Article
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WARC Best Practice, March 2019
Explores the current thinking and writing on the subject of low-budget marketing, a hazy category of marketing, WARC generally defines low budgets as $0-$500,000.
Article
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Ruth Saunders, WARC Best Practice, November 2017
As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.
Article
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David Dixon, Sebastian Shapiro and Nicole Wolf, WARC Exclusive, January 2020
Business analytics firm, Marketscience, have conducted a comprehensive economic analysis of the last five major recessions.
Data
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Zoe McCready, WARC Data, December 2019
This article summarises the results of the Global Marketing Index (GMI) for December 2019, where the headline GMI growth rate has been in decline since July.
News
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20 December 2019
Hong Kong’s media industry is grappling with the impact of the on-going protests, as brands delay promotional activities and rein in spending amid continued uncertainty.
Data
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Zoe McCready, WARC Data, November 2019
This article summarises the results of the Global Marketing Index (GMI) for November 2019, when the headline GMI growth rate slowed its rate of decline as Europe remains in growth.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
News
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22 November 2019
Advertising share of voice and creative quality exert a more consistent impact on sales than promotions for quick service restaurant (QSR) chains, according to a study in the Journal of Advertising Research (JAR).
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into investment trends for brands in 2020.
News
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21 November 2019
Digital mobile media and OTT will lead China’s media inflation rates in 2020 thanks to the continued popularity of streaming services and wider access to 5G connectivity, according to a report by independent consulting firm, R3.
Opinion
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David Tiltman, November 2019
In late 2018, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2020.
Data
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Zoe McCready, WARC Data, October 2019
This article summarises the results of the Global Marketing Index (GMI) for October 2019, when Europe's Headline Index returned to growth for the first time since June.
News
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06 November 2019
Paytm is investing heavily to maintain its leadership position in the Indian online payments market, with a reported US$49.5m earmarked for marketing initiatives.
News
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30 October 2019
Successful brands spend 82% of their budgets on TV and digital channels combined according to WARC’s new Media Allocation Benchmarks report .
Article
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Faris Yakob, WARC Webinars, October 2019
Looks at the impact when advertising appears in channels that make people feel bad, or alongside unsafe content and how best to manage your brand communication.
News
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14 October 2019
The global marketing technology market grew 22% last year and is now valued at an estimated $121.5bn, according to a new report from WARC which also highlights an increased need for associated data skills.
Article
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WARC Exclusive, October 2019
Summarises current thinking about how to advertise effectively in the APAC region, given the current sense that advertising is not driving the growth it should be.
Data
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Zoe McCready, WARC Data, September 2019
This article summarises the results of the Global Marketing Index (GMI) for September 2019, where the Global Headline Index and the index for marketing budgets have been in decline since June.
Article
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WARC Best Practice, September 2019
This article provides marketers with information and guidance about avoiding advertising wearout and decay.
News
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06 September 2019
When it comes to media planning, some simple optimisation rules can have a large effect on the likely outcome from a campaign, according to an industry expert.
Data
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Amy Rodgers, WARC Data, August 2019
This article summarises the results of the Global Marketing Index (GMI) for August 2019, when marketing budgets were in decline globally and across regions.
Article
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Chris Sloane, Admap, September 2019
Explores Video Neutral Planning (VNP) and covers the process by which any media planner or manager can create an improved schedule across video formats to a set budget.
News
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22 August 2019
The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances.
Article
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Paul Dyson, WARC Exclusive, August 2019
Data2Decisions conducted an analysis of 78 small brands and over 300 campaigns to understand the value of TV and other channels for small advertisers – defined as businesses whose brand size is less than 1% of the market leaders.
Data
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Zoe McCready, WARC Data, July 2019
This article summarises the results of the Global Marketing Index (GMI) for July 2019, when the GMI index fell into decline.
