MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
GlaxoSmithKline (GSK), a pharmaceutical company, used deep ethnographic research to uncover what it is like to live with persistent pain, increasing empathy among clinical and market research professionals in the UK and Germany.
MRS Awards, Winner, MRS Award for Healthcare Research, 2019
The Bill and Melinda Gates Foundation, an American private foundation, helped cast a fresh light on young men in South Africa, demonstrating they are complex, vulnerable individuals in harsh circumstances.
Eunjin (Anna) Kim and Sidharth Muralidharan, Journal of Advertising Research, Digital First, November 2019
This research explores the understudied relationship between two crucial variables—empathy elicited by narratives and the degree of efficacy possessed by bystanders—by using narratives in public service announcements.
Emma Munroe-Faure and Lucas Galan, ESOMAR, Fusion, 2019
Public Health England, a UK government agency, promoted the benefits of an early cancer diagnosis by using linguistic modelling and semiotic analysis to explore “public” and “personal” discourses of cancer.
Peter Totman, ESOMAR, Fusion, 2019
This paper explores the degree to which political correctness may affect the authenticity of responses in qualitative research, in particular among a working-class audience who voted for Brexit in the 2016 referendum in the UK.
Peter Gerry and Jeremy Hollow, ESOMAR, Congress, 2019
Macmillan, the British cancer charity, and Listen and Learn, a multinational company that specialises in small group language courses, used social data to learn how to help people who have been told they have cancer.
Sam Peña-Taylor, Event Reports, MRS Impact, March 2019
VIVO Cannabis, formerly ABcann, needed to transition its marketing out of a medical-prescription market and into a legal over-the-counter, wellness, and recreational offer – it needed to understand the Canadian cannabis market and launch brands to compete in it before it became legal.
Gunny Scarfo and Ben Zeidler, WARC Webinars, December 2018
Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.
MRS Awards, Finalist, MRS Award for International Research, 2018
Reckitt Benckiser, a British multinational consumer goods company, needed to launch the Global Sex Survey for its condom brand Durex by using research to make it sensitive and accessible to all genders, sexualities and regions.
MRS Awards, Highly Commended, Applications of Research, 2017
The Home Office's Research, Information and Communications Unit (RICU) conducted research into the development and refinement of a successful behaviour change campaign in relation to Indecent Images of Children in the UK.
Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models.