News
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15 January 2021
A recent survey of 52 senior US ad buyers, conducted by investment bank Cowen in December, has revealed that Amazon’s share of their digital adspend is forecast to rise from 7% in 2020 to 11% in 2022.
Article
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Rayhan Perera, WARC Exclusive, January, 2021
An introductory guide to shoppable video media opportunities for brands.
News
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18 December 2020
The idea that employees play a vital role in the customer experience is nothing new in commerce, but US retail giant Walmart is taking the notion one step further – by turning its workers into small-scale influencers, Modern Retail reports.
News
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17 December 2020
Social media grew up as a digital representation of our analogue world; its next phase will be truly native to the digital form – it’s time to start thinking about that idea.
Article
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WARC Best Practice, December 2020
This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
News
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15 December 2020
Direct-to-consumer (DTC) advertisers are increasingly looking to diversify away from Facebook, reports Digiday.
News
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10 December 2020
The algorithms that power social media are not matching consumers’ desire to activate “goodness”, according to a study by media company Vox and market-research software provider SightX.
Article
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Alex Naressi, WARC Exclusive, December 2020
Why social channels are the booming commerce platform of the moment, and how businesses can stand to benefit.
Article
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WARC Best Practice, November 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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WARC Best Practice, November 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
News
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27 November 2020
Facebook has promised to compensate select advertisers with one-time “credits” after admitting to a technical glitch in its Conversion Lift tool that went unnoticed for more than a year.
Article
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WARC Best Practice, November 2020
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
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WARC Best Practice, October 2020
Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.
News
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19 November 2020
Search giant Baidu has agreed to buy Joyy Inc’s livestreaming and video social media platform for China, YY Live, in what will be the search engine’s biggest push into the rapidly expanding sector.
News
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11 November 2020
US network NBCUniversal says a new partnership with PayPal is aimed at making it easier and faster to buy items promoted by TV shows.
Opinion
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Rob Clapp, November 2020
This month: advertising’s winners and losers as the year ends, engaging sports fans during COVID-19 and how mobile video is becoming the focus in Asia.
News
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29 October 2020
Shopify, the Canadian e-commerce platform, has signed a deal with TikTok to allow its merchants to create and show shoppable content on the video-sharing site.
Article
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WARC Best Practice, October 2020
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Article
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WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
News
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27 October 2020
The rise and rise of live-streaming e-commerce in China has inevitably led to more scrutiny from regulators.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers Masters of Marketing Week, October 2020
Procter & Gamble (P&G), the consumer-packaged goods giant, is baking the concept of “citizenship” into its brand-building efforts.
Article
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Stephen Whiteside, Event Reports, Lions Live, October 2020
Research by Cannes Lions has found that “lo-fi” content, which does not rely on traditional high-end production values, can have various benefits for marketers.
Opinion
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Alistair Reid, October 2020
A top-ten Premier League football club was able to significantly boost social media marketing performance with a series of well-calibrated tweaks. Alistair Reid explains.
Article
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Hannah Walley, Leonie Gates-Sumner and Anna Salter, WARC Exclusive, October 2020
Examines how brands can derive value from social media campaigns and what it means to balance the trust equation and create effective communications and marketing plans.
Data
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ECI, WARC Data, October 2020
An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.
