Article•
Euromonitor Strategy Briefings, June 2019
A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
Case Study•
Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
Case Study•
SABRE Awards, North America, Crisis Management, Gold, 2019
Wolverine Worldwide, a footwear manufacturer, was proactive when dealing with a PR crisis by first helping those in Michigan whose water was contaminated.
Ethics are becoming more and more important to businesses as consumers’ awareness grows - and for fast fashion, an industry based on high volumes and low prices, this shift brings a moment of reckoning.
Three-quarters (74%) of British consumers believe that food prices will rise after Brexit, with one in four expecting food prices to increase a lot, a recent survey has revealed.
Uniqlo, the global clothing brand, drove foot traffic to its stores in China on Singles' Day through the combination of online and offline purchase data.
Uniqlo, the global clothing brand, drove foot traffic to its stores in China on Singles' Day through the combination of online and offline purchase data.
Family-orientated content, a need to engage with social and political issues, and a surge of interest in haircare are among the trends that could be of importance for retailers this year.
Article•
Geoffrey Precourt, WARC Exclusive, February 2019
Influencers represent a powerful resource for retailers looking to connect with consumers, but many brick-and-mortar chains have been slow to move in this area.
Inclusive sizing for women is gaining traction in the world of fashion, and retailers who fail to respond to the trend risk going the way of the ark, industry observers say.
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Case Study•
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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