Article
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Ruth Saunders, WARC Best Practice, November 2017
As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.
Article
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Remona Duquesne and Joe Pullos, WARC Webinars, May 2020
Remona Duquesne and Joe Pullos share the tools, frameworks and learnings to give you the confidence to not only survive but thrive in the current recession.
Article
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Dr Gerard J. Tellis, WARC Webinars, May 2020
Gerard Tellis examines how various sectors are poised to win – or lose – as the pandemic plays out, why different sectors should be making different decisions about ad spending and product offerings and how your brand should operate in this unusual environment.
News
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13 May 2020
Multinational companies say they are likely to cut ad spending harder than originally planned, and for longer, in response to the COVID-19 pandemic, according to the latest research from the World Federation of Advertisers (WFA).
Article
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Brian Carruthers, WARC Exclusive, May 2020
Research agency Kantar believes there is an opportunity for brands as countries emerge from lockdown.
Article
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Chris Reitermann, WARC Exclusive, May 2020
Chris Reitermann, Chief Executive, Asia & Greater China, Ogilvy, outlines how brands can recession-proof their brands by working through three phases.
Article
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Les Binet, WARC Exclusive, May 2020
The COVID-19 recession is not just an economic recession – it’s also a humanitarian, social and political crisis – which means that the normal rules of marketing and business may not apply.
Article
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Gerard J. Tellis, WARC COVID-19 Series, May 2020
When faced with a recession, most firms cut back on advertising alongside cutting other costs, yet there is a body of evidence that suggests a positive impact for companies that keep advertising during a recession.
Opinion
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Bill Duggan, May 2020
Publicis Groupe recently announced a program that will give midsize businesses their money back if it fails to deliver results.
Article
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WARC COVID-19 Series, May 2020
A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
News
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05 May 2020
American Express, the credit-card provider, has shifted the focus of its strategy from acquiring customers to “protecting” its existing clientele – and its brand – in the face of COVID-19.
Opinion
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David Tiltman, May 2020
The S4 Capital boss talks to WARC’s Head of Content about the impact of COVID-19 on the advertising industry and the possible outline of recovery.
Article
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Stephen Whiteside, WARC COVID-19 Series, May 2020
American Express, the credit-card provider, is focusing on “protecting” its customers and brand during the COVID-19 crisis.
News
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29 April 2020
Domino’s, the restaurant chain, is “not pulling back one bit on advertising” during the COVID-19 crisis, as it sees the value in its voice being heard, as well as clear advantages from other brands cutting back.
Article
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Stephen Whiteside, WARC COVID-19 Series, April 2020
Domino’s, the restaurant chain, is continuing to invest in advertising despite the challenges facing its industry as a result of COVID-19.
Article
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David Dixon, Sebastian Shapiro and Nicole Wolf, WARC COVID-19 Series, April 2020
Business analytics firm, Marketscience, have conducted a comprehensive economic analysis of the last five major recessions.
Article
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WARC Exclusive, April 2020
A special report looking at how WARC's global guidelines for marketing effectiveness apply in the MENA region.
News
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22 April 2020
Marketing budgets have plummeted at the fastest rate since the global financial crisis, but forecasts for next year suggest there will be a strong recovery, the latest IPA Bellwether Report says.
Opinion
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Anna Hamill, April 2020
An anticipated global economic recession, hastened by the COVID-19 pandemic, will be different to anything brands have faced in modern times.
News
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16 April 2020
At the end of last year, brands had relatively low expectations of China’s economy, but as the rest of the world continues to deal with the challenges of COVID-19, the country’s modest recovery, driven by digital channels, looks like a relative ...
Article
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WARC Best Practice, April 2020
A summary of new thinking and best practice on structuring for effectiveness, from the WARC Guide.
News
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15 April 2020
Brands should maintain their adspend levels wherever possible during the COVID-19 crisis, while also using the present situation to carefully map out plans for 2021.
News
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15 April 2020
Marketers across India are bullish on martech as the emphasis shifts towards ROI (return on investment) rather than a flag-planting approach, according to Mirium India.
Article
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Geoffrey Precourt, WARC COVID-19 Series, April 2020
A significant body of research studies – drawn together over the course of almost a century – demonstrate that reducing adspend in a recession has negative outcomes for brands.
News
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14 April 2020
UK based drinks giant Diageo has told shareholders that it is cutting spend deemed to be ineffective in the current climate, as the switch to home drinking.
