MRS Awards Papers, Finalist, International Research, 2021
The Foreign, Commonwealth & Development Office (FDCO), a government department, launched an international campaign to enable and empower business leaders and individuals around the world to tackle climate change, focusing on carbon reduction and biodiversity.
Having revolutionised the world of retail data once through dunnhumby and its work with Tesco, Edwina Dunn, now CEO of Starcount, may do so again with a new approach to segmentation combining postcode data with social likes.
Peter Petermann, WPP Atticus Awards, Winner, 2018
MediaCom, a media agency network, explain how China is still the market with the greatest overall revenue potential for MNCs, if they make the right investment decisions, have the right expansion strategy and connect with the right consumers.
SINGAPORE: Coca-Cola believes that there is significant scope for expansion in Asia-Pacific, but a senior executive has admitted the soft drinks giant needs to get better at segmenting audiences across the region.
MILAN: On Device Research was among the winners in the IAB Europe Research Awards announced last night, picking up an award in the Brand Advertising Effectiveness category for its work assessing a campaign promoting the Google Pixel handset in the UK
LONDON: An increasing number of retailers in the UK are using location-based technology to inform their geo-targeted marketing campaigns, but many feel let down by the accuracy of the data they currently receive.
SINGAPORE: In Singapore’s competitive food delivery category, McDonald’s cannot afford to rest on its laurels, according to senior executives who worked on the award-winning McDelivery campaign which topped the global Gunn Media 100 ranki
Jennie Roper and Rory Steele, March 2018
The cocktail party effect is a well-known behavioural bias, whereby humans ‘selectively attend’ to stimulus they deem familiar or important. Kinetic UK and MediaCom looked into the possibility of its effect for use in out of home advertising. Here’s what they found.
SEATTLE: Placed, the location analytics firm owned by Snap, has decided to make its Placed Insights tool available for free, which will enable users to track store visits across about 1,900 businesses in the US.
Generation X is often overlooked by advertisers, however brands must reflect the independent spirit of this demographic in order to engage them, as many Generation X-ers do not recognise their depiction in contemporary advertising.
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