Despite the uncertainties occasioned by COVID-19 and US trade sanctions, Chinese tech giant Alibaba has set its sights on serving 2 billion consumers globally.
Article•
Alex Zhang, WARC Best Practice, July 2020
Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.
Covers the basics of the new self-serve ad platform for Instacart, an online grocery delivery and pickup service whose usage has exploded during the COVID-19 pandemic.
Shopping malls in China have remained quiet despite the easing of restrictions that were imposed to combat COVID-19, but encouragingly the country has been making up some of the shortfall with booming trade on e-commerce platforms.
Data-crunching by e-commerce giant JD.com offers new insight into lasting, post-COVID consumer trends following its huge 618 Grand Promotion – the biggest mid-year shopping festival in China – along with online shopping behaviours for the first ...
Chinese e-commerce giant Alibaba will invest RMB10bn (US$1.4bn) this year on building up its artificial intelligence and Internet of Things (IoT) capabilities that will be centred around its smart speaker Tmall Genie.
Rakuten Global Market will be ceasing operations from 1 June 2020, but the end of the cross-border marketplace site will not affect the local sites that the Japanese e-commerce platform operates around the world.
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Sam Peña-Taylor, WARC COVID-19 Series, DLD Sync, May 2020
The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.
China’s social media giant Weibo has launched its first foray into China’s frenetic e-commerce sector with Xiaodian, a tool that allows users to promote products being sold on other platforms.
E-commerce has been a crucial lifeline for consumers confined to their homes during the COVID-19 outbreak, but even China’s well-developed structures found themselves stretched; JD’s omnichannel fulfilment platform helped ease the pressures.
Case Study•
Suzzane Zhang, WARC Awards, Silver, Effective Social Strategy, 2020
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.
Article•
Ella Kidron, Yuchuan Wang, Brad Burgess, WARC COVID-19 Series, April 2020
As the coronavirus takes its toll on economies and businesses across the globe, JD provided insights into how the e-commerce giant coped with the pandemic in China that other retailers and marketplaces can take notes from.
Case Study•
Wendy Zha, Leon Liu, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
Chinese technology company Alibaba ran a campaign publicising its support for female entrepreneurship to increase brand awareness and affinity worldwide.
Focusing on marketplaces, and in particular Amazon, this research explores the impacts of the coronavirus outbreak on the retail landscape, uncovers learnings from previous examples and arms marketers with a comprehensive list of actionable insights to activate in these uncertain times.
Chewy, the online retailer selling pet food and supplies, has enjoyed a “higher degree of marketing efficiency” from its communications, and is seeing many new customers turn to its site as they stay indoors due to COVID-19.
China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.
Article•
Stephen Whiteside, WARC COVID-19 Series, April 2020
Chewy, an online retailer that sells pet foods and supplies, believes that several factors can help make its business “recession-resilient” in the face of a likely period of wider economic distress.
Case Study•
Wendy Zha, Leon Liu, WARC Awards, Shortlisted, Effective Innovation, 2020
Chinese e-commerce platform Tmall used big data in a multi-channel campaign to build loyalty and increase sales without discounting or celebrity promotions.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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