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WARC Best Practice, January 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
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WARC Best Practice, January 2020
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
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WARC Best Practice, January 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
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WARC Best Practice, May 2019
Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in social media.
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Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.
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Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
This article focuses on consumer–brand relationships in the social media environment and suggests a typology of the benefits and costs consumers perceive when interacting with social media brand pages.
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26 March 2020
The demand for paid ads on Facebook is decreasing as brands respond to the uncertain economic situation, according to new data from Socialbakers.
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25 March 2020
What began as a voluntary reduction of physical contact with other people has, in recent days, become an order for around a fifth of the planet as lockdown leaves video calling the only hope for social interaction – riding this wave is a ...
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MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
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Biprorshee Das, Event Reports, World Digital Marketing Congress, February 2020
Techdivine Creative Services CEO Ananthanarayan V takes attendees through the critical points of effective digital marketing at the World Digital Marketing Congress 2020 in Mumbai, India.
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06 March 2020
Twitter, the social messaging platform, is testing a new feature that encourages users to share their “fleeting thoughts” and “momentary opinions” in posts that disappear after 24 hours.
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WARC Best Practice, March 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
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24 February 2020
Big brands could learn some valuable insights by understanding how small businesses leverage Facebook to engage with consumers, according to Mark D’Arcy, the social network’s chief creative officer.
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24 February 2020
MikMak, a video e-commerce platform that lets consumers shop directly from social media, is launching a new analytics dashboard that is said to be able to track whether digital ads and influencer content really drive sales.
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Geoffrey Precourt, Event Reports, Industry Preview, January 2020
Amazon, the online retailer, is introducing a range of new tools, similar to those available on social media, to help facilitate deeper engagement between brands and consumers.
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Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
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18 February 2020
The Facebook CEO has doubled down on calls for clear regulation of the internet, following a change of heart just under a year ago – now the social network is signalling that it is keen to lay down rules, but that process will be slower than ...
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Geoffrey Precourt, Event Reports, Industry Preview, January 2020
Facebook, the social network, believes that the democratization of creativity is essential to the success of its platform as an advertising channel.
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14 February 2020
Instagram had a larger audience than parent company Facebook among the top 50 brand profiles worldwide in Q4 2019, while total interactions on Instagram were nearly 20 times larger than those on Facebook, new research has revealed.
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Jim Coleman, WARC Exclusive, February 2020
Social commerce – shopping through social media – is a growing trend, especially among millennial and Gen Z consumers.
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10 February 2020
The National Hockey League (NHL) is putting the human stories of its athletes at the heart of efforts to connect with fans in new and compelling ways on social media.
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Low Lai Chow, Event Reports, VidCon Asia Summit, December 2019
With the right brand-and-creator partnership, organic reach and engagement is still possible for brands Instagram, according to the platform’s APAC's head of partnerships, Nicci Meek.
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Low Lai Chow, Event Reports, VidCon Asia Summit, December 2019
Social video industry consultant Mark Robertson shared his tips for optimising video content at the VidCon Asia Summit in Singapore.
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20 January 2020
WeChat, the hugely popular Chinese multi-purpose app, is testing a new feature on its official accounts platform that will allow some users to add a paywall, enabling them to monetise their content.
