Article•
Euromonitor Strategy Briefings, April 2018
A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
Case Study•
SABRE Awards, North America, Crisis Management, Gold, 2019
Wolverine Worldwide, a footwear manufacturer, was proactive when dealing with a PR crisis by first helping those in Michigan whose water was contaminated.
Ethics are becoming more and more important to businesses as consumers’ awareness grows - and for fast fashion, an industry based on high volumes and low prices, this shift brings a moment of reckoning.
Three-quarters (74%) of British consumers believe that food prices will rise after Brexit, with one in four expecting food prices to increase a lot, a recent survey has revealed.
Uniqlo, the global clothing brand, drove foot traffic to its stores in China on Singles' Day through the combination of online and offline purchase data.
Uniqlo, the global clothing brand, drove foot traffic to its stores in China on Singles' Day through the combination of online and offline purchase data.
Family-orientated content, a need to engage with social and political issues, and a surge of interest in haircare are among the trends that could be of importance for retailers this year.
Article•
Geoffrey Precourt, WARC Exclusive, February 2019
Influencers represent a powerful resource for retailers looking to connect with consumers, but many brick-and-mortar chains have been slow to move in this area.
Inclusive sizing for women is gaining traction in the world of fashion, and retailers who fail to respond to the trend risk going the way of the ark, industry observers say.
Consumer insight is the most important thing for apparel brand Uniqlo as it seeks to maintain its growth in China, says local CMO Jalin Wu who spoke to WARC as part of a series of interviews with CMOs for the Toolkit 2019 report.
A long-term decline in footfall in the UK high street shows no signs of reversing during the run-up to Christmas – more bad news for brick-and-mortar retailers who failed to make gains during last month’s Black Friday sales.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Case Study•
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
Article•
Phil Barden, Admap Magazine, June 2018, pp. 10-13
Takes an in-depth look at the science of emotion and why some emotional ads sell, while others do not, examining what drives choice and what the role of emotions in decision-making really is.
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