Article
•
WARC Best Practice, May 2019
Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.
Article
•
Dominic Twose and Polly Wyn Jones, WARC Best Practice, January 2018
Defines what brand consideration is, what generates it and how this may move over time, alongside a look at a large scale exercise by Kantar Millward Brown exploring the relationship between survey measures and sales.
News
•
12 August 2019
Frictionless commerce is on the rise but what remains important for retailers is “to look at what triggers the customer to buy, and how they actually buy it”, said Anke Zeller, vice president of group strategy for payment solutions ...
Article
•
Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
According to The Economist Intelligence Unit (EIU), retail trends in Asia are set to shift amidst the backdrop of a potential global trade war remains the top concern for the global economy this year.
Article
•
Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Insights from Wirecard’s Digital Payments Landscape in Hong Kong and International Holiday Shopping Report reveal a disparity between payment options and payment preferences.
Article
•
Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Alibaba’s Hema, a grocery supermarket chain that represents a ‘new retail’ model blends offline and online elements together with much success.
Article
•
Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Zhang Tianbing, Deloitte Asia-Pacific’s consumer product and retail industry lead believes that the future competition that brands will have to fight will be for consumers’ time, not product category or territory dominance.
News
•
17 July 2019
Amazon’s site-wide promotion, Prime Day, rewards members with big discounts and publishers from around the internet are capitalising on the affiliate marketing opportunity.
News
•
08 July 2019
A significant proportion of British shoppers are anticipating supply problems as a consequence of October’s slated date for Brexit, while retailers are warning an autumn exit would hit them at the busiest time of the year.
News
•
05 July 2019
Burgers, hotdogs and beer remain classic American staples during Fourth of July celebrations, yet there is growing evidence that many US consumers are opting for plant-based food, low alcohol drinks and other alternatives.
News
•
03 July 2019
Shoppers’ attention and discretionary spending are being pulled in multiple directions, meaning retail strategy has to evolve, according to new research into shopping habits in Singapore and Australia.
Article
•
Joanna Parman, Admap, July 2019
For brands that get it right, there’s a big opportunity not only to drive sales growth in increasingly competitive markets, but also to differentiate their product portfolio.
News
•
20 June 2019
Chinese consumers may be falling out of love with Korean beauty products, as local brands and Japanese products make in-roads into the sector.
Research Paper
•
Saravana Jaikumar, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 232-241
In e-marketplaces, consumers often have to choose a seller from which to purchase a product. The author argues that seller choice depends on both evaluations of the display price of the product, related to anchoring, and sellers’ review volume, related to assimilation-contrast.
News
•
07 June 2019
More consumers are buying online than ever before, and they are also more likely to buy from the same store when they make an online purchase, a new global report has revealed.
Article
•
Anna Hamill, Event Reports, MRS FMCG Research Summit, May 2019
Coca-Cola, the beverages company, sought to better connect with senior shoppers by delving into their shopping behaviours and product preferences.
News
•
15 May 2019
As e-commerce continues to boom, so too does the ongoing problem – and expense – of returns, estimated to be costing sellers around £60bn a year globally.
Article
•
WARC Evidence, May 2019
Addresses whether brand loyalty matters, how to best measure it and if the rules of brand loyalty are changing.
News
•
29 April 2019
Consumers in Asia-Pacific are more inclined to buy local brands than they were four years ago, yet they continue to have a global outlook with 85% believing that global brands have the power to make the world a better place.
News
•
29 April 2019
Received opinion maintains that Gen Z shoppers are so digitally savvy that they shun in-store shopping, but that is a misconception and retailers stand to benefit if they adapt to meet the expectations of these young consumers.
News
•
18 April 2019
India’s five southern states account for almost a quarter of all FMCG sales and their shopping habits differ in several ways from the rest of the country, research shows.
News
•
18 April 2019
Brands in the UK are treading a strange new philosophical path: are they about internationalism or are they about location and place, and its more abstract extension, nation? In the face of Brexit, some brands are considering a new localism that ...
Research Paper
•
Caio Daier, Rebecca Azevedo, Emiliano Mosca and Liliana Antunes, ESOMAR, Latin America, 2019
Facebook, a social networking service, created various advertising sales experiments in Latin America between 2017 and 2018 to explain how different marketing practices generate brand sales.
News
•
12 April 2019
Asia is leading the way for mobile-based shopping over physical stores, with quite a push from the millennial market, for whom mobile shopping seems to hold special appeal, according to a regional Twitter executive.
Research Paper
•
Amishi Takalkar and Luke Orphanides, ESOMAR, Latin America, 2019
NAILBITER Inc, a market researcher, created a videometric platform that uses videos of shoppers at the point of purchase to uncover insights into shopper behaviour.
