Home Topics Research methods & tools Research management

Research management

Latest
Most Read

Filter by

Research industry issues (613)

Managing research projects (536)

Turning research into insight (335)

Market research quality standards (218)

Reporting research findings (180)

Researching sensitive topics (104)

Search in

Case Studies (14)

Articles (12)

Research Papers (75)

News (2)

Opinion (1)

Data (0)

Rankings (0)

Show only

Recommended

(5)

Videos

(2)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

104 results found

Reset Filters

Search in

Case Studies (14)

Articles (12)

Research Papers (75)

News (2)

Opinion (1)

Data (0)

Rankings (0)

Show only

Recommended

(5)

Videos

(2)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

104 results found

Sort By

Ten question to stop the spread: Harnessing data to move Philippine HIV advocacy forward

Research Paper • Adam Crayne, ESOMAR Conference papers, 2021

The EON GROUP, an electric utility company, and Tangere, a survey app, collaborated to gain an insight into public perceptions surrounding HIV in the Philippines and to identify how HIV programming can improve.

Infinitum community – An empathetic engagement with the 50+ generation: Being creative to engage with the senior target

Research Paper • Juliana Acquarone; Monica Fernandes, ESOMAR Conference papers, 2021

Plenitud, an incontinence product brand, connected with women over the age of 40 in Brazil by listening to their experiences.

Joseph Rowntree Foundation (JRF): Destitution in the UK – using innovative research to drive positive social change

Case Study • MRS Awards Papers, Winner, Inclusive Research, 2021

The Joseph Rowntree Foundation, the social change organisation, conducted an extensive study of destitution in the UK.

Nationwide Building Society: Behind closed doors – initiating a fundamental shift in how nationwide design for families

Case Study • MRS Awards Papers, Winner, Insight Management, 2021

Nationwide, the banking institution, established a long-term ethnographic project in the UK.

Penguin: Making books for everyone at Penguin Random House

Case Study • MRS Awards Papers, Finalist, Inclusive Research, 2021

Penguin Random House(PRH), a publishing company, launched a campaign in the UK to change how the publishing industry approached publishing and marketing of Crime & Thriller books, and become more inclusive.

Nuffield Health: The road to recovery – building a best in class COVID-19 rehabilitation programme

Case Study • MRS Awards Papers, Winner, Healthcare Research, 2021

Nuffield Health, the healthcare charity, developed its Covid-19 rehabilitation programme to support patients suffering with long-covid in the UK.

COVID-19 and the forgotten C

Case Study • MRS Awards Papers, Grand Prix, 2021

Macmillan, the charity group, provided an evidence base for organisational decision making and drew attention to the challenges faced by people living with cancer during the pandemic in the UK.

Better Health Mexico: A programme aiming to address the drivers of obesity

Case Study • MRS Awards Papers, Finalist, International Research, 2021

2CV, a global research agency, launched a campaign in Mexico to reduce obesity rates in two municipalities in Jalisco, both of which suffer from economic deprivation.

The Royal National Institute of Blind People (RNIB): The power of archetypes – how cultural insights transformed RNIB

Case Study • MRS Awards Papers, Winner, Cultural Insights, 2021

Versiti, the consultancy brand, helped to transform RNIB by refocusing the corporate strategy and brand logo in the UK.

Johnson & Johnson: Identifying HIV+ patients at risk of dropping out of care in South Africa

Case Study • MRS Awards Papers, Finalist, Healthcare Research, 2021

Ipsos, a market researcher, conducted a study in South Africa to predict which psychological, structural, and social factors may lead to a HIV+ patient dropping out of care.

Libresse/Bodyform: Closing the gender pain gap

Case Study • MRS Awards Papers, Winner, International Research, 2021

Libresse/Bodyform, the feminine hygiene product brand, carried out research to explore women's subjective experiences of reproductive pain conditions globally.

The Football Association (The FA): Minority Report – improving the experiences of reporting of abuse in grassroots football

Case Study • MRS Awards Papers, Finalist, Inclusive Research, 2021

The FA, a governing body of football, launched a campaign in the UK to identify a model practice to recommend to CFAs and improve The FA's reporting processes.

The good side x Movember: 'the field'

Case Study • MRS Awards Papers, Finalist, Public Policy/Social Research, 2021

Movember Health Promotions, a men's mental health and wellbeing charity, collaborated with The Good Side, an insight and creative strategy company, and launched a campaign in the UK, Canada and Australia to help young, less affluent men open up, feel safe, be vulnerable and share their realities.

Can marijuana counter-marketing prevent underage use? Analyzing youth response to Colorado’s “Don’t Be a Lab Rat” campaign

Research Paper • Mike Sukle, Dan Schultz, Andrew J. Czaplewski, and Thomas Martin Key, Journal of Advertising Research, Vol. 61, No. 4, 2021, pp. 456-471

Colorado became the first state to legalize recreational marijuana, in 2012. Health organizations and public policy makers, including the Colorado Governor’s Office, were concerned by how this action would affect the acceptability of marijuana consumption behavior among youths under 21 years of age.

Considerations for conducting sensitive research with the LGBTQIA+ communities

Research Paper • Clifford Lewis and Nina Reynolds, Int. Journal of Market Research, Vol. 63, No. 5, 2021, pp. 544-551

As LGBTQIA+ people in western societies get more comfortable publicly identifying as part of the LGBTQIA+ communities, research projects are increasingly collecting data related to such orientations.

Unsafe, unheard, unvalued: A state of inequity

Article • Research on WARC, April 2021

Report from Hue, in partnership with The Harris Poll, examining the lack of progress on diversity, equity and inclusion in corporate America based on input from 2,250 professionals.

Strong customer insight: Manulife’s anchor for creating brave campaigns

Article • Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021

Even as the COVID-19 pandemic causes massive disruption to brands, the fundamentals have not changed for Manulife, it revealed at a recent Spikes Asia X Campaign.

The use of branding strategies to increase the uptake of modern contraception among Kenyan youth

Research Paper • Alejandra Leyton, Paul Hutchinson and Anastasia Mirzoyants, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 15-26

Building brand equity is a strategic process that can boost normative and behavior change campaigns. However, the use of brand equity within the social and health sciences remains an under-researched field in lower income countries.

It’s time to talk: The role of a virtual assistant and AI in retail healthcare

Research Paper • Litthya Burgin, Jeff Haselum, ESOMAR Conference papers, Insights Festival, 2020

Multinational pharmaceutical company GlaxoSmithKline (GSK) played with different research techniques to explore the concept of an interactive AI Self-Care Coach in a retail healthcare environment.

The role of empathy and efficacy in public service announcements: Using narratives to induce bystander intervention in domestic violence

Research Paper • Eunjin (Anna) Kim and Sidharth Muralidharan, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 452-466

This research explores the understudied relationship between two crucial variables—empathy elicited by narratives and the degree of efficacy possessed by bystanders—by using narratives in public service announcements.

Legal and General: The power of us – driving positive change for care seekers through insight

Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020

Legal and General (L&G), a financial services company, launched a research study using a series of qualitative methods to identify the needs of care seekers.

Guys and St Thomas’ Charity: Lived experience of air pollution

Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020

Guy's and St Thomas' Charity (GSTC), an urban health foundation, investigated how poor air quality affects residents of Lambeth and Southwark in London, UK.

Inside out: Social media influencers in rare and invisible conditions

Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020

Healthcare Research Worldwide (HRW), a research company specialising in healthcare, conducted a pilot study for a new method of understanding the digital behaviour of influencers with rare and invisible medical conditions.

The Women’s Health Tech Hive: Unapologetic stories – using AI-accelerated qualitative analysis to scope out the true size of the Women’s Health Data Gap

Research Paper • MRS Awards Papers, Winner, MRS Award for Healthcare Research, 2020

Women's Health Tech Hive, a network working to improve healthcare for women, brought to light the gender data gap and highlighted the scale of the problem in the UK and the USA.

Insurance Fraud Bureau: The honest lie – cross-industry fraud communications

Research Paper • MRS Awards Papers, Winner, MRS Award for Financial Services Research, 2020

The Insurance Fraud Bureau (IFB), a non-profit company fighting insurance fraud, devised a series of interventions to lower the incidence of opportunistic insurance fraud in the UK.

Strategy Toolkit module 5: Generating insight

Article • Strategy Toolkit, March 2021

Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.
How rethinking qualitative research can help brands understand Generation Z

Article • Emily Goldhill, WARC Best Practice, June 2018

Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.
How to be insightful

Article • Sam Knowles, WARC Best Practice, October 2020

Provides a novel framework and a structure for generating insight.
Winning hearts and minds: Why your brand needs difference and distinctiveness (and how market research can help)

Article • Phil Sutcliffe, WARC Exclusive, May 2021

Looks at how marketers can create and sustain both difference and distinctiveness and how market research can help.
How to deliver consumer insight

Article • Merry Baskin, WARC Best Practice, September 2016, pp. 36-37

Insight is not synonymous with market research, but too many Customer Insight Managers (the Market Research Executive rebranded) are still only data gatherers.
How Snickers built long-term success with “You’re not you when you’re hungry”

Article • Stephen Whiteside, Event Reports, Lions Live, October 2020

Snickers’ “You’re not you when you’re hungry” recently celebrated its tenth anniversary, and has yielded enduring success for the candy brand, which is owned by Mars Wrigley.