Article
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Denise Turner, WARC Exclusive, February 2020
Research by Newsworks and research company house51 into the role of a brand's mental availability in e-commerce environments.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Nicholas Kontopoulos, Adobe’s regional head of APAC commerce marketing outlines how brands can adapt their organisations and sync up better with channel-less consumers.
Case Study
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Matalan, a fashion and homeware retailer, cut across data to uncover strategic insight into the omnichannel customer journey in the UK, which enabled Matalan to invest strategically in the areas of the business that will have most positive commercial impact.
Article
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Euromonitor Strategy Briefings, November 2019
Digital technology has led to major shifts in how global luxury consumers live, work, shop and play, while also giving businesses the tools they need to enhance their customer service.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into industry trends affecting marketing plans in 2020.
News
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21 November 2019
New reports suggest that the global e-commerce company is preparing to expand its ambitions in cashless stores along with the possibility of selling the use of the technology to other providers.
Article
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Research on WARC, November 2019
This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.
News
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11 November 2019
Ineffective digital practices are keeping APAC retailers from tapping the opportunities that omnichannel offers for driving sales and brand awareness, according to martech firm dotdigital.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.
News
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28 October 2019
Ecommerce platforms are the biggest investment priority for retailers over the coming year, with half (53%) stating that they will invest in this area, according to a new report by Tofugear.
Article
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Mamatha Morvankar, WARC Exclusive
Brands that are strategic can truly capitalise on India’s growing payment channels to reach new and existing customers in their need and greed states, leveraging the insights and understanding they can provide on consumers’ moments and occasions during each state.
Article
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Research on WARC, September 2019
The demise of the high street has been widely reported in the media in recent years but ‘the death of the high street’, doesn’t quite capture the situation accurately.
News
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25 September 2019
A combination of high rents and excess inventory as they downsize stores in India’s metros is leading major retailers to take a renewed interest in the nation’s lower tier cities where consumers are becoming increasingly brand aware.
Article
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Rob Sellers, WARC Exclusive, September 2019
Outlines how brands can refine their use of touchpoints for retail success.
Research Paper
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Caroline Verkest, Wim Hamaekers, Hannelore Goddyn and Alexander Mazurek, ESOMAR, Congress, 2019
Details how Telenet, a telephone services company, leveraged data to optimise its in-store customer experience through developing and deploying retail store analytics.
Research Paper
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Research on WARC, July 2019
Looks at the lessons that can be gleaned from APAC consumers' mobile interactions and how location based data can take this understanding to the next level.
News
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20 August 2019
China represents the future of commerce, according to the chief digital officer at L’Oréal China: it’s a place where brands can learn, experiment and grow in the omnichannel space.
Article
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Anna Hamill, Event Reports, Vivatech, May 2019
L’Oreal Group is the market leader for digital beauty in China, where its approach is offering lessons for the rest of the category.
Article
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Anne Field, ANA Magazine, July 2019
Looks at how BOPIS (buy online, pickup in-store) has evolved in recent times and the brands that have best adopted this purchase method.
News
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07 June 2019
Marketers in Thailand are among the most confident in Southeast Asia when asked about their companies’ approach to omnichannel marketing, a recent survey has found.
Article
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WARC Best Practice, May 2019
Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.
Research Paper
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Adrian Kohan and Eduardo San Pietro, ESOMAR, Latin America, 2019
Royal Canin, a super-premium pet food brand, used the Design Thinking approach to re-shape Chile's pet food market.
Research Paper
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Amishi Takalkar and Luke Orphanides, ESOMAR, Latin America, 2019
NAILBITER Inc, a market researcher, created a videometric platform that uses videos of shoppers at the point of purchase to uncover insights into shopper behaviour.
Article
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Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019
New retail models are emerging that challenge traditional players in this space and offer direct-to-consumer brands a route to real-world engagement and sales.
Article
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Danny Silverman, Chris Perry, Pete Andrews, Jack O’Leary and Patrick Miller, WARC Exclusive, January 2019
Further moves by Amazon into the healthcare and grocery category are predicted to shape considerations for marketers over the mid-term as they jump on e-commerce growth.
