Data
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WARC Data, June 2021
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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WARC Best Practice, June 2021
This article explores the reading and thinking surrounding Sina Weibo, a popular Chinese micro-blogging platform allowing users to post, share and explore Chinese-language content, but which also finds itself under pressure to censor unfavourable content by China's government.
Article
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Elki Hendria, WARC Exclusive, Spotlight SEA, May 2021
M&C Saatchi’s Elki Hendria outlines how Indonesian brands can enter dark social spaces to cultivate advocates.
Article
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Kiron Kesav, WARC Exclusive, Spotlight SEA, May 2021
PHD Media’s Kiron Kesav argues that marketers should not shy away from dark social activities but instead, dive in to find opportunities to engage.
Article
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Nick Pan, WARC Exclusive, Spotlight SEA, May 2021
VMLY&R Asia’s Nick Pan looks at how brands can find ways to engage with Vietnamese consumers within private social spaces.
Opinion
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Gabey Goh, May 2021
In this edition of Spotlight Southeast Asia, WARC Asia Editor Gabey Goh looks at how can brands work better with the dark side of social.
Article
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RJ Paculan and Jean Arboleda, WARC Exclusive, Spotlight SEA, May 2021
TBWA’s RJ Paculan and Jean Arboleda believe dark social communities are a great opportunity for brands to develop meaningful connections with Filipino consumers.
Article
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Jasmine Wong, WARC Exclusive, Spotlight SEA, May 2021
Initiative’s Jasmine Wong believes dark social represents a blue ocean for marketers that invites experimentation and discovery.
Article
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Lindsay Parry and Kalle Backlund, WARC Exclusive, May, 2021
Research by Nepa suggests that brands may be underinvesting in social media advertising.
Article
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WARC Best Practice, May 2021
Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Article
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Alex Brownsell, Event Reports, Advertising Week Europe, May 2021
Pinterest’s Head of Retail Tim Woollias on how brands can make shoppable content more immersive.
Article
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Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021
Reddit, the community-based social network, is expanding its ad business with a UK advertising operation to sell against the site’s second-largest user base outside the US.
Article
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Karen Nelson-Field, Mike Follett and Ian Edwards, WARC Exclusive, May 2021
WARC talks attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, Mike Follett, managing director at Lumen Research, and Ian Edwards, head of connection planning at Facebook.
Article
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Emma Shuldham, WARC Exclusive, May 2021
Fans are willing to follow their favourite creators across a multitude of platforms and channels.
Article
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WARC Best Practice, May 2021
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Opinion
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Gabey Goh, May 2021
Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.
Article
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WARC Best Practice, May 2021
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
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WARC Best Practice, April 2021
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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WARC Best Practice, April 2021
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
Data
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Rob Clapp, WARC Data, April 2021
This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
Article
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WARC Best Practice, April 2021
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Opinion
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Naomi Lam, April 2021
BBDO Singapore’s Naomi Lam says TikTok is more than just a platform for “song and dance” – it can also be used effectively by brands for marketing and campaign purposes to grow their business.
Article
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Alex Brownsell, WARC Exclusive, April 2021
WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to Shoppable Media, published earlier this year takes us through why social commerce is so important, the role of influencers in effective livestream shoppable content and what shoppable media might look like in five years’ time.
Article
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Kartik Iyer , WARC Exclusive, Spotlight India, April 2021
As e-commerce in India continues to evolve and develop, Publicis Commerce’s Kartik Iyer looks at what marketers need to focus their time and attention on.
Article
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Oindrila Roy, WARC Exclusive, Spotlight India, April 2021
Oindrila Roy of Essence says brands should not lose sight of the human connection as e-commerce features and functionalities continue to open up more opportunities for marketers.
