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Retailers planning to spend more on Facebook and Twitter advertising in 2021

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of social media planning for 2021 in the retail sector.

쇼핑 가능 미디어(Shoppable media)에 대한 WARC 가이드

Article • WARC Best Practice, March 2021

쇼핑 가능 미디어에 대한 새로운 사고 및 모범 사례 요약.

Pinterest was the fastest-growing social platform in Q4

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the performance of four of the largest social platforms (Facebook, Twitter, Snapchat, and Pinterest).

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

LA Rams: AR Uniform Reveal

Case Study • MMA Smarties, Silver, X (Global), 2020

The LA Rams, an American football team, created the first-ever augmented reality (AR) uniform reveal over Snapchat in the USA.

Puck: Making meal-time fun time

Case Study • Anna Sadykova, Tahaab Rais, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Ally Financial: Monopoly

Case Study • James Barnett, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Online-only bank Ally disrupted the traditional marketing approach of the financial industry, bringing a popular board game to life to drive talkability and boost business performance in the US.

What we know about marketing on Snapchat

Article • WARC Best Practice, October 2020

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Snapchat sees v-shaped recovery with ad revenue rising 52%

Data • Rob Clapp, WARC Data Points, October 2020

An overview of Snapchat's latest advertising revenue and daily active users in Q3 2020.

The return of the Captain: How reinventing an icon grew Birds Eye Fish Fingers

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Birds Eye, a frozen food brand, returned to growth in the UK by reimagining its iconic Captain figure for today’s consumers to increase brand relevance and salience.

Social media platforms step up on hate content

News • 23 September 2020

Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve.

Less than 10% of TikTok users follow brands on the platform

Data • Rob Clapp, WARC Data Points, September 2020

An overview of user engagement of brand profiles on different social platforms across the United States and six European countries (Denmark, Finland, Germany, Norway, Sweden and the UK).

Social 'buy' buttons encourage just 13% of consumers to spend

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020

An overview of how social 'buy' buttons on different platforms encourage users to purchase.

Paddy Power: Save Our Shirt

Case Study • Marketing Society, The Brave Awards, Winner, Creative Use of Media, 2020

Paddy Power, an Irish bookmaker, created change in the betting category and encouraged brands to stop placing huge logos on football shirts by releasing a fake, sponsored Huddersfield Football Club shirt to enrage the public before unveiling the real, sponsor-free shirt.

Puck: Making meal-time fun time

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Bronze, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Saudi Telecom Company: The Year Banking Changed

Case Study • Dana Alkutoubi, WARC Prize for MENA Strategy, Entrant, 2020

Telecoms operator STC used OOH, social media and digital to appeal to a broad target audience and launch its STC Pay app in Saudi Arabia.

COVID-19 continues the slowdown in social advertising

Data • Rob Clapp, WARC Data Points, May 2020

An overview of social advertising revenue and user activity since Q1 2018 and during the novel coronavirus (COVID-19) outbreak.

Puck: Making mealtime fun time

Case Study • Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Pedigree: SelfieSTIX

Case Study • Hayley Pardoe, Ahmad Salim, WARC Awards, Silver, Effective Innovation, 2020

Canine oral care product DentaSTIX took an innovative approach to improve its relevance and drive purchase in New Zealand.

Marketers prefer Twitter over TikTok for influencer campaigns

Data • Rob Clapp, WARC Data Points, March 2020

An overview of social platforms that marketers intend to use for influencer campaigns in 2020.

TV's return to growth overshadowed by dominant 'duopoly'

Data • James McDonald, WARC Data Points, March 2020

An overview of global advertising investment forecast for 2020 by medium, format, and online media owner.

Pfizer Norway: One bite is all it takes

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Pfizer, a pharmaceutical company, increased sales of its vaccination against tick-borne encephalitis (TBE) in Norway by creating customised, geo-targeted warning videos.

Global Ad Trends: The Adspend Outlook

Data • James McDonald, Rob Clapp, WARC Data, February 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category.

Planet Fitness: Teen Summer Challenge

Case Study • SABRE Awards, IN2, North America, Best in Broadcast Media (Earned), 2020

Fitness centre brand Planet Fitness created the Teen Summer Challenge, spearheaded by Stranger Things actor Caleb McLaughlin, to increase brand loyalty and affinity among Generation Z, and fuel future member growth in North America.

Frito-Lay: Doritos another level

Case Study • SABRE Awards, IN2, North America, Best in Identity Branding, 2020

Frito-Lay-owned tortilla snack brand Doritos, created a campaign across outdoor, TV and social media that didn't feature its brand name or logo, to appeal to Gen Z consumers in the US.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
What we know about social media effectiveness

Article • WARC Best Practice, June 2020

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
What's working in social

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in social.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.