Article
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WARC Best Practice, May 2019
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
Article
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Alex Zhu, WARC Best Practice, June 2018
Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Article
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Toni Keskinen, WARC Best Practice, June 2016
This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.
Article
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GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economicconfidence in the coronavirus outbreak.
Article
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Research on WARC, April 2020
Explores how concerns are growing for most, how behaviors are changing, and how attitudes towards advertising are twofold as a result of the coronavirus.
News
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06 April 2020
A decline in luxury spending and a shift away from cash payments are among the behaviors taking root as COVID-19 spreads – and ones which may have longer-term staying power.
Article
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David Carr, WARC Exclusive, April 2020
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver.
Article
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Stephen Whiteside, WARC Exclusive, April 2020
Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
Article
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Research on WARC, March 2020
The FMCG industry is already playing a leadership role in these unprecedented times of uncertainty and insecurity.
Opinion
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Andrew Hill, March 2020
According to our forecasts, over half of retail transactions in the Asia Pacific region will be transacted via online retailers by 2023.
Article
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Dan Simmonds, WARC Exclusive, March 2020
A five-step guide to optimising brand visibility and communications around Amazon’s Prime Day e-commerce sales event.
News
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09 March 2020
Direct-to-consumer (DTC) brands have been a disruptive force in the US economy, with many DTC start-ups gaining market share from legacy brands across multiple categories, but how well do marketers understand them or the shoppers who use them? ...
Article
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Marilyne Alie, Chris Perry and Imaad Ahmed, WARC Webinars, March 2020
Marilyne Alie, VP Strategy Sport Chek at Touche Media, Chris Perry, VP Education at EDGE and Imaad Ahmed, Head of Planning and Field Marketing at WARC, look at how brand’s know their consumers' path to purchase.
News
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04 March 2020
Consumers in South Africa, hit by rising living costs and growing job insecurity, are showing marked changes in their spending patterns, a new study shows.
Article
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Research on WARC, March 2020
This report highlights the DTC marketplace, including how it is encroaching on legacy brands, why consumers choose DTC brands, and how these brands are embracing advanced TV as a primary marketing platform.
Article
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Research on WARC, February 2020
A look at four trends defining the landscape reveals what every manufacturer should know about the state of brand storytelling on digital marketplaces – and why it matters so much.
News
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14 February 2020
Indian consumers are re-prioritising their spending decisions, according to research firm Kantar, which has released ten key trends it expects to impact consumer behaviour in 2020.
News
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13 February 2020
In the minefield of online shopping, new research from Newsworks indicates that the right kind of mental availability is crucial in providing reassurance to shoppers, many of whom consider online shopping to be a risky experience.
Article
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Denise Turner, WARC Exclusive, February 2020
Research by Newsworks and research company house51 into the role of a brand's mental availability in e-commerce environments.
News
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05 February 2020
Anecdotal evidence about the impact of Dry January and Veganuary on UK consumer shopping habits has been backed up by new figures that show a sharp rise in sales of alcohol-free beer and plant-based foods.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Hyundai, the automaker, introduced the Shopper Assurance program to stand out in a crowded, competitive industry.
Article
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Sohel Ahmed and Ding Hooi Ting, International Journal of Market Research, Vol. 62, No. 1, 2020, pp. 95-112
This article provides a conceptualization that encompasses the essence of shopping cues while offering consistency with the literature on the related construct.
News
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09 January 2020
Walgreens, the pharmacy retail chain, is developing “a portfolio of last-mile solutions” to meet evolving consumer needs, according to its global CMO.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Walgreens, the pharmacy retail chain, is innovating around "last-mile" delivery to create a powerful new mode of engagement with consumers.
News
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19 December 2019
People prefer free or ad-supported content over ad-free content via a subscription service, according to a research report by programmatic marketing provider MiQ.
