Article
•
WARC Best Practice, May 2019
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
Article
•
Alex Zhu, WARC Best Practice, June 2018
Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Article
•
Toni Keskinen, WARC Best Practice, June 2016
This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.
News
•
10 October 2019
Brands eyeing a slice of Vietnam’s growing consumer market will need to ensure they have a strong mobile strategy in place to leverage the spike in spending during the lead up to Tet.
News
•
09 October 2019
Customers in APAC are becoming increasingly environmentally conscious, with growing expectations that the brands catering to them are environmentally responsible, from sourcing to packaging, according to a new study.
Article
•
Research on WARC, October 2019
Reveals the findings of an online survey of 150 respondents that looks into shopping and gifting behaviour during Tet across Vietnam.
News
•
03 October 2019
Christmas ads impact shopper behaviour, inspiring gift ideas and purchases, but a new survey cautions that shifting media consumption patterns, especially around streaming and mobile, mean marketers will have to think carefully about their media ...
Case Study
•
ARF Ogilvy Awards, Silver, 2019
PACCAR Parts, a truck designer and manufacturer, reversed its loyalty programme growth plateau in the US by launching a machine learning system to help personalise its offer.
News
•
23 September 2019
Indian consumers are gearing up for the festive season, especially Diwali at the end of October, but a recent nationwide survey provides a mixed picture for retailers and FMCG brands in the months ahead.
News
•
20 September 2019
Card payments accounted for almost 80% of retail sales in the UK last year, according to a new industry report that confirms the steady decline of cash usage in transactions.
Article
•
Gabey Goh, WARC Exclusive, September 2019
Over three-quarters of consumers in Singapore are open to trying new brands, posing a challenge for marketers seeking to build loyal audiences.
Case Study
•
SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Procter & Gamble (P&G), a consumer goods corporation, launched a campaign featuring famous poet Vincent Fang that encouraged women in China to treat themselves to hair care products through poetry.
Case Study
•
SABRE Awards, Asia-Pacific, Web-Based Business, Gold, 2019
Dei, the online grocery marketplace, developed a platform that would ease consumer pain points, and successfully generated interest from investors in Singapore.
Case Study
•
The Communications Council, Silver, Australian Effie Awards, 2019
Aldi, a supermarket brand, encouraged Australians to shop at Aldi for Christmas by launching a video campaign that touched on Aussies' generosity with a crash landing from Santa.
Article
•
Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019
Target, the retailer, has built an in-house media shop that works on campaigns for its own brand and for third-party marketers.
Case Study
•
The Communications Council, Silver, Australian Effie Awards, 2019
Aldi, a supermarket chain, launched a TVC and Loyalty Calculator to show Australian customers the benefits of shopping at Aldi over using other supermarkets' disappointing loyalty schemes.
News
•
03 September 2019
Brands have an opportunity to engage a growing segment of online shoppers in APAC actively looking for deals outside of their home markets, according to a new report by Rakuten Marketing.
Opinion
•
Raghbir Rana, September 2019
SEO is a given for online marketing. Or is it? Raghbir Rana of Wunderman Thompson Commerce explains why search engines are no longer king.
News
•
02 September 2019
Western supermarket chains have often struggled to adapt to the differing shopping habits of Chinese consumers, but those who intend to remain are increasingly focusing on ‘private label’ products and partnerships with e-commerce ...
News
•
14 August 2019
Fast-growing, young and with significant buying power, the Latinx community is increasingly defining what it means to be American, a new report suggests – and brands need to understand how to influence them on the path to purchase.
News
•
13 August 2019
A sharp fall in sales of physical entertainment products in the second quarter highlights the ongoing shift in UK consumer media consumption habits towards streaming products, while the growing preference for Amazon as the source of those items ...
News
•
12 August 2019
Frictionless commerce is on the rise but what remains important for retailers is “to look at what triggers the customer to buy, and how they actually buy it”, said Anke Zeller, vice president of group strategy for payment solutions ...
News
•
09 August 2019
Segmenting consumers based on their attitudes rather than values may be a more effective way of understanding e-commerce shoppers, according to a study published in the Journal of Advertising Research (JAR).
News
•
06 August 2019
While China's online share of retail sales growth continues to rocket from 21% in 2014 to 55% in 2018, the eventual saturation of the mobile market will see retail brands seeking new avenues for growth.
Article
•
Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Insights from Wirecard’s Digital Payments Landscape in Hong Kong and International Holiday Shopping Report reveal a disparity between payment options and payment preferences.
