Article
•
WARC Best Practice, June 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
•
WARC Best Practice, June 2020
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Article
•
WARC Best Practice, June 2020
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
•
WARC Best Practice, June 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
•
WARC Best Practice, June 2020
Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Article
•
WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in social media.
Article
•
Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.
News
•
22/09/2020
Much attention has been paid to direct-to-consumer (DTC) brands, their disruptive impact on established brands and their seemingly unstoppable growth model.
News
•
10/09/2020
Use of influencer marketing by brands in Asia has spiked since the onset of COVID-19, according to a new report by CastingAsia, which looks at the shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, ...
Article
•
Taylor Ward and Kara Manatt, WARC Exclusive, August 2020
Research from Twitter, Magna Global and IPG Lab into how advertisers can boost effectiveness through ad format synergy.
News
•
17/08/2020
The launch of Facebook Shops is another sign that the West is following the example of Asia – and China in particular – when it comes to social commerce and this is likely to redefine how brands use social channels to meet advertising goals.
News
•
17/08/2020
YouTube tops the overall rankings of a new social media platform audit conducted by IPG Mediabrands which aims to establish a benchmark on what a responsible platform looks like and to help enhance brand safety and media responsibility in ...
Article
•
Alex Brownsell, WARC Exclusive, August 2020
RB brand Dettol achieved virality on TikTok with a public hygiene campaign.
Article
•
Neilson Hall and Allie Tattersall, WARC Exclusive, July 2020
Explores the potential of Facebook Shops, the platform’s online store format, and the broader role of social commerce.
Article
•
WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Article
•
Alex Zhang, WARC Best Practice, July 2020
Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.
News
•
30/07/2020
With India’s government reported to be considering a ban on more Chinese apps, advertisers are having to re-evaluate their media strategies, says a WARC Trends report.
Opinion
•
Mark Chamberlain, July 2020
While joining the boycott seemed like the right and consumer-leasing thing to do, Kantar’s Mark Chamberlain warns of the perception of hypocrisy.
Article
•
Kunal Sinha, WARC Trends, July 2020
With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.
News
•
23/07/2020
Mustang, the auto marque owned by Ford, successfully fueled demand for its Mach-E electric SUV without even having a finished product to show off to consumers Lisa Schoder, head of Ford’s US integrated marketing and media, discussed this subject ...
News
•
21/07/2020
Entertainment giant Disney has cut its spending on Facebook ads radically, as the company quietly agrees that the social network must do more to clean up the speech on its platform amid the #StopHateforProfit boycotts.
Article
•
Katie Gilsenan, WARC Exclusive, July 2020
Research by GlobalWebIndex and We Are Social into social media usage during lockdown.
Article
•
Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Mustang, the auto marque owned by Ford, was launching a new electric SUV, called the Mach-E, which marked a significant departure from the brand’s typical vehicles, and a major innovation in its own right.
Article
•
WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in social.
Opinion
•
Mike Teasdale, July 2020
Now into the second week of the #StopHateforProfit boycott, Mike Teasdale explores what it would take to force Facebook to make a change.
