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The Chinese fast-fashion firms with eyes on US, EMEA

News • 11 January 2021

In search of growth beyond the ultra-competitive Chinese market, fast-fashion startups are looking at the rest of the world for expansion, and the potential to sharply undercut global leaders.

Walmart and TikTok partner for shoppable live-streamed event

News • 21 December 2020

US retail giant Walmart and TikTok, the video-sharing platform that is hugely popular among young consumers, are joining forces to test a feature that will enable TikTok users to shop for Walmart fashion items without having to leave the app.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.

Timberland: Concrete Green with Loyle Carner

Case Study • Hannah Savage, WARC Media Awards, Gold and Collaboration With An Influencer Award, Effective Use of Partnerships and Sponsorships, 2020

Timberland, the footwear brand, partnered with musician Loyle Carner to increase sales in the UK.

Babyshop: The Gift of Mom

Case Study • Tahaab Rais, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020

Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.

How augmented reality is set to transform retail

Opinion • Faisal Galaria, December 2020

AR has been around for a while but, apart from the brief Pokémon Go craze, has never quite caught on with the public. The current shift to online shopping is about to change all that, says Blippar CEO Faisal Galaria.

The fates of Debenhams and Arcadia show the need for flexibility

Opinion • Jane Bloomfield, December 2020

Non-essential shops are open again in England today, but the outlook is grim for some big names. Kantar’s Jane Bloomfield says it’s time for a fundamental rethink of business strategies.

Sport Chek: The Gift You Didn't Get

Case Study • WARC Media Awards, Entrant, Best Use of Data, 2020

Sports retailer Sport Chek turned disappointment into delight to drive an increase in online traffic and grow sales in Canada.

Sport Chek: Leveraging the Love… and the Hate

Case Study • WARC Media Awards, Bronze, Best Use of Data, 2020

Sport Chek, one of Canada's leading sports retailers, took understanding consumer behaviour to a new level to create sales opportunities and break through in an extremely competitive market.

Research Radar: Friluftsliv

Article • Joe McDonnell, Research on WARC, November 2020

This report from WGSN that looks at Friluftsliv, the Norwegian concept of “free air and life” that has been taking hold during the COVID-19 pandemic as people spend more time outdoors.

A tale of two retailers

News • 04 November 2020

Neither furniture retailer IKEA nor fashion retailer Primark expect the second round of lockdowns spreading across Europe to have nearly as much impact as the first, but where the former is building its online capacity, the latter is not.

Why Levi Strauss moves fast and puts values before profit

Article • Sam Peña-Taylor, Event Reports, Lions Live, October 2020

The CMO of US apparel company Levi Strauss explores lessons from the pandemic and where the brand goes next.

What's working in AR and VR

Article • WARC Category Intelligence, October 2020

Global strategies, campaign updates and trends in AR and VR.

Chinese retailer Shein finds favour with American teens

News • 13 October 2020

Chinese fast-fashion retailer Shein has emerged as the second favourite e-commerce site for American teenagers, according to a new report by Piper Sandler.

Shopping apps see growth in Latin America but conversion rate declines

Data • Rob Clapp, WARC Data Points, October 2020

An overview of shopping app performance in Argentina, Brazil, Colombia and Mexico since July 2019.

Decathlon surfs fitness wave

News • 07 October 2020

The trend towards health and fitness and the robustness of at least some parts of physical retail is confirmed in new figures from the UK arm of French sports and leisure retailer Decathlon.

Dr Martens taps behavioural science for store design

News • 01 October 2020

A direct relationship with customers is core to British shoe manufacturer Dr Martens’ strategy, as much through its website as through its network of stores, which the brand has worked to enhance through shopper behaviour research.

Podcast campaigns deliver ROAS of $2.42

Data • Rob Clapp, WARC Data Points, October 2020

An overview of the average conversion rates of podcast advertising.

Patagonia's Alex Weller on why authentic brand activism matters

Opinion • Anna Hamill, September 2020

Patagonia has been unafraid to set the agenda when it comes to brand purpose. Alex Weller, Marketing Director – Europe, speaks to WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 about Patagonia’s approach to brand purpose, long and short-term objectives, and evolving media investment following its boycott of Facebook.

Luxury brands in Hong Kong must go local

News • 27 September 2020

Luxury brands and fashion retailers in Hong Kong have taken a battering this year as a combination of COVID-19 and political tensions with mainland China have kept high-spending tourists away, but the question is whether they can recoup their losses

How Dr Martens designs for shopper behaviour

Article • Sam Peña-Taylor, Event Reports, MRS Behavioural Science Summit, September 2020

The iconic British shoe brand brought behavioural principles into its store design using research from across the world.

Influencers most popular in China and India, least in Australia and Japan

Data • Rob Clapp, WARC Data Points, September 2020

An overview of the popularity of influencers by genre and by country across 10 markets in Asia Pacific.

H&M Hennes & Mauritz AB (Apparel and Footwear)

Article • Euromonitor Advertiser Profiles, September 2020

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Wildcraft: Wildcraft Supermask – New Face For The New Normal

Case Study • Aditya Satheesh, Vaishak Prabhakar , Ananth Nadiger, Vijay Menon, WARC Prize for Asian Strategy, Entrant, 2020

Indian outdoor apparel brand Wildcraft began producing its Supermask and ran a TV and social media campaign to normalise mask-wearing.

The Levi's Tailor Shop: Receiving Brand Love by Giving It First

Case Study • Badong Abesamis, WARC Prize for Asian Strategy, Entrant, 2020

Clothing brand Levi's created a heartfelt digital film to launch a new retail experience to Filipino millennials.

Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
COVID-19 proves digital transformation is a business imperative that marketing must lead

Article • WARC Exclusive, March 2020

The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies.
Four ways hard-hit retailers can overcome the coronavirus crisis

Article • Low Lai Chow, Event Reports

From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.