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The 2021 US grocery shopper has adapted by embracing hybrid buying habits

Article • Barbara Connors, WARC Exclusive, Spotlight US, September 2021

Looks at changes in grocery shopping habits among US consumers as the COVID-19 pandemic stretches on.

TikTok and the rise of ‘community commerce’

Article • Brian Carruthers, Event Reports, DMEXCO, September 2021

TikTok is evolving rapidly from its song-and-dance origins.

Nearly 10% of online shopping traffic now comes from social media

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of social media traffic to digital commerce sites.

What we know about direct-to-consumer brands

Article • WARC Best Practice, September 2021

Explains how Direct-to-Consumer (DTC) brands place customer relationships at the heart of their business strategies and often position themselves as challengers who seek to disrupt their category by providing a unique online offering with high levels of innovation.

Architecting the future of marketing in APAC: The use of mobile in the digital marketing mix

Data • WARC Data, September 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

The Rise of Retail Media – and what this means for brands

Article • Colin Lewis, WARC Best Practice, September 2021

The pandemic-fuelled growth of e-commerce has also propelled Retail Media into the spotlight.

A peek into the digital emergence of Bangladesh

Opinion • Rabeth Khan, September 2021

Bangladesh is emerging as one of the most exciting markets in Asia and D’reach’s Rabeth Khan shares how the country’s digital maturity has evolved over the years and is now offering new opportunities.

The future of SEO in fashion and beauty

Article • Tasha Amponsah-Antwi, WARC Best Practice, September 2021

E-commerce is causing fashion and beauty brands to adapt their SEO strategies.

A brand’s guide to innovating and surviving in the e-commerce world

Article • Sangeeta Tanwar, Event Reports, adtech Direct-to-consumer (D2C) and E-commerce conference, July 2021

As COVID-19 continues to significantly change shopping behaviour, brands will have to innovate to stay relevant and thrive.

Checkout errors: Why they deserve more of the APAC marketer's attention

Opinion • Jon Stona, September 2021

Stripe’s Jon Stona says the checkout process in e-commerce may seem like a small detail but its effect – in combination with other processes – can be significant for customer experience.

Digital commerce adspend rises 55% as costs increase

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of retail media advertising spend, clicks and cost-per-click.

Brand and content: How Unilever keeps its focus on the consumer

Article • eTail, WARC Exclusive, September 2021

Unilever’s global e-commerce director of health and wellbeing Anusha Babbar shares how the consumer goods giant approaches brand equity, meaningful content, customer experience and e-commerce issues.

Brand in action: How BuffX turned candy into its X factor

Opinion • WARC, August 2021

BuffX founder Kang Le shares how his functional food brand achieved rapid e-commerce success with nutritional gummies that target strong consumer need for good sleep and energy as well as good eye, immunity, digestion and liver health.

Addressing pain points when implementing a holistic DTC strategy

Opinion • Scott Rigby, August 2021

Adobe’s Scott Rigby lists the various factors that organisations must consider when launching a DTC e-commerce strategy.

The new rules of search

Article • Matt Dailey, WARC Best Practice, August 2021

Advice on how marketers can adapt search strategies in the post-pandemic era.

What's working in search 2021

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in search.

Retail media networks: How they allow brand marketers to bounce back from the pandemic

Opinion • Vivek Kumar, August 2021

FairPrice Group’s Vivek Kumar says retail media networks bring brands closer to the customer online and their rapid rise as an advertising channel is because their impact has become easier to measure.

Grow your digital dollar: How to market commerce that performs

Article • Waqar Ahmed Riaz, WARC Exclusive, August 2021

At its core, performance marketing exists to identify a targeted group of consumers and encourage them to generate a response to help sell, cross-sell and up-sell more products.

Why India’s D2C brands are thriving in the post-pandemic era

Article • Sangeeta Tanwar, Event Reports, adtech: Direct-to-consumer (D2C) and e-commerce conference.

Aspirational consumers and rising consumption are just two of the trends driving the growth of India’s direct-to-consumer (D2C) segment.

No magic bullet: Rural marketing in a post-COVID world

Article • Anand Murty, WARC Exclusive, Spotlight India, August 2021

With rural India more confident about the future, DDB Mudra’s Anand Murty says rural consumer sentiment is leading the charge post-second wave.

Rural marketing in a post-COVID world: Consumer sentiment data

Article • WARC Exclusive, Spotlight India, August 2021

Analyses data from ongoing surveys of Indian consumers, provided by GWI.

Rural India: Propelling the Indian economy during COVID-19

Article • Neha Chauhan, WARC Exclusive, Spotlight India, August 2021

Arc Worldwide’s Neha Chauhan examines the many ways that rural consumers are driving the Indian economy with their needs and aspirations during the COVID-19 pandemic.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

After COVID: How to realise the potential of rural markets

Article • Sunny Vohra, Aparna Tandon and Pallavi Patil, WARC Exclusive, Spotlight India, August 2021

Anugrah Madison’s Sunny Vohra, Aparna Tandon and Pallavi Patil look at the many opportunities that India’s rural market presents for brands and marketers.

Brand in action: How Parle Agro plans marketing strategy to keep rural India in mind

Opinion • WARC, August 2021

Despite the rural market being extremely difficult to cater to effectively, Nadia Chauhan, joint managing director & CMO of Parle Agro, tells WARC how the beverage company leverages technology and its superior product/price point to give the company an edge.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
The WARC Guide to Marketing in the COVID-19 recession

Article • WARC Best Practice, May 2020

A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
The WARC Guide to new research in marketing

Article • WARC Best Practice, January 2021

A summary of new thinking and best practice on new research in marketing.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: