Article
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Ruth Saunders, WARC Best Practice, November 2017
As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.
News
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15 January 2020
December’s clear general election result appears to have eased marketers’ concerns and renewed optimism about the year ahead, according to the latest IPA Bellwether Report.
Article
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David Dixon, Sebastian Shapiro and Nicole Wolf, WARC Exclusive, January 2020
Business analytics firm, Marketscience, have conducted a comprehensive economic analysis of the last five major recessions.
Article
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Biprorshee Das, WARC Exclusive, January 2020
Marketers in India are under more pressure to make a difference in achieving business objectives – cohesive strategy takes precedence over short-term tactics.
Data
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Zoe McCready, WARC Data, December 2019
This article summarises the results of the Global Marketing Index (GMI) for December 2019, where the headline GMI growth rate has been in decline since July.
News
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05 December 2019
Tencent has ramped up promotion of its suite of digital advertising tools to reach mainland Chinese consumers, as it eyes a larger slice of Australian and New Zealand marketing budgets.
Data
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Zoe McCready, WARC Data, November 2019
This article summarises the results of the Global Marketing Index (GMI) for November 2019, when the headline GMI growth rate slowed its rate of decline as Europe remains in growth.
News
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02 December 2019
Digital platforms are growing ever-more influential and 2020 will see marketers increasingly tasked with building their brands within ecosystems over which they have little or no control, a new WARC report says.
News
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29 November 2019
More than three-quarters of marketers in Southeast Asia say that new customer growth is slow or stagnant and at least two-thirds believe budget sacrifices will have to be made in 2020, a new survey has revealed.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into industry trends affecting marketing plans in 2020.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into investment trends for brands in 2020.
Data
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Zoe McCready, WARC Data, October 2019
This article summarises the results of the Global Marketing Index (GMI) for October 2019, when Europe's Headline Index returned to growth for the first time since June.
News
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29 October 2019
The key to productive agency work is a combination of a longer relationship, and a careful balance of scope and budget, a new report finds.
Opinion
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Amy Rodgers & Dr. Emma Slade, October 2019
Marketing technology has become a growing necessity for brands in recent years as digital technologies have boomed and the need to automate and optimise processes for competitive advantage have increased – here experts discuss how to get that investment over the line.
News
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17 October 2019
UK companies cut marketing budgets for first time in seven years according to the Q3 2019 IPA Bellwether Report, as economic and Brexit-related uncertainties led to wait-and-see approach.
Data
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WARC Data, October 2019
Discusses the findings of a research project carried out in conjunction with BDO and the University of Bristol, which took the form of an online survey of more than 750 brands and agencies based in the Americas, Europe and APAC.
News
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14 October 2019
The global marketing technology market grew 22% last year and is now valued at an estimated $121.5bn, according to a new report from WARC which also highlights an increased need for associated data skills.
News
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11 October 2019
Four in five small and medium businesses (SMBs) in Australia see marketing as a valuable tool but are struggling to balance the necessary investment against operational demands.
Article
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WARC Exclusive, October 2019
Summarises current thinking about how to advertise effectively in the APAC region, given the current sense that advertising is not driving the growth it should be.
Data
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Zoe McCready, WARC Data, September 2019
This article summarises the results of the Global Marketing Index (GMI) for September 2019, where the Global Headline Index and the index for marketing budgets have been in decline since June.
Article
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WARC Exclusive, October 2019
Summarises the discussions and ideas of the CMO Growth Council, a collection of the marketing industry’s top talent.
News
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27 September 2019
Uncertainty about the economic consequences of Brexit lingers in Europe, especially as the UK and the European Union have not yet concluded a withdrawal agreement, yet brand marketers in the UK, France and Germany remain surprisingly upbeat.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
