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Commerce after COVID-19: How to future-proof your brand

Article • Michelle Watson, WARC Exclusive, April, 2021

Advises brands on how to blend in-store and digital commerce experiences to suit post-pandemic consumer needs.

Understanding the five omnichannel shopping journeys that have taken root during COVID-19

Article • Jo Bowman, Event Reports, ARF SHOPPERxSCIENCE, March 2021

Store closures, interruptions to supply chains and shifting consumer priorities have together transformed the way people shop – and that means retailers have to transform the way they operate.

Omnichannel in B2B sales: The new normal in a year that has been anything but

Article • Research on WARC, March 2021

McKinsey’s research on B2B decision makers confirms that omnichannel is not simply a trend, nor a pandemic workaround – rather, it is a critically important fixture for B2B sales globally.

What brands need to know about the rise of Asia’s “Convenience-driven consumer”

Article • Taranjeet Singh, WARC Exclusive, March, 2021

Criteo’s Taranjeet Singh says the pandemic introduced convenience to consumers through online shopping and they are now used to having faster and better services and having products delivered to them.

쇼핑 가능 미디어(Shoppable media)에 대한 WARC 가이드

Article • WARC Best Practice, March 2021

쇼핑 가능 미디어에 대한 새로운 사고 및 모범 사례 요약.

Retail media trends to watch out for in 2021

Opinion • Patrick Miller, March 2021

This article is part of a series of articles from the WARC Guide to shoppable media.

Shoppable media as an omnichannel strategy

Article • Patrick Deloy and Nathan Petralia, WARC Exclusive, March 2021

Outlines the pros and cons of investing in paid shoppable media advertising.

Fake it until you make it: Managing the transition before full social media shoppability

Article • Yulia Livne, WARC Exclusive, March 2021

Advises brands how to make customer journeys more shoppable.

How 2020 altered the TV landscape

Opinion • Virginie Lannevere, February 2021

Will 2020 – with its ups and downs, its re-shuffling of possibilities and consumer behaviour under the constraints of lockdowns, semi-lockdowns and other curfews – have permanently changed media investment in TV? Or its effectiveness? Virginie Lannevere of Analytic Partners doubts it.

Shopify’s four tips for e-commerce success in 2021

Article • Brian Carruthers, Event Reports, Retail Week's Accelerating Ecommerce Week, February 2021

Retailers had to rapidly pivot to online shopping during 2020 and will have to further refine their e-commerce strategies in 2021.

What’s working in non-alcoholic drinks

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in the non-alcoholic drinks category.

Harnessing the hybrid shopping opportunity

Article • Joel Davis, WARC Exclusive, February 2021

Predicts how technology will augment the shopping experience after the pandemic.

For Kiehl’s, e-commerce is a universe of its own

Article • Low Lai Chow, WARC Exclusive, February 2021

Skincare brand Kiehl's, part of the L'Oréal Luxe portfolio, launched its Singapore e-boutique last November.

How auto brands can reframe marketing strategy in post-pandemic Southeast Asia

Article • Kiron Kesav, WARC Exclusive, February, 2021

PHD Media’s Kiron Kesav says automotive brands in Southeast Asia, even those already recovering from periods of lockdown, have to adapt to shifting themes in a post-pandemic world.

Walmart overhauls its ad business as it seeks major growth

News • 01 February 2021

Walmart Media Group, the retail giant’s ad sales arm, is being renamed Walmart Connect, which is launching new ad technology to enable brands to make better use of Walmart customer data and to connect with consumers in a “closed-loop, omnichannel env

How can Australian marketers design memorable digital brand experiences?

Opinion • Gabey Goh, January 2021

Smooth, speedy digital experiences are now expected by Australian consumers, meaning that brands must find ways to be truly memorable in order to stand out, Gabey Goh, WARC’s Asia Editor, argues in this introduction to a new, expanded APAC Spotlight series.

Brand in action: How Coles Australia keeps omnichannel grocery shopping accessible and engaging

Opinion • WARC, January 2021

Coles Australia responded swiftly to the restrictions wrought by COVID-19 measures and has since shifted its focus to building out a more personalised and seamless omnichannel brand experience. Coles Group CMO Lisa Ronson speaks to WARC about ditching the print catalogue, lessons learnt and what’s in store for the year ahead.

Using consumer signals to deliver meaningful brand experiences online and increase share of search

Article • Mette Breith , WARC Exclusive, Spotlight Australia, January 2021

OMD’s Mette Breith outlines how brands should leverage social listening alongside other consumer signals as the first step in delivering meaningful brand experiences.

E-commerce and the future of effectiveness in KSA and UAE

Article • WARC Exclusive, January 2021

Examines the trends developing through the growth of e-commerce during the COVID-19 pandemic in the Kingdom of Saudi Arabia and the United Arab Emirates.

Six trends APAC brands should leverage in 2021

Opinion • Kenneth Pao, January 2021

Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.

Where and how consumers shop in fashion and luxury goods

Article • Euromonitor Strategy Briefings, December 2020

Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.

Shopping reinvented in home and garden

Article • Euromonitor Strategy Briefings, December 2020

This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.

Power of Connection: an omnichannel touchpoint approach for retail

Opinion • Nicola Niesl, December 2020

In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.

BOPIS to see long-term gain from COVID-19

Data • Rob Clapp, WARC Data Points, December 2020

An overview of consumers buying online and picking up in-store (BOPIS) during the coronavirus (COVID-19) outbreak.

What we know about omnichannel shoppers

Article • WARC Best Practice, December 2020

Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

The WARC Guide to Marketing in the COVID-19 recession

Article • WARC Best Practice, May 2020

A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
What's working in social

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in social.
Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.