA) and Twitter put forward insights around the untapped brand opportunities presented by gaming, especially amid the COVID-19 pandemic.
Article
•
Samer Muthana Sarsam, Hosam Al-Samarraie, Ahmed Ibrahim Alzahrani, and Bianca Wright, International Journal of Market Research, Vol. 63, No. 5, 2020, pp. 578-598
Recognizing both literal and figurative meanings is crucial to understanding users' opinions on various topics or events in social media.
Article
•
Taylor Ward and Kara Manatt, WARC Exclusive, August 2020
Research from Twitter, Magna Global and IPG Lab into how advertisers can boost effectiveness through ad format synergy.
Case Study
•
SABRE Awards, In2 EMEA, Best Use of Social Networks, Gold, 2020
Twitter, a social media platform, encouraged women in the UK to have their smear tests by starting an open conversation on its platform in collaboration with Jo's Cervical Cancer Trust.
Case Study
•
SABRE Awards, In2 EMEA, Best Meme/Viral Campaign, Gold, 2020
Burger King, a fast food restaurant chain, put milkshakes on the national agenda by creating a debate to take down its biggest rival, McDonalds, in the UK.
Case Study
•
Dana Alkutoubi, WARC Prize for MENA Strategy, Entrant, 2020
Telecoms operator STC took over salary week with a multichannel strategy to appeal to male household providers and boost downloads of its STC Pay digital wallet in Saudi Arabia.
Case Study
•
Ali Khalil, WARC Prize for MENA Strategy, Silver, 2020
QSR brand Burger King targeted young Saudis with a social media 'trolling' campaign featuring football icon Sami Al-Jaber to drive sales of its new spicy menu across Saudi Arabia.
Case Study
•
SABRE Awards, Gold, EMEA, 2020
Neste, an engineering services company, encouraged policy makers not to ban combustion engines in Finland by subjecting researchers, journalists and its CEO to a lie detector test to prove there are no easy answers to the climate change debate.
Case Study
•
SABRE Awards, Gold, EMEA, 2020
McDonald's, a fast food restaurant chain, used influencers Harry and Jamie Redknapp to promote its Big Mac Bacon burger in the UK by getting them to debate whether a Big Mac with Bacon is still a Big Mac.
Case Study
•
SABRE Awards, Platinum Finalist, Africa, 2020
Mo Ibrahim Foundation (MIF), a foundation with a focus on the critical importance of leadership and governance in Africa, launched a series of online activities and took the stage at an event to create a positive conversation around African migrations.
Case Study
•
SABRE Awards, Africa, 2020
KFC, a restaurant chain, created a social campaign that asked the South African public to find a couple that had a proposal in one of its restaurants to increase brand love and awareness.
Case Study
•
SABRE Awards, Gold, North America, 2020
Chipotle, a restaurant chain, established new brand values and changed its strategic vision to increase brand visibility and positive sentiment in the US.
Case Study
•
SABRE Awards, Gold, North America, 2020
Cisco, a multinational technology conglomerate, created the Internet for the Future event in the US to show its positioning as a leader in the future of technology.
Case Study
•
SABRE Awards, Gold, North America, 2020
Chipotle, a restaurant chain, promoted its free delivery during the Men's Professional Basketball Championship in the US, despite not being a sponsor, by Tweeting whenever announcers said the word free.
Case Study
•
SABRE Awards, Gold, North America, 2020
Barbie, a toy brand produced by Mattel, celebrated its 60th anniversary in the US by creating one-of-a-kind dolls modelled on various female role models and raising funds for organisations aimed at leveling the playing field for women.
Case Study
•
SABRE Awards, Gold, North America, 2020
Budweiser, a beer brand, encouraged more sponsors and viewership of the National Women's Soccer League in the US through an online film and print ads to make fans feel guilty for not supporting such a successful team.
Case Study
•
AME Awards, Silver, 2020
AT&T, a telecommunications company, encouraged Hispanics in the US to quit cable by creating a fake news Tweet with famous baseball player Jose Altuve which eluded to him quitting.
Case Study
•
AME Awards, Bronze, 2020
Doritos, a Frito-Lay-owned tortilla snack brand, created a campaign across outdoor, TV and social media that didn't feature its brand name or logo to appeal to Gen Z consumers in the US.
Case Study
•
AME Awards, Bronze, 2020
Neuriva, a brain health supplement, launched its brand in the US by creating a 360-degree campaign that used humour to show that everyone can benefit from brain supplements.
Case Study
•
Kaori Yatsu, Hiroaki Taki, Akie Suzuki, WARC Awards, Silver, Effective Social Strategy, 2020
Confectionery brand Snickers collaborated with smartphone game Idol Master to appeal to young males and boost single-bar sales in Japan.
Case Study
•
Pauline Dunas, WARC Awards, Bronze, Effective Social Strategy, 2020
Automotive brand SKODA created a campaign tailored around the specific insights of the local market to challenge erroneous brand perceptions in France.
Case Study
•
Ali Khalil, WARC Awards, Shortlisted, Effective Social Strategy, 2020
To win over young Saudis, QSR brand Burger King joined their conversation via a social stunt that trolled one of their most famous football icons.
