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Social media

1,748 results found

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What we know about marketing on Facebook

Article • WARC Best Practice, February 2019

Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.

National Safety Council: Prescribed To Death

Case Study • Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2019

American non-profit organisation, the National Safety Council, raised awareness of prescription opioid overdose in the US with an innovative live experience, supported by a multimedia campaign.

Heineken France refreshes its consumer insight

News • 17 June 2019

Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers.

Danish Cancer Society & Trygfonden: Help A Dane

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

The Danish Cancer Society and TrygFonden, the Danish health and safety non-profit organisation, encouraged Danes to use sun protection by making an appeal to destination countries.

Lysol: Protect Like A Mother

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Lysol, a cleaning products and sanitiser brand, increased sales of its products globally by launching an emotional campaign that showed the only protection stronger than Lysol is the protection from a mother.

Argos: 80 Days Of Argos – How Argos Owned 'Today'

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Argos, the retailer, used a series of short video ads to promote its same-day delivery service in the UK.

Missing Persons Advocacy Network: Invisible Friends

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Missing Persons Advocacy Network (MPAN), a non-profit for missing persons, highlighted the issue of missing people across Australia by launching Facebook profiles for long-term missing people.

Prisma: The Belt 24/7

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Prisma Kaari, the hypermarket, increased awareness of its 24/7 timings by live-streaming its conveyor belt and creating a cultural phenomenon in Finland.

Schweppes: The Dress For Respect.

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Schweppes, the carbonated beverage brand, increased sales in Brazil by opening a conversation about sexual harassment in nightclubs.

UN Women: The Bridal Uniform

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

UN Women, the United Nations’ arm for women’s equality, campaigned to change a child marriage law in Pakistan by merging children’s school uniforms with bridal dresses.

Greenpeace Poland: To The Last Tree Standing

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Greenpeace Poland, a non-profit, campaigned using the video game Minecraft to stop the illegal logging of a forest in Poland.

New Zealand Police: The World's Most Entertaining Recruitment Video

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

New Zealand Police, the national police force of New Zealand, increased applications in New Zealand by releasing a recruitment video that featured a huge police chase with 70 real police officers.

All Out: #Standbytoughmoms

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

SC Johnson, the manufacturing company, increased sales of its mosquito repellent All Out by launching a social movement to support mothers in patriarchal homes in India.

Heineken France connects direct to consumers

Article • Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019

In France, Heineken created a Facebook Messenger chatbot to bring in consumer data by rewarding with redeemable points those people that shared their bar tab or drinks photos.

Actiegroep Fysiotherapie: Healing the Industry for Physical Therapists

Case Study • SABRE Awards, EMEA, Benelux, Gold, 2019

Dutch physical therapist group, Actiegroep Fysiotherapie, used social media and on-ground activities to protest against health insurers cutting patients' treatments in the Netherlands.

SBB: Employer Branding Campaign

Case Study • SABRE Awards, EMEA, DACH, Gold, 2019

National rail company SBB used digital and experiential executions, presenting its current workers as the heroes to attract new employees in Switzerland.

ABSOLUT Vodka: True colors of Slovakia

Case Study • SABRE Awards, EMEA, Central Eastern Europe, Gold, 2019

Vodka brand Absolut used a multichannel campaign to raise brand awareness and take a stand against racism and xenophobia for its launch in Slovakia.

NGO Vidchui: The Opera No One Heard

Case Study • SABRE Awards, EMEA, Not-For-Profit Organizations, Gold, 2019

Vidchui, an organisation that helps aurally impaired people, created a live opera stunt backed by social media to persuade young people in Ukraine to get their hearing checked.

evian : #Babydoubles

Case Study • SABRE Awards, EMEA, United Kingdom and Ireland (Small Budget), Gold, 2019

Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.

Visit Oslo/Innovation Norway: The Proud Experience

Case Study • SABRE Awards, EMEA, Multicultural Marketing, Gold, 2019

Tourism body, Visit Oslo, invited gay people from not-so-gay-friendly countries, to join the Oslo Pride Parade and position the city as a safe one for LGBQT+ visitors.

Lidl Romania: Lidl's Best Hater Fan

Case Study • SABRE Awards, In2 EMEA, Best Meme/Viral Campaign, Gold

Lidl, the discount supermarket chain, increased reach and engagement on Facebook in Romania by acknowledging its haters online.

OBOS 24

Case Study • SABRE Awards, In2 EMEA, Best in Audio: Podcasts + Music, Gold

OBOS, the Norwegian cooperative building association, increased its reach by sponsoring the Oslo Sommertid festival.

When is brand content shared on Facebook? A field study on online word of mouth

Research Paper • Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Ivens and Alexander Brem, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 287-301

When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents.

Sage: Sage rAInbow Campaign 2018

Case Study • SABRE Awards, Africa, Media Relations, Gold, 2019

Sage South Africa, a software company, raised awareness of domestic violence in South Africa by hosting a breakfast event for media houses, and generating public awareness through social outputs.

Nestlé: MonnBienKale

Case Study • SABRE Awards, Africa, Eastern Africa, Gold, 2019

Nestlé, a multinational food and drink company, launched a mobile bus tour that showed the people of Mauritius the importance of a healthy, balanced breakfast.