Article
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Susie Sroka and Marcus Lambert, WARC Exclusive, April 2021
The authors outline the way some leading B2B brands have overcome the challenges of selling online, and explain how they applied some of this practice in their own work with a healthcare business.
Article
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WARC Best Practice, April 2021
A summary of new thinking and best practice on rethinking B2B marketing.
Article
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Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Ogilvy’s Andreanna Leclerc discusses what social commerce entails and how brands can leverage it effectively with the three states of social commerce, five important dimensions and four behavioural design principles.
Article
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Jo Bowman, Event Reports, ARF SHOPPERxSCIENCE, March 2021
PepsiCo, the food and beverage giant, successfully adapted its segmentation strategy in line with the growth of e-commerce during the COVID-19 pandemic.
Article
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Michelle Watson, WARC Exclusive, April, 2021
Advises brands on how to blend in-store and digital commerce experiences to suit post-pandemic consumer needs.
Article
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WARC Exclusive, April 2021
This report looks at the strategies and approaches of some of the world’s most awarded campaigns for creativity in 2020.
Article
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WARC Exclusive, April 2021
This report looks at the strategies and approaches of some of the world’s most awarded campaigns for media excellence in 2020.
Article
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Siyoree Thaitrakulpanich, WARC Exclusive, Spotlight SEA, April 2021
Amid COVID-19, brands and organisations in Thailand have partnered up to quickly and efficiently provide for people’s everyday needs without having to re-develop their own capacities; Ogilvy’s Siyoree Thaitrakulpanich says brands and organisations realise they now have to really focus on the consumer and cannot get away with merely saying they care.
Article
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Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Marketers who believe in only the short term have sidelined creativity, says MediaCom’s Josh Gallagher.
Article
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McKinsey & Company, Research on WARC, March, 2021
This report explores how consumer brands can enter the direct-to-consumer (DTC) space.
Opinion
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WARC, March 2021
Derek Tan, Chief Brand Officer, Carsome, tells WARC how the online used car trading platform has collaborated with partners from various industries to not only introduce innovation and convenience to its customers but also enhance its dealers’ user experience with the brand and most importantly, grow the brand.
Article
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Maita Consulta, WARC Exclusive, Spotlight SEA, April 2021
Mediabrands Philippines’ Maita Consulta shares how to approach issues of brand awareness, engagement and transactions with customers on their radically mutating consumer journey in the Philippines.
Article
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Imperia Oktabrinda, WARC Exclusive, Spotlight SEA, April 2021
It is natural for Indonesian institutions and corporations to collaborate and create alliances because of common traditional values, says McCann’s Imperia Oktabrinda.
Article
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Re-Hub, Research on WARC, March 2021
Re-Hub‘s 2nd Daigou Index report, released in 2021 and partnered with SimplyBrand, assesses the negative impact of 'daigous' (surrogate sellers of luxury products) for luxury handbags in China.
Article
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Low Lai Chow, Event Reports, Spikes X Campaign Asia event, March 2021
The world is looking to China for the future of marketing as it sets the trends in media and technology innovation – at the recent Spikes X Campaign Asia event, media agency Mindshare China shared what lessons brands can learn from them.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of Nike's marketing spend and revenue since 2010.
Article
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Stephen Whiteside, Research on WARC, March 2021
A “first-review effect” on e-commerce sites suggests that the first piece of user-generated feedback about a product can have an impact on word of mouth for up to 36 months.
Article
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Michael Chadwick, WARC Exclusive, March 2021
Asian beauty brands have made inroads into European markets long dominated by French brands and Cheil UK’s Michael Chadwick says they are well-placed to continue growing on the continent by leveraging on their strength in innovation and status as global tastemaker.
Article
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WARC Webinars, March 2021
Isobar Commerce's Patrick Deloy and Nathan Petralia share insights from their contribution to the WARC Guide to Shoppable Media on the pros and cons of investing in paid shoppable media advertising.
Article
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Taranjeet Singh, WARC Exclusive, March, 2021
Criteo’s Taranjeet Singh says the pandemic introduced convenience to consumers through online shopping and they are now used to having faster and better services and having products delivered to them.
Article
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Low Lai Chow, Event Reports, InMobi Gearing up for Ramadan virtual event, March 2021
The holy month of Ramadan will see a dramatic increase in impulse shopping among Indonesians and Malaysians this year, a shift caused by COVID-19 and restrictions on in-store retail purchases.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of whether consumers across 31 markets will spend more money online than in stores this year.
Article
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Euromonitor , Research on WARC, March, 2021
As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Article
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Brian Carruthers, Event Reports, LIONS Live, March 2021
L’Oréal, the beauty giant, has made rapid progress on its e-commerce journey, and has now set the target of driving 50% of sales from this channel.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of advertising channels and formats used by Amazon sellers.
