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WARC Talks: Recalibrating life – the post-lockdown consumer

Article • Chase Buckle, Peter White and Zena Arnold, WARC Exclusive, January 2022

Part one in a series of 5 podcasts that cover the key themes identified in the 2022 Marketer's Toolkit, starting with Recalibrating Life: The post-lockdown consumer.

The future of food retail: A spotlight on e-commerce

Article • Euromonitor , Research on WARC, January 2022

The packaged food industry skyrocketed during 2020 and has reinforced the need to prioritise online strategies to succeed in an increasingly digital world.

WARC talks 2022 media trends

Article • Dan Calladine, WARC Exclusive, January 2022

WARC talks 2022 media trends with Dan Calladine, Head of Media Futures at Carat Global, and author of Denstu’s ‘Reimagining Next’ media trends report.

Cutting the million-dollar clutter for successful year-end holiday sales

Opinion • Kenneth Pao, December 2021

During the peak shopping period, Criteo ’s Kenneth Pao says brands can achieve greater success if they u nderstand what consumers value, combine the effectiveness of online and in-store for greater retail wins, and think outside the box with adtech tools.

How brands can create an omnichannel experience

Article • Mukta Lad, Event Reports, FUTR Asia Summit, October 2021

Brands planning to combine offline and online hear what some experts say about creating an omnichannel experience for consumers during a panel discussion at FUTR Asia 2021.

Beyond omnichannel retail to convergent commerce

Article • Alison Chaltas, Norrelle Goldring and Jane Lattimore, WARC Exclusive, December 2021

Proliferating digital commerce channels mean brands need to de-average channels, touchpoints and shopper segments to create seamless experiences across the evolving customer journey.

A global hit: How the world became Supara’s market

Article • Mukta Lad, Event Reports, FUTR Asia Summit, October 2021

At FUTR Asia 2021, Supara Group’s George Hartel shared how the family-run business was able to transform and expand beyond its home base of Thailand during the COVID-19 pandemic.

From offline to online: How the Plush brand made the move successfully

Article • Mukta Lad, Event Reports, FUTR Asia Summit, October 2021

The Australian sofa brand Plush’s expansion into the online space has delivered amazing results, said its e-commerce head, Ash Mehta, who revealed how the company pulled it off at FUTR Asia 2021.

Where consumers shop for beauty and personal care

Article • Euromonitor Strategy Briefings, November 2021

An industry snapshot of beauty and personal care, including the impact of Coronavirus, channel shifts and future development.

Marketing Trends in 2022: Unlocking Retail Growth

Article • Charlotte Walters and Emma Banks, WARC Exclusive, November 2021

As retailers continue to bounce back from COVID-19 in 2022, they will need to adapt to new shopper preferences.

How the pandemic redefined Thailand’s automotive commerce

Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, November 2021

Amid the pandemic and its impact on Thailand’s automotive industry, i-dac Bangkok’s Suchada Supakan explores the e-commerce opportunities for auto brands and charts the future of marketing for automotive commerce in the kingdom.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.

Consumers prefer online to in-store for product discovery

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of consumer preference for online and in-store product discovery.

How Asia’s companies can grow in a post-pandemic world

Article • Mukta Lad, Event Reports, FUTR Asia Summit, October 2021

Speaking at the recent FUTR Asia 2021 summit, L’Oréal Indonesia’s Umesh Phadke shares how companies can transform and prepare for a radically different future after COVID-19.

Marketing Trends For 2022: Beauty

Article • Melanie Welsh, WARC Exclusive, November 2021

Digital experiences, natural products, sustainability and wellbeing are set to be major trends in the beauty industry in 2022.

Skyworth Group: How a traditional TV brand is transitioning into AI big screens

Opinion • Sarah Jia, November 2021

Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .

Allbirds’ Himanshu Sinha on why sustainability across the value chain matters

Opinion • Stephen Whiteside, November 2021

Himanshu Sinha, VP/Digital Growth and E-commerce at sustainable shoe and apparel brand Allbirds, spoke to WARC’s Stephen Whiteside for Marketer’s Toolkit 2022 about sustainability as part of the brand’s DNA, differentiation in e-commerce, and experimentation in media. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Convergent Commerce: Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

Article • Ipsos Views, WARC Best Practice, October 2021

While purchase channels and touchpoints are increasing, digital and physical environments are converging.

Tata Starbucks’ Deepa Krishnan: How the coffee chain became the ‘fourth place’

Opinion • Biprorshee Das, October 2021

Deepa Krishnan, Director – Marketing, category, loyalty and digital at Tata Starbucks, speaks to WARC’s Biprorshee Das for the Marketer’s Toolkit 2022 about how the coffee chain connected with its customers in the digital space during the pandemic. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

From omnichannel to omnipresence: Consumer sentiment data

Article • WARC Exclusive, Spotlight China, October 2021

Analyses data from ongoing surveys of Chinese consumers, provided by GWI.

To level up in 'new retail' in China, focus on the fundamentals

Article • Bryce Whitwam, WARC Exclusive, Spotlight China, October 2021

Bryce Whitwam argues that brands in China must focus on building seamless shifts between multiple offline and online in order to reap the benefits of the ‘new retail’ movement.

Re-evaluate the ROI of e-commerce investments with a ‘Brand OS’ approach

Article • SawGin Toh, WARC Exclusive, Spotlight China, October 2021

MediaCom’s SawGin Toh outlines how the ‘Brand OS’ approach can help marketers redefine their e-commerce strategies and priorities beyond traditional platforms in China.

Why brands should leverage WeChat Mini Programs to build out sustainable O2O sales

Article • Thomas Meyer, WARC Exclusive, Spotlight China, October 2021

Mobile Now’s Thomas Meyer outlines what brands should focus on when leveraging the ubiquity of WeChat Mini Programs in their O2O strategies.

On-demand retail in China: How JD.com and Dada accelerated omnichannel fulfilment

Article • Kelly Dawson and Mary Ma, WARC Exclusive, Spotlight China, October 2021

JD.com’s Kelly Dawson and Dada Group’s Mary Ma outline how end-to-end integration and partnership is key to success in China’s growing on-demand retail space.

Truly seamless: Sewing up O2O integration and new retail models in fashion

Article • Gianvito D'Onghia and Tanguy Laurent, WARC Exclusive, Spotlight China, October 2021

Creative Capital China’s Gianvito D'Onghia and Tanguy Laurent examine how offline to online ecosystems are being built at every level of the fashion industry’s retail marketing chain in China.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: