Article
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WARC Best Practice, August 2019
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Case Study
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Account Planning Group - (UK), Gold, 2019
IKEA, a furniture retailer, renewed its market-leading position with a creative campaign that combined surreal imaginings with everyday life.
Case Study
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Account Planning Group - (UK), Bronze, 2019
National Safety Council (NSC), launched a national debate about prescription opioid-related deaths in the US via its Prescribed to Death campaign, which equipped Americans with the knowledge and tools to have a conversation with their doctors.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Charity Royal National Lifeboat Institution (RNLI) launched a campaign in the UK giving instructions on how to best react when falling unexpectedly in cold water.
Case Study
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Account Planning Group - (UK), Entrant, 2019
NHS England, the publicly funded National Health Service, recruited the next generation of nurses, and encouraged ex-nurses to reconsider the NHS, by restoring national pride in the UK's most-loved public institution and its people.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The British Heart Foundation (BHF), a charity in the United Kingdom, increased regular and one-off donations with a TV campaign and poster for children drawing attention to the heart's effect on the circulatory system.
Case Study
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Account Planning Group - (UK), Bronze, 2019
The United Nations, the intergovernmental organisation tasked with maintaining international peace and security, re-engaged with the world's people, reaching over 1.3 billion people with a campaign about The People's Seat, a seat at the UN representing the world's people.
News
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04 October 2019
Facebook’s reputation as the go-to, most important mobile app has witnessed a marked decline in the US, the UK and five north European markets over the past couple of years, according to new research.
Opinion
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Arnaud Robin, September 2019
Facebook’s ambitious Live Maps project points to the revolutionary power of AR, writes Arnaud Robin, Director of Innovation at We are Social Singapore.
Case Study
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ARF Ogilvy Awards, Gold, 2019
Love Has No Labels, an Ad Council movement to promote acceptance and inclusion, encouraged US audiences to be more accepting of diversity by releasing an online film that considers why it takes a disaster to bring us together.
News
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20 September 2019
Charitable givers around the world have used Facebook’s fundraising tool to donate more than $2bn over the past four years to support the causes and people they care about, the company has announced.
News
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19 September 2019
Facebook has announced an extension of its Portal video-calling hardware with Portal TV, which provides both chatting and video streaming features, though privacy questions loom.
Case Study
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SABRE Awards, Asia-Pacific, Cause-Related Marketing, Gold, 2019
Coca-Cola, the beverages brand, gave the average working woman a platform in Myanmar to celebrate their business achievements.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
HSBC, a bank, launched a documentary series on Facebook Stories in China that followed millennials leading up to Lunar New Year.
Case Study
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SABRE Awards, Asia-Pacific, Telecommunications, Gold, 2019
Telenor, Ooredoo, MyTel and Myanmar Post and Telecommunications (MPT), a group of telco companies, showed mobile users in Myanmar how to deal with phone scamming through broadcast and prints news releases.
Case Study
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SABRE Awards, Asia-Pacific, Superior Achievement in Measurement and Evaluation , Diamond, 2019
Adidas, a sports clothing brand, engaged with consumers in Singapore by launching a campaign that used influencer-led content to portray its brand message.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.
Case Study
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SABRE Awards, Asia-Pacific, Branded Journalism, Gold, 2019
National Arts Council, a statutory board in the Ministry of Culture, increased awareness of the importance of arts and culture among Singaporeans by relaunching its A List project.
Case Study
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SABRE Awards, Asia-Pacific, Issues Management, Gold, 2019
National Council of Social Service (NCSS), a social services organisation, changed public opinion regarding people with mental health issues in Singapore thanks to its social campaign.
Case Study
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SABRE Awards, Asia-Pacific, Educational & Cultural Institutions, Gold, 2019
Lungteng Cultural Co, a publisher in the high school textbook industry, launched a video campaign in Taiwan that encouraged teachers to place trust in the brand and express their feelings.
Case Study
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Su Ling Chan, Vivien Loh, Kylie Chong, WARC Prize for Asian Strategy, Shortlisted, 2019
Make-up brand Maybelline used a multi-channel campaign to embrace the diversity of Malaysian skin colours and grow market share in the country's liquid foundation category.
Case Study
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Winnie Lee, WARC Prize for Asian Strategy, Shortlisted, 2019
Formula milk brand illuma wanted to grow its market share in Taiwan and become the preferred choice after breast milk.
Case Study
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The Communications Council, Bronze, Australian Effie Awards, 2019
The Australian Government's Department of Social Services discouraged violence against women by launching TV and poster ads that highlighted Australians' unconscious taught bias.
Case Study
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The Communications Council, Gold, Australian Effie Awards, 2019
Heart Foundation Australia, a charity, highlighted the "criminal" behind Australia's biggest killer, heart disease, calling on the government to invest in the prevention of heart disease and on Australians to assess their own levels of risk.
Case Study
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The Communications Council, Silver, Australian Effie Awards, 2019
Aldi, a supermarket chain, launched a TVC and Loyalty Calculator to show Australian customers the benefits of shopping at Aldi over using other supermarkets' disappointing loyalty schemes.
