Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.
Renata Thiébaut, WARC Exclusive, June 2020
Cross-border e-commerce in China is distinctive because international companies are allowed to sell certain goods to Chinese consumers online, through platforms such as Tmall Global or JD Worldwide or NetEase Kaola, at preferential duty rates and without a license to operate a business in the country.
This article explores the reading and thinking surrounding Sina Weibo, a popular Chinese micro-blogging platform allowing users to post, share and explore Chinese-language content, but which also finds itself under pressure to censor unfavourable content by China's government.
It’s hard now to imagine life before social media, but as research signals a growing level of disillusionment with the big platforms, Benji Vaughan wonders if the future could lie with communities built around specific interests.
UK broadcaster Channel 4 is branching out of television with the creation of a social-first branded entertainment offer, which seeks to extend the company’s value to advertisers beyond that of a media partner and into content.
In these difficult times when so many people around the world are required to self-isolate at home, keeping in touch remotely has never been so important, which is why Facebook is ramping up its video-calling features across several platforms.
Fabernovel, WARC Best Practice, April 2020
Sina Weibo played a central role during the COVID-19 crisis, during which Chinese consumers ﬂocked to express themselves, seek reliable information and debate over hot topics that were viewed over 12.4 billion times.
Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
This article focuses on consumer–brand relationships in the social media environment and suggests a typology of the benefits and costs consumers perceive when interacting with social media brand pages.
What began as a voluntary reduction of physical contact with other people has, in recent days, become an order for around a fifth of the planet as lockdown leaves video calling the only hope for social interaction – riding this wave is a ...