Article
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WARC Best Practice, January 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
News
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21 May 2020
Businesses big and very small can now set up an online store to sell their products on Facebook and Instagram, and with no fee.
Article
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Jennifer Quigley-Jones, WARC Exclusive, May 2020
Offers advice on how to work with influencers on online video platforms like YouTube and TikTok during the COVID-19 lockdown.
Opinion
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Geoffrey Precourt, May 2020
While some large marketers are cutting back their advertising efforts on Facebook, smaller brands are often filling the gap, reports Geoffrey Precourt, WARC’s US Editor.
Case Study
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Isabelle Schnellbuegel, Carla Funk, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.
Case Study
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Maan Bernardino-Dominguez, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Philippines-based dressings brand Lady's Choice reversed a period of slowing growth by leveraging online communities and using FB Live to break e-commerce records.
News
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27 April 2020
In these difficult times when so many people around the world are required to self-isolate at home, keeping in touch remotely has never been so important, which is why Facebook is ramping up its video-calling features across several platforms.
Case Study
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Vanessa Bakewell, Nigel Kendall, WARC Awards, Entrant, Effective Innovation, 2020
Capitol Records UK the music label used an augmented reality pinball game as an innovative way to launch Liam Payne's new single Stack it Up in the UK.
Case Study
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Polly Goodman, Craig Adams, WARC Awards, Entrant, Effective Innovation, 2020
Children's drink brand Fruit Shoot implemented an integrated and innovative communications strategy in the UK to increase sales and move the brand from terminal decline into growth.
News
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23 April 2020
Maximum reach, minimum spend is the Xiaomi way and in just five years that approach has won the digital-first, Chinese phone brand more than a quarter of India’s smartphone market.
Case Study
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Sheryl Tan, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Digital prepaid brand ookyo gamed the eSports space to its advantage to increase brand awareness and boost sign-ups in Malaysia.
Case Study
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Joy Molan, Rose Van Orden, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020
L'Oréal Paris, the global beauty brand, used a special edition of fashion monthly British Vogue to champion age positivity and reconnect with British consumers.
Article
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Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
This article focuses on consumer–brand relationships in the social media environment and suggests a typology of the benefits and costs consumers perceive when interacting with social media brand pages.
News
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26 March 2020
The demand for paid ads on Facebook is decreasing as brands respond to the uncertain economic situation, according to new data from Socialbakers.
Article
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Ian Edwards, WARC Exclusive, March 2020
Ian Edwards, planning director, Northern Europe, Facebook writes that machine learning will ultimately replace the need for segmentation and manual targeting.
News
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10 March 2020
South African retailer Woolworths used a chatbot on Facebook to create a persona-driven alternative to traditional food diary-based research, revealing deeper insights by boosting engagement and data quality.
Case Study
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Case Studies on WARC, 2016
Hungarian beer Soproni reversed an eight-year-long volume decline and improved brand metrics through a new communication platform rooted in Hungarian culture.
News
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27 February 2020
Online ads will account for over half of a forecast $660bn global adspend for the first time this year – with the Alphabet/Facebook ‘duopoly’ taking 35 cents in every ad dollar, according to WARC Data, this despite the first growth for traditional ...
Case Study
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Case Studies on WARC, 2018
The Museum of Modern Art Bogotá (MAMBO) increased revenues and number of visits through a stunt that saw it being put up for rent.
News
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24 February 2020
Big brands could learn some valuable insights by understanding how small businesses leverage Facebook to engage with consumers, according to Mark D’Arcy, the social network’s chief creative officer.
Article
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Martin Radford, WARC Exclusive, February 2020
How brands should adapt to shrinking TV audiences in the age of media fragmentation.
News
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18 February 2020
The Facebook CEO has doubled down on calls for clear regulation of the internet, following a change of heart just under a year ago – now the social network is signalling that it is keen to lay down rules, but that process will be slower than ...
Article
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Geoffrey Precourt, Event Reports, Industry Preview, January 2020
Facebook, the social network, believes that the democratization of creativity is essential to the success of its platform as an advertising channel.
Case Study
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SABRE Awards, IN2, North America, Employee Engagement, 2020
Christiana Care Health System, a network of private, non-profit hospitals in the US, created an employee-engagement campaign that encouraged workers to get their flu shots.
Case Study
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SABRE Awards, IN2, North America, Best New Company Launch, 2020
Clio, a design-forward consumer products company with a focus on personal-care products, launched its new plusOne vibrator brand through articles in a millennial-focused title in the US that showed women the importance of owning their sexual wellness.
