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WHSmith: Pop Up Books

Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2021

Retailer WHSmith hijacked in-game mobile ads to boost sales and encourage children in the UAE to read more.

WHSmith: Pop Up Books

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

WHSmith, a stationery, books and magazines retailer, introduced children's stories into ads on gaming apps to reverse declining book sales in the UAE.

Michaels: Mobilizing Michaels To Deliver For Its Makers

Case Study • SABRE Awards, Gold, North America, 2021

Michaels, an arts and crafts company, supported its US customers in their arts endeavours during the COVID-19 lockdown, despite its stores being closed.

Apple Inc (Consumer Electronics)

Article • Euromonitor Advertiser Profiles, April 2021

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

WHSmith: Pop Up Books

Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2020

Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.

APAC consumers prefer to buy groceries, health and home products in-person

Data • Rob Clapp, WARC Data Points, August 2020

An overview of purchase channels used during the coronavirus (COVID-19) outbreak in Asia Pacific.

WHSmith: Pop Up Books

Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Prize for MENA Strategy, Entrant, 2020

Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.

WHSmith: Pop-Up Books

Case Study • AME Awards, Bronze, 2020

WHSmith, a book retailer, drove sales and footfall through a gamification strategy in the United Arab Emirates.

WHSmith: Pop Up Books

Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Awards, Silver, Effective Content Strategy, 2020

Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.

How Toys “R” Us Canada bounced back

News • 19 March 2020

Toys “R” Us Canada, the toy retailer, offers several valuable lessons about how brands can respond to a time of crisis in effective ways.

Marketing under duress: How Toys “R” Us Canada emerged from the shadow of bankruptcy

Article • Geoffrey Precourt, WARC Exclusive, March 2020

Toys “R” Us Canada faced the challenge of re-engaging consumers after separating from its previous parent company, which had entered into bankruptcy.

Jarir: Back to School Blues

Case Study • Dana Alkutoubi, Rabie Hassoun , WARC Prize for MENA Strategy, Bronze and Brand Rebel Award, 2019

Bookstore brand Jarir reframed the back-to-school narrative with an outdoor, online and social media campaign to reassert its market-leading position in the category and boost sales of bags in Saudi Arabia.

US toy giant plans huge interactive store in Beijing

News • 07 March 2019

In a move aimed at bringing experiential shopping to Chinese consumers, US toy shop giant FAO Schwarz plans to open its largest flagship store in China’s capital.

Evans Cycles: Return to Gold Hill

Case Study • DMA (UK), Gold, 2018

Evans Cycles, a British cycle retailer, increased awareness of the electric bikes market in the UK by remaking Sir Ridley Scott's famous 1973 Hovis advert.

Carvaan wins WARC Prize for Asian Strategy

News • 02 November 2018

A campaign by The Womb for Carvaan, a radio with digital music pre-loaded, has won the Grand Prix in the 2018 WARC Prize for Asian Strategy.

CES: A device like no other by American Greetings

Case Study • SABRE Awards, North America, Trade Show, 2018

American Greetings, a greeting card producer, launched the Device Like No Other campaign using a proactive, phased communications strategy in the US to increase brand relevance and sales.

The role of Lego's 'retail theatre'

News • 29 November 2017

BARCELONA: Bricks-and-mortar stores are a vital part of the Lego brand, providing a unique media channel for both shoppers and consumers, according to two of the toymaker’s executives.

Lego’s agile retail store development

Article • Sam Peña-Taylor, Event Reports, OmniShopper International Conference, November 2017

Toymaker Lego has successfully diversified its media channels to embrace theme parks and movies but physical stores remain a vital part of the brand experience.

Smyths Toys Superstores: If I Were a Toy

Case Study • Euro Effies (pan-European), Bronze, 2017

Smyths Toys Superstores, a toy retailer, sustained the growth rate of its company in the UK and Ireland with its ‘If I Were A Toy’ Christmas campaign which featured an adaptation of Beyoncé’s ‘If I Were A Boy’.

CNA June Holiday Guide

Case Study • MMA Smarties, Gold, South Africa, 2017

CNA, a South African department store, used Mobiclick's location-based technology to increase sales and in-store customers for its June Holidays campaign.

The Legacy Store Berlin: #PaintBack

Case Study • AME Awards, Gold and Silver, 2017

This case study explores how The Legacy Store Berlin, a graffiti culture and art tools shop, launched a national campaign to turn messages of hate into messages of joy through artists.

Digital dominates entertainment

News • 06 January 2017

LONDON: Digital sales of games, music and, for the first time, video are running ahead of physical sales in the UK according to new figures from the Entertainment Retailers Association (ERA).

Toys'R'Us (Singapore): Tasks for Toys

Case Study • DMA (US), Gold, DMA International ECHO Awards, 2016

This case study explains how Toys 'R' Us, the toy retailer, created a mobile app to connect parents and their children, and increase sales in Singapore.

GameStop: Tom Clancy’s The Division

Case Study • Jennifer Gabrielli, WARC Prize for Social Strategy, Entrant, 2016

This case study shows how GameStop, a US retailer, launched a new video game via a 'choose your own adventure' style game on picture-sharing platform Imgur, boosting buzz about the launch.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
From running shops to serving customers: The Tesco turnaround story

Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020

Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.