News
•
13 July 2020
The popularity of e-commerce platforms is leading to a clear slowdown of traditional retail in China, but the future lies in online to offline (O2O), according to Havas, and there’s a major content opportunity there for local brands.
Opinion
•
Simon Dale, July 2020
Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.
Article
•
Dennis Potgraven, WARC Trends, June 2020
Already having the largest share of retail in the world, Chinese e-commerce sites have attracted even more new users during the COVID-19 pandemic.
News
•
25 June 2020
The e-commerce sector in India has recovered more than 90% of its pre-lockdown volume, according to SaaS e-commerce platform Unicommerce.
Opinion
•
Jess Smith, June 2020
The pandemic has changed consumer behaviour and there will be further changes in their wants and needs in the months ahead.
Article
•
Xian Wang, WARC Exclusive, June 2020
Looks at the new considerations for tomorrow's store with the health crisis changing all the existing rules of physical retailing.
Article
•
Stephen Whiteside, WARC COVID-19 Series, June 2020
Mondelez International, the snacks company, is doubling down on e-commerce in line with changing consumer habits.
Article
•
M&CSaatchi, WARC COVID-19 Series, March 2020
Throws light on new consumer behaviour changes during the year's most important marketable festival in Indonesia and how brands can cope with it.
Opinion
•
WARC from Home, April 2020
WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown. Find all WARC from Home content here .
Article
•
Geoffrey Precourt, WARC COVID-19 Series, ARF Coronavirus Virtual Town Hall, March 2020
COVID-19 poses a variety of challenges to marketers, and will require a nuanced response that deals with immediate concerns and looks to the long term.
Article
•
Low Lai Chow, WARC Exclusive, April 2020
A webinar by MONI, Magento and dotdigital offers advice on how brands can do better to capture sales at every stage of the customer journey.
News
•
20 April 2020
Levi Strauss, the apparel manufacturer, believes the disruption caused by COVID-19 presents an opportunity to positively transform elements of its business.
Article
•
Stephen Whiteside, WARC COVID-19 Series, April 2020
Levi Strauss & Co., the apparel manufacturer, is aiming to use the period of disruption engendered by COVID-19 to enhance its business for the long term.
News
•
11 March 2020
Amazon will start offering its cashier-less technology to other retailers, it has announced, in a move that could help the e-commerce giant's cloud services business to dominate retail, even as customer reception remains unknown.
Article
•
Marilyne Alie, Chris Perry and Imaad Ahmed, WARC Webinars, March 2020
Marilyne Alie, VP Strategy Sport Chek at Touche Media, Chris Perry, VP Education at EDGE and Imaad Ahmed, Head of Planning and Field Marketing at WARC, look at how brand’s know their consumers' path to purchase.
Article
•
Research on WARC, February 2020
A look at four trends defining the landscape reveals what every manufacturer should know about the state of brand storytelling on digital marketplaces – and why it matters so much.
Article
•
WARC Exclusive, February 2020
This report from Accenture Interactive analyzes how manufacturers can reinvent their approach indigital marketplaces.
Article
•
Denise Turner, WARC Exclusive, February 2020
Research by Newsworks and research company house51 into the role of a brand's mental availability in e-commerce environments.
News
•
31 January 2020
Indonesian e-commerce firm Blibli.com has opened its first brick-and-mortar store for its grocery brand BlibliMart and, in a nod to Amazon Go, the outlet offers a cashless and cashier-less service for tech savvy omnichannel shoppers.
Article
•
Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Nicholas Kontopoulos, Adobe’s regional head of APAC commerce marketing outlines how brands can adapt their organisations and sync up better with channel-less consumers.
Research Paper
•
MRS Awards, Finalist, MRS Award for Insight Management, 2019
Matalan, a fashion and homeware retailer, cut across data to uncover strategic insight into the omnichannel customer journey in the UK, which enabled Matalan to invest strategically in the areas of the business that will have most positive commercial impact.
Article
•
Euromonitor Strategy Briefings, November 2019
Digital technology has led to major shifts in how global luxury consumers live, work, shop and play, while also giving businesses the tools they need to enhance their customer service.
Article
•
WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into industry trends affecting marketing plans in 2020.
News
•
21 November 2019
New reports suggest that the global e-commerce company is preparing to expand its ambitions in cashless stores along with the possibility of selling the use of the technology to other providers.
Article
•
Research on WARC, November 2019
This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.
