Article
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WARC Best Practice, October 2019
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article
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Phil Gault, WARC Best Practice, February 2018
Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Lululemon, the athletic apparel manufacturer, is seeking to rely on its core brand strengths as it responds to the COVID-19 crisis.
Article
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Ed Pank, WARC Webinars, March 2020
Shares evidence and insights on how brands can respond and rebound from the COVID-19 crisis.
Article
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Alex Brownsell, WARC Trends, March 2020
Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.
News
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26 March 2020
The impact of COVID-19 is transforming millions of lives, and also causing a profound and possibly lasting change in the behaviour of business and consumers, a new study predicts.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Williams-Sonoma, a retail group active in the furniture, homewares and appliances categories, is aiming to evolve as COVID-19 transforms the demand pattern in these industries.
Article
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Geoffrey Precourt, Event Reports, ARF Coronavirus Virtual Town Hall, March 2020
The spread of Coronavirus is placing unique demands on marketers, and will demand a nuanced combination of short-term and long-term thinking.
News
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19 March 2020
The coronavirus epidemic has caused a short-term economic downturn, but there are also new opportunities for digital transformation that companies need to think through clearly to plan for their recoveries, a consultant says.
Opinion
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Andrew Hill, March 2020
According to our forecasts, over half of retail transactions in the Asia Pacific region will be transacted via online retailers by 2023.
Article
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WARC Best Practice, March 2020
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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Clement Yip, WARC Exclusive, March 2020
The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies.
News
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16 March 2020
Stores in Hong Kong and Singapore have suffered a sharp drop in footfall because of COVID-19, but they can use this period to revamp their strategies and minimise lost sales from physical stores, an industry figure suggests.
Article
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Dan Simmonds, WARC Exclusive, March 2020
A five-step guide to optimising brand visibility and communications around Amazon’s Prime Day e-commerce sales event.
Article
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Chris Perry, WARC Exclusive, March 2020
In a rapidly changing e-commerce landscape, brands need to follow ten important steps to boost their chance of success.
Article
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Chris Perry, WARC Exclusive, March 2020
The e-commerce landscape is rapidly changing, with new challenges arise that brands need to be ready to tackle.
Article
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Low Lai Chow, Event Reports, March 2020
Marketplaces are useful as part of a broader retail strategy, especially for customer acquisition, but they shouldn’t be your end-all and be-all strategy because brands have little flexibility and sway over UX.
News
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11 March 2020
IKEA has started selling its products on Alibaba’s Chinese e-commerce platform Tmall, marking the first time the furniture retailer has sold through a third party.
News
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10 March 2020
A new report from TrafficGuard has found that total e-commerce web traffic doesn’t increase over the Islamic holy month of Ramadan, but instead, is significantly loaded to the earlier weeks.
Article
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Marilyne Alie, Chris Perry and Imaad Ahmed, WARC Webinars, March 2020
Marilyne Alie, VP Strategy Sport Chek at Touche Media, Chris Perry, VP Education at EDGE and Imaad Ahmed, Head of Planning and Field Marketing at WARC, look at how brand’s know their consumers' path to purchase.
Article
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Research on WARC, March 2020
This report highlights the DTC marketplace, including how it is encroaching on legacy brands, why consumers choose DTC brands, and how these brands are embracing advanced TV as a primary marketing platform.
News
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02 March 2020
Retail giant Walmart is planning to unveil a subscription service in the US that could amount to a direct challenge to Amazon Prime, which has done so much to disrupt the retail sector since its launch in 2005.
Article
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Euromonitor Strategy Briefings, February 2020
A regional overview of video games in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.
Article
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Research on WARC, February 2020
A look at four trends defining the landscape reveals what every manufacturer should know about the state of brand storytelling on digital marketplaces – and why it matters so much.
Article
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WARC Exclusive, February 2020
This report from Accenture Interactive analyzes how manufacturers can reinvent their approach indigital marketplaces.
