Article•
Euromonitor Strategy Briefings, June 2019
A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
Melissa Weston is marketing lead UK & Ireland for the fashion e-commerce Zalando. She talks to WARC about the company’s marketing strategy and its tech investments, and how it plans to be a starting point for fashion.
This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.
Yahoo Japan has agreed to take a majority stake in online fashion retailer Zozo in a move expected to ramp up Yahoo’s e-commerce rivalry with Amazon and Rakuten.
More than two tonnes of new clothing are bought each minute in the UK, yet in terms of carbon emissions that is at least the equivalent of driving a car around the world six times, according to Oxfam.
Direct mail has proved to be an effective channel for thredUP, an e-commerce site selling second-hand clothes, to connect with particular groups of consumers.
Segmenting consumers based on their attitudes rather than values may be a more effective way of understanding e-commerce shoppers, according to a study published in the Journal of Advertising Research (JAR).
Foot Locker is developing a play outside its traditional realm of product as it moves toward services; the American footwear giant has now spoken about the strategy and what it means.
Case Study•
Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
Case Study•
SABRE Awards, North America, Crisis Management, Gold, 2019
Wolverine Worldwide, a footwear manufacturer, was proactive when dealing with a PR crisis by first helping those in Michigan whose water was contaminated.
Ethics are becoming more and more important to businesses as consumers’ awareness grows - and for fast fashion, an industry based on high volumes and low prices, this shift brings a moment of reckoning.
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
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