Article•
Euromonitor Strategy Briefings, June 2019
A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
Luxury brands and fashion retailers in Hong Kong have taken a battering this year as a combination of COVID-19 and political tensions with mainland China have kept high-spending tourists away, but the question is whether they can recoup their ...
This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.
Opinion•
Isabelle Karina C. Romualdez, August 2020
It may feel like a retail apocalypse when it comes to how COVID-19 has impacted brick and mortar stores and consumer spending, but iPrice Group’s Isabelle Romualdez argues that interest is still high in SEA, and fashion brands have a chance to capture not just attention but wallets as well.
With its acquisition of Mirror, the sportswear company, Lululemon reflects the influence of direct connections with consumers on what the sports market now is, as fitness cements its place in the home.
Case Study•
Tahaab Rais, WARC Prize for MENA Strategy, Silver, 2020
Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.
The branded facemask has arrived: Uniqlo, owned by Japan’s Fast Retailing, is just one of several retail and sportswear brands that have responded to consumer demand and moved into the mask market.
Jet, a fashion retailer, increased awareness and reduced the stigma surrounding breast cancer in South Africa by creating bare breast tutorials with influencers and sending personalised media drops to key media personalities.
After a decade of cutthroat competition for global fast-fashion players who made their mainland debuts from the 2000s but exited China in recent years, we’re entering an era where the premium-fashion category is also losing allure as the new generation of consumers migrate toward a more experience-driven sharing economy.
Fashion retail giant Inditex, owner of brands like Zara and Massimo Dutti, is emerging from the COVID-19 lockdown in better shape than it might otherwise have done thanks to strong online sales growth; from 14% in 2019, the company is now aiming to ...
Outdoor clothing and equipment brand L.L.Bean increased consideration and association with the summer period through an integrated campaign encouraging people to spend more time outdoors in the US.
Case Study•
SABRE Awards, Platinum Finalist, Africa, 2020
Jet, a fashion retailer, promoted Breast Cancer Awareness Month in South Africa by launching bare breast tutorials featuring influencers doing self-checks on camera.
Allbirds, the US shoe company, has had to rapidly adapt its approach in China as a result of the COVID-19 crisis and is looking to continue down this route post-lockdown; a key learning is how customers’ focus is changing as a result of their ...
China is the first chapter in the playbook being created by Levi Strauss Co to help it manage recovery from the impact of the coronavirus lockdowns around the world.
Case Study•
Mohammed Jahafar Bin Abdullah, Kyle Dlyma, WARC Awards, Entrant, Effective Innovation, 2020
Ethnic clothing brand Manyavar worked with a new programmatic media and technology platform Xaxis Places in India to track the attribution of DOOH exposure on consumer behaviour.
Article•
Stephen Whiteside, WARC Exclusive, April 2020
Levi’s, the apparel manufacturer, is seeking to draw on pertinent lessons from China as it aims to prepare for the recovery from COVID-19 in other countries.
Levi Strauss, the apparel manufacturer, believes the disruption caused by COVID-19 presents an opportunity to positively transform elements of its business.
At least half of American adults intend to spend less than they usually do during these unprecedented times and the fashion/clothing and homewares/furniture sectors can expect to be hit hardest of all, a new survey has revealed.
Article•
Stephen Whiteside, WARC Exclusive, April 2020
Levi Strauss & Co., the apparel manufacturer, is aiming to use the period of disruption engendered by COVID-19 to enhance its business for the long term.
Case Study•
Tahaab Rais, WARC Awards, Gold and Employee Engagement Award, Effective Use of Brand Purpose, 2020
Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.
With many people now working from home, they may have hoped to escape the tyranny of the office dress code, but enterprising Indian retailers are repurposing their spring and summer fashion collections as WFH-wear.
Lululemon, the athletic apparel manufacturer, is looking to protect its brand by not making rash short-term decisions that could damage its long-term equity as it responds to the challenges of COVID-19.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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