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Opinion • Lena Roland, January 2021
Article • WARC Best Practice, January 2021
Article • James Hankins , WARC Exclusive, December 2020
Research Paper • Chongyu Lu and Rex Yuxing Du, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 394-406
Case Study • Monique Gilbert, Erin Hudson, Alice Hughes, Ben Will, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • WARC Media Awards, Entrant, Best Use of Data, 2020
Case Study • Tradd Salvo, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • Oliver Scargill, Claudia Ziegenbein, WARC Media Awards, Gold and Attribution Award, Best Use of Data, 2020
Case Study • Emily Rose Cole, WARC Media Awards, Gold, Best Use of Data, 2020
Case Study • WARC Media Awards, Bronze, Best Use of Data, 2020
News • 20 November 2020
News • 18 November 2020
Case Study • Jason Yim, Kiron Kesav, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Article • WARC Exclusive, November 2020
Article • Richard Kirk, WARC Exclusive, November 2020
Opinion • Nick Beck, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Opinion • Alex Brownsell, October 2020
News • 29 October 2020
News • 28 October 2020
Article • James Hankins, WARC Exclusive, October 2020
News • 14 October 2020
Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, October 2020
Opinion • Shann Biglione, October 2020
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis. -
Data • James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption and cost inflation this year and next. Key findings include: -
Article • James Hankins, WARC Exclusive, August 2020
Introduces ‘Share of Search’ and presents several useful and applicable techniques to help establish a nuanced picture of a brand’s context versus its competitor set. -
Article • WARC Best Practice, January 2021
A summary of new thinking and best practice on new research in marketing. -
Data • James McDonald, Rob Clapp, WARC Data, February 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category.