Article
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WARC Best Practice, August 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article
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Phil Gault, WARC Best Practice, February 2018
Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.
News
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01/10/2020
Kroger, the retailer, is putting availability, accessibility and relevance at the heart of its efforts to be convenient for shoppers, who are becoming more “mission-based” in their habits.
News
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29/09/2020
Around a third of e-commerce companies say they have no plans to launch marketing campaigns during peak season this year.
News
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28/09/2020
Luxury brands and fashion retailers in Hong Kong have taken a battering this year as a combination of COVID-19 and political tensions with mainland China have kept high-spending tourists away, but the question is whether they can recoup their ...
News
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25/09/2020
After a huge fall off in road traffic during India’s lockdown, new data suggests travel times are rapidly approaching normal once more, and are “close to peak time”, so making the case for OOH advertising.
Opinion
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Anna Hamill, September 2020
In June, WARC delved into some of the new trends which were defining the early stages of the COVID-19 response from brands.
News
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24/09/2020
Brands will spend $58.5bn on e-commerce advertising this year in response to the boom in online shopping, according to the latest Global Advertising Trends report from WARC Data.
Data
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WARC Data, September 2020
New calculations from WARC Data show that brands have invested more money in e-commerce services and less in conventional media platforms in the months following the COVID-19 outbreak.
News
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24/09/2020
Amazon, the e-commerce and now advertising juggernaut, has been found limiting competitors’ ability to buy ads, in revelations that add to growing pressure on the company over alleged anti-competitive behaviour.
News
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23/09/2020
Cut-price grocers Lidl and Aldi, which only sell through brick-and-mortar stores, may have missed out on the boom in e-commerce during the pandemic, but are now planning to increase volumes as consumers go bargain hunting.
News
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22/09/2020
Reports that Amazon is bidding for mall space to use for fulfilment centers hints at one likely evolution of the brick-and-mortar store in the modern shopping journey, from a place to browse to a place for pickup.
News
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22/09/2020
Online retail sales will grow from US$1.5 trillion in 2019 to $2.5 trillion in 2024, with a compound annual growth rate (CAGR) of 11.3%, according to a new forecast by Forrester .
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers Innovative Commerce, August 2020 Conference,
Kroger, the retailer, has drawn on various sources of customer insight as it responds to changing demands during the COVID-19 pandemic.
News
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21/09/2020
A battle for “eyeballs” will play a central role in sorting the winners and losers in the evolving digital-commerce marketplace, meaning that brands and retailers need to master personalised messaging at scale.
News
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21/09/2020
Numerous studies have demonstrated a surge in streaming, gaming and other online activity since the coronavirus pandemic forced people to spend more time at home, yet there also has been an uptick in more traditional pursuits – and guitar sales are ...
News
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18/09/2020
Local brands in Singapore have been hit hard by the COVID-19 pandemic, experiencing double-digit negative growth, according to a new report by the Singapore Tourism Board (STB) and Visa.
Article
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Lawrence Dodds, WARC Exclusive, September 2020
Advertisers ought to take a structured approach to the growing shoppable media opportunity.
Article
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Yuri Ivanov, WARC Exclusive, September 2020
Joom’s co-founder reveals five lessons when building a better mobile commerce experience.
Article
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WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in the alcoholic drinks category.
News
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17/09/2020
Three-quarters of consumers across Asia-Pacific (75%) prefer brands that offer discounts and benefits to frontline health workers, while 73% stated they want brands to include information on how they are responding to COVID-19 and to communicate ...
News
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17/09/2020
Livestreaming is entrenched across Asia, driving sales in Southeast Asia’s recent 9.9 Super Shopping Day and even forming part of government policy in China; with Amazon and Facebook also exploring livestream shopping opportunities, brands ...
News
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17/09/2020
Europe saw a 35% rise in e-commerce app installs during the coronavirus pandemic – 12% higher than during the final-quarter holiday shopping season in 2019 – underlining the need for brands to establish a shopping app strategy.
Article
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Stephen Whiteside, Event Reports, World Retail Congress, September 2020
The coming “fifth generation” of retail will require members of this category, and the brands that rely on them, to make significant changes to their strategies.
Article
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Nate Shurilla, WARC Exclusive, September 2020
What advertisers need to know about hosted e-commerce platform builder Shopify.
