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What we know about marketing on Snapchat

Article • WARC Best Practice, January 2022

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

What we know about marketing on LinkedIn

Article • WARC Best Practice, January 2022

Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.

What we know about marketing on Facebook

Article • WARC Best Practice, January 2022

What we know about marketing on TikTok

Article • WARC Best Practice, January 2022

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Influence and trust: Connecting with APAC’s fragmented social landscape

Opinion • Jesca Bantayan, January 2022

The future of influencer marketing in the region is promising and UM Philippines’ Jesca Bantayan says trust and authenticity will continue to be the most important currency that influencers have.

Influencer marketing in the pandemic era

Article • Jim Meadows, WARC Exclusive, January 2022

Brands are finding new roles for influencer marketing as a result of COVID-19.

Influencer marketing: Best practices, trends & Covid’s impact

Article • ARF Knowledge at Hand, October 2021

Discusses best practices for influencer marketing and looks in particular at the impact of the COVID-19 pandemic on it.

What we know about social commerce in South-East Asia

Article • WARC Best Practice, January 2022

This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.

Large brands posting twice as many Instagram Stories this year

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of Instagram Story posts and their reach compared to Feed posts.

Inclusivity in online advertising: The state of representation, the business impact of inclusion, and how to move forward

Article • Michelle Klein and Fernanda de Lima Alcantara, WARC Exclusive, Spotlight US, December 2021

Shares and analyzes data from several studies looking at different aspects of representation and inclusion in the marketing industry, and steps toward improvement.

Global Ad Trends: 2022 – Where is the money going?

Data • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:

Retail media ad costs rise 21% to new high

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of digital advertising (social media, search and retail media) costs.

ECI Media Management Inflation Report Q4 2021

Data • ECI, WARC Data, November 2021

A Q4 2021 update of ECI Media Management's Media Inflation Report explores trends in media inflation globally, by region and in key markets in 2021 and 2022.

Social commerce 2021

Article • essence , Research on WARC, November 2021

A new report by Essence defines conversational commerce as the usage of apps such as WeChat and Facebook Messenger to communicate with customers in a “personal and direct environment”.

How Thai brands can automate without losing the human touch

Article • Thanoos Kerdlaup, WARC Exclusive, November 2021

With the influx of digital customers, ADA’s Thanoos Kerdlaup explains why marketing automation is required in order for brands to maintain the personal touch.

Marketing trends for 2022: Social commerce and livestreaming

Article • Sooraj Thazhath Rayorath and Shivani Kulshrestha, WARC Exclusive, November 2021

Product and brand discovery on social media has been trending upwards for years and is now the first port of call for more Gen Z internet users than search engines.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.

From discovery to purchase: The role of community commerce

Article • WARC Exclusive, October 2021

This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social communities play in influencing purchase decisions.

What brands need to know about shopping on TikTok and the discovery commerce boom

Article • Ed Cox, WARC Best Practice, October 2021

Advice for marketers using TikTok as a platform for e-commerce.

Disinformation is eroding consumer trust, what role do advertisers play in de-funding false and inflammatory news?

Opinion • Tanzil Bukhari, October 2021

After years of pressure and uncertainty, stakeholders across the digital ad ecosystem are putting their best foot forward to tackle inflammatory rhetoric, misinformation and disinformation, says Tanzil Bukhari, Managing Director, EMEA, DoubleVerify.

What the Facebook outage should teach marketers

Opinion • James Milne, October 2021

Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform outages are likely in future, cautions Outbrain’s James Milne, whose advice to marketers is to diversify spending.

Brands moving Instagram strategy to carousel posts and IGTV

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of Instagram posts by format (photo, carousel, video or IGTV) between 2019 and 2021.

Modern marketing in Vietnam: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Vietnam on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

B2B marketers use broader range of channels than B2C

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of marketing channels used by B2B and B2C companies.

What we know about marketing on Instagram

Article • WARC Best Practice, October 2021

Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
What we know about social media effectiveness

Article • WARC Best Practice, May 2021

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.