Article
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WARC Best Practice, June 2020
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Article
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WARC Best Practice, June 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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WARC Best Practice, June 2020
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
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WARC Best Practice, June 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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WARC Best Practice, June 2020
Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in social media.
Article
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Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.
Article
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Alex Zhang, WARC Best Practice, July 2020
Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.
News
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01 July 2020
In a sign of diminishing faith in social media platforms to police hate speech, a new WFA survey indicates that nearly a third of the world’s largest brands have cut spend or are likely to do so.
News
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29 June 2020
TikTok, the Chinese short-form video-sharing platform, has launched a new portal that brings together its marketing solutions for brands under one roof.
Article
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Renata Thiébaut, WARC Exclusive, June 2020
Cross-border e-commerce in China is distinctive because international companies are allowed to sell certain goods to Chinese consumers online, through platforms such as Tmall Global or JD Worldwide or NetEase Kaola, at preferential duty rates and without a license to operate a business in the country.
Article
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WARC Best Practice, June 2020
This article explores the reading and thinking surrounding Sina Weibo, a popular Chinese micro-blogging platform allowing users to post, share and explore Chinese-language content, but which also finds itself under pressure to censor unfavourable content by China's government.
Opinion
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Benji Vaughan, June 2020
It’s hard now to imagine life before social media, but as research signals a growing level of disillusionment with the big platforms, Benji Vaughan wonders if the future could lie with communities built around specific interests.
Opinion
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Karl Knights, June 2020
As the Premier League gears up to restart, brands must adjust to a new sports viewing experience, writes Karl Knights, VP Revenue, EMEA, at 4C Insights .
Article
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WARC Best Practice, June 2020
Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.
News
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29 May 2020
UK broadcaster Channel 4 is branching out of television with the creation of a social-first branded entertainment offer, which seeks to extend the company’s value to advertisers beyond that of a media partner and into content.
Opinion
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Michael Levine, May 2020
Big step forward for social commerce Facebook announced on May 19 plans for Facebook Shops as part of a webcast conducted by Mark Zuckerberg.
News
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21 May 2020
Businesses big and very small can now set up an online store to sell their products on Facebook and Instagram, and with no fee.
News
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27 April 2020
In these difficult times when so many people around the world are required to self-isolate at home, keeping in touch remotely has never been so important, which is why Facebook is ramping up its video-calling features across several platforms.
Article
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Fabernovel, WARC Best Practice, April 2020
Sina Weibo played a central role during the COVID-19 crisis, during which Chinese consumers flocked to express themselves, seek reliable information and debate over hot topics that were viewed over 12.4 billion times.
Opinion
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WARC from Home, April 2020
WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.
News
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06 April 2020
Online gaming was already booming in Asia-Pacific even before government-ordered lock downs – and now it’s hit a new high.
Article
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Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
This article focuses on consumer–brand relationships in the social media environment and suggests a typology of the benefits and costs consumers perceive when interacting with social media brand pages.
News
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26 March 2020
The demand for paid ads on Facebook is decreasing as brands respond to the uncertain economic situation, according to new data from Socialbakers.
News
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25 March 2020
What began as a voluntary reduction of physical contact with other people has, in recent days, become an order for around a fifth of the planet as lockdown leaves video calling the only hope for social interaction – riding this wave is a ...
