Article
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WARC Best Practice, August 2019
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
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WARC Best Practice, August 2019
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Article
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WARC Best Practice, August 2019
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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WARC Best Practice, July 2019
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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WARC Best Practice, May 2019
Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in social media.
Article
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Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
An exploration of the camera and video apps Snapchat and TikTok, and how brands are using them.
Article
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Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019
American Express, the payments company, has developed a clear framework to help in recruiting influencers, developing content with these ambassadors, and measuring the impact of their work.
Article
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Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019
Organic Valley, a cooperative food brand, has sought to build authentic connections with consumers in a way that mirrors the natural qualities of its products.
Opinion
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Redickaa Subrammanian, September 2019
As data privacy concerns mount among regulators, advertisers need to prepare while continuing to meet consumer demands.
News
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04 September 2019
China’s brand owners are shifting from search advertising to paid content that spurs impulse purchases from comparing products, according to Newrank and CTR.
Article
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Kristanne Roberts and Duncan Southgate, Admap, September 2019
Kristanne Roberts and Duncan Southgate provide marketers with four key principles to help them make the most of their video advertising.
Opinion
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Alex Brownsell, September 2019
Video planning is changing, and this month's edition of Admap evaluates the landscape. WARC's Senior Editor - Media, Alex Brownsell, explains what strategists need to know about video in an ever more digital world.
News
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02 September 2019
New research shows that video campaign effectiveness is dependent on tailoring content to suit the context and platform in which it is being consumed, according to Kantar.
Article
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Matt Dodd, WARC Exclusive, August 2019
To gain a comprehensive view, brands need to measure the full word-of-mouth conversation both on and offline, its volume, sentiment, who it is shared with and how influential the speaker is.
Article
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Kristanne Roberts, Admap, September 2019
Kantar data shows video campaign effectiveness is dependent on tailoring content to suit the context and platform in which it is being consumed.
Article
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Alex Brownsell, WARC Exclusive, August 2019
Jon Steinback, Facebook’s Director of Product Marketing for EMEA and Global Channels, spoke exclusively to WARC to provide more detail about the company’s attempts to create a safer environment for brands.
Article
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WARC Category Intelligence, August 2019
Campaign updates and channel trends in Facebook.
Article
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WARC Best Practice, August 2019
Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.
News
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07 August 2019
Krispy Kreme tapped into a resurgence in 90s nostalgia for its 'Throwback Arcade' campaign, to celebrate the introduction of a limited-edition Throwback Party doughnut range.
Research Paper
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Rob Sanders, Michelle Grushko and Nathaniel Greywoode, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Twitter, the social media platform, studied the effectiveness of creative assets and what exactly advertisers need to do to succeed on the platform.
Article
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Geoffrey Precourt, Event Reports, ANA Media Conference, April 2019
Hershey, the confectionery manufacturer, puts a growth agenda at the heart of its media plan, allowing it to adapt at speed as required.
News
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31 July 2019
Influencers are winning the beauty contest across Southeast Asia, according to a new report which highlights the leading role of Instagram and the rise of beauty brands from Japan.
Article
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Gabey Goh, Event Reports, Advertising Week APAC, July 2019
Krispy Kreme, the doughnut specialist, found success in Australia and New Zealand through using Instagram as a gaming platform.
