Research management
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Article • Research on WARC, April 2021
Article • Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Research Paper • Alejandra Leyton, Paul Hutchinson and Anastasia Mirzoyants, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 15-26
Research Paper • Litthya Burgin, Jeff Haselum, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Eunjin (Anna) Kim and Sidharth Muralidharan, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 452-466
Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Financial Services Research, 2020
Research Paper • MRS Awards Papers, Liz Nelson Grand Prix for Social Impact, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Healthcare Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Inclusive Research, 2020
Research Paper • Sandeep Dutta, Anjani Athukorala, Fiona Juriansz Munasinghe and Ramani Samarasundera, ESOMAR Conference papers, APAC, 2020
Article • Geoffrey Precourt, Event Reports, Advertising Week, September-October 2020
Article • Chiara Manco, WARC Exclusive, August 2020
Research Paper • Bejoy John Thomas, Suganya Ganesan, Int. Journal of Market Research, Vol. 62, No. 4, 2020, pp. 468-482
News • 28 May 2020
Research Paper • MRS Awards Papers, Finalist, Jeremy Bullmore Award for Creative Development Research, 2019
Research Paper • MRS Awards Papers, Winner, MRS Award for Public Policy/Social Research, 2019
Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2019
Research Paper • MRS Awards Papers, Winner, MRS Award for Healthcare Research, 2019
Research Paper • MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2019
Research Paper • MRS Awards Papers, Winner, MRS Award for Financial Services Research, 2019
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Article • Strategy Toolkit, Strategy Toolkit
This article describes how agency strategists/planners gain and use insights - and what type of insight is useful when developing a marketing or communications strategy. -
Article • Sam Knowles, WARC Best Practice, October 2020
Provides a novel framework and a structure for generating insight. -
Article • Emily Goldhill, WARC Best Practice, June 2018
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people. -
Article • Anna Miley, John Kenny and Sonia Misak, WARC Webinars, April 2020
Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy. -
Article • Brian Carruthers, Event Reports, DMEXCO @home, September 2020
This article explores some of the steps and techniques that McDonald's and its partners are pursuing in order to understand all groups of consumers. -
Research Paper • John Parker, Scott Koslow, Lawrence Ang, and Alexander Tevi, Journal of Advertising Research, Vol. 61, No. 1, 2021
Account planners identify and articulate a key strategic resource, consumer insight, from which creative ideation is said to leap.