Article
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WARC Best Practice, May 2019
Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Article
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WARC Best Practice, February 2019
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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WARC Best Practice, February 2019
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Article
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WARC Best Practice, February 2019
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
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WARC Best Practice, February 2019
Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in social media.
Article
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Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.
News
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19 June 2019
Social listening must be a key component of the Twitter playbook for brands, according to a study released by the digital platform at the 2019 Cannes Lions International Festival of Creativity.
Article
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Joel Davis, WARC Exclusive, June 2019
Looks at the swing towards short-lived content and advises marketers on how to best create it for maximum effectiveness.
Article
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Video Advertising Bureau, Research on WARC, May 2019
Details findings from a recent study and research into YouTube's history with brand safety issues and why ensuring brand safety is such a challenge on the platform.
Article
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WARC Category Intelligence, May 2019
Global strategies, campaign updates and trends in Instagram.
Article
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Emily Barley, Event Reports, Internet Retailing Expo, April 2019
Fast-growing British fitness and apparel brand Gymshark has built its success around a community of fans and a smart approach to social media.
Research Paper
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Erick Morales Dondé, ESOMAR, Latin America, 2019
De La Riva Group, a market research company, describes the four stages to creating a successful digital laboratory, which allows for testing territories of communication in social networks.
Research Paper
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Angel Heredia Chía, Omar Schoijet and Ana Victoria Garcia, ESOMAR, Latin America, 2019
Twitter, a social networking service, detected the most relevant conversations held on its platform over the course of a year in Mexico to uncover user insight.
News
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09 April 2019
The camera app Snapchat has fallen victim to copycat efforts from far larger competitors, for more than two years.
Opinion
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Anna Hamill, April 2019
When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.
News
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04 April 2019
Refinery29, the female-focused digital media company, has applied a similar approach to television scheduling to maximise the impact of its content on Instagram, the photo- and video-sharing platform owned by Facebook.
News
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26 March 2019
Almost two thirds of internet users in the UK and US are sharing content and recommendations using private messaging apps, new research suggests – a greater proportion than use public social media or word of mouth.
Article
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Tania Yuki, WARC Webinars, March 2019
Tania Yuki, founder and CEO of Shareablee, uncovers five things every marketer must know before working with an influencer.
News
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25 February 2019
Almost half (46%) of travel industry marketers regard the delivery of personalised ads and offers in real-time as the top challenge for the year ahead, according to a new survey that also highlights growing budget allocation for digital ...
News
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18 February 2019
More than half of all Facebook posts are links, but these generate relatively little interaction, according to new research which highlights how video far outperforms all other post types.
News
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13 February 2019
A state regulator should be appointed to supervise the quality of news output from tech groups such as Google and Facebook, a major UK government report concludes.
Article
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WARC Best Practice, February 2019
Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.
News
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07 February 2019
Influencer marketing is crying out for transparency and greater professionalism, according to an industry figure who has come up with key benchmarks for marketers to consider.
News
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06 February 2019
As influencer marketing has grown – it is forecast to be worth somewhere between $5bn and $10bn by 2020 – so too has the potential for fraud, and marketers need to proceed with caution, warns an LA-based industry expert.
