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WHSmith: Pop Up Books

Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2020

Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.

APAC consumers prefer to buy groceries, health and home products in-person

Data • Rob Clapp, WARC Data Points, August 2020

An overview of purchase channels used during the coronavirus (COVID-19) outbreak in Asia Pacific.

WHSmith: Pop Up Books

Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Prize for MENA Strategy, Entrant, 2020

Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.

WHSmith: Pop-Up Books

Case Study • AME Awards, Bronze, 2020

WHSmith, a book retailer, drove sales and footfall through a gamification strategy in the United Arab Emirates.

WHSmith: Pop Up Books

Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Awards, Silver, Effective Content Strategy, 2020

Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.

How Toys “R” Us Canada bounced back

News • 19 March 2020

Toys “R” Us Canada, the toy retailer, offers several valuable lessons about how brands can respond to a time of crisis in effective ways.

Marketing under duress: How Toys “R” Us Canada emerged from the shadow of bankruptcy

Article • Geoffrey Precourt, WARC Exclusive, March 2020

Toys “R” Us Canada faced the challenge of re-engaging consumers after separating from its previous parent company, which had entered into bankruptcy.

Jarir: Back to School Blues

Case Study • Dana Alkutoubi, Rabie Hassoun , WARC Prize for MENA Strategy, Bronze and Brand Rebel Award, 2019

Bookstore brand Jarir reframed the back-to-school narrative with an outdoor, online and social media campaign to reassert its market-leading position in the category and boost sales of bags in Saudi Arabia.

US toy giant plans huge interactive store in Beijing

News • 07 March 2019

In a move aimed at bringing experiential shopping to Chinese consumers, US toy shop giant FAO Schwarz plans to open its largest flagship store in China’s capital.

Apple Inc (Consumer Electronics)

Article • Euromonitor Advertiser Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Evans Cycles: Return to Gold Hill

Case Study • DMA (UK), Gold, 2018

Evans Cycles, a British cycle retailer, increased awareness of the electric bikes market in the UK by remaking Sir Ridley Scott's famous 1973 Hovis advert.

Carvaan wins WARC Prize for Asian Strategy

News • 02 November 2018

A campaign by The Womb for Carvaan, a radio with digital music pre-loaded, has won the Grand Prix in the 2018 WARC Prize for Asian Strategy.

CES: A device like no other by American Greetings

Case Study • SABRE Awards, North America, Trade Show, 2018

American Greetings, a greeting card producer, launched the Device Like No Other campaign using a proactive, phased communications strategy in the US to increase brand relevance and sales.

The role of Lego's 'retail theatre'

News • 29 November 2017

BARCELONA: Bricks-and-mortar stores are a vital part of the Lego brand, providing a unique media channel for both shoppers and consumers, according to two of the toymaker’s executives.

Lego’s agile retail store development

Article • Sam Peña-Taylor, Event Reports, OmniShopper International Conference, November 2017

Toymaker Lego has successfully diversified its media channels to embrace theme parks and movies but physical stores remain a vital part of the brand experience.

Smyths Toys Superstores: If I Were a Toy

Case Study • Euro Effies (pan-European), Bronze, 2017

Smyths Toys Superstores, a toy retailer, sustained the growth rate of its company in the UK and Ireland with its ‘If I Were A Toy’ Christmas campaign which featured an adaptation of Beyoncé’s ‘If I Were A Boy’.

CNA June Holiday Guide

Case Study • MMA Smarties, Gold, South Africa, 2017

CNA, a South African department store, used Mobiclick's location-based technology to increase sales and in-store customers for its June Holidays campaign.

The Legacy Store Berlin: #PaintBack

Case Study • AME Awards, Gold and Silver, 2017

This case study explores how The Legacy Store Berlin, a graffiti culture and art tools shop, launched a national campaign to turn messages of hate into messages of joy through artists.

Digital dominates entertainment

News • 06 January 2017

LONDON: Digital sales of games, music and, for the first time, video are running ahead of physical sales in the UK according to new figures from the Entertainment Retailers Association (ERA).

Toys'R'Us (Singapore): Tasks for Toys

Case Study • DMA (US), Gold, DMA International ECHO Awards, 2016

This case study explains how Toys 'R' Us, the toy retailer, created a mobile app to connect parents and their children, and increase sales in Singapore.

GameStop: Tom Clancy’s The Division

Case Study • Jennifer Gabrielli, WARC Prize for Social Strategy, Entrant, 2016

This case study shows how GameStop, a US retailer, launched a new video game via a 'choose your own adventure' style game on picture-sharing platform Imgur, boosting buzz about the launch.

How Third Man Records became the "face for vinyl"

Article • Stephen Whiteside, Event Reports, BRITE, March 2016

This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.

March of Toys

Case Study • WARC Cases, 2016

This case study explores how Kasperle, a prominent toy store in Guatemala, decided to address the pressing issue of missing children from a new perspective, making the abandoned toys, left behind by the abducted children, the stars in a peaceful march to raise awareness of this brutal reality.

Bose learns to listen to customers

Article • Stephen Whiteside, Event Reports, The Market Research Event, November 2015

This event report outlines how Bose, the audio-equipment manufacturer, has gained a deeper insight into its customer base by leveraging the insights provided by an online community of consumers.

Apple (Retail)

Article • Euromonitor Advertiser Profiles, December 2015

This Company Profile from Euromonitor provides key details and analysis of Apple Inc. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the electronic retail market.

Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
COVID-19 proves digital transformation is a business imperative that marketing must lead

Article • WARC Exclusive, March 2020

The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies.
Four ways hard-hit retailers can overcome the coronavirus crisis

Article • Low Lai Chow, Event Reports

From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.