Article
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WARC Best Practice, October 2019
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article
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Phil Gault, WARC Best Practice, February 2018
Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.
News
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15 January 2020
Some China merchants are collateral damage in the war between e-commerce rivals Alibaba and Pinduoduo, as a growing number claim to be victims of ‘forced exclusivity’.
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14 January 2020
French luxury goods house Cartier will soon launch a flagship store on Tmall Luxury Pavilion, marking a new chapter in the brand’s e-commerce journey in China.
Article
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WARC Best Practice, January 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
News
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07 January 2020
Walmart, the US mega-retailer, has announced the launch of a self-serve portal through which users can buy on-site search and sponsored product ads as well as an API that makes its inventory available across several partners.
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18 December 2019
The Indian government has announced that “gift” packages from abroad will no longer be allowed to come in without the collection of import duties, in a move that is likely to affect some cross-border e-commerce.
Article
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Research on WARC, December 2019
Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
Article
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Lauren Hallanan, Miro Li, and Elaine Wong, Research on WARC, November 2019
This report co-authored by The Meet Group and Double V Consulting specifies what makes Little Red Book (Red for short, or 小红书XiaoHongShu in Chinese) distinct for marketers, how the UGC-heavy platform bounced back from its July 2019 scandal, and how to create the right style of content for it.
News
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17 December 2019
Investments in customer data analytics have allowed the Swedish multinational Hennes & Mauritz to slim down its physical store inventory and compete more effectively online – and the company’s quarterly sales indicate those investments are ...
Article
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Research on WARC, November 2019
This report co-authored by Deloitte, China Chamber of International Commerce, and AliResearch reflect on China’s imported goods market as digitalization realizes growth not only in top-tier cities but also lower-tier ones and rural county areas.
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12 December 2019
Jumia’s announcements that it will close its Jumia Foods operation in Rwanda and hand over the operations of Jumia Travel to a partner are the latest in a series of steps the Nigerian e-commerce business is taking as part of its ongoing “portfolio ...
Article
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Low Lai Chow, Event Reports, Web in Travel (WiT), October 2019
A summary of research by Phocuswright and Sojern into the role of mobile and social media on travel booking behaviour.
Article
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WARC Best Practice, December 2019
This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
Article
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Low Lai Chow, Event Reports, FUTR Asia Summit, October 2019
Explores the benefits for advertisers of using visual call-to-actions in digital media, including user-generated content.
News
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10 December 2019
Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.
News
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10 December 2019
Probably the most recognised football club on the planet, Manchester United has agreed a deal with Alibaba Group’s Youku video streaming service that will include select first-team matches, highlights, and original content for a Chinese audience.
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09 December 2019
A minority of consumers in the UK say they have bought goods or services on their mobile device directly from an ad (42%), but this rises to 64% who would purchase something directly from an ad if the product is relevant to them.
Article
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Euromonitor Strategy Briefings, December 2019
Outlines how digital commerce is developing in the APAC region.
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Alex Brownsell, WARC Exclusive, December 2019
WeChat offers the best entry point for international brands into the Chinese market thanks to its “open and integrated ecosystem”, according to Kenx Gao, a specialist in cross-border e-commerce.
Article
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Chris Pearce, WARC Exclusive, December 2019
Consumers are embracing online commerce in record numbers, and brands need to optimise their online path to purchase in response.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Nicholas Kontopoulos, Adobe’s regional head of APAC commerce marketing outlines how brands can adapt their organisations and sync up better with channel-less consumers.
News
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04 December 2019
The best deals have gone and the big-ticket items have been snapped up, but brands from “non-destination categories” – think toilet paper, protein bars or toothpaste – can still capitalise on retail holidays, according to an industry expert.
Article
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Mark Bowling, Admap, December 2019
Singles Day is the world’s single-largest e-commerce shopping event.
Article
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Chris Perry, Admap, December 2019
Retail holidays such as Black Friday, Cyber Monday and Amazon Prime Day are major opportunities for brands to make an impact.
