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Post-pandemic social trends

Article • Peter Gasston and Camila Toro, WARC Exclusive, June 2021

The pandemic forced socialising online.

Amazon advertising costs have risen 52% in past year

Data • Rob Clapp, WARC Data Points, June 2021

An overview of the cost-per-click of Amazon advertising in the United States since January 2020.

Brand in action: How Florasis reinvented makeup with Chinese style and culture

Opinion • WARC, June 2021

Chinese make-up brand Florasis’ co-founder Freeman shares how it rode on the Chinese-ness trend to disrupt the market amid stiff competition and become an internet hit virtually overnight.

Brand in action: How BuffX turned candy into its X factor

Opinion • WARC, June 2021

BuffX founder Kang Le shares how his functional food brand achieved rapid e-commerce success with nutritional gummies that target strong consumer need for good sleep and energy.

Alibaba Group Holding Ltd in Retailing (World)

Article • Euromonitor , Research on WARC, June 2021

E-commerce in China continues to be Alibaba’s growth engine, with opportunities from lower tier cities to be explored.

World market for pet care

Article • Euromonitor , Research on WARC, June 2021

The global pet care market is expected to increase in 2021, as the trend of bonding with companion animals during lockdown will persist.

What’s working in FMCG

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in the FMCG category.

Voice of the consumer: Lifestyles survey 2021 – key insights

Article • Euromonitor Strategy Briefings, May 2021

Analyses key aspects of consumers in a variety of settings including at home, at work, in-stores and online across 40 key markets.

Fashion and electronics see largest online shopping growth

Data • Rob Clapp, WARC Data Points, June 2021

An overview of consumers shopping more or exclusively online or in store across different categories.

State of the industry 2021: Mobile marketing in EMEA

Data • WARC Data, June 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

What Shopify’s rise says about the future of retail

Article • Sam Peña-Taylor, Event Reports, Retail Connected, May 2021

Retail platform Shopify is growing fast by providing services to modern DTC retailers – there are lessons to be learned from their, and Shopify’s, success.

Nestlé aims for ease of use across all buying journeys

Article • Mukta Lad, Event Reports, Adobe Summit, April 2021

After acquiring Gerber, Nestlé rolled out e-commerce operations for the baby food brand with a combination of content and B2B functionality to cater to both consumers and businesses.

Exploring the value of shoppable live advertising: Liveness and shoppability in advertising media and future research avenues

Research Paper • Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, and Sara Rosengren, Journal of Advertising Research, Vol. 61, No. 2, 2021, pp. 129-132

Live advertising is on the rise, with many influencers, brands, and retailers investing in the format online.

Mid-priced products achieve best Amazon advertising ROI

Data • Rob Clapp, WARC Data Points, June 2021

An overview of Amazon advertising spend and return on investment by product price.

Live-commerce: How to level up and stand out

Opinion • Sega Cheng, June 2021

Live-commerce or live-selling is an emerging new trend in e-commerce and iKala’s Sega Cheng shares three ways that brands can take this fast-growing channel to the next level.

APAC is winning at e-commerce: Here’s how brands and retailers can win too

Article • Low Lai Chow, Event Reports, eTail Asia Virtual Summit, May 2021

APAC countries like China and Korea are shaping e-commerce trends, with consumers pivoting online more quickly than the rest of the world as the pandemic fast-tracks their initiation into digital.

What’s working in retail

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in retail.

53% of APAC consumers say in-store product discovery is easier

Data • Rob Clapp, WARC Data Points, May 2021

An overview of consumer opinion in Asia Pacific on brand/product discovery and understanding product quality when shopping online.

81% of consumers are omnichannel shoppers

Data • Rob Clapp, WARC Data Points, May 2021

An overview of online and offline purchase journeys across 17 different markets.

Beauty, e-commerce and optimism in Indonesia

Article • Low Lai Chow, Event Reports, Campaign360 virtual conference, May 2021

L’Oréal’s Umesh Phadke says the e-commerce landscape in Indonesia is a thriving space with the great amount of innovation resulting in an “absolutely fantastic” consumer experience.

Driving marketing effectiveness through digital packaging

Article • WARC Exclusive, May 2021

This report, developed in association with HP Graphic Arts, is an analysis of successful case studies that use packaging as lead media, with a focus on those that utilise variable product packaging through digital printing.

Five retailer trends in Asia for a post-pandemic world

Article • Low Lai Chow, Event Reports, eTail Asia Virtual Summit, May 2021

Nearly 500 online retailers were surveyed in late 2020 for their experience during the pandemic and from the subsequent Resilience in Retail study, payments platform Stripe lists the trends in APAC retail as the world emerges from COVID-19.

Highest ROAS lures advertisers to Amazon Sponsored Brands

Data • Rob Clapp, WARC Data Points, May 2021

An overview of Amazon advertising spend and return on investment by ad format.

Understanding the cannabis opportunity for CPG manufacturers

Article • Stephen Whiteside, Event Reports, SXSW, March 2021

Marketers in the consumer packaged goods (CPG) sector could have a major opportunity if they find ways to tap the long-term growth potential of the cannabis sector.

Pinterest strives to combine inspiration with shoppability

Article • Alex Brownsell, Event Reports, Advertising Week Europe, May 2021

Pinterest’s Head of Retail Tim Woollias on how brands can make shoppable content more immersive.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to Marketing in the COVID-19 recession

Article • WARC Best Practice, May 2020

A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
What's working in social

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in social.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: