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Case Study • Jay Chiat Awards, Silver, Global Strategy, 2021

Pedigree, a dog food brand, put brand purpose at the heart of its business with its global campaign to facilitate dog adoption.

Sony: A Creative Community

Case Study • SABRE Awards, IN2, EMEA, 2021

Sony, a technology company, launched an online community of ambassadors to engage an audience of 'pro-sumer' photographers across Europe and drive sales of Alpha cameras, bringing a fresh audience to the brand.

Edelman: The Edelman Trust Barometer

Case Study • SABRE Awards, IN2, EMEA, 2021

Edelman, a public relations company, launched the Edelman Trust Barometer 2020 study to help clients navigate intersecting crises and maintain and prove the brand position as global thought leaders in trust and credibility.

Marketers think TikTok advertising is innovative, but less trustworthy

Data • Rob Clapp, WARC Data Points, September 2021

An overview of marketers' perceptions of trust and innovation of advertising on digital media platforms.

Facebook: Project reinvent

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

During the COVID pandemic in the US, Facebook, a social networking site, launched 'Project Reinvent' with the aim to help small businesses recover, reimagine their marketing and reconnect with their customers.

Instagram adspend is half the size of Facebook investment

Data • Rob Clapp, WARC Data Points, August 2021

An overview of advertising spend on Facebook-owned platforms (Facebook, Instagram and Audience Network).

Toyota: #AStarisborn

Case Study • SABRE Awards, Africa, 2021

Toyota, an automotive brand, promoted sales of its Toyota Starlet vehicle in Kenya by launching a finance partnership with key banks to help customers afford it.

Business Mauritius: When businesses harness citizen support to influence Government's pension policy

Case Study • SABRE Awards, Africa, 2021

Business Mauritius, a coordinating body for businesses, raised awareness of a damaging change to Mauritius's pension policy among the public by launching a content series and platform that encouraged debate on issues of national interest.

MUA: Learners Challenge

Case Study • SABRE Awards, Africa, 2021

Mauritius Union Assurance (MUA), an insurance company, educated young people in Mauritius on how to avoid traffic collisions through a relaxed and entertaining web series.

Myanmar communication landscape

Article • Vero, Research on WARC, August 2021

Creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

Mashreq Bank: Journey to happiness

Case Study • Asih Wulansari, Bilal Soomro, WARC Prize for MENA Strategy, Entrant, 2021

Mashreq, the bank, transitioned away from its traditional lead-generation customer acquisition model with an always-on digital campaign in the UAE.

Rising ad prices boost Facebook revenue to new high

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Facebook advertising revenue in Q2 2021.

Media Owner Profile: Facebook, Rest of World

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Facebook includes Rest of World (Africa, Latin America and the Middle East) data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, North America

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Facebook includes North America (United States & Canada) data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, Global

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Facebook includes global data on advertising revenue, daily active users, monthly active users and advertising spend.

Media Owner Profile: Facebook, Europe

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Facebook includes Europe data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Facebook, Asia Pacific

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Facebook includes Asia Pacific data on advertising revenue, daily active users and monthly active users.

Cargus: Never Have I Ever Sent

Case Study • SABRE Awards, EMEA, Gold, 2021

Cargus, a courier brand, launched its humorous campaign Never Have I Ever Sent to educate people about what can and can't be sent in the post.

Association of Innovative Pharmaceutical Industry: The birth of a new influencer – Vaxinator fights hoaxes

Case Study • SABRE Awards, EMEA, Gold, 2021

The Association of Innovative Pharmaceutical Industry (AIFP), a pharmaceutical association, created an avatar to convince people in Slovakia that vaccines are safe and effective.

UAnimals: How 7 Photoshopped fields saved hundreds of real ones

Case Study • SABRE Awards, EMEA, Gold, 2021

UAnimals, a conservation NGO, pressured the Ukrainian parliament to pass a bill to regulate the burning of dry grass.

More than half of Twitch, Snapchat and TikTok users are aged 18-24

Data • Rob Clapp, WARC Data Points, July 2021

An overview of the share of social media users aged between 18 and 24 in the United States.

Knorr: Rooftop farms

Case Study • Tahaab Rais, Yasmine Shehab, Yosr Khalifa, WARC Prize for MENA Strategy, Gold and Long-Term Strategy Award, 2021

Food brand, Knorr's, Rooftop Farms campaign made a lasting impact on the hunger crisis by empowering those living in poverty in Egyptian cities to grow their own food.

Financial Conduct Authority (FCA): PPI deadline – Billions to millions

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

In the UK, the Financial Conduct Authority (FCA) imposed a deadline for PPI complaints and launched a campaign using Arnold Schwarzenegger to draw attention to the deadline.

Omo: Making dirt good in the Middle East

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

In the Middle East, OMO, a detergent brand, promoted the idea that 'dirt is good' to encourage parents to allow their children to play outdoors and to use OMO to clean stains afterwards.

Automall: AMW buy back campaign

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Associate Motorways Pvt Ltd (AMW), a Sri Lankan vehicle company, launched a campaign in Sri Lanka to sustain its own business and help consumers buy second-hand cars.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
What we know about social media effectiveness

Article • WARC Best Practice, May 2021

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.