Article
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WARC Best Practice, April 2020
Explores the current thinking and writing on the subject of low-budget marketing, a hazy category of marketing, WARC generally defines low budgets as $0-$500,000.
Article
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Ruth Saunders, WARC Best Practice, November 2017
As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.
News
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06/08/2020
Democratic nominee Joe Biden’s presidential campaign is aiming to spend heavily on TV ads in the run up to the election and will also utilise 60-second spots, all of which stands in contrast to the Trump campaign.
Article
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Paul Dyson, WARC Exclusive, April 2020
Brand building takes time – two to five years – and might initially be less profitable than an activation only strategy so it is important to be able to forecast over at least a 5-year period to reassure the marketing team the strategy is correct.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in audio.
Article
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WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in search.
Data
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WARC Data, July 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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23/07/2020
Strategists are in more demand than ever as a result of the pandemic, WARC’s 2020 Future of Strategy survey finds, though amid a looming recession, the purpose of the strategist is changing.
Opinion
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Shann Biglione, July 2020
Shann Biglione explores four themes that will be on many media strategists' minds as they look for ways out of the COVID-19 crisis. Every crisis starts with the same prophecy: this time, it’s different.
Article
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WARC Exclusive, July 2020
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
Opinion
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Mike Teasdale, July 2020
Now into the second week of the #StopHateforProfit boycott, Mike Teasdale explores what it would take to force Facebook to make a change.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the FMCG category.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in TV.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the financial services category.
Article
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Stephen Whiteside, Event Reports, Lions Live, June 2020
Research undertaken by James Hurman and Peter Field points to a "Creative Commitment" metric as having a strong correlation with campaign effectiveness.
Article
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James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
Article
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Stephen Whiteside, Event Reports, Lions Live, June 2020
The Creative Effectiveness Ladder provides marketers with a rigorous framework to measure the impact of their creative work.
Opinion
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James McDonald, June 2020
COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data's managing editor, explains some of the reasoning behind the revised outlook presented in the latest Global Ad Trends report.
Article
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Research on WARC, May 2020
Features both current data on ad spending trends due to COVID-19 and historical data highlighting how brands that continue to spend on advertising through recessions come out more strongly when recessions end.
News
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28/05/2020
Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.
News
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13/05/2020
Multinational companies say they are likely to cut ad spending harder than originally planned, and for longer, in response to the COVID-19 pandemic, according to the latest research from the World Federation of Advertisers (WFA).
Article
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Gerard J. Tellis, WARC Exclusive, May 2020
When faced with a recession, most firms cut back on advertising alongside cutting other costs, yet there is a body of evidence that suggests a positive impact for companies that keep advertising during a recession.
Article
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WARC Best Practice, May 2020
A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
Opinion
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Bill Duggan, May 2020
Publicis Groupe recently announced a program that will give midsize businesses their money back if it fails to deliver results.
