Article
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WARC Best Practice, May 2019
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
Article
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Alex Zhu, WARC Best Practice, June 2018
Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Article
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Toni Keskinen, WARC Best Practice, June 2016
This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.
News
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14 August 2019
Fast-growing, young and with significant buying power, the Latinx community is increasingly defining what it means to be American, a new report suggests – and brands need to understand how to influence them on the path to purchase.
News
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13 August 2019
A sharp fall in sales of physical entertainment products in the second quarter highlights the ongoing shift in UK consumer media consumption habits towards streaming products, while the growing preference for Amazon as the source of those items ...
News
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12 August 2019
Frictionless commerce is on the rise but what remains important for retailers is “to look at what triggers the customer to buy, and how they actually buy it”, said Anke Zeller, vice president of group strategy for payment solutions ...
News
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09 August 2019
Segmenting consumers based on their attitudes rather than values may be a more effective way of understanding e-commerce shoppers, according to a study published in the Journal of Advertising Research (JAR).
News
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06 August 2019
While China's online share of retail sales growth continues to rocket from 21% in 2014 to 55% in 2018, the eventual saturation of the mobile market will see retail brands seeking new avenues for growth.
Article
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Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Insights from Wirecard’s Digital Payments Landscape in Hong Kong and International Holiday Shopping Report reveal a disparity between payment options and payment preferences.
Article
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Tim Mason, Admap, August 2019
Discusses how loyalty schemes have changed in the digital environment and what brands should be doing to maximise customer loyalty both online and in-store.
Article
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David G.W Birch, Admap, August 2019
Looks at cashless developments around the world and what this means for consumers' privacy.
News
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25 July 2019
K Group, the Finnish retailer, has created motivation-based customer segments to help it understand why consumers choose to shop in its stores over those of its rivals.
Case Study
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MIXX Awards, Silver, Direct Response/Lead Generation Campaign, 2019
Renault, the car manufacturer, increased the number of test drives it was conducting in Turkey by partnering with mobile app Getir to make the experience an instant one.
Article
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Alex Brownsell, Event Reports, Programmatic Pioneers Summit, May 2019
Finnish conglomerate K Group partnered with local media owner Sanoma to target audiences through motivational-based segmentation.
Case Study
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Tahaab Rais, Mario Morby, WARC Prize for MENA Strategy, Shortlisted, 2019
Car dealership Al Tayer Motors got its staff to create an art project from old car parts to showcase its dedication to service to drive brand preference in the UAE.
News
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08 July 2019
A significant proportion of British shoppers are anticipating supply problems as a consequence of October’s slated date for Brexit, while retailers are warning an autumn exit would hit them at the busiest time of the year.
News
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03 July 2019
Shoppers’ attention and discretionary spending are being pulled in multiple directions, meaning retail strategy has to evolve, according to new research into shopping habits in Singapore and Australia.
Article
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Andy Wardlaw, Admap, July 2019
This article is extrapolated from original research published in 2018, which examined UK shopper attitudes to over 120 branded products across 12 leading CPG categories.
News
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26 June 2019
Consumers’ willingness to switch brands is on the rise globally, according to a new study – and consumers in Asia Pacific top the list for disloyalty.
News
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21 June 2019
Voice-enabled assistants remain a relatively untapped marketing channel, which is why the World Federation of Advertisers (WFA) has launched a new group to help brands understand more about the impact voice will have on the way people shop.
Case Study
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Design Business Association, Bronze, 2019
One Stop, a convenience store operator, redesigned its packaging in the UK with a new colour palette and photography to promote its association with freshness and quality food.
Research Paper
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Stefan Scheuffelen, Jan Kemper, and Malte Brettel, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 142-157
This study considers online-marketing and -advertising effectiveness as well as consumer-segmentation research.
News
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07 June 2019
More consumers are buying online than ever before, and they are also more likely to buy from the same store when they make an online purchase, a new global report has revealed.
News
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06 June 2019
Indian businesses are more often seen tapping the popularity of cricketers than taking marketing lessons from them, but a top Aditya Birla executive believes they can learn from how top players approach the game.
Article
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Anil Thakraney, Event Reports, Consumer Insights & Analytics Summit, May 2019
Gathering online and offline insights in a balanced way is crucial to brand growth, according to Fortune 500 India company Aditya Burla Group.
