Article
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WARC Best Practice, October 2019
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article
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Phil Gault, WARC Best Practice, February 2018
Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.
News
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03 July 2020
Lockdowns across India and Southeast Asia have had a marked impact on consumption patterns at Puma, says the sportswear brand’s regional general manager.
News
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03 July 2020
It’s been a volatile few months for e-commerce during the pandemic – here are four stats from NYU’s Professor Scott Galloway that point to its future.
Article
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Ed Cox, WARC Exclusive, June 2020
COVID-19 has prompted many brands to beef up their e-commerce presence or direct to consumer strategies to supplement traditional retail channels.
Article
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Carmen Bona, WARC Exclusive, June 2020
Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
Opinion
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Jack McLaren, June 2020
COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics.
News
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25 June 2020
The e-commerce sector in India has recovered more than 90% of its pre-lockdown volume, according to SaaS e-commerce platform Unicommerce.
Opinion
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Jess Smith, June 2020
The pandemic has changed consumer behaviour and there will be further changes in their wants and needs in the months ahead.
News
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24 June 2020
Marketers seeking to thrive in the e-commerce arena should get back to basics, consider online retail platforms as media destinations, and ensure they do not place too much emphasis on performance marketing.
Article
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Rong Zhang, Edison Wang, Tina Luo, Leo Huang (@Yimian), WARC Trends
Livestreaming is an e-commerce format that has been developing rapidly since the beginning of the year, accelerated by store closures and consumers spending more time at home in Q1 of this year.
Opinion
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Greg Revelle, June 2020
Greg Revelle is Chief Marketing Officer of Kohl’s, a major US retailer with 1100 stores in 49 states.
Article
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Geoffrey Precourt, Event Reports, Lions Live, June 2020
Budweiser, the beer brand, is ramping up its e-commerce capabilities as more shoppers turn to e-commerce in the face of the COVID-19 pandemic.
Article
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Stephen Whiteside, Event Reports, Lions Live, June 2020
Brands are ramping up their investment in e-commerce in the wake of the COVID-19 pandemic, but the pace of change can make it difficult to direct investment in the most impactful way.
Article
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Xian Wang, WARC Exclusive, June 2020
Looks at the new considerations for tomorrow's store with the health crisis changing all the existing rules of physical retailing.
Article
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Mukta Lad, WARC Exclusive, June 2020
For a market that has always been driven by value, India’s marketers are now making communication of safety and hygiene measures a priority.
Article
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Charlotte Lo, WARC Exclusive, June 2020
As COVID-19 upends the customer experience, brands need to think beyond short term fixes, according to research by BBH London.
Article
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Madhurya Alankaar, WARC Best Practice, June 2020
Geometry Encompass’ Madhurya Alankaar outlines a framework for brands looking to venture into India’s emerging e-commerce space as more consumers adopt online shopping thanks to COVID-19.
News
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16 June 2020
The Campbell Soup Company, the food and snacks manufacturer, is seeking to understand how consumers can be encouraged to make impulse purchases in the e-commerce space.
News
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16 June 2020
The lockdowns caused by the coronavirus pandemic, along with the extended closure of bricks and mortar stores, have dramatically accelerated the move to online shopping in the beauty sector, says L’Oréal’s chief digital officer.
Article
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WARC Best Practice, June 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
News
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11 June 2020
Data-crunching by e-commerce giant JD.com offers new insight into lasting, post-COVID consumer trends following its huge 618 Grand Promotion – the biggest mid-year shopping festival in China – along with online shopping behaviours for the first ...
Opinion
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Gemma Spence, June 2020
In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers are choosing or forced to be isolated.
Article
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Stephen Whiteside, WARC Exclusive, June 2020
The Campbell Soup Co., the packaged food company, is ramping up its focus on e-commerce in response to growing consumer demand and projected long-term growth.
News
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10 June 2020
E-commerce platforms in China are teaming up with the country’s under-pressure manufacturers to push forward a new business model that combines customization and scale. First the US-China trade spats hit China’s huge manufacturing base with ...
