Article
•
Ruth Saunders, WARC Best Practice, November 2017
As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.
Data
•
Zoe McCready, WARC Data, July 2019
This article summarises the results of the Global Marketing Index (GMI) for July 2019, when the GMI index fell into decline.
News
•
19 July 2019
Brands are allocating ever higher budgets for influencer marketing, but a new study of Facebook-owned Instagram has found that huge sums are being lost to bots and other types of fraud, with India and Indonesia among the worst affected markets.
News
•
17 July 2019
Growing economic uncertainty, continued ambiguity over Brexit and additional risk through a change of political leadership in the UK are among the factors that stalled the growth of marketing budgets in the UK during the second quarter.
News
•
15 July 2019
Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications and consumer profiling, may finally be hitting its tipping point.
Article
•
David Tiltman, WARC Webinars, July 2019
David Tiltman, VP of content at WARC, takes viewers through WARC's white paper 'Anatomy of Effectiveness', and the five key priorities for brand marketers and advertising agencies seeking to achieve greater impact.
News
•
10 July 2019
Marketers need to redirect $19bn of their tech spending to agency creativity over the next six years, according to analysis by Forrester, the research firm.
News
•
08 July 2019
A maturing internet ad market will take just over half of global adspend within a couple of years, according to the latest Zenith Advertising Expenditure Forecasts.
Data
•
Amy Rodgers, WARC Data, June 2019
This article summarises the results of the Global Marketing Index (GMI) for June 2019, when the GMI index fell to its lowest ever level.
Article
•
Jo Bowman, Event Reports, Cannes Lions, June 2019
Research from the Financial Times shows that while business leaders understand the value of brands in delivering long-term returns, they are failing to make the necessary brand-building investment.
Article
•
Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Forrester, the research firm, believes that marketers need to redirect a significant portion of their tech spending to agency creativity in order to more effectively build their brands.
Article
•
WARC Exclusive, June 2019
Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be.
Data
•
Amy Rodgers, WARC Data, May 2019
This article summarises the results of the Global Marketing Index (GMI) for May 2019, when the GMI index in the Americas returned to growth for the first time in 2019.
News
•
24 May 2019
Huawei has endured a series of blows in recent days – the most significant being the decision by UK-based chip designer ARM to suspend business with it – but industry observers expect the beleaguered Chinese tech giant to weather the ...
Article
•
Amit Chaubey, Sachin Sharma and Dhruv Chadha, WARC Exclusive, May 2019
FMCG marketers in APAC can use marketing science to extract more efficient investments in digital media, especially when resources are constrained.
Data
•
Amy Rodgers, WARC Data, April 2019
This article summarises the results of the Global Marketing Index (GMI) for April 2019, when the index for marketing budgets fell into decline after 17 consecutive months of growth.
Article
•
WARC Best Practice, May 2019
Explores advertising in a recession through the evidence available in the Warc archives and beyond - typically, recessions will cause businesses to reign in advertising spend in the short term, a mistake, the paper argues, that could cause long term damage to a brand.
Article
•
Geoffrey Precourt, Event Reports, ARF AUDIENCEXSCIENCE, April 2019
While digital media can encourage marketers to prioritize short-term activation, research from Les Binet and Peter Field has shown that brand building remains essential.
News
•
19 April 2019
PepsiCo’s share price hit a record high earlier this week after the food and beverage giant reported its biggest sales increase in more than three years, not least because of its investment in marketing.
News
•
17 April 2019
UK marketing budgets were being revised upwards in the first quarter of the year even as marketers’ confidence levels remained significantly negative, according to the latest IPA Bellwether report.
News
•
05 April 2019
Digital and out-of-home (OOH) were the only media to see marketing budgets grow around the world last month, as all other channels registered declines.
Data
•
WARC Data, March 2019
This article summarises the results of the Global Marketing Index (GMI) for March 2019, when the headline GMI growth fell to its lowest level ever.
News
•
21 March 2019
For the first time, the strength of the Google-Facebook duopoly is reducing the pool of ad money available to other online media owners, according to a new WARC report.
Data
•
Amy Rodgers, WARC Data, February 2019
This article summarises the results of the Global Marketing Index (GMI) for February 2019, when marketing budgets and trading conditions in the Americas declined sharply.
Article
•
WARC Evidence, February 2019
Looks at the long and short term consequences of a brand going dark and whether its best to cut budgets or keep advertising in a recession.
