This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.
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Jenny Chan, WARC Exclusive, November 2019
Singles' Day 2019, akin to Cyber Monday or Black Friday in the US, has raked in more cash in the bank than 2018 and hit US$38.4 billion in gross merchandise volume worldwide, though the GMV number doesn't tell the complete story.
Case Study•
Best Media Research/Analytics, Best Media Research using Proprietary Data, 2019
Flipkart, an online selling store, leads the e-commerce space in India, but Amazon, with its significantly larger media spend, started to close the gap, so Flipkart needed a smarter way to reach its core audience while maximizing ROI.
Case Study•
MMA Smarties, Bronze, X (Global), 2019
Mercado Libre, an e-commerce platform, increased its traffic and unique user count throughout Latin America, by launching a campaign focused on the 20-year purchase history of its users and creating over 20 different video creatives featuring them.
Meesho, a social commerce platform, launched a digital campaign that successfully increased its user acquisition numbers in India, through the use of geo-targeted ads and AI-driven algorithms.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Flipkart, the Walmart-owned e-commerce platform, has launched Flipkart Video Originals, two months after it introduced a free video streaming service to draw new users from small towns and cities in India.
Case Study•
Account Planning Group - (UK), Bronze, 2019
ASOS, an online fashion retailer, collaborated with Gen Z artists and activists to launch a new brand in the UK, making it the fourth highest selling brand on the ASOS platform during the campaign.
Amazon, the e-commerce giant, has the potential to “fulfill a promise that traditional television never could” if it decides to ramp up its video advertising endeavours, according to a paper in the Journal of Advertising Research (JAR).
As India’s festive season sales get under way, the initial signs are that both Flipkart and Amazon are succeeding in their efforts to attract more online shoppers from lower tier cities.
Alibaba, the Chinese e-commerce giant, has released a five-year plan that sets out an ambitious target of serving more than one billion annual active consumers through its China consumer business by 2024.
One of Chinese e-commerce’s major players, JD.com, has launched a new social e-commerce service dubbed Jingxi, to compete in the fast-growing group-purchase space where young challengers like Pinduoduo are flourishing, with particular strength in ...
Amazon began making changes to its search function late last year to feature own-brand products more prominently in results, despite pushback from engineers and lawyers, a new report alleges.
Case Study•
SABRE Awards, Asia-Pacific, Web-Based Business, Gold, 2019
Dei, the online grocery marketplace, developed a platform that would ease consumer pain points, and successfully generated interest from investors in Singapore.
Case Study•
Suzzane Zhang, Linlin Zhang, WARC Prize for Asian Strategy, Gold and Customer Journey Special Award, 2019
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.
The display price of goods and the number of reviews a seller has received can together shape buying decisions on e-marketplaces where shoppers choose between different vendors, according to a paper in the Journal of Advertising Research (JAR).
Direct mail has proved to be an effective channel for thredUP, an e-commerce site selling second-hand clothes, to connect with particular groups of consumers.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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