Luxury brands and fashion retailers in Hong Kong have taken a battering this year as a combination of COVID-19 and political tensions with mainland China have kept high-spending tourists away, but the question is whether they can recoup their ...
Isabelle Karina C. Romualdez, August 2020
It may feel like a retail apocalypse when it comes to how COVID-19 has impacted brick and mortar stores and consumer spending, but iPrice Group’s Isabelle Romualdez argues that interest is still high in SEA, and fashion brands have a chance to capture not just attention but wallets as well.
With its acquisition of Mirror, the sportswear company, Lululemon reflects the influence of direct connections with consumers on what the sports market now is, as fitness cements its place in the home.
Jet, a fashion retailer, increased awareness and reduced the stigma surrounding breast cancer in South Africa by creating bare breast tutorials with influencers and sending personalised media drops to key media personalities.
After a decade of cutthroat competition for global fast-fashion players who made their mainland debuts from the 2000s but exited China in recent years, we’re entering an era where the premium-fashion category is also losing allure as the new generation of consumers migrate toward a more experience-driven sharing economy.
Fashion retail giant Inditex, owner of brands like Zara and Massimo Dutti, is emerging from the COVID-19 lockdown in better shape than it might otherwise have done thanks to strong online sales growth; from 14% in 2019, the company is now aiming to ...
Allbirds, the US shoe company, has had to rapidly adapt its approach in China as a result of the COVID-19 crisis and is looking to continue down this route post-lockdown; a key learning is how customers’ focus is changing as a result of their ...
At least half of American adults intend to spend less than they usually do during these unprecedented times and the fashion/clothing and homewares/furniture sectors can expect to be hit hardest of all, a new survey has revealed.
With many people now working from home, they may have hoped to escape the tyranny of the office dress code, but enterprising Indian retailers are repurposing their spring and summer fashion collections as WFH-wear.
Lululemon, the athletic apparel manufacturer, is looking to protect its brand by not making rash short-term decisions that could damage its long-term equity as it responds to the challenges of COVID-19.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include: