JD.com is the latest Chinese tech giant to invest in an elevator ad provider, pumping RMB1bn (US$141m) in cash into Xinchao Media Group as it looks to tap an underexploited area.
Article•
Anna Hamill, Event Reports, Vivatech, May 2019
Alibaba’s Jack Ma, one of the world’s most influential businesspeople, offers his advice on adopting the principles of entrepreneurialism and how Alibaba became one of the world’s most successful brands.
In July, the brand with the highest uplift in Ad Awareness in the US was Amazon Prime. Following its namesake shopping holiday, Amazon Prime continues to see a steady increase in advertising awareness across the United States.
Amazon’s seemingly unstoppable expansion of its retail empire took another step forward last week with the news that it is teaming up with Rite Aid, the US pharmacy chain, to provide another secure outlet for shoppers to pick up their ...
Research Paper•
Saravana Jaikumar, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 232-241
In e-marketplaces, consumers often have to choose a seller from which to purchase a product. The author argues that seller choice depends on both evaluations of the display price of the product, related to anchoring, and sellers’ review volume, related to assimilation-contrast.
Lazada, the Southeast Asian e-commerce platform owned by Alibaba of China, aims to build on the success of its daily in-app live streaming activities in Malaysia, the Philippines and Thailand and roll out the tech to other markets in the region.
Amazon.ae is the brand which achieved the largest rise in its Ad Awareness in the UAE during May. The uplift coincides with Amazon and Souq announcing the launch of Amazon.ae at the beginning of the month.
In one of the biggest shifts to its e-commerce strategy in its history, Amazon is pivoting away from making bulk orders from smaller suppliers to cut costs by moving to wholesale purchases from major brands.
Case Study•
SABRE Awards, EMEA, Web-Based Business, Gold, 2019
Online retailer eBay rescued the physical goal in which the winning goal in the 2014 FIFA World Cup was scored, and invited fans in Germany to bid on it, to coincide with the 2018 World Cup.
Amazon, the world’s largest online retailer, is expanding its reach even further after making a substantial investment in Deliveroo, the UK-based food delivery start-up.
As e-commerce continues to boom, so too does the ongoing problem – and expense – of returns, estimated to be costing sellers around £60bn a year globally.
Case Study•
Sarah Rostron, Alydia Noble, WARC Awards, Silver and Partnership Award, Effective Innovation, 2019
Missguided, the UK-based online female fashion retailer, drove brand awareness, purchase intent and increased sales by partnering with the UK smash-hit TV programme, Love Island, to make its clothes instantly saleable to viewers on a dedicated app.
Article•
Andrew Wardlaw, WARC Exclusive, March 2019
As Amazon moves into online grocery and introduces its own brands, MMR Research set out to gauge consumer reaction to both the idea and the products themselves.
Three-quarters (74%) of British consumers believe that food prices will rise after Brexit, with one in four expecting food prices to increase a lot, a recent survey has revealed.
Mudah.my, Malaysia’s largest marketplace, targeted Chinese Malaysians with a humorous social media campaign, to boost site listings during Chinese New Year.
Amazon, the e-commerce giant, increased purchase intent for its Amazon Echo devices by creating an interactive escape experience at the New York Comic Con in the US.
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Case Study•
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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