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Ann Summers: My VIV

Case Study • Lorna White, Katy Harkness, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2021

Ann Summers, a sex toy and lingerie retailer, launched My ViV in the United Kingdom to help a wide range of women regain their sexual confidence.

Jennyfer: Don't call me Jennyfer

Rankings • WARC Effective 100, 2021

Clothing brand Jennyfer grew awareness and relevance by leaning into Gen Z’s refusal to be labelled and finding a new identity.

GU Fashion: Care Label

Case Study • AME Awards, Finalist, 2021

GU Fashion, a fashion label, launched a campaign in Shanghai to close the distance between loved ones when they're apart and increase brand love.

Farfetch marketing spend reaches a new high

Data • Cinzia Petio, WARC Data Points (Curated), November 2021

An overview of Farfetch's marketing spend.

Brand in action: How diversity and inclusion is not a fad for Myntra

Opinion • WARC, November 2021

Harish Narayanan, Chief Marketing Officer of Myntra, speaks to WARC about how the Indian fashion e-commerce company has been rated one of the best workplaces for women, among other laudable diversity and inclusivity efforts.

Brand in action: How Fastrack gets edgy to be inclusive

Opinion • WARC, November 2021

Fashion accessory brand Fastrack is known for its cheeky communication in India. Over the years, the brand has made sure its conversations with its audience have been relevant, relatable and contemporary. With the launch of its latest brand campaign focusing on celebrating the aptly titled “You Do You”, Fastrack’s Head of Marketing, Ajay Maurya, tells WARC how it has consistently been able to deliver the right message to youth and understand them better while being inclusive and woke.

Jennyfer: Don't call me Jennyfer

Case Study • WARC Cases, November 2021

Jennyfer, a fashion brand, increased share of voice among young people in France by relating its brand identity crisis to the similar issues faced by their generation.

Gap, Advertising spend, 2018 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Gap's annual advertising spend.

Ralph Lauren, Advertising spend, 2000 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Ralph Lauren's annual advertising spend.

Columbia Sportswear, Advertising spend, 2003 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Columbia Sportswear's annual advertising spend.

Under Armour, Advertising spend, 2006 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Under Armour's annual advertising spend since 2006.

Levi's, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Levi's' annual advertising spend since 2015.

Nike, Advertising spend, 2009 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Nike's annual advertising spend since 2009.

Houston White: Branding

Case Study • Jay Chiat Awards, Honourable Mention, Product/Service Creation, 2021

Houston White, a Black barber and designer, transformed his company from a barbershop that sells apparel into a brand that fosters cultural exploration through style.

The future of SEO in fashion and beauty

Article • Tasha Amponsah-Antwi, WARC Best Practice, September 2021

E-commerce is causing fashion and beauty brands to adapt their SEO strategies.

The North Face: 2020 reset normal campaign

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In 2020, The North Face, an outdoor clothing brand, launched a campaign in the US to boost sales in the winter and make equity and access to exploration normal for everyone.

Technology and retail: Get the balance right

Article • Asai Meyer and Terence Ling, WARC Trends, July 2021

TBWA\Hong Kong’s Asai Meyer and Terence Ling examine the balance that brands need to strike when applying advanced technology to retail operations.

Will Victoria’s Secret fly without its angels?

Opinion • Eva McCloskey, June 2021

Eva McCloskey, from the Academy of Interactive & Visual Arts in New York, discusses the steps being taken by Victoria’s Secret in an effort to make the lingerie brand more inclusive.

How Diesel‘s HypeRoom revolutionised B2B buying platforms

Article • Sam Peña-Taylor, Event Reports, Lions Live, June 2021

Diesel, the Italian fashion brand, responded to lockdown restrictions on showroom visits from business-to-business buyers by creating a digital showroom experience that points to an e-commerce future which feels more like a videogame.

Babyshop: Our heartbeats

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2021

Children's retailer Babyshop took the national anthem to heart, literally, to boost consideration and gain relevance in the UAE.

& Other Stories: Creating a full funnel impact with a long term branding concept

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

& Other Stories, the fashion brand, worked with Facebook to raise awareness of the brand in Austria.

Babyshop: Our Heartbeats

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Babyshop, the children's retailer in the UAE, used a tribute for the UAE'S 49th National Day to attract high-value Emiratis.

Sport Chek: The gift you didn't get

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Sport Chek, the sport retailer, opted for a different approach to achieve sales objectives in Canada.

Sport Chek: Leveraging the love...and the hate

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Sport Chek, the sport retailer, used an innovative strategy to break through in a competitive market in Canada.

Babyshop: Parenthood rephrased

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2021

Babyshop, a baby retail brand, used a multichannel approach and created a new Arabic word to drive brand meaning and sales in the Middle East.

Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2021

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in retail

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in retail.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Where and how consumers shop in fashion and luxury goods

Article • Euromonitor Strategy Briefings, December 2020

Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.