News
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22/09/2020
Reports that Amazon is bidding for mall space to use for fulfilment centers hints at one likely evolution of the brick-and-mortar store in the modern shopping journey, from a place to browse to a place for pickup.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers Innovative Commerce, August 2020 Conference,
Kroger, the retailer, has drawn on various sources of customer insight as it responds to changing demands during the COVID-19 pandemic.
News
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21/09/2020
Consumer spending habits are rapidly changing and brands need to adapt to the opportunities to cater to a ‘new normal’ of remote working and altered shopping frequency, a new study says.
Article
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Kate Richling, WARC Exclusive, September 2020
Examines how buy online, pick up in store behavior will change the nature of retail.
Article
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Stacy H. Lee and Sojin Jung, International Journal of Market Research, Vol. 63, No. 5, 2020, pp. 615-632
Omni-channel retailing has created different shopping paradigms, such as channel hopping, to meet diverse consumer expectations through various channels.
Opinion
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Mieke De Schepper, August 2020
Amadeus' Mieke De Schepper argues that omnichannel strategies have a crucial role to play in meeting the changed expectations and demands of post-COVID travellers.
Article
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Euromonitor Strategy Briefings, August 2020
For lifestyle brands, relevance remains critical, but will be more elusive – consumers that spend more of their time at home will socialise differently, need different products, and will engage brands differently.
Article
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Antony Parham, WARC Exclusive, August 2020
With a pandemic reshaping traditional retail, brands should embrace new content strategies to tell brand stories in blended ‘phygital’ or e-commerce environments.
Opinion
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Lena Roland, August 2020
Last week, WARC published the WARC Guide to E-commerce and the Future of Effectiveness, with examples, expertise and guidance to help marketers navigate challenges and seize new opportunities, as they map out a path to recovery.
Article
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WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Article
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Dennis Potgraven, WARC Exclusive, June 2020
Already having the largest share of retail in the world, Chinese e-commerce sites have attracted even more new users during the COVID-19 pandemic.
Opinion
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Jess Smith, August 2020
The pandemic has changed consumers' behaviour and there will be further changes in their wants and needs in the months ahead.
Article
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Gemma Spence, WARC Exclusive, July 2020
The early signs globally that nationwide lockdowns will continue to impact the online maturity and buying behaviour long-term can be seen in the broadening of e-commerce audiences.
Opinion
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Simon Ingram, July 2020
How can your brand be part of the e-commerce success story? Simon Ingram, Global Account Director at MediaCom, identifies key trends and pressures in a post-Coronavirus world.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in retail.
News
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13/07/2020
The popularity of e-commerce platforms is leading to a clear slowdown of traditional retail in China, but the future lies in online to offline (O2O), according to Havas, and there’s a major content opportunity there for local brands.
Opinion
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Simon Dale, July 2020
Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.
News
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25/06/2020
The e-commerce sector in India has recovered more than 90% of its pre-lockdown volume, according to SaaS e-commerce platform Unicommerce.
Article
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Xian Wang, WARC Exclusive, June 2020
Looks at the new considerations for tomorrow's store with the health crisis changing all the existing rules of physical retailing.
Article
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Stephen Whiteside, WARC Exclusive, June 2020
Mondelez International, the snacks company, is doubling down on e-commerce in line with changing consumer habits.
News
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29/05/2020
There’s a gap in Singapore between service experience and expectation across various sectors ranging from banking, travel and hospitality to food and beverage, according to a new report from Wirecard.
Article
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M&CSaatchi, Research on WARC, March 2020
Throws light on new consumer behaviour changes during the year's most important marketable festival in Indonesia and how brands can cope with it.
Opinion
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WARC from Home, April 2020
WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown. Find all WARC from Home content here .
Article
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Geoffrey Precourt, Event Reports, ARF Coronavirus Virtual Town Hall, March 2020
COVID-19 poses a variety of challenges to marketers, and will require a nuanced response that deals with immediate concerns and looks to the long term.
Article
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Low Lai Chow, WARC Exclusive, April 2020
A webinar by MONI, Magento and dotdigital offers advice on how brands can do better to capture sales at every stage of the customer journey.
