Article•
Euromonitor Strategy Briefings, June 2019
A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
Case Study•
Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.
The branded facemask has arrived: Uniqlo, owned by Japan’s Fast Retailing, is just one of several retail and sportswear brands that have responded to consumer demand and moved into the mask market.
Case Study•
SABRE Awards, Platinum Finalist, Africa, 2020
Jet, a fashion retailer, promoted Breast Cancer Awareness Month in South Africa by launching bare breast tutorials featuring influencers doing self-checks on camera.
Allbirds, the US shoe company, has had to rapidly adapt its approach in China as a result of the COVID-19 crisis and is looking to continue down this route post-lockdown; a key learning is how customers’ focus is changing as a result of their ...
China is the first chapter in the playbook being created by Levi Strauss Co to help it manage recovery from the impact of the coronavirus lockdowns around the world.
Case Study•
Mohammed Jahafar Bin Abdullah, Kyle Dlyma, WARC Awards, Entrant, Effective Innovation, 2020
Ethnic clothing brand Manyavar worked with a new programmatic media and technology platform Xaxis Places in India to track the attribution of DOOH exposure on consumer behaviour.
Article•
Stephen Whiteside, WARC COVID-19 Series, April 2020
Levi’s, the apparel manufacturer, is seeking to draw on pertinent lessons from China as it aims to prepare for the recovery from COVID-19 in other countries.
Levi Strauss, the apparel manufacturer, believes the disruption caused by COVID-19 presents an opportunity to positively transform elements of its business.
At least half of American adults intend to spend less than they usually do during these unprecedented times and the fashion/clothing and homewares/furniture sectors can expect to be hit hardest of all, a new survey has revealed.
Article•
Stephen Whiteside, WARC COVID-19 Series, April 2020
Levi Strauss & Co., the apparel manufacturer, is aiming to use the period of disruption engendered by COVID-19 to enhance its business for the long term.
Case Study•
Tahaab Rais, WARC Awards, Gold and Employee Engagement Award, Effective Use of Brand Purpose, 2020
Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.
With many people now working from home, they may have hoped to escape the tyranny of the office dress code, but enterprising Indian retailers are repurposing their spring and summer fashion collections as WFH-wear.
Lululemon, the athletic apparel manufacturer, is looking to protect its brand by not making rash short-term decisions that could damage its long-term equity as it responds to the challenges of COVID-19.
Luxury and fashion brands will need to ramp up online operations in response to a hard-hit physical retail sector, as COVID-19 accelerates deeper shifts characterised by the now-digital Shanghai Fashion Week.
Babyshop, a children’s retailer, challenged deep-rooted conventions and drove brand love among mothers in the Middle East by creating a new Arabic word for parenthood.
Article•
Pam Danziger, WARC Best Practice, March 2020
Many of the most famous luxury fashion brands, from Louis Vuitton to Chanel, have been embracing partnerships with streetwear brands, which adhere to a California skate culture/New York early punk aesthetic, meaning they have put their money on short-term marketing ploys over what made them special in the first place: branding.
Sport Chek and Canadian Tire, the Canadian retailers, drove sales on Black Friday by choosing its featured products by what was left in online baskets.
Article•
Marilyne Alie, Chris Perry and Imaad Ahmed, WARC Webinars, March 2020
Marilyne Alie, VP Strategy Sport Chek at Touche Media, Chris Perry, VP Education at EDGE and Imaad Ahmed, Head of Planning and Field Marketing at WARC, look at how brand’s know their consumers' path to purchase.
As environmental sustainability becomes more of a consumer concern, brands are taking major steps to build sustainable practices into their organizations – from recycling to packaging, Catharine P.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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