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WARC Talks: The collision of brand and e-commerce

Article • Adam Epstein, Mudit Jaju and Meg Nieves, WARC Exclusive, January 2022

WARC Talks the Marketer's Toolkit 2022 in a series of 5 podcasts covering the key themes identified in the report, with this episode focusing on the collision of brand and e-commerce.

E-commerce to account for 33% of retail sales this year

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of retail sales by channel between 2016 and 2026.

Publishers prioritising subscriptions over advertising revenue

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of publishers' digital revenue priorities in 2022.

How the pandemic has changed the Thai consumer: What to expect in 2022

Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, January 2022

Everything that has happened over two years of COVID-19 will have a long-term impact on business and as Thailand enters the third year, i-dac Bangkok’s Suchada Supakan examines four trends in marketing that brands should take note of .

WARC Talks: Recalibrating life – the post-lockdown consumer

Article • Chase Buckle, Peter White and Zena Arnold, WARC Exclusive, January 2022

Part one in a series of 5 podcasts that cover the key themes identified in the 2022 Marketer's Toolkit, starting with Recalibrating Life: The post-lockdown consumer.

China, South Korea, UK and Brazil lead e-commerce sales

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of e-commerce retail sales in key markets between 2019 and 2021.

The rise of the humble QR code

Article • Jenny Stanley, WARC Best Practice, January 2022

Brands are using QR codes on packaging to boost consumer engagement.

Marketers view customer experience and big data as most important for digital transformation

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of what marketers think are the most important elements of digital transformation.

Shopee and Shein were the top shopping apps in 2021

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the top shopping apps by number of downloads in 2021.

The future of food retail: A spotlight on e-commerce

Article • Euromonitor , Research on WARC, January 2022

The packaged food industry skyrocketed during 2020 and has reinforced the need to prioritise online strategies to succeed in an increasingly digital world.

WARC talks 2022 media trends

Article • Dan Calladine, WARC Exclusive, January 2022

WARC talks 2022 media trends with Dan Calladine, Head of Media Futures at Carat Global, and author of Denstu’s ‘Reimagining Next’ media trends report.

What we know about social commerce in South-East Asia

Article • WARC Best Practice, January 2022

This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.

Pinduoduo, Active users and buyers

Data • WARC Data Points (Dynamic), January 2022

An overview of Pinduoduo's active users and buyers.

Pinduoduo, Revenue

Data • WARC Data Points (Dynamic), January 2022

An overview of Pinduoduo's revenue by business segment.

Marketer's Toolkit: APAC Regional Trends Report 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the APAC market.

Marketer's Toolkit: North American Regional Trends Report 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the North American market.

Marketer's Toolkit: European Regional Trends Report 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the European market.

41% of consumers prefer a mix of in-store and online shopping

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of shopping preferences across 11 countries.

Financial cards and payments in Western Europe

Article • Euromonitor Strategy Briefings, November 2021

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future.

25% of marketers are merging e-commerce and digital branding teams

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of how marketing teams are being restructured in response to the opportunity for brand building as part of e-commerce initiatives.

Cutting the million-dollar clutter for successful year-end holiday sales

Opinion • Kenneth Pao, December 2021

During the peak shopping period, Criteo ’s Kenneth Pao says brands can achieve greater success if they u nderstand what consumers value, combine the effectiveness of online and in-store for greater retail wins, and think outside the box with adtech tools.

Product as media channel: How brands can leverage digital identities as powerful owned media

Article • Cyrus Gilbert-Rolfe, WARC Exclusive, December 2021

This article explains how brands can create direct engagement with consumers, gather valuable consumer data, and showcase sustainability information through digital identities on products and packaging.

16% of consumers plan to do all their festive shopping online

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of consumer purchase habits for the festive holiday season in 2021.

Marketing trends in 2022: Food, beverages and grocery

Article • WARC Exclusive, December 2021

Food, beverage and grocery is often a microcosm for the wider consumer goods industry – in 2022, brands in this category will need to adapt to new consumer expectations and business models to stay ahead.

The emerging commerce advertising landscape in Europe: signals, trends, outlook

Article • IAB Europe, Research on WARC, December 2021

Macro changes during the pandemic have accelerated long-term growth of digital advertising.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: