E-commerce, and almost-everything-else giant Amazon is in talks with major US publishers concerning a deal that would see the company inject cash in return for overseas expansions of consumer oriented-shopping sites.
The US government has placed Pinduoduo, China’s third-largest e-commerce platform, on a blacklist of “notorious markets” for violations of intellectual property rights and the sale of suspected counterfeit goods.
Received opinion maintains that Gen Z shoppers are so digitally savvy that they shun in-store shopping, but that is a misconception and retailers stand to benefit if they adapt to meet the expectations of these young consumers.
Unilever is applying the learnings from its 2016 acquisition of Dollar Shave Club in some unexpected directions, including the development of a DTC approach to selling mustard, according to Keith Weed.
Nearly half (47%) of young US consumers aged 18 to 34 agree that they would consider signing up to a subscription box, the service that regularly delivers products to the home, a recent survey has found.
In this second part of a three-part series, Unilever’s outgoing Chief Marketing & Communications Officer, Keith Weed, discusses what Unilever learned from the Dollar Shave Club acquisition, and the consumer trends driving the future of FMCG.
Far from being the death knell of traditional retail, technology is playing a crucial part in re-inventing it, helping bring brands and stores closer to consumers, and several Asian markets are in the forefront of these developments.
Asia is leading the way for mobile-based shopping over physical stores, with quite a push from the millennial market, for whom mobile shopping seems to hold special appeal, according to a regional Twitter executive.
With rules limiting foreign direct investment and the use of discounting, India’s e-commerce battleground is shifting onto new territory, as the biggest players seek to build their own ecosystems incorporating everything from financial ...
LG Pee, JJ Jiang and G Klein, International Journal of Market Research, Vol. 61, No. 2, 2019, pp. 178-194
Customer loyalty is vital to the survival of online stores. Many cross-sectional studies have shown that e-store loyalty is strongly affected by perceived website usefulness (PU) and satisfaction with a purchase experience.
Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.