Social media

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Facebook research: Diverse and inclusive representation in online advertising

Article • Facebook, Research on WARC, April, 2021

Looks at diverse and inclusive representation in online advertising.

Retailers planning to spend more on Facebook and Twitter advertising in 2021

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of social media planning for 2021 in the retail sector.

Brand advertising on Facebook can drive cost-effective sales

Article • Stephen Whiteside, Research on WARC, March, 2021

Both brand advertising and direct-response advertising on Facebook, the social network, can drive sales, but the former strategy often does so in a more cost-effective way.

45% of influencer marketers use TikTok, ahead of Facebook

Data • Rob Clapp, WARC Data Points, March 2021

An overview of different social platforms used for influencer marketing campaigns.

Teleperformance: TPin3 - The Recruitment Time Portal

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Teleperformance, an omnichannel company, offered a better job application experience for consumers in the Philippines by launching a voice-powered video interview platform.

쇼핑 가능 미디어(Shoppable media)에 대한 WARC 가이드

Article • WARC Best Practice, March 2021

쇼핑 가능 미디어에 대한 새로운 사고 및 모범 사례 요약.

Philippines Airlines: Ultimate Travel Feels

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Philippine Airlines (PAL), an airline brand, increased sales and web visits in the Philippines by launching a series of ultimate social experiences targeted at millennials.

Himalaya Herbals: Win The Fight

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021

Himalaya Herbals, a personal care brand, empowered people suffering from acne in Indonesia with its Win the Fight campaign.

Lexus UX: Unbeaten Paths – Small Business Drive

Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021

Lexus, the luxury vehicle division of automobile brand Toyota, promoted its first SUV designed specifically for urban exploration, the UX, in Hong Kong.

Tostitos: Nacho Average Showdown

Case Study • SABRE Awards, IN2, North America, Best Media Partnership, 2021

Tostitos, a tortilla chip brand, partnered with Guy Fieri and Bill Murray to launch a live virtual nacho-making competition to raise awareness and donations for the Restaurant Employee Relief Fund (RERF) during the COVID-19 pandemic.

Study: TikTok UGC videos about brands outperform other video ad types

Article • Realeyes, Research on WARC, February, 2021

Study across 11 brands using emotional analysis from Realeyes, comparing viewer responses to four different video types for each brand: TikTok user-generated content (UGC) videos, TikTok ads, Facebook ads and conventional ads.

What Facebook’s Ian Edwards and Harry Davison get right about attention

Opinion • Mike Follett, February 2021

Mike Follett, Managing Director, Lumen, responds to Facebook’s Ian Edwards and Harry Davison and argues that the smartest media planners are talking about ‘attention strategies’, utilising different ’shapes of attention’ provided by different media to achieve different aims.

What Facebook pulling news content in Australia means for advertisers

Opinion • Ben Willee, February 2021

In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.

Pinterest was the fastest-growing social platform in Q4

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the performance of four of the largest social platforms (Facebook, Twitter, Snapchat, and Pinterest).

YouTube, Facebook failing to attract e-sports fans from Twitch

Data • Rob Clapp, WARC Data Points, February 2021

An overview of Twitch, YouTube Gaming Live and Facebook Gaming consumption and audiences in 2019 and 2020.

Understanding the true value of advertising attention

Opinion • Ian Edwards and Harry Davison, February 2021

Lumen’s comparison of attention as a purely time-based commodity will push our industry backwards, not forward, according to Facebook’s Ian Edwards and Harry Davison.

Facebook takes 28 cents in every online ad dollar