Article
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WARC Best Practice, February 2019
Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.
News
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19 June 2019
Social listening must be a key component of the Twitter playbook for brands, according to a study released by the digital platform at the 2019 Cannes Lions International Festival of Creativity.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Netsafe, a non-profit organisation that focuses on online safety, tackled global cyber crime using a computer-generated bot that "re-scammed" the scammers.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Wendy's, the fast food chain, created a hip hop song calling out its competitors in the US, which helped the brand achieve more than 3.6 million streams.
Case Study
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Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2019
Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn't qualify.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Twitter, the social network, and Contagious, the intelligence provider, joined forces to study the best practices that emerged from 1,856 case studies entered into the Cannes Lions International Festival of Creativity.
News
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31 May 2019
Twitter, the social networking service, is finding that key cultural trends, sporting events and religious festivals are major drivers of growth in Asia-Pacific, a region that a senior Twitter executive has described as a “huge growth ...
Case Study
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SABRE Awards, EMEA, Food & Beverage, Gold, 2019
Red Stripe, the Jamaican beer brand, created news and social buzz around an Olympic PR ambush.
Case Study
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SABRE Awards, EMEA, Digital Campaign, Gold, 2019
The Raoul Wallenberg Academy, a Swedish non-profit organisation, created an algorithm to show the compassion temperature of the world in real time online, raising awareness of its work and securing future funding.
Case Study
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SABRE Awards, EMEA, Guerrilla Marketing, Gold, 2019
Mobile phone brand Huawei created a social media campaign around England football manager Gareth Southgate’s waistcoat to generate mass awareness of the brand in the UK during the FIFA World Cup 2018.
Case Study
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SABRE Awards, EMEA, Influencer Marketing, Gold, 2019
Banking brand Lloyd’s Bank and its charity partner Mental Health UK, used influencers to spearhead a social media campaign to tackle the taboo of talking about mental health in the UK.
Case Study
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SABRE Awards, EMEA, Social Media/Social Networking Campaign, Gold, 2019
Fast-food brand Burger King used a single tweet against rap artist Kanye West to connect with young millennials.
Case Study
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SABRE Awards, Africa, Public Education , Gold, 2019
SAS, a software company, launched a media event that introduced Neil Harbisson, the world's first and only cyborg, to promote the notion of AI.
Case Study
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SABRE Awards, Africa, Business-To-Business Marketing, Gold, 2019
F5, an application services company, launched a research report and used its findings as PR material to increase awareness of its cloud capabilities in Africa.
Case Study
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SABRE Awards, Africa, Social Media Campaign, Gold, 2019
KFC, a fast food restaurant brand, launched a TV campaign featuring a fake footballer taking a dramatic dive and rolling all the way to a KFC restaurant in South Africa to promote its brand during the FIFA World Cup.
Research Paper
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Mohamed M. Mostafa, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 320-337
The exponential growth of user-generated social media content raises the possibility of using opinion mining techniques in tracking and monitoring consumers' preferences.
Case Study
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SABRE Awards, Africa, Special Event/Sponsorship, Gold, 2019
The Export Promotion Council, Kenya’s premier institution in the development and promotion of export trade, launched the second Kenya Trade Week event by organising 70 exhibitors from different organisations to attend.
Case Study
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SABRE Awards, Africa, Not For Profit/Charities, Gold, 2019
The Rockefeller Foundation, a private foundation, generated support for the AfCFTA via its social media campaign across Africa.
Case Study
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SABRE Awards, Africa, Food & Beverage, Gold, 2019
Illovo Sugar, a sugar producer, undertook a stakeholder audit in six African markets to assess the brands' reputation.
Case Study
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SABRE Awards, North America, Food Service, Gold, 2019
Panera Bread, a bakery company, launched a petition to the FDA (Food and Drug Administration) to encourage it to define an egg, in order to promote its clean-eating ethos alongside the launch of its new breakfast products in the US.
Case Study
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SABRE Awards, North America, Telecommunications, Gold, 2019
T-Mobile, the telecoms brand, changed it approach to customer care in the US which led to it being named number one in customer service satisfaction by Nielsen Mobile Insights.
Case Study
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SABRE Awards, North America, Food, Gold, 2019
Green Giant, a brand of frozen and canned vegetables, increased awareness of its brand’s product range in the US by revealing the results of a survey into the nation’s favourite vegetable through a news-style press release.
Case Study
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SABRE Awards, North America, Entertainment, Gold, 2019
Women's National Basketball Association (WNBA), the women's professional basketball league in the US, cemented itself and its players as a leading voice in the women's movement because of its commitment to supporting organizations that empower women and girls.
Case Study
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SABRE Awards, North America, CEO of the Year, Diamond, 2019
John Legere, brought his bold, unfiltered philosophy when he joined T-Mobile US as CEO in 2012.
